Computer and Systems Architecture Commons^™

Evaluation Of Classification And Ensemble Algorithms For Bank Customer Marketing Response Prediction, Olatunji Apampa

Journal of International Technology and Information Management

This article attempts to improve the performance of classification algorithms used in the bank customer marketing response prediction of an unnamed Portuguese bank using the Random Forest ensemble. A thorough exploratory data analysis (EDA) was conducted on the data in order to ascertain the presence of anomalies such as outliers and extreme values. The EDA revealed that the bank data had 45, 211 instances and 17 features, with 11.7% positive responses. This was in addition to the detection of outliers and extreme values. Classification algorithms used for modelling the bank dataset include; Logistic Regression, Decision Tree, Naïve Bayes and the …

The Perceived Business Benefit Of Cloud Computing: An Exploratory Study, Thomas Chen, Ta-Tao Chuang, Kazuo Nakatani

Journal of International Technology and Information Management

The objective of the research is to study the benefits of cloud computing perceived by adopters and examine the impact of moderating factors on the relationship between the type of cloud computing and the perceived benefit. The moderating factors include firm size and value-chain activities. A measurement instrument of a 5-point Likert scale was administered on businesses of different sizes in Taiwan. The benefit of cloud computing measured in the study were: cost reduction, improved capability and enhanced scalability. The results show that the perceived benefit of cloud computing varies depending on the type of cloud computing, the value chain …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

The Mayaarch3d Project: A 3d Webgis For Analyzing Ancient Architecture And Landscapes, Jennifer Von Schwerin, Heather Richards-Rissetto, Fabio Remondino, Giorgio Agugario, Gabrio Girardi

Department of Anthropology: Faculty Publications

There is a need in the humanities for a 3D WebGIS with analytical tools that allow researchers to analyze 3D models linked to spatially referenced data. Geographic Information Systems (GIS) allow for complex spatial analysis of 2.5D data. For example, they offer bird’s eye views of landscapes with extruded building footprints, but one cannot ‘get on the ground’ and interact with true 3D models from a pedestrian perspective. Meanwhile, 3D models and virtual environments visualize data in 3D space, but analytical tools are simple rotation or lighting effects. The MayaArch3D Project is developing a 3D WebGIS—called QueryArch3D—to allow these two …

Ua3/9/2 I.T. Division Annual Report + Tactical Plan, Wku Information Technology

WKU Administration Documents

Annual report of WKU Information Technology Division submitted to WKU President Gary Ransdell. Report is housed in UA3/9/2 Subject Files.

Comparing Discrete Simulation And System Dynamics: Modeling An Anti-Insurgency Influence Operation, Wayne Wakeland, Una E. Medina

Complex Systems Faculty Publications and Presentations

This paper contrasts the tradeoffs of modeling the same dynamic problem at a micro scale and at a macro scale of analysis: discrete system simulation (DS) versus continuous system simulation or system dynamics (SD). Both are employed to model the influence of entertainment education on terrorist system decay, with implications for field application. Each method optimizes different design, scope/scale, data availability/accuracy, parameter settings, and system sensitivities. Whether the research served by the computer model is applied or theoretical, DS tends to be useful for understand low-level individual unit/step influences on system change over time, whereas SD tends to shine when …

Ua3/9/2 Information Technology Summary Report, Wku Information Technology

WKU Administration Documents

Report of the WKU Information Technology Division to the president regarding operations from 1991 through 1997.

Ua8 Information Technology Update, Wku Information Technology

WKU Administration Documents

Newsletter created by and about WKU Information Technology.