Gifted Education Commons^™

Gap, Inc. : A Strategic Audit Of Gap, Inc. Company, Amber Hanson, Ike Mcley, Sophie Thomas, Avery Plessel, Kira Pavlik

Honors Program: Senior Projects (Public)

The following paper is a comprehensive overview of the company Gap, Inc., a leading global retailer with a diverse brand portfolio that includes Gap, Old Navy, Banana Republic, and Athleta. They compete in the Family Clothing Industry through their operation of over 3,352 brick-and-mortar stores along with offering their digital shopping platform to align with changing consumer preferences. Gap, Inc. plans to maintain financial rigor, reinvigorating its brands, and strengthening its platform. Their strengths are found in their expanding e-commerce segment and their strong commitment to sustainability. Through a broad differentiation strategy, Gap, Inc. targets a diverse consumer demographic across …

Chipotle Mexican Grill Strategic Audit: An Analysis Of Chipotle Mexican Grill Business Strategy, Garrett Smith, Karissa Hodge, Baden Brumbaugh, Daniel Koland, Ellie Hurst

Honors Program: Senior Projects (Public)

This report outlines a strategic audit of Chipotle Mexican Grill and its business strategy and policies. The report dives into how Chipotle creates strategic value and competes in the fast-casual food industry. Chipotle’s strategic mission, Cultivate A Better World, motivates them to focus on sustainable practices involving farming, emissions, and water stewardship. Despite facing issues involving health concerns, Chipotle has recovered and positioned itself in a strong position for the near future. With its new CEO, Scott Boatwright, Chipotle has to navigate a crowded fast casual industry that faces market pressures from consumers around healthy eating.

Caterpillar Strategic Audit, Tyler Vander Woude, Grant Kingston, Kaiden Bedient, Drew Shafer

Honors Program: Senior Projects (Public)

This strategic audit evaluates Caterpillar Inc.'s business-level and corporate-level strategies, examining how the company maintains its competitive advantage in the heavy machinery and industrial equipment sectors. The research focuses on Caterpillar's hybrid approach, combining differentiation and cost leadership strategies to offer high-quality, durable products while optimizing costs through technological innovation, supply chain efficiencies, and product longevity. The methodology for this audit includes a comprehensive internal and external analysis, incorporating frameworks such as SWOT, PESTEL, VRIO, and Porter’s Five Forces. Additionally, Caterpillar’s strategic initiatives in vertical and horizontal integration, governance structure, and financial performance were assessed. The research also explores the …

Dutch Bros Coffee Strategic Audit, Parker Barry, Olivia Palmer, Cade Swanson, Braden Starck, Jacob Whiston

Honors Program: Senior Projects (Public)

This case study focuses on Dutch Bros, a leading drive-thru coffee chain. A strategic audit was conducted to understand the company’s strategic management principles: external and internal factors, performance and competition, business level strategy, corporate level strategy, and organizational design and governance. In addition, the audit studies the implications of their recent strategic decisions to expand roasting facilities and move towards corporate-owned stores rather than operating a franchise model.

The research contained in this audit used publicly available information, including Dutch Bro’s financial statements, information from their website, annual reports, IBIS industry reports, and online press coverage.

A Strategic Audit Of Cnh Industrial, Cassidy Hoffman, Derek Huss, Maren Tuell, Cami Chapin, Megan Berg

Honors Program: Senior Projects (Public)

This research examines CNH Industrial, a leading global agricultural machinery company, and its strategic approach to innovation, sustainability, and customer loyalty. Operating under brands like CASE IH and New Holland Agriculture, CNH focuses on integrating advanced technology into its products, such as precision agriculture tools, to enhance efficiency, optimize fuel savings, and support sustainable agricultural practices. The company’s comprehensive business model, which spans from product development to financing, fosters strong customer retention and brand loyalty.

