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Full-Text Articles in Scholarship of Teaching and Learning
A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo
Atlantic Marketing Journal
The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …
The Process Of Successfully Integrating Communication Technologies Into Short-Term, Faculty-Led Study Abroad Programs: Reflections From The Field, Todd L. Goen, Jennifer R. Billinson, Linda D. Manning
The Process Of Successfully Integrating Communication Technologies Into Short-Term, Faculty-Led Study Abroad Programs: Reflections From The Field, Todd L. Goen, Jennifer R. Billinson, Linda D. Manning
Journal of Global Initiatives: Policy, Pedagogy, Perspective
As advances in communication technologies (CT) continue to shape modern life, it is critical study abroad professionals and faculty leaders contemplate the ways in which such technologies impact study abroad. This essay provides an argument for the value and utility of such contemplation through an in-depth examination of a short-term, faculty-led study abroad program and the three faculty who lead it. The authors provide reflective summaries of their own experiences with CT and study abroad and discuss the ways in which changes in CT resulted in changes to their own study abroad program including the integration of CT into academic …