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Agricultural Education Commons

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Full-Text Articles in Agricultural Education

Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney Sep 2023

Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney

Journal of Applied Communications

Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …


Assessing Training Methods To Educate Dairy Workers, L. Mendonca, B. E. Voelz, A. Scanavez Jan 2016

Assessing Training Methods To Educate Dairy Workers, L. Mendonca, B. E. Voelz, A. Scanavez

Kansas Agricultural Experiment Station Research Reports

Training employees is fundamental for dairy producers to achieve efficiency in order to increase profitability. Training videos offered online are becoming more common and recommended to train employees. The goals of this survey were to evaluate the comfort level of dairy employees in using computers and tablets, and preferred training delivery methods. A total of 71 employees from 6 dairies were interviewed. Interviews were conducted in the preferred language of the interviewee – English or Spanish. Of the respondents, 52 and 65.6% of employees consider computers and tablets easy to use, respectively. More than half of the employees reported that …