Digital Communications and Networking Commons^™

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Social Signal Processing For Real-Time Situational Understanding: A Vision And Approach, Kasthuri Jeyarajah, Shuchao Yao, Raghava Muthuraju, Archan Misra, Geeth De Mel, Julie Skipper, Tarek Abdelzaher, Michael Kolodny

Research Collection School Of Computing and Information Systems

The US Army Research Laboratory (ARL) and the Air Force Research Laboratory (AFRL) have established a collaborative research enterprise referred to as the Situational Understanding Research Institute (SURI). The goal is to develop an information processing framework to help the military obtain real-time situational awareness of physical events by harnessing the combined power of multiple sensing sources to obtain insights about events and their evolution. It is envisioned that one could use such information to predict behaviors of groups, be they local transient groups (e.g., protests) or widespread, networked groups, and thus enable proactive prevention of nefarious activities. This paper …

Study Of The Research Status On E-Navigation, Qiwei Chen

Maritime Safety & Environment Management Dissertations (Dalian)

No abstract provided.

Detecting, Modeling, And Predicting User Temporal Intention, Hany M. Salaheldeen

Computer Science Theses & Dissertations

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, …

Alternative Models Of Connectivity: Reclaiming Networked Spaces, Philip M. Bain

Electronic Theses and Dissertations

Alternative networking is a growing field of study and practice due to advancements in computer networking hardware, and software protocols. Methods of integrating alternative networking configurations into infrastructure present enhanced forms of empowerment and embodiment for participants. Through an analysis of multiple hardware and software examples, this research suggests that practices of sharing and collaboration, which are embedded in the history of computer networking, have the potential to reinvigorate the notion of a virtual public sphere, and support the ideals of digital democracy.

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Re-Examining Resistance: Fan-Produced Queer Readings And Teen Wolf, Joshua J. Espinoza

Open Access Theses & Dissertations

MTV's popular television series, Teen Wolf (2011), has amassed a large online following of fans that create their own queer narratives through fan-fiction, subverting the show's hegemonic heteronormativity. Through a textual thematic analysis of Teen Wolf, this case study illustrates how online fandoms can subvert hegemony through queer readings of literary characters, resisting the dominant heteronormativity on network television. This article argues that rearticulating the showâ??s narratives into queer readings functions as a form of LGBT resistance, effectively counteracting the heteronormativity and hegemony portrayed on screen. This study examines how Teen Wolf approaches queer content, including homoeroticism and LGBT themes …

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Is The Smartphone Smart In Kathmandu?, Seth Bird

Independent Study Project (ISP) Collection

This is the extensive study of the smartphone in the developing country of Nepal, specifically the Kathmandu valley. Throughout my research I conducted various interviews with businesses, Tibetan refugees, and Nepali millennials (18yrs-33yrs) with the goal of identifying how the smartphone is used and understood. I chose the Kathmandu valley as my main area of research because the usage of smartphones in rural Nepal is extremely limited, and the valley represents the economic hub where progressive thinking flourishes. As a main objective I sought to understand how, if at all, the smartphone is used differently between Nepal and America. All …

Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu

Research Collection School Of Computing and Information Systems

Influential user can play a crucial role in online social networks. This paper documents an empirical study aiming at exploring the effects of influential users in the context of music social network. To achieve this goal, music diffusion graph is developed to model how information propagates over network. We also propose a heuristic method to measure users' influences. Using the real data from Last. fm, our empirical test demonstrates key effects of influential users and reveals limitations of existing influence identification/characterization schemes.

Humanity Hyper-Externalized, Josh Gloe

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Attitudes And Behaviors In Online Communities: Empirical Studies Of The Effects Of Social, Community, And Individual Characteristics, Richard Kumi

Graduate Theses and Dissertations

Online communities and communities of practice bring people together to promote and support shared goals and exchange information. Personal interactions are important to many of these communities and one of the important outcomes of personal interactions in online communities and communities of practice is user-generated content. The three essays in the current study examines behavior motivation in online communities and communities of practice to understand how Social and personal psychological factors, and user-generated influence attitudes, intentions and behaviors in online communities.