Through a differentiation strategy, CNH maintains competitiveness in the face of intense market rivalry, particularly with industry leader John Deere. This study analyzes CNH’s ability …

Netflix, Inc. Strategic Audit, John Kinney

Honors Program: Senior Projects (Public)

Netflix, Inc. is a large publicly traded multinational corporation within the Streaming entertainment industry. Founded in 1997, Netflix started as a mail-based DVD rental service. Soon switching from a per-rental fee model to the subscription model they still use today. In the late 2000s the company began offering the ability to stream content directly from home and have now grown to become the most successful streaming company in the world. This report will provide an overview of Netflix’s background, its position in the industry landscape, and its ability to sustain a competitive edge. Using both Porter's Five Forces and PESTEL …

Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar

Honors Program: Senior Projects (Public)

Abstract

This case study explores Lockheed Martin, a global leader in defense contracting. Our team performed a strategic audit using the theories of strategic management. Our research was pulled from various sources, including Lockheed Martin’s website, SEC filings, related news articles, and relevant industry analysis. The goals of this case study revolved around collecting data and performing analysis to evaluate Lockheed Martin’s potential for competitive advantage in the airplane and parts manufacturing industry.

Some of the various analyses performed on Lockheed Martin include firm analysis, industry analysis, internal analysis, external analysis, competitive dynamics, business-level strategy, corporate-level strategy, and exploring their …

Delta Air Lines Strategic Audit, Victoria Diersen, Rebecca Koppelman, Nicholas Lauver, Aaryan Naik, Drake Vorderstrasse

Honors Program: Senior Projects (Public)

This case study focuses on Delta Air Lines, a prominent company in the airline industry. We conducted a strategic audit utilizing theories and principles central to strategic management to complete the case study. Our research used publicly available information that included the company’s website, SEC filings, news articles, and industry analysis. The goal of this case study is to collect and analyze data, apply strategic management concepts to a contemporary organization, and evaluate the firm’s potential for competitive advantage.

We looked at many factors for Delta Air Lines, including firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive …

First Solar Strategic Audit, Sydney Pelster, Abigail Cota, Katherine Schoenfelder, Nolan Mauk, Eli Waring

Honors Program: Senior Projects (Public)

This case study explores First Solar, a global leader in the photovoltaic solar module industry. Using strategic management strategies and principles, we have curated a strategic audit to analyze the company’s competitive position. We used First Solar’s publications and website as well as general articles on the solar industry, analyst findings, and additional public findings as the basis of our analysis. Overall, our goal was to apply the learned strategic management concepts to a complex organization and identify First Solar’s potential competitive advantages.

We looked at many factors for First Solar, including firm analysis, industry analysis, external analysis, internal analysis, …

Doordash, Inc. Strategic Audit, Brenna Paul, Nihaela Ponnatha, Pyper Haarala, Summer Liu, Abigail Mathiasen

Honors Program: Senior Projects (Public)

This case study analyzes DoorDash, an innovator of online delivery in the software publishing industry. We conducted a strategic audit using principles from prominent strategic management to guide our process. Our research is based on publicly available information, including IBIS World reports, industry reports, DoorDash’s SEC filings and website, academic articles, and news articles. This case study aims to collect data from a prominent business and analyze it through strategic management to evaluate the firm’s potential for competitive advantage.

Our research includes firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive dynamics, business level strategy, corporate level strategy, …

Mattel Strategic Audit, Ellie Anderson, Samuel Gertner, Logan Connealy, Julia Michner, Chris Payant

Honors Program: Senior Projects (Public)

This case study focuses on Mattel, Inc., a prominent company in the toy industry. To complete the case study, we conducted a strategic audit utilizing different theories and principles used in management. We conducted significant research using publicly available information, including the company’s website, SEC filings, news articles, industry analysis, and more. The goal of the report is to analyze data and use a real-world company to apply management concepts.

We looked at many factors for Mattel, including industry analysis, external analysis, internal analysis, performance analysis, competitive dynamics, business level strategy, and corporate level strategy to complete the case study. …

General Electric Renewable Energy Strategic Audit, Jarod Fox

Honors Program: Senior Projects (Public)

General Electric (GE) is a large multinational conglomerate in various industrial machinery industries. Currently, GE operates through four main sectors - Aviation, Power, Healthcare, and Renewable Energy. This report specifically focuses on the Renewable Energy sector and analyzes General Electric’s ability to achieve a sustainable competitive advantage in this complex industry. The paper provides a background on GE, information on the industry and rivals within the industry, and how GE has a competitive advantage. To demonstrate this sustainable competitive advantage, an external and internal analysis has been created through the frameworks of Porter’s Five Forces and PESTEL Analysis. Additionally, strategic …

Contryman Associates, P.C. Strategic Audit, Macy Baldwin

Honors Program: Senior Projects (Public)

Contryman Associates, P.C., is a small accounting firm located in central and western Nebraska. After its founding in 1939, the firm has expanded to seven locations servicing accounting, auditing, tax, business advising, and financial planning needs. A PESTEL analysis was done to analyze the external environment. Porter’s Five Forces analysis guided the analysis industry forces. Current strategy, competitive advantages, resources of Contryman Associates, and any major issues of the firm are also discussed. This information recommends Contryman Associates to keep working to expand if possible while passing industry knowledge to future generations.

