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Articles 31 - 60 of 241
Full-Text Articles in Digital Communications and Networking
Predicting Global Healthcare Supply Chain Delays: A Machine Learning Approach Leveraging Country-Level Logistics Metrics, Jeevan Sai Gali, Nima Molavi, Sepideh Alavi
Predicting Global Healthcare Supply Chain Delays: A Machine Learning Approach Leveraging Country-Level Logistics Metrics, Jeevan Sai Gali, Nima Molavi, Sepideh Alavi
Journal of International Technology and Information Management
In global healthcare logistics, ensuring the timely delivery of medical commodities is critical, particularly in low- and middle-income countries characterized by infrastructural limitations and operational uncertainties. This research introduces an advanced, data-driven predictive framework designed to forecast delivery delays by synthesizing granular, internal shipment-level data from the USAID Global Health Supply Chain Program (GHSC-PSM) with external country-level logistics capabilities indicators derived from the World Bank’s Logistics Performance Index (LPI). Rather than relying on retrospective trend analyses, this study employs machine learning algorithms such as Random Forest, XGBoost, Support Vector Machines (SVM), and Multi-Layer Perceptron (MLP) to detect …
Insider Threat Agent: A Behavioral Based Zero Trust Access Control Using Machine Learning Agent, Michael Fojude
Insider Threat Agent: A Behavioral Based Zero Trust Access Control Using Machine Learning Agent, Michael Fojude
College of Graduate Studies: Theses & Dissertations
Hybrid work, cloud adoption, and freely available AI‑enabled attack tools have exposed critical weaknesses in perimeter‑centric security. Current breach reports attribute more than one‑third of incidents to insider misuse or credential compromise, yet many organizations still depend on static Role‑ or Attribute‑Based Access Control that neither verifies intent continuously nor adapts to subtle behavioral change. This research addresses that gap by designing and validating a behavioral based Zero Trust Access Control (ZTAC) Agent. A five‑year enterprise log Dataset was extracted and cleansed to establish a high‑fidelity baseline of normal user behavior. Feature engineering captured temporal regularity (login sequence, session duration), …
Juegos De Rol En El Desarrollo De Projectpipe: Una Inmersión En El Uso De Metodologías De Diseño, Julieth A. Gómez Hernández, Cristian C. Orozco Ospina, Nicolas Restrepo Henao
Juegos De Rol En El Desarrollo De Projectpipe: Una Inmersión En El Uso De Metodologías De Diseño, Julieth A. Gómez Hernández, Cristian C. Orozco Ospina, Nicolas Restrepo Henao
Journal of Roleplaying Studies and STEAM
En el entorno digital actual, la evolución del concepto de juegos de rol ha llevado al desarrollo de aplicaciones web interactivas y educativas. En sintonía con este planteamiento, se presenta la siguiente propuesta, que adopta una metodología integrada para aprovechar la versatilidad del método de Bruno Munari y el Diseño Centrado en el Usuario (DCU). La metodología de Munari descompone la gestión macro del proyecto en pasos manejables; mientras que el DCU se enfoca en la creación de una interfaz intuitiva y funcional mediante prototipos iterativos y pruebas continuas de usabilidad. Como complemento a estas estrategias se integra la metodología …
Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods
Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods
Cybersecurity Undergraduate Research Showcase
This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …
Cyber Threat Intelligence Sharing In Nigeria, Muhammad Abubakar Nainna, Julian Bass, Lee Speakman
Cyber Threat Intelligence Sharing In Nigeria, Muhammad Abubakar Nainna, Julian Bass, Lee Speakman
Communications of the IIMA
Cybersecurity challenges are common in Nigeria. Sharing cyber threat intelligence is essential in addressing the extensive challenges posed by cyber threats. It also helps in meeting regulatory compliance. There are a range of impediments that prevent cyber threat intelligence sharing. We hypothesise that we want to maximise this cyber threat intelligence sharing to resist malicious attackers. Therefore, this research investigates factors influencing threat intelligence sharing in Nigeria's cyber security practitioners. To achieve this aim, we conducted research interviews with 14 cyber security practitioners using a semi-structured, open-ended interview guide, which was recorded and transcribed. We analysed the data using an …
Faids: Artificial Intelligence Developmental Systems Framework For Predicting And Preventing Cyberattacks In Supply Chain Networks, Lordt Becklines
Faids: Artificial Intelligence Developmental Systems Framework For Predicting And Preventing Cyberattacks In Supply Chain Networks, Lordt Becklines
Research & Publications
Cyber threats and attacks disrupt and damages supply chain networks (SCNs), which are complex and interlinked. Current methods to predict and prevent cyberattacks are inadequate and ineffective. This research proposes an AI developmental systems framework (FAIDS) to protect SCNs from cyberattacks. The framework has four components: (1) an AI threat intelligence system; (2) an AI risk assessment system; (3) an AI decision support system; and (4) an AI learning and adaptation system. The framework is tested on a simulated retail SCN. The results show that the framework can predict and prevent cyberattacks and improve the network's resilience and security. The …
