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- Aircraft manufacturing (2)
- Airlines (2)
- Aviation; consortia; airline-airport consortiums; airlines; airports; inter-organisational cooperation; partnerships; stakeholder benefits; strategic alliances; co-opetition. (2)
- Industry questionnaire (2)
- Market analysis (2)
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- Turboprop (2)
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- Loyalty programs (1)
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Articles 1 - 11 of 11
Full-Text Articles in Management and Operations
A Conceptual Framework For Valuating Airline Frequent Flyer Program Miles, Yi Gao
A Conceptual Framework For Valuating Airline Frequent Flyer Program Miles, Yi Gao
International Journal of Aviation, Aeronautics, and Aerospace
Frequent flyer programs of airlines have gradually evolved into a multi-billion dollar business over the years. Valuing frequent flyer program miles accurately and fairly has its practical implications both for airlines and members of frequent flyer programs. As a ground-breaking academic study dedicated to airline loyalty programs, this study aims to build a conceptual framework to guide the valuation of miles. Through comparing required miles for different award types with their equivalent cash prices, this study has successfully addressed the purchasing power of AAdvantage miles of American Airlines when they are used for award redemption. Not only can this study …
Predicting The Market Share Of A New Airport In Multi-Airport Cities: The Case Of Lagos, Samson Oladele Fatokun
Predicting The Market Share Of A New Airport In Multi-Airport Cities: The Case Of Lagos, Samson Oladele Fatokun
Doctoral Dissertations and Master's Theses
The primary objective of the study was to develop an empirical model that combines the contingent valuation method (CVM) with the isochrone analysis to predict the market shares of new airports in multi-airport cities and to apply the model to the case of Lekki International Airport (LIA), the proposed second airport in Lagos, Nigeria. In addition to predicting the market share that LIA could attain, the study also identified and analyzed the catchment areas as well as the willingness to pay (WTP) of would-be LIA passengers. Furthermore, the research identified the determinants of airport choice in the Nigerian market. The …
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Human Factors and Applied Psychology Student Conference
The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are …
Market Analysis For Small And Mid-Size Commercial Turboprop Aircraft, Vitaly Guzhva, Tamilla Curtis, Vladislav Borodulin
Market Analysis For Small And Mid-Size Commercial Turboprop Aircraft, Vitaly Guzhva, Tamilla Curtis, Vladislav Borodulin
Dr. Tamilla Curtis
Recent fuel price volatility and growing concerns about the efficiency of regional jets have led to a revival of large turboprop aircraft as efficient passenger carriers on short-haul regional routes. However, the overall market for smaller turboprops is much less defined as it is characterized by a plethora of small commuter and niche operators in addition to regional carriers. Since most small and mid-size turboprop manufacturers have gone bankrupt or discontinued production due to some other reasons, current operators of this aircraft class are left with aging fleets that would need to be replaced by 2020-2030. This paper assesses the …
Something Old Is New Again: Airline-Airport Consortia And Key Stakeholder Benefits, Janet K. Tinoco, Brian W. Sherman
Something Old Is New Again: Airline-Airport Consortia And Key Stakeholder Benefits, Janet K. Tinoco, Brian W. Sherman
Janet K. Tinoco
Although consortia in the aviation sector predate deregulation by decades, this type of cooperative agreement, particularly in the airline industry, is experiencing a resurgence of interest from industry participants and academia. Airlines are searching for new innovative ways to reduce costs while airports are searching for private partners to improve terminal facilities and equipment and update services. Passengers, on the other hand, continue to balance price versus performance in their travel experience. This empirical research study finds evidence of positive influences of airline consortia to all key stakeholders; however the majority of benefit appears to be felt by the airlines …
The Challenge Of Intervention To Monetarily Support Or Not Support The National Airline Carriers: A Case Of The Airline Industry In Eastern Europe, Dawna L. Rhoades, Tamilla Curtis