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Program: Senior Projects (Public)

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …

Mckinsey & Company: People And Organizational Performance Strategic Analysis, Sadie Richards

Honors Program: Senior Projects (Public)

McKinsey & Company is an international management consulting firm for businesses, governments, and institutions. It is one of the five largest consulting services in the United States and one of the “Big Three” management consulting firms of the United States. This report focuses on McKinsey & Company’s People and Organizational Performance sector and provides an internal and external analysis to understand how it has gained and maintained a sustainable competitive advantage in its industry. Specifically, this report uses Porter’s Five Forces and a PESTEL Analysis as tools to analyze the macro environment and competition within the industry. Recommendations are given …

Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels

Honors Program: Senior Projects (Public)

A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …

Diageo Strategic Audit: A Deep Dive Into The Management Strategies Of Diageo, Hailey Hoogers, Maria Alessandro, Joel Myers, Abigail Grimm, Harrison Gates

Honors Program: Senior Projects (Public)

Diageo is a multinational premium drink producer and supplier with over 200 brands and sales in over 180 countries. A conglomerate since its founding, Diageo controls and operates some of the world’s well-known and loved drinks, like Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, and Crown Royal. The firm is an industry leader in consumer insight, innovation and creativity, and sustainability efforts. Diageo believes pursuing sustainability, efficiency, and positive drinking allows them to compete, now and in the future. This audit analyzes the history, leadership, business model, mission, external environment, internal environment, core competencies, recent performance, competitive dynamics, business level …

Walt Disney Theme Park Strategic Audit, Joseph Peraino

Honors Program: Senior Projects (Public)

Walt Disney theme parks are a part of the Theme parks, Resorts, and Cruise line sector of The Walt Disney Company. Despite many world changes to its environment throughout the years, Disney has remained one of the leaders in the entertainment industry. This Strategic audit will use PESTEL and Porter’s Five Forces to analyze the industry as a framework to understand how Disney can remain a strong competitor in its changing environment and industry.

Workiva Strategic Audit, Rose Pilakowski

Honors Program: Senior Projects (Public)

Workiva is a software development company that simplifies complex reports for companies in over 180 countries around the world. Within a controlled, secure, audit-ready platform, Workiva customers connect critical business data directly with their source systems. This paper will analyze Workiva to help understand how it utilizes its platform to gain and sustain competitive advantages in the software and accounting environments. After completing an analysis of Workiva and its industry, I found that Workiva currently sits at an advantageous position in relation to its competitors, but still has room to grow in holding the lead above them.

Northern Natural Gas Company Strategic Audit, Morgan Reinecke

Honors Program: Senior Projects (Public)

Northern Natural Gas Company is a natural gas interstate pipeline company owned by Berkshire Hathaway Inc. A strategic audit of the company was conducted by analyzing external and internal factors affecting the future of the company. The transportation industry macro environment was assessed using PESTEL analysis. The competitive environment of the industry was evaluated using Porter’s Five Forces. Northern Natural Gas Company differentiates itself from competitors by its position in the market and its competitive advantages of having an extensive pipeline network, a reputation for reliability, and high-quality customer service. To maintain a sustainable competitive advantage, Northern Natural Gas Company …

A Strategic Audit Of Hasbro, William Weiner, Amanda Fuechtmann, Avery Smith, Michaela Webb, Zach Buhman

Honors Program: Senior Projects (Public)

This strategic audit dives into ten components of Hasbro’s strategic management. The first component discusses Hasbro’s history and current strategic leadership. This is followed by an analysis of the impacts of its external and internal environment. Next, the audit examines Hasbro’s recent performance and competition it faces in the Toy Wholesaling industry. The sixth, seventh, and eighth components consider different levels of strategy that Hasbro pursues. Lastly, the strategic audit considers Hasbro’s corporate governance and its organizational structure and controls.

Overall, we conclude that Hasbro is a mature company in a slow-growing industry. Its ability to translate its iconic and …