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Full-Text Articles in Education

Making College Worth It: Inequalities In Higher Education And How To Solve Them, Katharine Meyer Apr 2024

Making College Worth It: Inequalities In Higher Education And How To Solve Them, Katharine Meyer

Brookings Scholar Lecture Series

Most students who graduate from college go on to earn higher wages, have more employment stability, and enjoy better health. While posted tuitions are high, a “high price, high aid” approach to college pricing means that the average cost of college has actually declined in recent years. Yet, public confidence in higher education is at an all-time low. What explains this tension? Who gains from going to college and who does not? What can colleges do to change perceptions about the value of a college education? This lecture by Brookings Institution scholar Katharine Meyer highlights trends in college enrollment and …


“Redención”: Testimonios Of Latinas Who Chose To Leave The Higher Education Industry, Delia P. Madrid-Nothdurft Apr 2024

“Redención”: Testimonios Of Latinas Who Chose To Leave The Higher Education Industry, Delia P. Madrid-Nothdurft

LSU Doctoral Dissertations

Using the methodological framework of testimonio, this study was an exploration of the experiences of former higher education professionals who identify as women in the Latinx community. Grounded in Latino Critical Theory (LatCrit) and Critical Race Feminism (CRF), this research aims to highlight the narratives of Latina professionals who have separated from the higher education sector. The study is informed by the conceptual framework of Chicana feminist perspective, which contextualizes the analysis of these experiences within a socio-cultural context. Using semi-structured interviews, participants shared their testimonios, providing rich accounts of their journeys and challenges within higher education. Through thematic …


Examining Black Faculty Retention In Predominantly White Institutions, Jacqueline Wykeshia Jonea Brazile Apr 2024

Examining Black Faculty Retention In Predominantly White Institutions, Jacqueline Wykeshia Jonea Brazile

Electronic Theses and Dissertations

This qualitative study explored the experiences of Black faculty at predominantly White institutions (PWIs) in southeastern Florida. The aim was to uncover the unique challenges influencing the retention of Black faculty in these settings and to identify supportive mechanisms enhancing their tenure and job satisfaction. Data collection involved semistructured interviews with Black faculty at Florida PWIs, employing snowball sampling for participant recruitment. Thematic analysis interpreted the data. The study contributes to the literature by suggesting strategies for PWIs to improve Black faculty retention and to promote inclusive and supportive environments. The literature review reveals the underrepresentation and disparities of Black …


The Development And Initial Validation Of An Empathy Scale For Higher Education Instructors, Jennifer R. Bridenbaugh Apr 2024

The Development And Initial Validation Of An Empathy Scale For Higher Education Instructors, Jennifer R. Bridenbaugh

Dean's Leadership Council Library Research Prize

The relationship between a teacher and student can be an important part of student success, especially for students of higher education. One factor that may influence student outcomes is the level of empathy a teacher may demonstrate toward a student. Empathy is an important part of interpersonal relationships as it promotes a feeling or understanding of another’s emotions through taking on a different perspective. Empathy can also produce a response leading to altruistic behavior. According to some theoretical models the prosocial characteristic of empathy contributes to the social emotional competence (SEC) of a teacher or instructor. The higher the SEC …


Parenting And The Academic Library: Experiences, Challenges, And Opportunities, Courtney Stine, Sarah Frankel, Anita Hall Apr 2024

Parenting And The Academic Library: Experiences, Challenges, And Opportunities, Courtney Stine, Sarah Frankel, Anita Hall

Faculty Scholarship

Academic Library Workers in Conversation is a C&RL News series focused on elevating the everyday conversations of library professionals. The wisdom of the watercooler has long been heralded, but this series hopes to go further by minimizing barriers to traditional publishing with an accessible format. Each of the topics in the series were proposed by the authors and they were given space to explore. This issue’s conversation revolves around parenting and how academic libraries must do more. The insights from the authors apply beyond parenting and are a great reminder that people make our academic libraries work.— Dustin Fife, series …


Swinging Bridge - April 2024, Ethan Reisler Apr 2024

Swinging Bridge - April 2024, Ethan Reisler

Student Newspapers & Magazines

Issue contents include:

