Agriculture Commons^™

Applying Agenda-Setting Theory To Consumer Products: Oregon Wine, Lisa Weidman, Katie Paysinger

2010 Projects

This project examines how Oregon winemakers present themselves to the media and their consumers, and whether or not their portrayal is received correctly by these sources. This research focuses mainly on what message producers convey to the media and how that, in turn, reaches consumers, while focusing more specifically on Oregon winemakers. The goals for this project are to further agenda-setting research in regards to consumer products and to advance the meaningfulness of mass communication and public relations.