Digital Communications and Networking Commons^™

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Apis And The Library: What, Why?, Graham S. Hukill

Scholars Cooperative Brown Bag Series

APIs (Application Programming Interface): What are they? Why are they? Introduction to APIs and their role in the Library

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

A Federated Architecture For Heuristics Packet Filtering In Cloud Networks, Ibrahim M. Waziri Jr

College of Graduate Studies: Theses & Dissertations

The rapid expansion in networking has provided tremendous opportunities to access an unparalleled amount of information. Everyone connects to a network to gain access and to share this information. However when someone connects to a public network, his private network and information becomes vulnerable to hackers and all kinds of security threats. Today, all networks needs to be secured, and one of the best security policies is firewall implementation.

Firewalls can be hardware or cloud based. Hardware based firewalls offer the advantage of faster response time, whereas cloud based firewalls are more flexible. In reality the best form of firewall …

Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker

Journal of International Technology and Information Management

This paper presented the S&C Racing system that uses Support Vector Regression (SVR) to predict harness race finishes and analyzed it on fifteen months of data from Northfield Park. We found that our system outperforms the most common betting strategies of wagering on the favorites and the mathematical arbitrage Dr. Z system in five of the seven wager types tested. This work would suggest that an informational inequality exists within the harness racing market that is not apparent to domain experts.

Finding A Virtual Trail: Investigative Research On The Web, Suzanne R. Graham

Continuing Legal Education Presentations

Provides tips and resources for finding information about people and businesses on the Internet. Focuses on finding vital data, asset information, and criminal history.

Rolling In The Deep, Dark Web: Advanced Internet Searching, Anne Burnett

Continuing Legal Education Presentations

Shares effective search strategies to improve search engine results and discusses efforts to capture and index more of the deep web for retrieval.

The Practicality Of Cloud Computing, Xiaohua (Cindy) Li

Librarian Publications

Since its inception, cloud computing has become the current paradigm. Organizations of different size and type have embraced the concept because of its both technological and economic advantages. Sacred Heart University Library has recently published its newly designed website on the cloud. For a small academic library, what does it mean to put their online data on the cloud? This paper will analyze and discuss the advantages of cloud computing, and some potential obstacles created by it through the author’s observations. This paper hopes the uniqueness of the case will contribute to the improvement of cloud computing experience of other …

They Passed That? He Decided What? Tools And Techniques For Staying Informed About The Law, Jason Tubninis

Continuing Legal Education Presentations

Thanks to the wide-scale adoption of the Internet as a primary means of disseminating information, the amount available is increasing at an exponential rate every day. This is especially true for the legal field and the practice of law. There is an incredible amount of information being released from a myriad of sources; government agencies, legal scholars, private practitioners, experts and more are distributing a veritable treasure trove of resources online.

The question is no longer “Is it out there?” but “How can I find it?” Unfortunately, this question is becoming increasingly difficult as the shear amount being released begins …

Investigations Into Library Web Scale Discovery Services, Jason Vaughan

Library Faculty Research

Web scale discovery services for libraries provide deep discovery to a library’s local and licensed content, and represent an evolution, perhaps a revolution, for end user information discovery as pertains to library collections. This article frames the topic of Web scale discovery, and begins by illuminating Web scale discovery from an academic library’s perspective – that is, the internal perspective seeking widespread staff participation in the discovery conversation. This included the creation of a Discovery Task Force, a group which educated library staff, conducted internal staff surveys, and gathered observations from early adopters. The article next addresses the substantial research …

Using Timed-Release Cryptography To Mitigate The Preservation Risk Of Embargo Periods, Rabia Haq, Michael L. Nelson

Computer Science Presentations

PDF of a powerpoint presentation from the 2009 ACM/IEEE Joint Conference on Digital Libraries, Austin, Texas, June 15-19, 2009. Also available on Slideshare.

Just The Facts, Ma’Am: Make The Web Your Investigative Partner, Anne Burnett

Presentations

The web is a handy investigative tool, allowing a researcher to obtain information about persons, property and things. One can find email addresses, home addresses, telephone numbers, criminal records, military service information, property records, vital statistics information, photographs and more. This information may help locate a missing heir, reveal useful information about a potential expert witness, confirm the legitimacy of a business, determine who owns a piece of property or expose the litigious nature of a potential client. The focus in these program materials is on free resources, but I also cover a few fee-based services that can be accessed …

The Interactive Research Guide: Will Function Bring Users Content? A Project Model Illustrated By A Proposed Paper-Writing Guide, Barry J. Bailey

Library Papers and Presentations

After reviewing the history of subject guides and their movement into an electronic format, their is an opportunity to change the format of information providing. Whereas a user goes to guides for lists of content, perhaps a user can go to guides to execute a function. By walking through the creation of a paper-writing guide, this idea of a functioning guide is illustrated.

Building A Blog From Scratch, Jonathan Bacon

SIDLIT Conference Proceedings

The presenter takes the audience step-by-step through the creation of a Weblog, a tool which can be used for distance education.

Architectural Optimization Of Digital Libraries, Aileen O. Biser

Computer Science Theses & Dissertations

This work investigates performance and scaling issues relevant to large scale distributed digital libraries. Presently, performance and scaling studies focus on specific implementations of production or prototype digital libraries. Although useful information is gained to aid these designers and other researchers with insights to performance and scaling issues, the broader issues relevant to very large scale distributed libraries are not addressed. Specifically, no current studies look at the extreme or worst case possibilities in digital library implementations. A survey of digital library research issues is presented. Scaling and performance issues are mentioned frequently in the digital library literature but are …

Networking Your Cd-Roms: A Texas Tale, Margaret Sylvia

Faculty Publications

Installation of a CD-ROM network at St. Mary's University Academic Library created a revolution in the way students and faculty do research.