Higher Education Commons^™

2023-08-10 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from August 10, 2023.

Cross-Cutting Skills: The Role Of Major, Maureen Snow Andrade, Eugene Seeley, Ron Miller

International Journal for Business Education

Employers want recent college graduates prepared with skills that cut across majors, such as written and oral communication, teamwork, ethical decision-making, critical thinking, and applying knowledge in real-life situations. What is largely unknown is if some fields of study lend themselves to producing these desired skills over others. This is particularly relevant to schools of business, which strive to help students develop professional career skills and often emphasize a range of practical, hands-on, engaged learning activities. This study focused on obtaining the insights of hiring managers about desired skills and areas of study that prepare students with these skills. Survey …

The Effects Of Commitment And Trust On The Relationship Between Service Quality And University Brand Loyalty In Time Of Crisis, Dongjun Rew, Wonsuk Cha, Joo Y. Jung

Management Faculty Publications

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service quality, student satisfaction (SAT), and UBL and discuss its implications for university approaches of the marketing-oriented perspective. A self-report study was conducted with a total sample of 301 undergraduate students from four universities in the USA. PLS-SEM and path analysis were employed to test each hypothetical relationship. …

2023-06-16 Faculty Regent Report, Morehead State University. Faculty Senate., Annie Adams

Faculty Senate Records

A report submitted by the Faculty Board of Regent member to the Faculty Senate on June 16, 2023.

2023-06-15 Librarian Faculty Status Proposal Addendum, Morehead State University. Faculty Senate.

Faculty Senate Records

An addendum to the Librarian Faculty Status Proposal in response to the President's questions and comments to the original proposal submitted to the President's Office on June 15, 2023 and to the Faculty Senate on October 12, 2023.

Audio-Technica Strategic Audit, Caleb Druckemiller

Honors Program: Senior Projects (Public)

Audio-Technica is a multinational audio equipment design and manufacturing company specializing in the production of headphones, microphones, and turntables. The company has been a gold standard for professional use since its inception and has recently ventured into consumer markets. Using both internal and external analysis tools, this audit aims to evaluate how Audio-Technica has established itself in the highly competitive audio equipment industry. Specific techniques include Porter’s Five Forces and PESTEL analyses. After conducting this examination of Audio-Techinca and its industry environment, strategic recommendations will be made to best position the company moving forward.

Union Pacific Railroad Company Strategic Audit, Alison Steger

Honors Program: Senior Projects (Public)

Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.

Interest Convergence And Neoliberalism: Effects On Entry-Level Staff Of Color Who Perform Diversity, Equity, And Inclusion In Higher Education, Jesse N. Avila

Master's Theses

Higher education was not originally built to benefit people of color. Diversity, equity, and inclusion (DEI) are many ways in which universities seek to change higher education. However, higher education has a staff retention problem and is at risk of losing more than half of its current workforce. Retention problems also impact entry-level staff of color who perform DEI in universities. Through a lens of interest convergence and neoliberalism, this qualitative study gathered the experiences of entry-level staff of color who perform DEI in student affairs, looked at how their experiences are shaped by the structures of the university, and …

2023-05-05 Student Media Board Meeting Minutes, Morehead State University. Faculty Senate., Student Media Board.

Faculty Senate Records

Student Media Board meeting minutes for May 5, 2023

2023-05-04 Pac-31 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for PAc-31 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Pg-15 Revisal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal for PG-15 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 General Education Program Uar Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposal for a UAR for the General Education Program submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Faculty Rights & Responsibilities Committee Policy Revision, Morehead State University. Faculty Senate.

Faculty Senate Records

A revision for the Faculty Rights & Responsibilities Committee policy submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Uar 319.04 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for UAR 319.04 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Pac-1 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for PAc-1 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Uar 316.05 Revisal Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal proposal for UAR 316.05 submitted to the Faculty Senate on May 4, 2023.

2023-05-04 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from May 4, 2023.

2023-05-04 Pg-41 Revisal, Morehead State University. Faculty Senate.

Faculty Senate Records

A revisal for PG-41 submitted to the Faculty Senate on May 4, 2023.

Strategic Audit Report Pfizer – Brand-Name Pharmaceutical Manufacturing (U.S.), Madeleine Grimm, Meghan Schuette, Trent Lockard, Connor Boudreau, Kollin Goff

Honors Program: Senior Projects (Public)

The purpose of this strategic audit report is to provide an in-depth analysis of different aspects of Pfizer Inc.’s business operations and an overview of the different types of strategies that Pfizer employs within the Brand-Name Pharmaceutical Manufacturing Industry. The audit contains analyses of the company’s history and strategic leadership strategies, external environment, internal environment, performance, and competitive dynamics. These aspects are examined to provide a foundation for further analysis of Pfizer’s strategies in the context of the environment. This report also analyzes the company’s business and corporate-level strategies, the impact of recent mergers and acquisitions, corporate governance practices, and …

Johnson & Johnson Strategic Audit, Hannah Headley, Lucy Peterkin, Ryan Nyffeler, Joshua Wiemers, Bailey Birkholtz

Honors Program: Senior Projects (Public)

Johnson & Johnson (J&J) is a healthcare company that generates economic value from its three core business segments: Consumer Health, Pharmaceuticals, and Medical Devices. Recent innovations include new pharmaceutical products, remote clinical trials, automated patient recruitment, improved scientific and digital literacy amongst employees, and innovative digitized models for supply chain planning. J&J has a competitive edge in R&D efficiency, with a 4.35 return on research capital ratio. Sociocultural, technological, and economic factors will play a large role in changing the pharmaceutical industry environment, and J&J is well positioned to benefit from sources of growth such as the increase in aging …

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Program: Senior Projects (Public)

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.

Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels

Honors Program: Senior Projects (Public)

A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …

Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and …

Lululemon Athletica Strategic Audit, Nolan T. Rinn

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

Diageo Strategic Audit: A Deep Dive Into The Management Strategies Of Diageo, Hailey Hoogers, Maria Alessandro, Joel Myers, Abigail Grimm, Harrison Gates

Honors Program: Senior Projects (Public)

Diageo is a multinational premium drink producer and supplier with over 200 brands and sales in over 180 countries. A conglomerate since its founding, Diageo controls and operates some of the world’s well-known and loved drinks, like Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, and Crown Royal. The firm is an industry leader in consumer insight, innovation and creativity, and sustainability efforts. Diageo believes pursuing sustainability, efficiency, and positive drinking allows them to compete, now and in the future. This audit analyzes the history, leadership, business model, mission, external environment, internal environment, core competencies, recent performance, competitive dynamics, business level …

Portland State University Spring Symposium Report, Stephen Percy, Amy Mulkerin, Anna Ruby, Andria Johnson, Rowanna L. Carpenter, Jill Emery, Jennifer H. Allen, Kevin Neely, Lindsey Wilkinson, Cara Meyer, Michelle Janke, Jen Gray-O'Connor, Brad Simmons, Kelly Fry

Office of the President Publications and Presentations

The 2023 Spring Symposium arose in response to a request to PSU administrators in a Faculty Senate Resolution. That resolution noted the high level of interest by the Faculty Senate in both understanding and engaging in the university’s budgeting processes.

The Symposium offered an opportunity for all PSU employees to come together to identify priorities and shared purpose regarding the university’s approach to long term financial planning. The recommendations created during the symposium are being shared with incoming president Ann Cudd to inform her thinking as PSU pursues a path toward financial sustainability.

Table of Contents

04 Statement from President …

2023-04-20 Pac-3 Revision, Morehead State University. Faculty Senate.

Faculty Senate Records

A revision to PAc-3 Emeritus Status for Faculty submitted to the Faculty Senate on April 20, 2023.

2023-04-20 Online Teaching Guide, Morehead State University. Faculty Senate.

Faculty Senate Records

An online teaching guide presented to the Faculty Senate on April 20, 2023.

2023-04-20 Organizational Chart Review, Morehead State University. Faculty Senate.

Faculty Senate Records

A review of the current organizational chart of University administrators and the potential changes in the upcoming fall semester presented to the Faculty Senate by Representative Annie Adams on April 20, 2023.

2023-04-20 Pac-18 Revision, Morehead State University. Faculty Senate.

Faculty Senate Records

A revision to PAc-18 Faculty Rights & Responsibilities submitted to the Faculty Senate on April 20, 2023.