  • Playlist
    • Sabrina's Pulse-Picks Playlist
  • Summer Jobs
  • The Swinging Bridge Devotional
    • Written By Students, For Students
  • The Road Back Home
    • Returning Home Over Summer
  • Ramos & Kovalchick
  • Next Year’s Presidential Elect
  • The International Gala
  • A Two Phase Plan
    • Starry Athletic Complex’s Constructions
  • Senior Spotlight
  • Got Breakfast?
    • Lottie And Union’s Reduced Hours
  • Generational Shifts
    • Engaging Faith In Gen Z
  • A Sisterhood Of Swimmers
  • A Year In Review
  • Movie Reviews
  • Satire


Information Literacy Across The Curriculum: A Faculty Professional Development Program, Jaime Corris Hammond Apr 2024

Information Literacy Across The Curriculum: A Faculty Professional Development Program, Jaime Corris Hammond

Instructional Design Capstones Collection

Information literacy is a set of skills that encompass conducting research, evaluating sources and authority, and ethically using information. While information literacy as a concept has existed for 50 years, higher education has struggled to meaningfully incorporate it into college curricula. The concept of “across the curriculum” instruction, most notably Writing Across the Curriculum (WAC), empowers faculty to incorporate skills outside of their discipline to increase learning. This information literacy program uses the concept of “across the curriculum” instruction, an American Association of Colleges and Universities (AAC&U) High Impact Practice, to incorporate and contextualize these skills in a variety of …


Navigating The Maze: The Role Of Pre-Enrollment Socio-Cultural And Institutional Factors In Higher Education In The Age Of Ai, Emily Barnes, James Hutson Apr 2024

Navigating The Maze: The Role Of Pre-Enrollment Socio-Cultural And Institutional Factors In Higher Education In The Age Of Ai, Emily Barnes, James Hutson

Faculty Scholarship

This article explores the complex interplay between pre-enrollment socio-cultural and institutional factors and their impact on the higher education landscape. It challenges traditional metrics of academic achievement, presenting a nuanced perspective on student success that emphasizes the importance of socio-economic backgrounds, cultural capital, and K-12 education quality. The analysis extends to the significant role of institutional attributes in shaping student readiness and decision-making processes. The study advocates for the integration of artificial intelligence (AI)-driven assessments by higher education institutions to cater to the diverse needs of the student body, promoting an inclusive and supportive learning environment. Anchored in an extensive …


#Dusomething! A Qualitative Exploratory Study To Identify Challenges And Opportunities For Improvement In Du's Response To Sexual Harassment And Assault, Alejandro Cerón, Amanda Cali, Briana Cox, Camille Cruz, Camryn Evans, Cyndal Groskopf, Ashley Joplin, Clayton Kempf, Kēhaulani Lagunero, Jayvyn Jakai Lewis, Aili Limstrom, Gray Messersmith, Cal Quayle, Yadira Quintero, Michael Sze, Aaron Toussaint, Sami Zepponi Mar 2024

#Dusomething! A Qualitative Exploratory Study To Identify Challenges And Opportunities For Improvement In Du's Response To Sexual Harassment And Assault, Alejandro Cerón, Amanda Cali, Briana Cox, Camille Cruz, Camryn Evans, Cyndal Groskopf, Ashley Joplin, Clayton Kempf, Kēhaulani Lagunero, Jayvyn Jakai Lewis, Aili Limstrom, Gray Messersmith, Cal Quayle, Yadira Quintero, Michael Sze, Aaron Toussaint, Sami Zepponi

Anthropology: Undergraduate Student Scholarship

The purpose of this course-based research project was to identify where DU has made progress in its response to sexual harassment, identifying challenges and opportunities for improvement, with the hope that the results will support the DU community’s efforts to prevent, address, and eradicate sexual harassment.


