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Higher Education Administration Commons™
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Full-Text Articles in Higher Education Administration
Pathways To A Brighter Future: Narratives Of Latino Students’ Perceptions At Community College, Columba Myra Gaytan-Morales
Pathways To A Brighter Future: Narratives Of Latino Students’ Perceptions At Community College, Columba Myra Gaytan-Morales
Theses and Dissertations
Helping Latino students into leadership roles begins with a college experience. Latino students are the largest and fastest growing student population within community colleges, yet they are less likely to graduate. Blame is often placed on minority students and their families for the students’ poor academic performance. Deficit thinking models have impacted this way of thinking and this adds to the variety of factors that prevent students’ from successfully completing a college degree. An analysis of nine Latino students’ college experiences was examined to determine the types of barriers that were evident. Critical Race Theory and Latino Critical Race narrative …
College And Career Readiness:Texas House Bill 5 Reform Realities In A Far-West Texas School District, Tomas Sigala
College And Career Readiness:Texas House Bill 5 Reform Realities In A Far-West Texas School District, Tomas Sigala
Open Access Theses & Dissertations
Efforts by the 83rd Texas Legislature (2013), along with decades of state legislative measures to address access and equity for Texas school children, helped create House Bill 5 (HB 5). This policy stipulates that public schools need to more accurately reflect a college and career readiness culture through the expansion of curriculum options for students, the reduction of standardized testing, and the enhancement of school accountability (Texas Education Agency, 2014a). These type of outputs provide the structure and guidance that schools need to streamline a successful student pathway aimed at preparing them for a college and career choice. If students …
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Walden Dissertations and Doctoral Studies
Many leaders of higher education institutions in the United States face changes in student demographics, tightened regulatory environments, and reduced state funding. University leaders have an opportunity to leverage targeted marketing strategies in order to increase their institutions' market share in the Latino student segment. The purpose of this study was to explore the strategies that some university leaders use to increase Latino student enrollment in higher education programs. The marketing mix and the Ps of marketing theory comprised the study's conceptual framework. Semistructured interviews were conducted with 3 marketing experts from the higher education sector, who were selected by …