The Impact Of Government Data Open Platform Construction On Promoting The Development Of Digital Government: An Econometric Analysis Based On Psm Model, Taitian Mao, Tang Gan, Jinliang Chen
The Impact Of Government Data Open Platform Construction On Promoting The Development Of Digital Government: An Econometric Analysis Based On Psm Model, Taitian Mao, Tang Gan, Jinliang Chen
Journal of Scientific Information Research
[Purpose/significance]Open government data is the direction of the digital development of government, and exploring the impact of the Open Government Data Platform (OGDP) on the development of digital government is of guiding significance in advancing the goal of modernizing the national governance system and governance capacity. [Method/process]Based on the establishment or not of OGDP, this paper uses the propensity score matching method to investigate the causal relationship between OGDP construction and digital government development by using the cross-sectional data of 101 prefecture-level cities across China in 2019 as the research sample for empirical analysis. [Result/conclusion]Overcoming sample selection bias and eliminating …
The Role Of Ai, Big Data And Predictive Analytics In Mitigating Unemployment Insurance Fraud, Siddikur Rahman, Md Abu Sayem, Shariar Emon Alve, Md Shahidul Islam, Muhammad Mahmudul Islam, Arifa Ahmed, Mohammed Kamruzzaman
The Role Of Ai, Big Data And Predictive Analytics In Mitigating Unemployment Insurance Fraud, Siddikur Rahman, Md Abu Sayem, Shariar Emon Alve, Md Shahidul Islam, Muhammad Mahmudul Islam, Arifa Ahmed, Mohammed Kamruzzaman
Finance, Economics, and Data Analytics
The fraudulent claims for Unemployment Insurance (UI) have also risen massively in the United States especially during the onset of COVID-19 pandemic with billions of dollars that were lost. These approaches applied formerly in fraud detection and prevention have been challenged by new and advanced fraud systems. For this reason, AI, Big Data and Predictive Analytics are now crucial for improving fraud mitigation in UI programs. The aim of this research is to understand how far AI, Big Data and Predictive Analytics have been utilized, for how effective they are and the barriers they pose in tackling unemployment insurance fraud …
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
Journal of International Technology and Information Management
Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …
How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström
How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström
Journal of International Technology and Information Management
This article investigates the relationship between digitalisation and business model changes in RoPax ports. The study is based on six RoPax ports in Northern Europe, examining their digitalisation efforts and the resulting changes in their business models, leading to further digital transformation. The paper offers insights by reviewing relevant literature on digitalisation’s role in business model innovation and its application in ports. The findings reveal that digitalisation supports relevant business model changes concerning port operation integration within logistics chains, communication, documentation flow, and cargo flow optimisation. However, exploring digitalisation’s potential for diversifying value propositions is still limited. Most digitalisation efforts …
Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco
Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco
Journal of International Technology and Information Management
Developing an effective business analytics function within a company has become a crucial component to an organization’s competitive advantage today. Predictive analytics enables an organization to make proactive, data-driven decisions. While companies are increasing their investments in data and analytics technologies, little research effort has been devoted to understanding how to best convert analytics assets into positive business performance. This issue can be best studied from the socio-technical perspective to gain a holistic understanding of the key factors relevant to implementing predictive analytics. Based upon information from structured interviews with information technology and analytics executives of 11 organizations across the …
Does Personality Traits And Security Habits Influence Security Of Personal Identification Numbers? The Context Of Mobile Money Services In Tanzania., Daniel Ntabagi Koloseni
Does Personality Traits And Security Habits Influence Security Of Personal Identification Numbers? The Context Of Mobile Money Services In Tanzania., Daniel Ntabagi Koloseni
Journal of International Technology and Information Management