“I Don’T Even Know What That Is”: Deprivation, Censorship, And Responsibility In Administering The Pell Grant In Prison, Erin L. Castro, Cydney Y. Caradonna, Mary R. Gould Mar 2024

“I Don’T Even Know What That Is”: Deprivation, Censorship, And Responsibility In Administering The Pell Grant In Prison, Erin L. Castro, Cydney Y. Caradonna, Mary R. Gould

Journal of Student Financial Aid

The violence of incarceration creates greater responsibility for higher education administrators in supporting students who are in prison. Using focus group data with incarcerated students and formerly incarcerated alumni who participated in or are actively participating in Second Chance Pell, we explore their perceptions and understandings of the Pell Grant and eligibility for the Pell Grant, including lifetime eligibility used limits. Through a lens of Witnessing, we argue that deprivation and censorship of information negatively influence students’ access to accurate and timely information about federal student aid and their ability to fully participate in the process. Accordingly, college and university …


Experiences Of Minoritized Learners In Preparation For Graduate Medical And Health Care Education, Ashley M. White, Lindsey E. Eberman, Matthew J. Drescher, Justin Young, Kenneth E. Games Mar 2024

Experiences Of Minoritized Learners In Preparation For Graduate Medical And Health Care Education, Ashley M. White, Lindsey E. Eberman, Matthew J. Drescher, Justin Young, Kenneth E. Games

Internet Journal of Allied Health Sciences and Practice

Context: Disparities in the healthcare system persist in society today, affecting both minoritized patients and providers. A diverse healthcare workforce is ideal to treat a patient population that is also becoming increasingly diverse. We examined the experiences of minoritized students pursuing healthcare-related degrees, including athletic training, in pre-medicine and healthcare professions. Methods: We used a phenomenological approach to explore the lived experiences of 10 minoritized pre-medicine and healthcare profession students (age=20±2 years). Participants engaged in an online semi-structured interview (Zoom, San Jose, CA). All interviews were audio-recorded and transcribed. We used a consensual qualitative research (CQR) approach with a 3-person …


A Transcendental Phenomenological Study Examining Science Faculty Experiences With Change When Transitioning From Traditional Laboratories To Non-Traditional Laboratories, Jessie Bostic Mar 2024

A Transcendental Phenomenological Study Examining Science Faculty Experiences With Change When Transitioning From Traditional Laboratories To Non-Traditional Laboratories, Jessie Bostic

Doctoral Dissertations and Projects

The purpose of this transcendental phenomenological study was to describe science faculty’s experiences with change as they transitioned from using traditional laboratories to using non-traditional laboratories at postsecondary institutions. The theory that guided this study was the transtheoretical model of change, as it explains the processes of change the faculty may have gone through as they transitioned from using traditional laboratories to non-traditional laboratories. A transcendental phenomenological qualitative design was used with a sample of 10 purposely selected post-secondary science faculty members to answer the study’s central question: What are the shared lived experiences of science faculty transitioning from traditional …


Exploring Perceptions Of Lived Experiences Of Nursing Program Students With Grant Funding Investment In A Community College, Brian Richard Michel Mar 2024

Exploring Perceptions Of Lived Experiences Of Nursing Program Students With Grant Funding Investment In A Community College, Brian Richard Michel

Doctoral Dissertations and Projects

The purpose of this qualitative hermeneutical phenomenological study was to explore the lived experiences of nursing program students with grant funding investment in a nursing, allied, and physical health program at a rural community college in Western New York. This rural institution is a member institution of the State University of New York system. The research was guided by the underlying central research question, “What are the perceptions of lived learning experiences made possible through grant funding investment of nursing program students at a rural community college?” Three different data collection methods were used in interviews, a focus group, and …


Bridging The Divide: Improving Digital Humanities Pedagogy By Networking Higher Education And Secondary Education Faculty In St. Louis, Geremy Carnes, Margaret K. Smith Mar 2024

Bridging The Divide: Improving Digital Humanities Pedagogy By Networking Higher Education And Secondary Education Faculty In St. Louis, Geremy Carnes, Margaret K. Smith

Faculty Scholarship

In 2021, faculty at Lindenwood University and Southern Illinois University Edwardsville (SIUE) led the formation of a Saint Louis Digital Humanities (STL DH) Network of faculty and scholars at area universities, schools, and cultural institutions.1 The Lindenwood and SIUE campuses bookend the St. Louis metro area, a region whose strong geospatial presence offers fruitful opportunities for digital humanities (DH) education but which also suffers from long, deeply ingrained economic and racial segregation. While other regional DH networks exist, the STL DH Network is unique in taking undergraduate education and secondary education— and particularly equitable access to education—as its chief focus. …


I Didn’T See It Coming: Navigating An Uncomfortable Episode During Doctoral Research Fieldwork, Narina A. Samah Mar 2024