The first essay addresses two research questions. First, how does Social capital influence exchange and combination behaviors in online …

Identifying Emerging Researchers Using Social Network Analysis, Syed Masum Billah

Graduate Theses and Dissertations

Finding rising stars in academia early in their careers has many implications when hiring new faculty, applying for promotion, and/or requesting grants. Typically, the impact and productivity of a researcher are assessed by a popular measurement called the h-index that grows linearly with the academic age of a researcher. Therefore, h-indices of researchers in the early stages of their careers are almost uniformly low, making it difficult to identify those who will, in future, emerge as influential leaders in their field. To overcome this problem, we make use of Social network analysis to identify young researchers most likely to become …

Social Listening For Customer Acquisition, Juan Du, Biying Tan, Feida Zhu, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Social network analysis has received much attention from corporations recently. Corporations are trying to utilize social media platforms such as Twitter, Facebook and Sina Weibo to expand their own markets. Our system is an online tool to assist these corporations to 1) find potential customers, and 2) track a list of users by specific events from social networks. We employ both textual and network information, and thus produce a keyword-based relevance score for each user in pre-defined dimensions, which indicates the probability of the adoption of a product. Based on the score and its trend, out tool is able to …

Trust-But-Verify: Guaranteeing The Integrity Of User-Generated Content In Online Applications, Akshay Dua

Dissertations and Theses

Online applications that are open to participation lack reliable methods to establish the integrity of user-generated information. Users may unknowingly own compromised devices, or intentionally publish forged information. In these scenarios, applications need some way to determine the "correctness" of autonomously generated information. Towards that end, this thesis presents a "trust-but-verify" approach that enables open online applications to independently verify the information generated by each participant. In addition to enabling independent verification, our framework allows an application to verify less information from more trustworthy users and verify more information from less trustworthy ones. Thus, an application can trade-off performance for …

Factors Leading To Decentralization Of Ict Companies: The Case Of Multimedia Super Corridor, Malaysia, Muhammad Asim Tufail, Abu Hassan Abu Bakar, Wiwied Virgiyanti, Faisal Manzoor Arain

Business Review

Technological development in the information and communication technologies (ICT) sector is essential to attain sustainability in today’s era. Cities have developed satellite towns at the periphery with hi-fidelity digital and physical infrastructure which converts a single cantered city into a multi cantered one. In case of Kuala Lumpur Metropolitan Area (KLMA) the shift of civic services to Putrajaya and development of Multimedia Super Corridor (MSC) which offers incentives to local and foreign companies to develop a super block of research and development based economic sector. This development spearheaded the Malaysian Vision 2020 of knowledge based economy and society and has …

Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker

Journal of International Technology and Information Management

This paper presented the S&C Racing system that uses Support Vector Regression (SVR) to predict harness race finishes and analyzed it on fifteen months of data from Northfield Park. We found that our system outperforms the most common betting strategies of wagering on the favorites and the mathematical arbitrage Dr. Z system in five of the seven wager types tested. This work would suggest that an informational inequality exists within the harness racing market that is not apparent to domain experts.

The Influence Of Social Networking Technology In An Engineering Organization, Derrick Marcus Tepaske

EMSE Doctoral Projects

Computer facilitated Social Networking (SN) is becoming more prevalent in our society, both in our personal and professional lives. As its use grows, there is a desire to determine how it will impact an organization. If it can positively impact an organization then it is an initiative that could be embraced and leveraged for any number of business related activities from marketing to engineering. This project develops and implements a social networking treatment for an engineering organization in order to determine how it impacts the responsiveness and performance of the organization. The treatment includes an online tool, a training package, …

To Internet Or Not To Internet: Ethics Opinions On Internet Usage, Sharon Bradley

Continuing Legal Education Presentations

Considers the ethical implications of using email to communicate with clients, using cloud storage for legal files, and tracking people related to a case via the Internet . Highlights recent state bar ethics committee decisions.