Security is an important ingredient in financial transactions; as such, it is imperative that attention should be paid to enhancing the security habits and user behaviours of mobile payment services. Establishing a link between security habits, personality characteristics, and security behaviours provides a new dimension to studying security behaviours regarding mobile money services. Therefore, this study investigates how personality traits affect security behaviours and habits and how security habits mediate the link between personality traits and PIN security practices. The study found that conscientiousness, openness to experience, extroversion and security habits influence PIN security practices, while conscientiousness, agreeableness, and neuroticism …
Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian
Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian
Journal of International Technology and Information Management
The Indian Constitution, which came into force on January 26, 1950, guarantees various fundamental rights, such as the freedom of speech and expression, freedom of religion, rights to form association, as well as rights to privacy. Yet, since the adoption of the Constitution, the Indian citizen has been subject to varying degrees of media censorship and surveillance. This paper seeks to delve into the historical evolution of media and Internet censorship and surveillance in India. It shows how media censorship of varying types have existed since the British colonists introduced restrictive laws in order to expand and control the native …
Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa
Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa
Journal of International Technology and Information Management
Developing quality agile healthcare information systems requires understanding regulatory compliance and evolving healthcare needs through activities tailored within agile scrum roles. Agile scrum, a widely adopted philosophy, offers significant advantages in managing software development processes. This research explores how activities within the agile scrum roles are tailored to agile healthcare information systems development within the Nigerian context. This study adopted a qualitative case study methodology and interviewed 12 agile practitioners developing healthcare information systems within Nigeria using semi-structured open-ended interview guide questions. The practitioners were selected based on a snowballing process, a sunset of purposive sampling techniques from our network …
What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar
What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar
Journal of International Technology and Information Management
This paper describes the approach and lessons learned from a co-creation process with Dutch development NGOs to create a practical and easy-to-use assessment tool for practitioners to assess the organisation's maturity level of digital transformation. For this study, we applied a design science research methodology, specifically a six-step co-creation approach suitable for developing maturity models. The digital maturity assessment tool (quick scan) created is a domain- specific digital transformation maturity tool for development NGOs rather than a generally applicable tool. This artefact was evaluated using an eight-point Requirements framework for the development of digital maturity assessment tools. By developing a …
Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia
Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia
Journal of Nonprofit Innovation
Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.
Imagine Doris, who is …
Integrating Nist And Iso Cybersecurity Audit And Risk Assessment Frameworks Into Cameroonian Law, Bernard Ngalim
Integrating Nist And Iso Cybersecurity Audit And Risk Assessment Frameworks Into Cameroonian Law, Bernard Ngalim
Journal of Cybersecurity Education, Research and Practice
This paper reviews cybersecurity laws and regulations in Cameroon, focusing on cybersecurity and information security audits and risk assessments. The importance of cybersecurity risk assessment and the implementation of security controls to cure deficiencies noted during risk assessments or audits is a critical step in developing cybersecurity resilience. Cameroon's cybersecurity legal framework provides for audits but does not explicitly enumerate controls. Consequently, integrating relevant controls from the NIST frameworks and ISO Standards can improve the cybersecurity posture in Cameroon while waiting for a comprehensive revision of the legal framework. NIST and ISO are internationally recognized as best practices in information …
The Rapid Increase Of Ransomware Attacks Over The 21st Century And Mitigation Strategies To Prevent Them From Arising, Sanjay Jacob
The Rapid Increase Of Ransomware Attacks Over The 21st Century And Mitigation Strategies To Prevent Them From Arising, Sanjay Jacob
Senior Honors Theses
Cyber-attacks have continued to become more common throughout the past century as more people are exposed to the Internet. Every year, various studies, reports, and scholarly research is done to emphasis the rapid increase of attacks. In this honors thesis, the student sought to gather further information about the rise of ransomware attacks, various cyber threats, discuss the psychological manipulation that exist, and provided the reader with an ethical complement of cyber-attacks. Additionally, case studies from previous research have been analyzed and mitigation strategies have been explained to provide the reader with practical application. This research emphasizes in on key …