I Didn’T See It Coming: Navigating An Uncomfortable Episode During Doctoral Research Fieldwork, Narina A. Samah

The Qualitative Report

In this article, I revisit my experiences during my doctoral fieldwork from the lens of a novice qualitative researcher. Initially embracing the role of narrative inquirer, I was in the midst of navigating my inquisitive journey by re-examining my personal practical knowledge as a means to confront my puzzle of practice. Six months of fieldwork allowed me to re-experience my classroom teaching practice through a pair of new eyes. As my research was ending, events took an unexpected turn, leading to the delicate issue of female teacher/lecturer-student relationships during research fieldwork and the dilemma of deciding whether to include or …


The Impact Of Institutional Support On African American Male College Students: A Phenomenological Analysis, Samuel Leron Speed Mar 2024

The Impact Of Institutional Support On African American Male College Students: A Phenomenological Analysis, Samuel Leron Speed

Doctoral Dissertations

This study is a powerful call to action for higher education institutions to recognize and address the unique challenges of African American male college students. Through a qualitative phenomenological approach grounded in Swail's (2004) Framework for Student Success, the study sheds light on the institutional factors that impact the lives of these students. The research design utilized semi-structured interviews with seven African American male participants, and the analysis reveals codes, clusters, and themes that emerged from their narratives, providing valuable insights into the impact of institutional support on their lives. The study highlights the importance of peer support, the challenges …


Communities Of Practice To Facilitate Change In Health Professions Education: A Realist Synthesis, Gemma Jenkins, Claire Palermo, Alexander M. Clark, Leesa Costello Mar 2024

Communities Of Practice To Facilitate Change In Health Professions Education: A Realist Synthesis, Gemma Jenkins, Claire Palermo, Alexander M. Clark, Leesa Costello

Research outputs 2022 to 2026

Background: Communities of practice could contribute to transformations in health professions education to meet complex and emerging challenges. However, little is known about the underlying mechanisms of communities of practice in this setting, and how context influences outcomes. Objective: To understand when, why and how communities of practice with health professions education faculty work to facilitate higher education change. Design: A realist synthesis according to the RAMESES standards and steps described by Pawson and colleagues. Review methods: Early scoping of the literature informed the development of an initial program theory to describe underlying assumptions about how communities of practice in …


Initial Findings On Student Progress And Satisfaction In A New Model Of Hyperflexible Online Delivery For University Students, Colin Beer, Kate Ames, Noal Atkinson, Damien Clark, Peter Hosie Mar 2024

Initial Findings On Student Progress And Satisfaction In A New Model Of Hyperflexible Online Delivery For University Students, Colin Beer, Kate Ames, Noal Atkinson, Damien Clark, Peter Hosie

Journal of Global Education and Research

University degrees are usually delivered in defined sessions —by term, semester, or in week-based blocks— whereby students are required to complete their studies by the due date. Term or session-based schedules that require students to complete the study within set timeframes are, however, potentially restrictive. Temporal challenges associated with work and life can impede progress and add to the specific problem of student attrition in online learning. As universities seek to deliver innovative options for their students, increased attention is being paid to alternate models of delivery. This paper reports on the development of a hyperflexible online Master of Business …


The Role Of Organizational Leadership In The Success Of Higher Education Institutions: A Portraiture Study On Ashesi University In Ghana, Amanda Childress-Kannan Mar 2024

The Role Of Organizational Leadership In The Success Of Higher Education Institutions: A Portraiture Study On Ashesi University In Ghana, Amanda Childress-Kannan

Electronic Theses and Dissertations

Research shows that higher education institutions in sub-Saharan Africa are severely under-resourced, systemically lack strong leadership, have low enrollment numbers, lack scholarly productivity, and have high rates of attrition and turnover of students and faculty. Higher education institutions in sub-Saharan Africa do not compete well globally, with low research productivity and failure to retain top scholars. Higher education institutions in Ghana are particularly facing this problem: Ghana has a relatively stable government, society, and economy, with less corruption and other malfeasance as compared to other countries in sub-Saharan Africa. Even with these advantages, Ghana generally fails to establish and maintain …


Swinging Bridge - March 2024, Ethan Reisler Mar 2024

Swinging Bridge - March 2024, Ethan Reisler

Student Newspapers & Magazines

Issue contents include:

