Higher Education Commons^™

2024-September-01-Meet Dr. Shelby Brooks Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Listen to her interview on our college podcast, White Coat Radio.

(Sept. 1, 2024)—ETSU Bill Gatton College of Pharmacy welcomes Dr. Shelby Brooks, from Asheville, North Carolina, who is serving as Assistant Professor of Pharmacy Practice. Her clinical interests include cardiology (specifically anticoagulation/antiplatelets, post stroke management, dyslipidemia, and coronary artery disease), cirrhosis management, and pharmacy resident training. 

Brooks graduated from the University of Tennessee College of Pharmacy in 2019 then went on to complete a 24-month Pharmacotherapy Residency Program at the University of Tennessee Medical Center. During her time in residency, she focused on inpatient and outpatient family medicine practice, …

2024-September-01-Meet Kaitlyn (Phillips '22) North Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Listen to her interview on our college podcast, White Coat Radio.

(Sept. 1, 2024)—Dr. Kaitlyn (Phillips '22) North is from Erwin, Tennessee, and graduated from the Class of 2022. She is an Assistant Professor in Pharmacy Practice and in the Department of Family Medicine at James H. Quillen College of Medicine specializing in chronic disease state management and primary care. 
 
North is serving as a clinical pharmacist faculty member at ETSU Family Physicians of Kingsport. She completed her postgraduate training at an ambulatory care-focused PGY1 residency program at Tandem Health--University of South Carolina, and the PGY2 residency program in Ambulatory …

2024 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2024.

2024-September-01-Meet Dr. Alex Surbaugh Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 1, 2024)—Dr. Alex Surbaugh, from Franklin, Tennessee, a clinical pharmacist in psychiatry, is serving as Assistant Professor of Pharmacy Practice.   

She previously came from the University of Kansas Health System, where she completed a PGY1 residency and a PGY2 psychiatric residency. Dr. Surbaugh completed her undergraduate degree in chemistry at the University of Mississippi and earned her PharmD at UT. 

“As someone who was born and raised in Tennessee, I have always held a love for my home state,” said Surbaugh. “From my first interaction with the college in December through my interview days in February, it was truly …

2024-August-24-University School Receives Governor's Civics Seal, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2024 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2024.

Antecedents Of Business Students’ Acceptance Of Digital Learning Platforms Post Covid-19: An Empirical Study On Interactive Digital Learning System, Hossam A. Deraz Dr., Noha Ahmed Bendary Dr.

Business Administration

As a result of the COVID-19 pandemic, students worldwide are required to interact heavily with different digital learning platforms. In this case, it's important to investigate how the university students perceived and accepted these platforms. This study is guided by the technology model and the service quality model, aimed at investigating the relationship between quality variables, teaching team roles, and perceived usefulness in learners’ usage behavior of digital textbook learning systems. The study was conducted on digital learning platforms initiated in 2021 at the British University in Egypt. It employed a survey approach to explore the relationships between perceived usefulness, …

2024-July-25-Etsu At Aacp Annual Meeting, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (July 25, 2024)—Faculty at East Tennessee State University Bill Gatton College of Pharmacy recently attended the American Association of Colleges of Pharmacy (AACP) annual meeting on July 20-23, 2024, in Boston, Massachusetts. The conference was an opportunity for the college's faculty to showcase their work advancing pharmacy education and share their innovation with others across the academy. This year's faculty delegate was Dr. Ashana Puri.

Congratulations to Dr. Katelyn Alexander, director of experiential education, who graduated from the prestigious AACP Academic Leadership Fellows Program, which aims to develop leaders in pharmacy education. She was among 35 individuals …

Marketing In Higher Education: The Effects On The College Choice Experience Of First-Generation Latinx Students, David Cortez

Dissertations and Theses

The Latinx population in the United States has drastically increased over the last twenty years. During the same period, the number of first-generation Latinx students enrolling in higher education post-recession has also increased by as much as 1.5 million students. The expansion of the Latinx student population in Oregon has mirrored the national trend by exponentially increasing over the last 10 years. As the population of first-generation Latinx students grows, it becomes essential to explore the issues and barriers Latinx students face in making their college choices. Previous researchers have found that selecting the right institution is important to increase …

2024 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2024.

2024 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2024.

2024-May-24-In Memory Of Susan, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2024 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2024.

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Library Presentations, Posters, and Audiovisual Materials

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

2024-August-27-Upcoming Pharmacy Career Showcase And Tours, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Aug. 27, 2024)—East Tennessee State University Bill Gatton College of Pharmacy is offering a free Pharmacy Career Showcase event on Saturday, Nov. 9, 2024, with check in at 9 a.m. in Building 7, the main pharmacy building on the Mountain Home VA Campus. The event will end at 1:30 p.m. with an optional tour at the end.
 
