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2020

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Full-Text Articles in Higher Education and Teaching

Novel Machine Learning Algorithms For Centrality And Cliques Detection In Youtube Social Networks, Craigory Coppola, Heba Elgazzar Jan 2020

Novel Machine Learning Algorithms For Centrality And Cliques Detection In Youtube Social Networks, Craigory Coppola, Heba Elgazzar

Faculty Research at Morehead State University

The goal of this research project is to analyze the dynamics of social networks using machine learning techniques to locate maximal cliques and to find clusters for the purpose of identifying a target demographic. Unsupervised machine learning techniques are designed and implemented in this project to analyze a dataset from YouTube to discover communities in the social network and find central nodes. Different clustering algorithms are implemented and applied to the YouTube dataset. The well-known Bron-Kerbosch algorithm is used effectively in this research to find maximal cliques. The results obtained from this research could be used for advertising purposes and …