  • Playlist
    • Sabrina's Valentine's Mixtape
  • A Roof Over Your Head
    • Special Interest Housing
  • Wizard Battle
    • A Cultivation Of Creative Genuity
  • The Swinging Bridge Devotional
    • Written By Students, For Students
  • The Lady Falcons
    • A Women's Basketball Dynasty
  • Balancing Nutrition Under Dietary Restrictions
  • A Revolution Of Missional Athletes
    • Sports For God's Glory
  • Sexuality And Gender Education
  • Messiah's Gym Culture
  • The Culmination Of Craft
    • Senior Art Galleries
  • Movie Reviews
  • Satire


Politics In The Classroom: A Survey On College Students’ Comfortability To Share Their Views, Ashley Rene Tuell Mar 2024

Politics In The Classroom: A Survey On College Students’ Comfortability To Share Their Views, Ashley Rene Tuell

Communication Studies

The following study used theories of belongingness and spiral of silence to investigate students’ comfortability when sharing their political views in class. This study employed a survey distributed to a convenience sample of Cal Poly San Luis Obispo students. The survey contained multiple choice and free response questions that encompassed political affiliation, willingness to share political views in class, and demographics. The results of the survey were interpreted using SPSS statistics software, specifically ANOVA tests and Fisher’s LSD. The findings of this study ultimately indicated that liberal students feel more comfortable sharing their views than moderates and conservatives. Findings also …


Policies For Place: How To Make Sustainable Investments In Communities, Kathleen Bolter, Timothy J. Bartik, Brad J. Hershbein, Michelle Miller-Adams, Lee Adams, Brian J. Asquith, Alfonso Hernandez, Kyle Huisman, Iryna V. Lendel, Gabrielle Pepin, Bridget F. Timmeney, Beth C. Truesdale, Yulya Truskinovsky Mar 2024

Policies For Place: How To Make Sustainable Investments In Communities, Kathleen Bolter, Timothy J. Bartik, Brad J. Hershbein, Michelle Miller-Adams, Lee Adams, Brian J. Asquith, Alfonso Hernandez, Kyle Huisman, Iryna V. Lendel, Gabrielle Pepin, Bridget F. Timmeney, Beth C. Truesdale, Yulya Truskinovsky

Reports

No abstract provided.


The Lived Experiences Of Women In Higher Education Administrator Roles Through The Salary Negotiation Process At The Time Of Hire: A Phenomenological Study, Nancy Kay Hernandez Feb 2024

The Lived Experiences Of Women In Higher Education Administrator Roles Through The Salary Negotiation Process At The Time Of Hire: A Phenomenological Study, Nancy Kay Hernandez

Doctoral Dissertations and Projects

The purpose of this phenomenological study was to describe the experiences of salary negotiation at the time of hire for women in full-time administrator positions at Texas institutions of higher education. Eagly’s social role theory guided this study to explain gender roles and negotiation. A qualitative research design with a phenomenological approach was used to explore the experiences of women in higher education administrator roles during the salary negotiation process. Institutions within the south-central regions of Texas, including public and private colleges and universities, served as the site for this study. Participants were 12 women in full-time administrator positions at …


University Students' Wellbeing: A Case Study Of An International Private University In Egypt, Alia Attia Feb 2024

University Students' Wellbeing: A Case Study Of An International Private University In Egypt, Alia Attia

Theses and Dissertations

Wellbeing is a crucial topic that is gaining increasing attention in higher education and should be taken into careful consideration. This is a qualitative case study, using a phenomenological approach, which explores the phenomenon of student wellbeing in an international private university in Egypt. Data was collected through semi-structured individual interviews with a total of fourteen participants: eight purposefully selected students who have taken part in wellbeing programs, initiatives, or events at the American University in Cairo (AUC), as well as six faculty/staff members, leaders, mentors, or coaches in the field were interviewed. In addition to the interviews, conversations were …


Examining Technology Use And Competence Of Higher Education Academics During The Covid-19 Pandemic, Devrim Akgunduz, Aysegul Kinik Topalsan Feb 2024

Examining Technology Use And Competence Of Higher Education Academics During The Covid-19 Pandemic, Devrim Akgunduz, Aysegul Kinik Topalsan

Higher Learning Research Communications

Objectives: The present study describes the utilization frequency and competencies of educational technologies among academics at a university in Turkey during the COVID-19 pandemic.

