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Association for Communication Administration Bulletin

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Full-Text Articles in Educational Administration and Supervision

Profiling The Chairs Of Prolific Speech Communication Departments, Mark Hickson Iii Aug 1990

Profiling The Chairs Of Prolific Speech Communication Departments, Mark Hickson Iii

Association for Communication Administration Bulletin

This article examines the scholarly productivity of department chairs across prolific speech communication programs and situates their output within broader disciplinary benchmarks. Departments previously recognized for high publication volume at doctoral master and bachelor levels were identified through established institutional rankings. Current chairs were located using an association directory and their publication records were compiled from a comprehensive communication journal index. Comparative analysis applies t tests to contrast chair output with faculty wide norms. Results indicate that chairs of highly productive departments, particularly at the doctoral level, publish substantially more articles than typical faculty and thus may serve as visible …

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A Survey Of Employment Opportunities For Graduates With A Master's In Corporate And Professional Communication: A Case Study, Michael Cronin, Payson Hall Aug 1990

A Survey Of Employment Opportunities For Graduates With A Master's In Corporate And Professional Communication: A Case Study, Michael Cronin, Payson Hall

Association for Communication Administration Bulletin

This article evaluates regional labor market demand for graduates holding a masters in corporate and professional communication, using an extensive employer survey of communication industries, national advertisers, personnel directors and public relations managers across the university service area. Descriptive and inferential analyses estimate thousands of potential openings and reveal that a majority of executives expect the degree to enhance applicant competitiveness, grant access to upper level managerial posts, raise earning potential and, in some contexts, rival an MBA. Consulting employers further link interpersonal communication, information management and strategic messaging competencies to workforce performance and organizational growth. By mapping job availability, …

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Utilizing Undergraduates As Teaching Assistants In The Basic Communication Course: A Model, Roseanna G. Ross Aug 1990

Utilizing Undergraduates As Teaching Assistants In The Basic Communication Course: A Model, Roseanna G. Ross

Association for Communication Administration Bulletin

This article proposes a systematic model for employing undergraduate teaching assistants in a basic communication course within a speech communication department lacking graduate programs. Through reflective program documentation and instructional communication analysis, the study outlines institutional rationale, selection criteria, training procedures, classroom responsibilities, and evaluation practices that position the assistant as a collaborative facilitator of experiential learning activities in public speaking, interpersonal communication, and group discussion units. By comparing perceived benefits and constraints for students, assistants, and instructors, the model demonstrates how undergraduate assistants enhance formative feedback, increase speaking opportunities, and support personalized pedagogy while fostering their own professional socialization. …

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Use Of Departmental Review As Part Of The Assessment Process, James H. Mcbath Apr 1990

Use Of Departmental Review As Part Of The Assessment Process, James H. Mcbath

Association for Communication Administration Bulletin

This article examines departmental review as a central instrument in outcomes assessment for higher education communication programs. Situating the practice within escalating legislative accreditation and board level accountability, it traces common anxieties that reviews may prompt program closure or reconfiguration. Through case analysis, this article identifies pitfalls arising from unclear objectives, partial data, and uneven participation, and then articulates two guiding principles: evaluation must rest on transparent standards and on evidence grounded in disciplinary knowledge. The discussion links evaluation criteria curriculum adequacy faculty quality resource allocation and graduate performance, with attention to external audiences who often misunderstand communication studies. Concluding …

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Maximizing Student Outcomes From Internship Programs In Speech Communication, Will Powers, Susan C. Klingel Apr 1990

Maximizing Student Outcomes From Internship Programs In Speech Communication, Will Powers, Susan C. Klingel

Association for Communication Administration Bulletin

This article outlines a comprehensive administrative framework that positions internship programs in speech communication as strategic vehicles for experiential learning and institutional advancement. It specifies mutually agreed expectations for students directors and employers that integrate reflective journals theory application meetings and class presentations to sustain academic integrity and outcome assessment. Parallel attention to departmental image highlights how systematic reporting conference engagement and community partnerships enhance disciplinary visibility. Finally discussion of resource acquisition illustrates how structured relationships with organizational leaders generate funding equipment and advisory support that extend beyond individual placements. By linking curricular objectives administrative planning and external collaboration, this …