The Challenge Of Intervention To Monetarily Support Or Not Support The National Airline Carriers: A Case Of The Airline Industry In Eastern Europe, Dawna L. Rhoades, Tamilla Curtis
Dr. Tamilla Curtis
The airline industry has been considered a special case in national and international business virtually since its beginning. Because of this status, national governments have repeatedly intervened to support national carriers in order to prevent bankruptcy and failure. The nations of Eastern Europe are no exception to this rule and are currently considering additional intervention to support their carriers. This paper explores the rationale for intervention, particularly the suggested economic impact, using traffic and financial information from the Flightglobal database. The conclusion is that the case for intervention is weak at best and that the results may not justify the …
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Dr. Tamilla Curtis
There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …
Something Old Is New Again: Airline-Airport Consortia And Key Stakeholder Benefits, Janet K. Tinoco, Brian W. Sherman
Something Old Is New Again: Airline-Airport Consortia And Key Stakeholder Benefits, Janet K. Tinoco, Brian W. Sherman
Management, Marketing and Operations - Daytona Beach
Although consortia in the aviation sector predate deregulation by decades, this type of cooperative agreement, particularly in the airline industry, is experiencing a resurgence of interest from industry participants and academia. Airlines are searching for new innovative ways to reduce costs while airports are searching for private partners to improve terminal facilities and equipment and update services. Passengers, on the other hand, continue to balance price versus performance in their travel experience. This empirical research study finds evidence of positive influences of airline consortia to all key stakeholders; however the majority of benefit appears to be felt by the airlines …
Market Analysis For Small And Mid-Size Commercial Turboprop Aircraft, Vitaly S. Guzhva, Tamilla Curtis, Vladislav Borodulin
Market Analysis For Small And Mid-Size Commercial Turboprop Aircraft, Vitaly S. Guzhva, Tamilla Curtis, Vladislav Borodulin
Publications
Recent fuel price volatility and growing concerns about the efficiency of regional jets have led to a revival of large turboprop aircraft as efficient passenger carriers on short-haul regional routes. However, the overall market for smaller turboprops is much less defined as it is characterized by a plethora of small commuter and niche operators in addition to regional carriers. Since most small and mid-size turboprop manufacturers have gone bankrupt or discontinued production due to some other reasons, current operators of this aircraft class are left with aging fleets that would need to be replaced by 2020-2030. This paper assesses the …
A Simulation Approach To Airline Cost Benefit Analysis, Massoud Bazargan, David Lange, Luyen Tran, Zhiyuan Zhou
A Simulation Approach To Airline Cost Benefit Analysis, Massoud Bazargan, David Lange, Luyen Tran, Zhiyuan Zhou
Management, Marketing and Operations - Daytona Beach
In this paper we conduct a cost benefit analyses using simulation for an Airline. This study pertains to using Towbarless Towing Vehicles (commonly referred to as supertugs) to transport aircraft to and from the terminal to airline’s maintenance hangar facility at their hub. This study attempts to investigate the possibility of reducing costs through saving jet fuel by adopting supertugs and identify if their high purchasing costs are justified. This study adopts simulation to analyze the annual savings by studying the numbers needed, as well as the utilization and operation cost for these supertugs. The results are very encouraging, enabling …
Cost Competitiveness Of Airlines: An International Comparison, Tae Oum, Chunyan Yu
Cost Competitiveness Of Airlines: An International Comparison, Tae Oum, Chunyan Yu
Publications
Significant structural, institutional and regulatory changes have occurred in the airline industry since the mid-1980s. These changes have intensified competition in both domestic and international air transport market. As the market becomes more competitive, the ultimate ability of a carrier to survive and prosper depends greatly on its cost competitiveness. This paper measures and compares the unit cost competitiveness of the world's major airlines, using the yearly panel data of 23 major airlines over the 1986-93 period. We focus our analysis on identifying the potential factors which influence the observed unit cost differentials among airlines, including input prices, productivity, network …