Self-Learning Algorithms For Intrusion Detection And Prevention Systems (Idps), Juan E. Nunez, Roger W. Tchegui Donfack, Rohit Rohit, Hayley Horn
Self-Learning Algorithms For Intrusion Detection And Prevention Systems (Idps), Juan E. Nunez, Roger W. Tchegui Donfack, Rohit Rohit, Hayley Horn
SMU Data Science Review
Today, there is an increased risk to data privacy and information security due to cyberattacks that compromise data reliability and accessibility. New machine learning models are needed to detect and prevent these cyberattacks. One application of these models is cybersecurity threat detection and prevention systems that can create a baseline of a network's traffic patterns to detect anomalies without needing pre-labeled data; thus, enabling the identification of abnormal network events as threats. This research explored algorithms that can help automate anomaly detection on an enterprise network using Canadian Institute for Cybersecurity data. This study demonstrates that Neural Networks with Bayesian …
Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)
Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)
Library Philosophy and Practice (e-journal)
Abstract
Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …
The Need For International Ai Activities Monitoring, Parviz Partow-Navid, Ludwig Slusky
The Need For International Ai Activities Monitoring, Parviz Partow-Navid, Ludwig Slusky
Journal of International Technology and Information Management
This paper focuses primarily on the need to monitor the risks arising from the dual-use of Artificial Intelligence (AI). Dual-use AI technology capability makes it applicable for defense systems and consequently may pose significant security risks, both intentional and unintentional, with the national and international scope of effects. While domestic use of AI remains the prerogative of individual countries, the unregulated and nonmonitored use of AI with international implications presents a specific concern. An international organization tasked with monitoring potential threats of AI activities could help defuse AI-associated risks and promote global cooperation in developing and deploying AI technology. The …
Determinants Of Continuance Intention To Use Mobile Wallets Technology In The Post Pandemic Era: Moderating Role Of Perceived Trust, Shailja Tripathi
Determinants Of Continuance Intention To Use Mobile Wallets Technology In The Post Pandemic Era: Moderating Role Of Perceived Trust, Shailja Tripathi
Journal of International Technology and Information Management
The Covid-19 pandemic amplified the volume and importance of mobile payments using digital wallets and placed a basis for their continued adoption. The objective of the study is to formulate and test a comprehensive model by integration of the technology acceptance model (TAM) and expectation confirmation model (ECM) with the addition of three constructs, namely perceived trust, perceived risk, and subjective norm, to identify the determinants of continuance intention to use mobile wallets. Questionnaire-based survey method was used to gather the data from 550 users having experience using mobile wallets for more than six months. The data were analyzed using …
Small Business Office Network, Michael Gerome
Small Business Office Network, Michael Gerome
Williams Honors College, Honors Research Projects
This project will emulate a small office network environment. The project will demonstrate the process of building and configuring the network to meet the requirements laid out in the project plan. This network includes four subnets with Windows 10 end devices and a Kali Linux device, it also includes five Cisco layer 2 switches and three Cisco routers. There are also three subnets connecting the routers to each other to enable routing between the subnets. After the network environment is set up, various penetration tests are performed from the Kali Linux device to gather information. The Nmap reconnaissance tool is …
Learning Outcomes And Learner Satisfaction: The Mediating Roles Of Self-Regulated Learning And Dialogues, Sean Eom, Nicholas Jeremy Ashill
Learning Outcomes And Learner Satisfaction: The Mediating Roles Of Self-Regulated Learning And Dialogues, Sean Eom, Nicholas Jeremy Ashill
Journal of International Technology and Information Management
The interdependent learning process is regarded as a crucial part of e-learning success, but it has been largely ignored in e-learning empirical research. Grounded in constructivist and social constructivist theory, we present and test an e-learning success model consisting of eight e-learning critical success factors (CSF) derived from constructivist and social constructivist models. Three hundred seventy-two on-line students from a Midwestern university in the United States participated in the survey. The data collected from the survey was used to examine the partial least squares structural equation model. The results highlight the importance of self-regulated learning and dialogical processes to explain …
Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari
Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari
Journal of International Technology and Information Management