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"Get What You Like" An Assessment Scheme, Mark J. Malinauskas Apr 1990

"Get What You Like" An Assessment Scheme, Mark J. Malinauskas

Association for Communication Administration Bulletin

Responding to escalating accreditation scrutiny, this article describes a faculty directed outcomes assessment model for undergraduate theatre education that foregrounds program ownership and continuous improvement. Guided by Bloom’s taxonomy, cognitive pre and post examinations anchor a multidimensional evidence stream that integrates portfolio compilation, videotaped performances, reflective journals, a comprehensive capstone directing project, structured interviews, and planned alumni surveys. The framework captures knowledge acquisition, artistic growth, and transferable competencies, allowing longitudinal comparisons that illuminate value added by the curriculum. Data inform curricular revision, demonstrate accountability to legislators and regional accrediting bodies, and empower students to become self assessing practitioners. By aligning …

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Defining The Discipline: Outcome Assessment And The Prospects For Communication Programs, Robert M. Smith, Gary T. Hunt Apr 1990

Defining The Discipline: Outcome Assessment And The Prospects For Communication Programs, Robert M. Smith, Gary T. Hunt

Association for Communication Administration Bulletin

This article traces the rise of outcomes assessment in communication programs, positioning assessment as an instrument for student focused appraisal of educational value. It delineates contrasts between traditional evaluation and contemporary assessment, notably the shift from individual proficiency indicators to program accountability, multi measure evaluation, comprehensive skill appraisal, and value added comparisons. The discussion surveys national trends in accreditation, curriculum revision, and institutional planning, while highlighting strategies such as capstone courses, competency testing, and speaking across the curriculum. By mapping these practices, the article formulates an agenda that urges departments to define disciplinary competencies, engage proactively in test development, and …

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The Assessment Movement: A Challenge And An Opportunity, Gary T. Hunt Apr 1990

The Assessment Movement: A Challenge And An Opportunity, Gary T. Hunt

Association for Communication Administration Bulletin

This article surveys the evolving assessment movement in higher education, focusing on its implications for communication departments and curriculum planning. It contextualizes accountability pressures from federal policy, regional accreditation, and state legislatures, and outlines four assessment domains: basic skills, general education, major content, and student development. By comparing standardized instruments with locally designed measures such as portfolios, capstone courses, exit interviews, and assessment centers, this article highlights emerging strategies for documenting institutional effectiveness and student learning outcomes. Discussion addresses administrative faculty and student challenges, particularly in evaluating oral communication competency and critical thinking within speaking across the curriculum initiatives. Concluding …

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Assessing The Outcomes Of College: Implications For Speech Communication, Phil Backlund, Ellen A. Hay, Sandra Harper, David Williams Apr 1990

Assessing The Outcomes Of College: Implications For Speech Communication, Phil Backlund, Ellen A. Hay, Sandra Harper, David Williams

Association for Communication Administration Bulletin

This article examines the assessment movement in United States higher education and its consequences for speech communication departments. It traces legislative and accreditation pressures for accountability, outlines definitions of outcomes assessment, and reviews standardized examinations, institution specific methods, portfolios, capstone courses, and performance testing as tools for measuring student learning and institutional effectiveness. The discussion analyzes issues of goal specificity, resource constraints, faculty ownership, and the appropriate use of results, distinguishing between assessment of individual competence and program evaluation. Drawing on examples from statewide initiatives and exemplar campuses, this article offers practical guidance for administrators and faculty, emphasizing the need …

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Issues, Problems, And Opportunities In Assessment Of Communication Programs, Robert M. Smith Apr 1990

Issues, Problems, And Opportunities In Assessment Of Communication Programs, Robert M. Smith

Association for Communication Administration Bulletin

This article analyzes institutional assessment pressures shaping United States communication programs, tracing policy mandates, regional accreditation trends, and state level accountability initiatives. It maps outcome measures such as general education examinations, alumni satisfaction surveys, portfolios, capstone seminars, and performance based tests, noting methodological limits and political ramifications. The discussion contrasts cognitive and affective metrics, critiques reliance on multiple choice instruments, and highlights the absence of shared communication competence standards. Drawing on campus illustrations, this article proposes strategies for department chairs that prioritize faculty driven mission alignment, qualitative evaluation of graduate achievement, documented teaching effectiveness, and iterative use of findings for …

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Outcomes Assessment: Creating Principles, Policies And Faculty Involvement, Michael E. Knight, Donald Lumsden Apr 1990

Outcomes Assessment: Creating Principles, Policies And Faculty Involvement, Michael E. Knight, Donald Lumsden

Association for Communication Administration Bulletin

This article chronicles Kean College's institution wide outcomes assessment initiative, outlining the strategic planning context, governance processes, and faculty centered structures that sustain evaluation of student learning and institutional effectiveness. It details a collaboratively drafted Statement of Principles that safeguards confidentiality, discourages punitive comparisons, and positions assessment evidence for formative program evaluation. The narrative traces organizational change, emphasizing faculty liaisons, self managing teams, and flexible consultant supported protocols including portfolios, senior seminars, and criterion referenced measures. Findings illustrate how constructive use of assessment results catalyzed curriculum revision, enhanced advisement, and fostered a culture of shared governance. By documenting policy design, …

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Assessment Guidelines For Theatre Programs In Higher Education, James M. Svmons Apr 1990

Assessment Guidelines For Theatre Programs In Higher Education, James M. Svmons

Association for Communication Administration Bulletin

This article presents discipline specific guidelines for outcomes assessment in higher education theatre programs, developed by a national task force convened by the Association for Theatre in Higher Education. It defines assessment as a formative process that traces student growth in knowledge, skills, and attitudes, and distinguishes it from summative evaluation. The text categorizes desired learning outcomes, ranging from historical and critical knowledge to creative imagination, professional discipline, and collaborative competence. It then outlines multiple assessment sources and instruments, including performance juries, portfolios, comparative video taping, exit interviews, and alumni surveys, advocating a multi method approach that respects program mission …

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Assessing Achievement With Standardized Tests: The Nte Speech Communication Examination, Robert N. Bostrom Apr 1990

Assessing Achievement With Standardized Tests: The Nte Speech Communication Examination, Robert N. Bostrom

Association for Communication Administration Bulletin

This article evaluates standardized achievement testing as a tool for documenting communication competence and for certifying secondary school teachers, focusing on the National Teacher Examination in speech communication. It outlines historical rationales for objective assessment, reviews the structure of the Pre Professional Skills Test, Core Battery, and specialty area components, and describes ongoing revision of the speech communication specialty test. Detailed content specifications identify eight knowledge domains, including interpersonal communication, public speaking, media literacy, play production, and assessment. By comparing these domains with typical undergraduate curricula, this article exposes misalignments that create barriers for teacher preparation, and it recommends curricular …

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Communication Competency Assessment Of Non-Traditional Students, Judith K. Litterst Apr 1990

Communication Competency Assessment Of Non-Traditional Students, Judith K. Litterst

Association for Communication Administration Bulletin

This article advocates prior learning assessment as a systematic avenue for validating communication competency among nontraditional undergraduates. It situates the rationale in demographic data showing the growth of adult learners and discusses the life centered orientation of adult education. The narrative details a flexible assessment model that distinguishes experiential learning from classroom instruction, specifies generic learning outcomes across public speaking interpersonal and small group contexts, and deploys multimethod evaluation including diagnostic interviews portfolios objective theory examinations and performance tests. Guidelines address faculty training screening procedures instrument reliability and articulation of credit waiver or advanced placement options. By integrating experiential validation …

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Nontraditional Approaches To Assessment, Ellen A. Hay Apr 1990

Nontraditional Approaches To Assessment, Ellen A. Hay

Association for Communication Administration Bulletin

This article examines innovative assessment strategies in higher education designed to satisfy accreditation mandates for demonstrable oral communication proficiency while fostering learning outcomes. It details oral communication across the curriculum, in which faculty embed speaking tasks and feedback mechanisms within diverse disciplinary courses, supported by systematic training, student resources, and administrative oversight. It then analyzes the assessment center model, adapted from industrial practice, where students engage in simulated organizational scenarios, submit written and oral artifacts, receive multi rater evaluations, and reflect through self assessment. By comparing these approaches, this article emphasizes the reciprocal relationship between assessment and pedagogy, underscores the …

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A Comprehensive Survey Of The Communication Disciplines In Higher Education: An Aca -- Asjmc Partnership For 1990, Garland C. Elmore Apr 1990

A Comprehensive Survey Of The Communication Disciplines In Higher Education: An Aca -- Asjmc Partnership For 1990, Garland C. Elmore

Association for Communication Administration Bulletin

This article reports a nationwide survey of communication disciplines in higher education that catalogues academic programs across the United States and Canada. Developed through an Association for Communication Administration and Association of Schools of Journalism and Mass Communication partnership, the study collected administrative questionnaires and professional association records to map curricula in journalism, media studies, public relations, speech, advertising, film, and telecommunications. It profiles institutional organization, faculty composition, student enrollment, laboratory and broadcasting facilities, and technology resources, offering a comprehensive databank for academic administration, accreditation review, and resource allocation. By presenting aggregate findings on program emphases, instructional infrastructure, and emerging …

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The Capstone Course In Speech Communication: Format And Purpose, Warren Decker, Cindy Lont Apr 1990

The Capstone Course In Speech Communication: Format And Purpose, Warren Decker, Cindy Lont

Association for Communication Administration Bulletin

This article outlines a senior seminar that functions as the capstone for speech communication majors, integrating rhetorical interpersonal organizational and mass communication theories through chronological exploration. The narrative chronicles the evolution from selective elective to required exit course, situating the design within accountability pressures and curriculum coherence goals. Course architecture combines discussion driven examinations, collaborative oral seminars, and a substantial theory application research project, each calibrated to foster analytical synthesis, library research competence, and professional presentation skill. Team teaching provides complementary expertise and multiple perspectives, while detailed evaluation rubrics promote transparency and formative feedback. By aligning integrative theory study with …

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Communication Competence: A 'Test Out' Procedure, Nancy L. Buerkel-Rothfuss Apr 1990

Communication Competence: A 'Test Out' Procedure, Nancy L. Buerkel-Rothfuss

Association for Communication Administration Bulletin

This article evaluates alternative pathways for certifying communication competence in higher education by comparing a credit by exam option with a no credit oral English test out procedure at one university. It describes prerequisites, testing center logistics, audience analysis protocols, and persuasive speech performance requirements that mirror the basic speech communication course. Success rate data reveal high completion among deadline driven candidates, while motivational lapses hinder others. Resource analysis notes intensive faculty oversight for credit by exam and judge availability demands for test out, informing scalability considerations. The discussion situates these screening mechanisms within rising institutional accountability and basic course …

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Media And Ideology, Neil Postman Jan 1990

Media And Ideology, Neil Postman

Association for Communication Administration Bulletin

This article conceptualizes media ecology as an analytical lens for understanding how successive communication technologies generate ideology, shaping language, cognition, and social organization. Integrating systems thought, Marxist materialism, and time space analysis, it traces transformations from the typographic revolution to contemporary television and computer environments. Case illustrations ranging from monastic clocks and the printing press to satellite linked financial markets reveal that each medium reconfigures cultural values such as individuality, privacy, rational discourse, and civic participation. The discussion underscores the responsibility of communication administrators to anticipate technological biases, cultivate critical literacy, and adapt curricula amid accelerating digital change. Concluding with …

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Minutes Executive Committee Dupont Plaza, Washington, Dc October, 1989 Jan 1990

Minutes Executive Committee Dupont Plaza, Washington, Dc October, 1989

Association for Communication Administration Bulletin

The annual meeting of the Association for Communication Administration (ACA)'s Executive Committee, held in October 1989 at the Dupont Plaza Hotel in Washington D.C.

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A Response To The Roper Report On Electronic Career Preparation, David E. Tucker Jan 1990

A Response To The Roper Report On Electronic Career Preparation, David E. Tucker

Association for Communication Administration Bulletin

This article evaluates an influential survey of broadcast executives that judged college preparation for electronic media careers. Through content analysis of the report’s findings, this article identifies conceptual ambiguity surrounding entry level positions, limited response detail, and reliance on broad generalizations. It highlights how undefined variables, including market size and curricular diversity, weaken claims that graduates lack real world skills, writing competence, and technology experience. The critique questions recommendations advocating industry instructors, faculty externships, and expanded internship programs, noting structural constraints in liberal arts curricula and institutional finance. By situating methodological flaws within media studies and higher education literature, this …

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The Influence Of Structure On The Function Of An Administrative Unit: Single Focus Academic Structure Or Multiple Focus Academic Structure Raising -- Some Of The Issues, Robert F. Ross, Philip Emmert Jan 1990

The Influence Of Structure On The Function Of An Administrative Unit: Single Focus Academic Structure Or Multiple Focus Academic Structure Raising -- Some Of The Issues, Robert F. Ross, Philip Emmert

Association for Communication Administration Bulletin

This article applies systems theory to examine how academic structure influences departmental functions within small universities, it contrasts single focus academic departments and multiple focus academic departments, assessing their effects on instruction, research, service, enrollment stability, credit hour production, faculty workload, budget flexibility, and administrative power. Through conceptual analysis and illustrative cases, this article argues that multiple focus configurations foster interdisciplinary curriculum, broaden student recruitment, and enable efficient resource allocation, while single focus units face constrained scheduling, program vulnerability, and duplicated governance tasks. It details how structure shapes faculty roles, advising practices, laboratory sharing, graduate program coordination, and external relations, …

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The Relationship Of Structure To Function At The Community College Level: Saddleback College As Model, Lvnn K. Wells Jan 1990

The Relationship Of Structure To Function At The Community College Level: Saddleback College As Model, Lvnn K. Wells

Association for Communication Administration Bulletin

This article analyzes how evolving governance arrangements in California public higher education shape operational decisions within a suburban community college speech communication department. Drawing on organizational analysis, it traces the effects of state reform legislation AB 1725, district campus hierarchies, and divisional affiliations on funding streams, credit hour generation, staffing ratios, course scheduling, and general education curriculum. The discussion shows that dependence on statewide full time equivalent student formulas and divisional budget priorities constrains capital purchases, promotes high enrollment basic courses, and limits elective offerings. Curriculum mandates requiring oral communication, writing, and critical thinking further complicate program design, while board …

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The Value Of Fuzzy Lines, Stephen W. King Jan 1990

The Value Of Fuzzy Lines, Stephen W. King

Association for Communication Administration Bulletin

This article develops an organizational scheme that explains how administrative structure influences the long term viability of communication programs in higher education. Drawing on organizational theory, it crosses composition and governance dimensions to build a two by two matrix that positions departments along continua from compositionally unified to compositionally diffused and from organizationally coherent to organizationally isolated. Through conceptual argument grounded in bureaucratic analysis, this article advances four propositions linking structural position to instructional capacity, research collaboration, external funding, resource allocation, political influence, and curricular flexibility. It contends that programs located in the unified coherent quadrant capitalize on economies of …

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Planning Departmental Structure: Disciplinary Integrity Versus Pragmatic Opportunism, Lloyd Crisp, David Seibert Jan 1990

Planning Departmental Structure: Disciplinary Integrity Versus Pragmatic Opportunism, Lloyd Crisp, David Seibert

Association for Communication Administration Bulletin

This article interrogates whether speech communication departments should pursue disciplinary coherence or embrace pragmatic opportunism while adapting to shifting institutional environments. Through case study analysis of structural evolution at a land grant university and a suburban research campus, it traces how size, articulation mandates, physical facilities, campus politics, curricular demand, public image, and faculty composition interact to shape organizational structure, program identity, governance, and resource allocation. A systems theory perspective yields ten planning criteria, showing that alignment with local contingencies rather than idealized disciplinary purity sustains enrollment stability, instructional quality, and faculty legitimacy. By framing communication studies as a socially …

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The Reality Of Recruiting Minority And Women Faculty In Speech Communication: Some Considerations, Deborah Borisoff Jan 1990

The Reality Of Recruiting Minority And Women Faculty In Speech Communication: Some Considerations, Deborah Borisoff

Association for Communication Administration Bulletin

This article examines structural and cultural obstacles that speech communication departments face when recruiting, hiring, and retaining minority and women faculty within U S higher education. Drawing on case based observations from multiple institutions, this article traces how pipeline shortages, geographic isolation, competitive salary markets, and implicit evaluative bias intersect with affirmative action mandates to shape faculty diversity outcomes. Discussion highlights the tension between legal compliance and attitudinal change, explores how tenure criteria emphasizing quantity over quality of research can disadvantage underrepresented scholars, and outlines strategies such as early mentoring, targeted doctoral recruitment, inclusive search processes, community integration support, and …

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Quotas Or Goals: Fulfilling The Affirmative Action Mandate, Lea P. Stewart Jan 1990

Quotas Or Goals: Fulfilling The Affirmative Action Mandate, Lea P. Stewart

Association for Communication Administration Bulletin

This article traces the evolution of affirmative action from labor legislation to current civil rights policy, illustrating how proactive recruitment rather than numerical quotas can strengthen faculty diversity in speech communication departments. Drawing on legal analysis, organizational theory, and practical experience at a large public university, this article argues that eliminating negative stereotypes requires intentional expansion of applicant pools, systematic networking with protected groups, and individualized mentoring during searches. It details procedures such as targeted advertising, personal outreach, and balanced evaluation criteria that attract qualified scholars from underrepresented communities without compromising academic rigor. By positioning affirmative action as a goal …

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Norman Cousins Speaks To Aca 17th Annual Presidential Seminar Jan 1990

Norman Cousins Speaks To Aca 17th Annual Presidential Seminar

Association for Communication Administration Bulletin

This article focuses on the speech delivered by Norman Cousins, noted author and educator of the U.S., at the 17th Annual Presidential Seminar of the Association for Communication Administration (ACA), held in Washington D.C.

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Minutes Of Aca Business Meeting, Dupont Plaza Hotel, Washington, Dc October 22, 1989 Jan 1990

Minutes Of Aca Business Meeting, Dupont Plaza Hotel, Washington, Dc October 22, 1989

Association for Communication Administration Bulletin

Minutes of the Association for Communication Administration (ACA)'s business meeting, held on October 22, 1989, at the Dupont Plaza Hotel in Washington D.C.

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The Structure And Function Of A Community College Speech Communication Department, Francine Roussell Berkey Jan 1990

The Structure And Function Of A Community College Speech Communication Department, Francine Roussell Berkey

Association for Communication Administration Bulletin

This article traces how organizational structure directs curriculum development, resource allocation, and staffing in a rural community college speech communication department. By situating the unit within state financing, divisional governance, and institutional committees, this article explains how structure shapes course scheduling, credit hour production, budget flexibility, and faculty workload. Structural analysis reveals that limited fiscal autonomy and small enrollment encourage service oriented curricula, reliance on adjunct instructors, and continuous adaptation to external program reviews. Functional outcomes are linked to broader institutional demands, while an evolutionary perspective highlights recent reorganization debates and their implications for departmental resilience. Findings provide communication administrators …

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