Methods: Participants were 391 faculty members and lecturers working in the faculties and vocational schools of a Turkish university during the 2020–2021 academic year. A survey included questions regarding the use of educational technologies and perceived competency in the use of those technologies.

Results: Academics are more familiar with distance education than hybrid or blended learning. Academics reported that blended learning, hybrid learning, and distance education provide more effective education on integrating technology but report that …


Teaching And Learning In Stem With Computation, Modeling, And Simulation Practices, Alejandra J. Magana Feb 2024

Teaching And Learning In Stem With Computation, Modeling, And Simulation Practices, Alejandra J. Magana

Purdue University Press Books

Computation, modeling, and simulation practices are commonplace in the STEM workplace, yet formal training embedded in disciplinary practices is not as standard in the undergraduate classroom. Teaching and Learning in STEM With Computation, Modeling, and Simulation Practices: A Guide for Practitioners and Researchers gives instructors a handbook to ensure their curriculum bridges the gap between the classroom and workplace by equipping students with computational skills and preparing them for a rewarding career in STEM. Grounded in theory and supported by fifteen years of education research at the undergraduate level, this book provides instructional, pedagogical, and assessment guidance for integrating modeling …


A Pilot Study On Implementing An Interprofessional Education Model For Developing Rehabilitative Science Student Core Competencies, Maureen Ellen Johnson, Norman Cadiz Belleza, Mohan Ganesan Feb 2024

A Pilot Study On Implementing An Interprofessional Education Model For Developing Rehabilitative Science Student Core Competencies, Maureen Ellen Johnson, Norman Cadiz Belleza, Mohan Ganesan

Journal of Innovation in Health Sciences Education

Introduction: Inclusion of interprofessional education (IPE) in academia is required by education accreditation agencies for occupational therapy (OT) and physical therapy (PT) in the United States. Limited information is available on models of IPE to guide faculty. The purpose of this pilot study was to determine the feasibility of implementing a recently designed IPE model with OT and PT graduate students. This IPE model aligned Interprofessional Education Collaborative core competency domains with novel learning activities, such as an escape room, simulated medical chart, and two simulations.

Methods: Data were retrieved from 52 auto-enrolled students (n=14 OT) and (n=38 PT) …


A Phenomenological Study: The Academic Experiences Of Low-Socioeconomic-Status Esl Learners Enrolled In A Mid-Sized Urban Community College, Anna Buck Feb 2024

A Phenomenological Study: The Academic Experiences Of Low-Socioeconomic-Status Esl Learners Enrolled In A Mid-Sized Urban Community College, Anna Buck

Doctoral Dissertations and Projects

The purpose of this qualitative phenomenological study was to describe the academic experiences of low socioeconomic status ESL learners enrolled in a mid-sized urban community college located in Pennsylvania. The theory that guided this study is Walberg’s theory on educational productivity, as it looks at how learners’ psychological characteristics and the psychological environments in which they live influence academic outcomes and their ability to succeed academically. Walberg’s theory of educational productivity provided a framework to answer the central research question and three sub-questions: (A) What are the academic experiences of low socioeconomic status ESL learners? (B) What are the socioeconomic …


A Phenomenological Study Exploring The Factors That Contribute To Persistence In Online Doctoral Programs For Students With Learning Disabilities Or Adhd, Jerry L. Pitts Feb 2024

A Phenomenological Study Exploring The Factors That Contribute To Persistence In Online Doctoral Programs For Students With Learning Disabilities Or Adhd, Jerry L. Pitts

Doctoral Dissertations and Projects

The purpose of this transcendental phenomenological study was to discover the factors that contributed to persistence in online doctoral programs for students with learning disabilities (LD) and attention deficit hyperactivity disorder (ADHD). The theory guiding this study was Tinto’s theory of student persistence, as it suggested the more students were academically and socially integrated into their institution, the more likely they were to persist in their studies. The Central research question of this study is, “What are the factors that contribute to persistence in online doctoral programs for students with LD and ADHD?” Participants in this study consisted of seven …


An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim Feb 2024

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …