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Full-Text Articles in Educational Administration and Supervision

Effects Of Grade Inflation On Speech Communication Majors, Robert C. Dick Jan 1988

Effects Of Grade Inflation On Speech Communication Majors, Robert C. Dick

Association for Communication Administration Bulletin

This article examines grade inflation in communication and theatre programs, situating the issue within broader trends in higher education. While national studies have shown rising undergraduate grades despite declining SAT scores, departmental data from Indiana University reveal both periods of grade inflation and more recent declines. The discussion highlights multiple causes, including liberal withdrawal policies, student pressure for career-oriented courses, faculty differences in grading philosophy, and fears of poor student evaluations. Special attention is given to challenges in performance-based courses where instructors may be tempted to inflate grades to protect student self-esteem. Potential consequences include disadvantaging strong students, undermining credibility …

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Minority Recruitment For Performance Programs, Fred Behringer Jan 1988

Minority Recruitment For Performance Programs, Fred Behringer

Association for Communication Administration Bulletin

This article examines the challenges and opportunities of minority recruitment and retention in higher education, with a focus on theatre programs at predominantly white institutions. It highlights national trends of declining minority enrollment and the pressures placed on colleges to meet desegregation goals, which sometimes create tension with historically Black institutions. Traditional recruitment strategies, often shaped by white middle-class assumptions, are critiqued as ineffective in reaching new pools of talent. A pilot summer theatre workshop at the University of Tennessee at Chattanooga is described as a model for community-based recruitment, emphasizing partnerships with Black organizations, personal outreach, and visible institutional …

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A Study Of Quantity Of Articles Produced In The Communication Discipline By Institution, 1980 Through 1985 Part 1, Kittie W. Watson, Larry L. Barker, Vernon O. Ray, Robert N. Hall Jan 1988

A Study Of Quantity Of Articles Produced In The Communication Discipline By Institution, 1980 Through 1985 Part 1, Kittie W. Watson, Larry L. Barker, Vernon O. Ray, Robert N. Hall

Association for Communication Administration Bulletin

This article reports findings from a national study of publication productivity in speech communication for the years 1980–1985. Using data from ten leading journals, institutional output was measured by assigning publication points, with adjustments for multiple authorship. The results identify the top fifty universities contributing to research in the discipline, showing that large doctoral-granting institutions dominated the rankings, while smaller colleges and junior colleges did not appear. The analysis also introduced a ratio comparing the number of contributing authors to total publication points, providing insight into whether output was concentrated among a few individuals or spread across larger faculties. While …

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Drama Teacher Certification Is Everybody's Problem, Bob Yowell Jan 1988

Drama Teacher Certification Is Everybody's Problem, Bob Yowell

Association for Communication Administration Bulletin

This article examines the challenges of theatre teacher certification and oral communication requirements in Alabama, highlighting systemic barriers to the growth of theatre education. Certification typically requires coursework across theatre and speech, yet few students pursue this path due to limited job opportunities. State policy mandates one semester of oral communication in schools, but implementation is inconsistent, often ignored due to lack of qualified faculty or resources. A current proposal to merge oral communication into broader language arts curricula risks diminishing attention to speech and theatre, particularly since English teachers dominate the process. The discussion critiques the weak lobbying presence …

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How To Run Better Business Meetings: A Reference Guide For Managers, N. Edd Miller Jan 1988

How To Run Better Business Meetings: A Reference Guide For Managers, N. Edd Miller

Association for Communication Administration Bulletin

Reviews the book "How to Run Better Business Meetings: A Reference Guide for Managers," authored by the 3M Meeting Management Team (1987). Published by McGraw-Hill Book Company.

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A School Of Communication With A Liberal Arts Tradition, Jon T. Powell Oct 1987

A School Of Communication With A Liberal Arts Tradition, Jon T. Powell

Association for Communication Administration Bulletin

This article traces the evolution of the Department of Speech Communication at Northern Illinois University into Communication Studies and its proposed development into a School of Communication. It examines how the department maintained a liberal arts tradition while adapting to new technologies, curricular demands, and disciplinary specialization. The discussion reviews changes in degree emphases, including the expansion of radio-television-film, the addition of organizational and corporate communication, and the continued role of rhetorical studies as a curricular foundation. Faculty organization by research interest, cross-teaching assignments, and collaborative governance are highlighted as strategies for preserving breadth and balance. The proposed merger with …

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A Small Rhetoric Of Retrenchment: A New Ma In Telecommunications, Frank W. Oglesbee Oct 1987

A Small Rhetoric Of Retrenchment: A New Ma In Telecommunications, Frank W. Oglesbee

Association for Communication Administration Bulletin

This article describes the development of a Master of Arts program in Telecommunications at Southern Illinois University, Carbondale, designed during a period of retrenchment and shifting institutional priorities. The program emerged from challenges including rising undergraduate enrollments, limited faculty resources, and the collapse of a previous interdisciplinary master’s degree in public visual communication. Faculty and administrators framed the proposal rhetorically to emphasize career preparation in management and policy rather than production, aligning with institutional goals of “smaller but better” programming. A distinctive summer-through-summer schedule was introduced to attract non-traditional students with professional experience seeking to complete a degree in one …

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Aca News Oct 1987

Aca News

Association for Communication Administration Bulletin

ACA News in this issue provides minutes from the Executive Committee meeting of April 1987 and updates from the November 1986 business meeting. Key actions included approval of seminar programming on departmental leadership, adoption of guidelines for promotion and tenure, and sponsorship of a fourth national rating of doctoral programs in communication. The committee discussed expanding corporate memberships, affiliation with the newly formed Association for Theatre in Higher Education, and strategies to promote communication as a core subject in schools. Other business covered publication of directories, revision of brochures, financial planning, and consideration of relocating the national office. The issue …

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Constitution Of The Association For Communication Administration Oct 1987

Constitution Of The Association For Communication Administration

Association for Communication Administration Bulletin

This document outlined the constitution and by-laws of the Association for Communication Administration (ACA) as adopted in 1987. The constitution established the Association’s purposes, including promoting communication among administrators, providing forums for disciplinary issues, and advancing communication arts and sciences in higher education. Membership was defined as institutional, with representation by administrative officers. Governance was placed in the Executive Committee, which oversaw elections, finances, meetings, and amendments. The by-laws detailed yearly activities, such as publishing the ACA Bulletin, conducting surveys of communication departments, and determining dues. Additional provisions addressed representation, reliance on the Speech Communication Association for support facilities, and …

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Re-Inventing The Corporation And Rediscovering The University, Robert O. Blanchard Oct 1987

Re-Inventing The Corporation And Rediscovering The University, Robert O. Blanchard

Association for Communication Administration Bulletin

This article critiques the trend of universities adopting businesslike practices while corporations increasingly model themselves after universities. Drawing on themes from Re-Inventing the Corporation, it argues that higher education has been dismantling traditions of creativity, autonomy, and broad inquiry in favor of hierarchical management and narrow specialization. By contrast, innovative corporations such as Apple, IBM, and W.L. Gore emphasized vision, co-ownership, self-management, and creativity, cultivating environments that empower employees. The discussion contrasts corporate strategies for the Information Age—flexibility, decentralized communication, encouragement of innovation—with universities’ reliance on conformity, rigid structures, and centralized control. Insights from organizational studies suggest that universities have …

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Preparing For Change: Management Concepts For The Future—Ideas From Supermanaging By Brown And Weiner, Ladonna Mcmurray Geddes Oct 1987

Preparing For Change: Management Concepts For The Future—Ideas From Supermanaging By Brown And Weiner, Ladonna Mcmurray Geddes

Association for Communication Administration Bulletin

This article reviews concepts from Brown and Weiner’s Supermanaging and considers their application to communication administration in higher education. The discussion highlights rapid social and technological change, the growth of continuing education, and shifting demographics, all of which demand flexible and future-oriented management. Key ideas include environmental scanning, “error-embracing” leadership, and the importance of marketing strategies for organizational survival. Middle managers are urged to redefine their roles by fostering self-motivating environments, networking, anticipating issues, and demonstrating unique contributions. The article also stresses the significance of social contracts, balancing responsibilities to employees, clients, communities, and funding agencies. Applying these concepts to …

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Improving Articulation Between High School And College, John M. Bradley Oct 1987

Improving Articulation Between High School And College, John M. Bradley

Association for Communication Administration Bulletin

This article describes the Tennessee State-Wide School-College Collaborative for Educational Excellence, established in 1986 to improve the preparation of high school students entering college. The initiative created six task forces in English, mathematics, science, social studies, foreign language, and the arts, composed of secondary and postsecondary educators. Guided by the College Board’s Academic Preparation for College (Green Book) and the subject-specific “Rainbow Series,” the arts task force focused on theatre, music, dance, and visual arts. Recommendations emphasized sequential, discipline-based curricula, recognition of theatre as equal to art and music, enhanced teacher training, and competency testing. Sample high school theatre courses …

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Closing The Gap: How Colleges And Universities Can Help Improve Secondary Theatre Education, Donald A. Drapeau Oct 1987

Closing The Gap: How Colleges And Universities Can Help Improve Secondary Theatre Education, Donald A. Drapeau

Association for Communication Administration Bulletin

This article addresses the problem of high school students applying to college theatre programs without sufficient academic preparation. Many applicants excelled in drama activities but lacked basic competencies in math, science, or foreign language, often because theatre courses and competitions displaced core academic subjects. The discussion critiques how secondary theatre programs, influenced by play contests, awards, and performance-focused teachers, unintentionally encouraged students to emphasize production at the expense of scholastic development. Suggestions for improvement include shifting college outreach workshops from production techniques to admission requirements, de-emphasizing contests, providing training opportunities for high school teachers, and promoting awareness of theatre career …

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Renewing The Commitment To Scholarship, Gustav W. Friedrich Oct 1987

Renewing The Commitment To Scholarship, Gustav W. Friedrich

Association for Communication Administration Bulletin

This article explores strategies for creating a departmental climate that fosters professional growth and a renewed commitment to scholarship. It identifies four guiding principles for chairs: setting realistic expectations for faculty contributions, ensuring initiatives originate from within the department, beginning with projects that have high chances of success, and providing multiple options to accommodate diverse needs. The discussion emphasizes the importance of broad definitions of scholarship, including synthesis and teaching-related contributions, rather than focusing narrowly on research publication. Practical steps such as forming departmental research committees, offering incentives, rewarding achievements, and supporting small pilot projects are recommended. Flexibility is stressed, …

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Involving Faculty In Department And Professional Service, G. Jack Gravlee Oct 1987

Involving Faculty In Department And Professional Service, G. Jack Gravlee

Association for Communication Administration Bulletin

This article examines the role of faculty service in higher education and the responsibilities of department chairs in balancing participation with protection from excessive demands. Service is defined broadly, encompassing internal duties such as committees and advising, as well as external contributions to the community and professional organizations. The discussion highlights ambiguities in how service is valued compared to teaching and research, often leaving faculty uncertain about its impact on evaluation. Practical recommendations are offered for administrators: clarifying departmental obligations, rotating assignments, introducing new faculty gradually, reserving key tasks for senior members, and rewarding time-intensive service. Equally emphasized is the …

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Helping Teachers Become Better Teachers, Robert C. Dick Oct 1987

Helping Teachers Become Better Teachers, Robert C. Dick

Association for Communication Administration Bulletin

This article examines the challenges of improving teaching effectiveness in higher education, with particular focus on communication faculty. It argues that universities often undervalue teaching compared to research and service, resulting in limited recognition and rewards for instructional excellence. Contributing factors to poor teaching include reliance on outdated materials, burnout, limited interest in assigned courses, and pressures from tenure and promotion systems that prioritize publication. The discussion reviews methods of evaluating teaching, including peer review, student ratings, and departmental oversight, emphasizing the need for balanced and constructive feedback. It highlights the role of faculty development centers, workshops, and instructional grants …

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What You See Way Not Necessarily Be What You Get, Paul A. Distler Oct 1987

What You See Way Not Necessarily Be What You Get, Paul A. Distler

Association for Communication Administration Bulletin

This article raises concerns about ethics in theatre education, focusing on discrepancies between what programs claim and what they can realistically deliver. Drawing on experiences as a consultant and accreditation evaluator, the discussion highlights cases where institutions created degree programs without sufficient faculty or resources, often motivated by competition with nearby schools. Examples also include promotional materials exaggerating facilities or equipment, misleading prospective students and the public. These practices are described as symptomatic of a larger “truth in advertising” problem within theatre education, where ambition outpaces capability. While accreditation efforts and external evaluations may provide some oversight, the article argues …

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Building Bridges Between Speech And Journalism/Mass Communication, Churchill L. Roberts Oct 1987

Building Bridges Between Speech And Journalism/Mass Communication, Churchill L. Roberts

Association for Communication Administration Bulletin

This article examines efforts to bridge speech communication and journalism/mass communication within a single academic department at the University of West Florida. The discussion reviews historical challenges in defining communication as a discipline, noting tensions between faculty trained in speech, journalism, broadcasting, and film. Early attempts at a “cafeteria curriculum” gave way to a track system that recognized both the distinctiveness and the complementarity of areas. A central theme is the shared focus on messages—their form, structure, audiences, and impact—which provides a common framework for integration. Benefits of combining speech and mass communication included a stronger emphasis on liberal arts, …

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Collegial Governance In Public Institutions: A Dean's View, J. Robert Wills Oct 1987

Collegial Governance In Public Institutions: A Dean's View, J. Robert Wills

Association for Communication Administration Bulletin

This article examines collegial governance in public institutions from the perspective of a dean, addressing both its challenges and potential. Governance is described as occurring within a complex web of relationships among faculty, chairs, deans, and central administrators, often divided into opposing “teams” that foster distrust and hinder cooperation. Key barriers identified include the diversity of purposes among faculty and administrators, declining trust that leads to cumbersome checks and balances, and the increasing intrusion of external agencies into institutional decision making. Despite these obstacles, the discussion argues that campuses function best when decision making is inclusive and transparent. The dean’s …

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Academic Governance Within A Context Of Collective Bargaining Communication: The Key To Senates' Survival, Robert D. Kully Oct 1987

Academic Governance Within A Context Of Collective Bargaining Communication: The Key To Senates' Survival, Robert D. Kully

Association for Communication Administration Bulletin

This article analyzes collegial governance within the California State University (CSU) system, with a focus on how collective bargaining reshaped relationships between faculty, senates, and administration. It reviews the creation and role of campus and statewide senates, emphasizing their authority over curriculum, academic standards, and faculty status. The passage of the Higher Education Employer-Employee Relations Act (HEERA) in 1978 is discussed as a turning point, granting collective bargaining rights while explicitly preserving shared governance. The article highlights tensions that emerged as administrators and union representatives navigated overlapping responsibilities, at times reducing senates to ceremonial roles. Documents such as the “Responsibilities …

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Economic Development And The Arts, Jon Whitmore Oct 1987

Economic Development And The Arts, Jon Whitmore

Association for Communication Administration Bulletin

This article explores how university arts programs can align with the broader mission of higher education to support state and regional economic development. It argues that while technology and research initiatives often dominate such efforts, the arts also contribute significantly through cultural impact, tourism, and community revitalization. Examples include the State University of New York at Buffalo’s involvement in downtown theatre redevelopment, the purchase and renovation of the Pfeifer Theatre, and partnerships with organizations such as Studio Arena Theatre, the Buffalo Philharmonic Orchestra, and the Albright-Knox Gallery. These collaborations expanded educational opportunities for students while enhancing the cultural life of …

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Preparing For Change: What Is Learned From The Knowledge Executive?, Robert M. Smith Oct 1987

Preparing For Change: What Is Learned From The Knowledge Executive?, Robert M. Smith

Association for Communication Administration Bulletin

This article discusses the concept of the “knowledge executive” and its implications for leadership, education, and communication in an information-dependent society. It emphasizes how rapid technological change and the growing centrality of information have transformed leadership roles, requiring executives to be generalists capable of synthesizing diverse perspectives, managing ambiguity, and fostering collaboration. The discussion highlights lessons for executives, including the need for integrative thinking, participatory decision-making, and foresight in anticipating second-order consequences. For education, it underscores the importance of liberal arts training in developing problem-solving, ethical reasoning, cultural awareness, and global perspectives. Finally, the article identifies communication as an essential …

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Improving Secondary Theatre Education, Besty Mashburn Oct 1987

Improving Secondary Theatre Education, Besty Mashburn

Association for Communication Administration Bulletin

This article addresses the challenges secondary students face when transitioning into college and university theatre programs, despite having production experience. Many schools in the Southeast lack dedicated drama teachers, and in some cases, theatre responsibilities are assigned to instructors with little or no background in the field. The discussion emphasizes the need for every high school to have trained drama educators, supported by stronger certification requirements and accreditation standards. It suggests that colleges and universities should advocate for drama courses in secondary curricula, improve preparation of student teachers, and establish mentorship programs linking college faculty and students with high school …

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Closing The Gap: Improving Secondary Theatre Education, Donald L. Loeffler Oct 1987

Closing The Gap: Improving Secondary Theatre Education, Donald L. Loeffler

Association for Communication Administration Bulletin

This article examines efforts in North Carolina to improve secondary theatre education and strengthen teacher preparation. It reviews historical patterns in which students often pursued theatre education degrees as an alternative to foreign language study, sometimes without strong commitment to teaching. Recent reforms in teacher education introduced higher standards for admission, testing, and grade point averages, alongside counseling to guide students into appropriate career paths. State legislation further required that by 1993 all students in grades K–12 have access to sequential coursework in music, art, dance, and drama. Challenges identified included inadequate preparation in technical theatre, uncertainty among new teachers …

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Professional Production Vs. Academic Administration: The History Of A Conflict, William J. Bruehl Oct 1987

Professional Production Vs. Academic Administration: The History Of A Conflict, William J. Bruehl

Association for Communication Administration Bulletin

This article recounts an attempt to integrate a professional theatre company within a university department at SUNY Stony Brook, describing the experiment as ultimately unsuccessful. Conceived with strong administrative support and ambitious goals, the initiative sought to model professional theatre standards while supporting academic programs, including a new MFA in Dramaturgy. Despite initial enthusiasm and financial backing, the project struggled with governance issues, faculty conflicts, reliance on student labor, and incompatibility between state administrative systems and professional theatre requirements. Tensions arose over artistic priorities, resource allocation, and the exploitation of students, while financial deficits and political fallout damaged departmental stability. …

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Using Students In The Theatre, Philip G. Hill Oct 1987

Using Students In The Theatre, Philip G. Hill

Association for Communication Administration Bulletin

This article examines the ethical challenges of involving students in theatre production, distinguishing between educational use and potential exploitation. It highlights how the demand for high-quality productions may tempt directors to prioritize product over process, sometimes at the expense of student learning. Issues such as typecasting, assigning menial tasks, and pressuring students into roles that conflict with personal beliefs or health are analyzed as potential forms of misuse. The discussion also addresses requests for student labor from outside groups, raising concerns about exploitation when no compensation or clear educational benefit is provided. The article concludes by proposing guiding principles: prioritizing …

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A Response To The Communication Arts And Sciences: Together Again, Harry Ausprich Aug 1987

A Response To The Communication Arts And Sciences: Together Again, Harry Ausprich

Association for Communication Administration Bulletin

This piece responds to ongoing debates about the organization of the communication arts and sciences by situating the discussion within the larger purpose of education. It argues that administrative considerations such as budgets, efficiency, or departmental structures should be secondary to the broader aim of cultivating intellectual inquiry, values, and connectedness across disciplines. Drawing on reports about educational reform and cultural commentary, it stresses the importance of balancing liberal studies with professional training to prepare students for rapid societal change. The essay highlights the responsibility of faculty to foster learning that emphasizes “know why” rather than only “know how.” It …

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Theatre In Its Own Right, David L. Jorns Aug 1987

Theatre In Its Own Right, David L. Jorns

Association for Communication Administration Bulletin

This article considers the place of theatre as a recognized academic discipline and explores pathways for its future development. It identifies two main options for theatre programs: the liberal arts approach, emphasizing broad education, historical-literary grounding, and expressive opportunities; and the professional approach, which includes secondary education, higher education preparation, and professional performance training. The discussion highlights the importance of improving secondary theatre education, since university programs rely on strong foundations at that level. It also argues that university theatre should embrace professional standards by staffing programs with active practitioners, integrating faculty performances, and fostering repertory-style models. Additional concerns include …

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Who Are We And What Shall We Teach?, Larry D. Clark Aug 1987

Who Are We And What Shall We Teach?, Larry D. Clark

Association for Communication Administration Bulletin

This article reflects on the future of theatre education in higher education and outlines predictions for the coming decades. It anticipates a renewed interest in the arts and humanities, with theatre educators organizing to establish a professional association that can enhance recognition of the discipline. Colleges and universities were expected to play a greater role in audience development, particularly by engaging elementary and secondary students to cultivate lifelong appreciation for live theatre. Additional predictions include earlier identification and training of talent, stronger preparation of directors, and higher standards for production quality. The importance of new play development is emphasized, with …

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The Future Of Interpersonal Communication, W. Barnett Pearce, Karen A. Foss Aug 1987

The Future Of Interpersonal Communication, W. Barnett Pearce, Karen A. Foss

Association for Communication Administration Bulletin

This article examines the development and future of interpersonal communication as a central area within the communication discipline. It traces the historical debate between rhetorical and speech traditions, the emergence of mass communication research, and the eventual rise of interpersonal communication as a distinct focus. Three major approaches—objective scientific, humanistic celebration, and humane scientific—are outlined, each offering different perspectives on communication processes. The discussion highlights the impact of broader social and political contexts, meta-theoretical debates within the field, and the growing influence of new-paradigm social theory. By situating communication within long-standing Western traditions of actuality, transcendence, and possibility, the article …

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