The study assessed factors that influence the acceptance of interoperable electronic Health Records (EHRs) Systems in Tanzania Public Hospitals. The study applied a hybrid model that combined the Technology Acceptance Model (TAM) and Technology-Organization-Environment (TOE). Snowball sampling technique was applied and a total of 340 questionnaires were distributed to selected clinics, polyclinics and hospitals, of which 261 (77%) received questionnaires were considered to be valid and reliable for subsequent data analysis. IBM SPSS software version 27.0 was employed for data analysis. Findings indicated that relative advantage, compatibility, management support, organizational competency, training and education, perceived ease of use, perceived usefulness, …
Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson
Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson
Journal of International Technology and Information Management
This study evaluates the relationship between pandemic cases and vaccination usage, ICU bed utilization, hospitalizations, and deaths in the New York City metropolitan area. The study includes variables for the lockdown period and confirmed infections. The evaluation addresses three periods: (1) before vaccinations, (2) after vaccinations, and (3) the lockdown period. In addition, the number of vaccines per day for the manufacturers (Pfizer, Moderna, and Johnson & Johnson) are included in the study. Comparisons with New Jersey and Connecticut are used to validate that New York statistics are consistent with other states. The results provide a general model of the …
Instructional Systems Design And The Diffusion And Adoption Of Technology: (Volume 1), Miguel Ramlatchan (Author & Editor), Mark Parsons (Author), Meghan Soldani (Author), Josie Joswick Mendoza (Author), Maria Satre (Author), Brittany Spitz (Author), Jasmine Bundy (Author), Amanda Kline (Author)
Instructional Systems Design And The Diffusion And Adoption Of Technology: (Volume 1), Miguel Ramlatchan (Author & Editor), Mark Parsons (Author), Meghan Soldani (Author), Josie Joswick Mendoza (Author), Maria Satre (Author), Brittany Spitz (Author), Jasmine Bundy (Author), Amanda Kline (Author)
Distance Learning Faculty & Staff Books
Instructional designers, instructional systems designers, and other educational technologists are, by their nature, innovators. These professionals apply and extend the applied science of learning, systems, communication, and instructional design theory to help students learn. Technology in some capacity is used to make the connections between subject matter experts, teachers, instructors, and their learners. It is common for instructional designers to seek new tools, techniques, and innovations for the improvement of learning, access, quality, and student satisfaction. However, the adoption and diffusion of new educational technology and innovation is a complex process that depends on many variables. Understanding these processes and …
Applications Of Blockchain In Business Processes: A Comprehensive Review, Wattana Viriyasitavat, Li Xu, Dusit Niyato, Zhuming Bi, Danupol Hoonsopon
Applications Of Blockchain In Business Processes: A Comprehensive Review, Wattana Viriyasitavat, Li Xu, Dusit Niyato, Zhuming Bi, Danupol Hoonsopon
Information Technology & Decision Sciences Faculty Publications
Blockchain (BC), as an emerging technology, is revolutionizing Business Process Management (BPM) in multiple ways. The main adoption is to serve as a trusted infrastructure to guarantee the trust of collaborations among multiple partners in trustless environments. Especially, BC enables trust of information by using Distributed Ledger Technology (DLT). With the power of smart contracts, BC enforces the obligations of counterparties that transact in a business process (BP) by programming the contracts as transactions. This paper aims to study the state-of-the-art of BC technologies by (1) exploring its applications in BPM with the focus on how BC provides the trust …
Rural Broadband Usage: Analyzing Satisfaction And Internet Speed Within The Rural Digital Divide, Angela Hollman, Tim Obermier, Jesse Andrews
Rural Broadband Usage: Analyzing Satisfaction And Internet Speed Within The Rural Digital Divide, Angela Hollman, Tim Obermier, Jesse Andrews
Mountain Plains Business Conference
No abstract provided.
Nudging Social Online Referrals: Evidence From A Randomized Field Experiment, Qian Zeng
Nudging Social Online Referrals: Evidence From A Randomized Field Experiment, Qian Zeng
Dissertations and Theses Collection (Open Access)
With the rise of social commerce platforms and customer engagement in online products and services, firms are focusing their attention on effective social online referral program to encourage customers’ online referral behaviors to grow their customer base. Hence, how to influence customers to participate in online referral is a matter of the utmost importance to firms. However, little empirical research has examined the impact of online referral program on customers’ online referral on social commerce platform. To close this research gap, this dissertation investigates the effectiveness of digital nudging for consumers’ social online referral on social commerce platforms.
Working with …