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Poultry Production Messaging: A Content Analysis Of Three National Newspapers From 1994 To 2014, Stuart Estes
Poultry Production Messaging: A Content Analysis Of Three National Newspapers From 1994 To 2014, Stuart Estes
Graduate Theses and Dissertations
Consumers are increasingly concerned with the use of antibiotics and hormones in poultry production, and the news media is the primary way consumers gain knowledge about this subject. This study assessed articles about antibiotic and hormone use in poultry production from the New York Times, USA Today, and the Wall Street Journal from 1994 to 2014. This study employed a content analysis methodology to assess selected articles (n = 139) for key messaging about antibiotic and hormone use in poultry production, article tone, article framing, and article journalistic quality. Data gathered from key messages were assessed for emergent themes that …