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- 4.05 Public relations (2)
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- 7.02 Empirical-analytic methods (2)
- Agritourism (2)
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Articles 1 - 5 of 5
Full-Text Articles in Agricultural Education
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Journal of Applied Communications
A growing need exists to identify, implement, and research alternative methods to communicate with, educate, and engage youth about science, in order to increase science literacy and knowledge of future societal decision-makers. Electronic field trips (EFTs) are one channel of non-formal communication and education that have been introduced in agricultural and natural resources to reach youth audiences with science-based information in real-time. EFTs can be conducted in several different ways due to the proliferation of video production and web-streaming technologies. The following professional development article offers science communication professionals and scientists a detailed model and specific steps to develop and …
Student Emotional Responses To Different Communication Situations, Rachel E. Hendrix, Carley C. Morrison
Student Emotional Responses To Different Communication Situations, Rachel E. Hendrix, Carley C. Morrison
Journal of Applied Communications
Communication and emotion are closely linked. Emotions experienced while communicating with others can affect one’s message both verbally and nonverbally. This study asked participants to identify the emotions they experienced when communicating with groups of different sizes. These emotions were drawn from, and displayed upon, the Circumplex Model of Affect, a figure developed by Posner, Russell, and Peterson (2005). This model divides 16 emotions into quadrants that lie along two axes: pleasantness and emotional arousal. Results show that as audience size increases, speakers’ emotions become more unpleasant, more highly aroused, and more variable overall. Prior research indicates that these negative …
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …
The Urban Edge: The Role Of Urban Student Organic Farms In Raising Awareness Of Food System Inequities, Peyton Ginakes, Julie Grossman, Kristin Mercer, Meredith Krueger, Hannah Wittman
The Urban Edge: The Role Of Urban Student Organic Farms In Raising Awareness Of Food System Inequities, Peyton Ginakes, Julie Grossman, Kristin Mercer, Meredith Krueger, Hannah Wittman
Urban Food Systems Symposium
A small handful of agricultural universities are located in large urban centers (populations greater than 500,000) in North America. Urban, university-affiliated teaching farms provide unique opportunities to educate students as well as the broader community about agroecosystems, food production, urban/local/global food systems, and diverse and healthy diets. In particular, such venues provide valuable opportunities for collaboration with urban communities, including low-income, immigrants and refugees, and at-risk youth. This case study will discuss the innovative programming at three urban, university-affiliated farms: the University of Minnesota (UMN), the University of British Columbia (UBC), and the Ohio State University (OSU). We will provide …