Higher Education Administration Commons^™

Generational Giving In Public Higher Education, Christine Bernot

Murray State Theses and Dissertations

Abstract

Competition for donors and dollars between higher education and the non-profit sector has never been greater, with Americans giving nearly $450 billion in philanthropic support to charitable organizations in 2019 (IUPUI, 2020). Alumni of higher education institutions are a natural constituency group with a history of giving back to support student needs and programs.

New research in fundraising for higher education analyzing generational giving behaviors of alumni graduate donors could help universities better understand their giving results and support the innovation of new fundraising strategies and best practices. This quantitative research study used historical giving data to examine the …

An Exploratory Comparative Case Study Of Successful Fundraising Operations At Three Small, Private, Christian Universities, James Edgar Bender

All Electronic Theses and Dissertations

Literature suggests that the challenges currently facing higher education will continue, increasing the pressure on institutions to discover and cultivate new funding sources outside of the traditional avenues of tuition, room, board, and fees. Through an exploratory comparative case study research design, the characteristics of the fundraising operations of three small, private, faith-based institutions that have proven successful, as measured by their current U.S. News & World Report and Forbes financial ratings, were examined through individual interviews with six employees at each of these three institutions, including the president, vice president of development, senior development staff members and university trustees. …