Poultry or Avian Science Commons^™

Consumer Perceptions Of Organic, Natural, And Conventional Products When Provided At The Same Price., Kylee Sigmon

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Today’s grocery stores are filled aisle to aisle with an overwhelming variety of options for the consumer. In a consumer-driven market structure, the food industry has grown to encompass many niche markets which meet the ever changing demands of consumers. From organically produced food to more modern agriculture practices and even to finding non-meat protein alternatives, the options are endless. However, in the United States (a country with a higher level of disposable income compared to others), the question arises are customers educated about what the products truly are that they are spending a price premium on?

This study assessed …

Northwest Arkansas Consumer Perceptions Of Poultry Production, Stuart Estes

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Poultry production holds an important place in Arkansas economically and as a food source. The importance of poultry production ultimately hinges on the demands of the consumers and the perceptions that drive their purchases. With this in mind, this study surveyed consumers to assess their perceptions of poultry production in Arkansas. The instrument used to survey consumers was created by the researcher and an expert committee at the University of Arkansas. Consumers were interviewed through direct communication at grocery stores in northwest Arkansas. Data gathered from the study were analyzed for descriptive and correlational statistics. Data showed that consumers were …