Students can learn more about the wide variety of pharmacy careers available, as well as the flexible admissions pathways at ETSU Gatton College of Pharmacy, a nationally recognized college of pharmacy in Johnson City, Tennessee. The college is currently ranked …

2024-April-25-P3 Honored For National Military Appreciation Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 25, 2024) —As a currently enlisted serviceman and full-time student pharmacist, Jimmy Owens is no stranger to managing his time in the most efficient way possible. In the event he is deployed into active duty, he has to be ready; but he also has to be prepared for that next pharmacology exam.
 
“It's a lot of preparing for the weekend and then making up for the weekend at the same time,” said Owens, who is from Lewisburg, Tennessee. “It is difficult to do. But thanks to the military, I think I have the discipline to do …

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: Scholarly Activities

Rural tourism plays a significant role in fostering economic development, preserving cultural heritage and promoting sustainable practices. It creates employment opportunities for local residents, both directly in the tourism sector and indirectly in supporting industries. Marketing tourism in rural communities requires a strategic approach that highlights the unique aspects of the area, promotes sustainable practices, and engages potential visitors. A strong understanding of marketing tools and techniques are critical in the usage of marketing ("); border-bottom: 1px solid transparent; background-size: 5px; font-size: 18pt; font-family: "Book Antiqua", "Book Antiqua_EmbeddedFont", "Book Antiqua_MSFontService", "Book Antiqua_MSFontService", Calibri, sans-serif; letter-spacing: 0px; font-kerning: normal; line-height: 6px; …

The Effect Of Massage Therapy On Test Anxiety Experienced By Traditional-Aged Undergraduate Business Students, Jorge A. Pazmiño

Graduate Theses, Dissertations, and Capstones

Test anxiety impacts traditional-aged undergraduate business students and influences their academic performance and overall well-being. This study explored the efficacy of massage therapy (MT) as a means of mitigating test anxiety within this demographic. Building on existing literature that addresses the consequences of anxiety and alternative coping mechanisms, this research study focused on MT as a potential strategy for test anxiety management. The study employed the Adult Manifest Anxiety Scale–College Version (AMAS-C) to gather data from participants at a private liberal arts institution in the East South-Central region of the United States. An experimental group received an MT intervention, while …

2024-April-05-Appalachian Student Research Forum, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 5, 2024) — Congratulations to all of our 2024 Appalachian Student Research Forum participants! Presentations below and student pharmacists are in bold. Check out photos here.

"That’s A Whole ‘Nother Ball Game: Community Pharmacists’ Perceived Benefits and Barriers to Prescribing Contraception in Appalachian Tennessee and Virginia "

Authors: Hailey Brown; Amaranda Stokes; Dottie Smith; Mary Brannock; Michelle Rapier; KariLynn Dowling-McClay, PharmD




  




"Folic Acid Trends: Changes in Knowledge, Opinions, and Use During Pregnancy Reported by Postpartum Women in the United States, 2004-2021"

Authors: Anya Santee and KariLynn Dowling-McClay, PharmD

 

"Topical Gels for Cromolyn Sodium Delivery in …

Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin

AMTP Proceedings 2024

This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …

2024 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2024.

2024 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2024.

2024-February-12-Donors Welcomed To Carillon Society, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2024-February-12-Continuing Jess' Journey, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

AMTP Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers

AMTP Proceedings 2024

As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. This paper presents a novel educational initiative implemented at a Midwestern university, where a mock digital ad agency class serves as a preparatory course for students entering an immersive digital marketing course as part of a digital marketing minor.

The mock digital ad agency class is designed to bridge the gap between theoretical …

2024-February-02-Pharmacy Dean's List, Fall 2023, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

"

JOHNSON CITY  (Feb. 2, 2024) – East Tennessee State University Bill Gatton College of Pharmacy has announced the names of student pharmacists who attained a grade point average qualifying them for inclusion in the dean’s list for fall 2023.

Students from ETSU Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of 3.5 or above with no grade below a B-.

TENNESSEE

Athens: Morgan Teeters
Bluff City: Autumn Locke; Rebekah Patrick
Bristol: Nathan Smith
Butler: Isabella Harris
Byrdstown: Alahna Gore; Alexandria Moody
Charleston: Drew Smith 
Chattanooga: Madison Bradshaw
Cleveland: Kellee …

2024 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2024.

2024-January-30-Etsu Is No. 2 In The Nation For Naplex, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

"

JOHNSON CITY, Tenn. (January 30, 2024) — East Tennessee State University Bill Gatton College of Pharmacy rocketed to among the top accredited pharmacy schools in the country with its latest licensure exam results. A pharmacy school graduate must pass the North American Pharmacist Licensure Examination (NAPLEX) exam in order to be awarded a license to practice. 

The Class of 2023 at ETSU Gatton College of Pharmacy achieved an incredible 95.4% first attempt pass rate on their NAPLEX exam scores, placing the college at No. 2 in the country for accredited pharmacy schools. The Class of 2023 national mean for …