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Development And Implementation Of The University Of Northern Iowa's “Students First” Capital Campaign: A Case Study, Cornelius Anthony Castain

Dissertations and Theses @ UNI

A case study was conducted of The University of Northern Iowa's Students First 100 million-dollar comprehensive capital campaign. This study examined the predominant forces, activities, and participants associated with employing the capital campaign strategy at a public comprehensive university. When, how, and in what sequence did these major forces, activities, and participants converge to develop and implement the capital campaign? The study also describes major challenges incurred during the campaign cycle. The initial interview questionnaire was adapted from a study by Leonard Moisan (1986) of the University of Virginia's capital campaign. Seventeen people were interviewed including the President, development staff, …