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Communication Networks And The Adoption Of Three Farn Practices, P. W. Fry, F. K. Goss

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The report commences with a discussion of the diffusion and adoption model, and illustrates some of the research observations and practical outcomes that have emerged in recent years, An overview of social network research is presented as a means of understanding communication exchanges and providing data relevant to the diffusion debate. The communication and adoption studies are then reported in three separate sections in the order they were conducted. (A map of the location of the survey areas is shown in Figure I ) . The objectives, survey method, results and a summary are presented for each study.

A background …