Open Access. Powered by Scholars. Published by Universities.®
Higher Education Administration Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Higher Education Administration
Lived Experiences Of Latino(A) College Students Enrolled In A Historically Black College & University (Hbcu), Gabriel Crosby
Lived Experiences Of Latino(A) College Students Enrolled In A Historically Black College & University (Hbcu), Gabriel Crosby
Electronic Theses and Dissertations
For many first-generation Latino(a) college students, the college-setting is a new and scary place. Without the support of family and friends, the chances for them dropping out or not finishing their college education grow. Recognizing that Latinos(as) make up a growing segment of the college-going population, higher education institutions and their leaders must not only recruit individuals from this demographic population, but must also work to help these students remain enrolled and guide them to graduation. Institutions must be able to provide a welcoming campus culture and environment as a means of fostering student success. Historically Black College and Universities …
Gen Z Students’ Experiences With College Choice, Heather Levesque
Gen Z Students’ Experiences With College Choice, Heather Levesque
Electronic Theses and Dissertations
The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college; however, limited research exists on what impacts Gen Z students’ college choice and how marketing and communication influence what college a student will choose. College recruitment has always been challenging, given the high competition between colleges and universities. With the decrease in enrollment over the last decade and the unexpected impact of COVID-19, that challenge continues to grow. Enrollment and marketing administrators have difficulty expanding and diversifying their …