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Full-Text Articles in Curriculum and Instruction
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Instructor's Guide, John W. Warren
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Instructor's Guide, John W. Warren
Library Publishing Curriculum
This unit covers brand development and marketing for library-based publishers, with a focus on the fundamentals of audience-targeting, promotion, publicity, and effective copy-writing.