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Articles 2701 - 2730 of 3345

Full-Text Articles in Education

The Theatre Specialist: Tenure Track Or Non-Tenure Track Appointment?, Jon Whitmore Apr 1989

The Theatre Specialist: Tenure Track Or Non-Tenure Track Appointment?, Jon Whitmore

Association for Communication Administration Bulletin

This article examines how theatre programs can determine whether specialized faculty in areas such as voice, movement, technical direction, and management should hold tenure track, non tenure track, staff, or guest artist appointments. It outlines the complexities of evaluating artistic contributions and the need to define institutional and departmental missions when making such decisions. Key factors include the type and size of the institution, degree programs offered, areas of emphasis, production requirements, and standards for promotion and tenure. The discussion highlights that institutions must provide clear expectations and adequate support for creative and scholarly work if tenure track appointments are …

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Let's Not Forget The Students, And Let's Be Straightforward, Paul Antonie Distler Apr 1989

Let's Not Forget The Students, And Let's Be Straightforward, Paul Antonie Distler

Association for Communication Administration Bulletin

This article critiques the growing complexity of teacher evaluation practices in higher education and emphasizes the need to prioritize student perspectives. It argues that while student evaluations are essential for assessing teaching effectiveness, many institutions have overcomplicated the process with excessive and irrelevant variables. The discussion highlights concerns about data-driven approaches that risk overshadowing meaningful feedback on course content, instructional quality, and fairness. Suggestions include using a balanced evaluation format that combines quantitative ratings with qualitative comments to provide actionable insights for instructors and administrators. The article underscores the importance of student input relative to peer observations and alumni assessments, …

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Relationship Between Academia And The Corporate Community In Providing Communication Education For The Adult Learner, Robert C. Dick, James R. East Apr 1989

Relationship Between Academia And The Corporate Community In Providing Communication Education For The Adult Learner, Robert C. Dick, James R. East

Association for Communication Administration Bulletin

This article examines the expanding role of corporate education in communication training for adult learners and its relationship to higher education. It discusses how corporate learning has grown into a multi-billion-dollar industry, with most programs delivered internally or through consultants. Key drivers include technological change, organizational restructuring, and concerns that graduates lack essential communication, decision-making, and interpersonal skills. The analysis critiques traditional higher education for inflexible scheduling and insufficient emphasis on practical competencies. Examples are provided of innovative university programs offering weekend and workplace-based courses to meet corporate needs. The article argues for integrating broad theoretical foundations with applied skills …

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Minorities On Campus: A Handbook For Enhancing Diversity, Patti P. Gillespie Apr 1989

Minorities On Campus: A Handbook For Enhancing Diversity, Patti P. Gillespie

Association for Communication Administration Bulletin

Reviews the book "Minorities on Campus: A Handbook for Enhancing Diversity," edited by Madeline F. Green.

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Minutes Of The Executive Committee November 2, 1988 New Orleans, La. Apr 1989

Minutes Of The Executive Committee November 2, 1988 New Orleans, La.

Association for Communication Administration Bulletin

The annual meeting of the Association for Communication Administration (ACA)'s Executive Committee, held in November 1988 in New Orleans, Louisiana

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Changing Patterns In Higher Education: Implications For The Administration Of Departments, Dennis S. Gouran Apr 1989

Changing Patterns In Higher Education: Implications For The Administration Of Departments, Dennis S. Gouran

Association for Communication Administration Bulletin

This article explores the state of instructional communication within the discipline and argues for a more integrated and theoretically grounded approach to its study. It examines how instructional communication has developed largely in isolation from broader communication theory and suggests that greater cross-fertilization with related research areas could enrich both scholarship and practice. Key issues discussed include the relationship between communication theory and pedagogy, the need for systematic study of teacher-student interaction, and the potential benefits of applying concepts from small group communication and persuasion research to instructional contexts. The piece emphasizes the importance of refining conceptual frameworks, conducting rigorous …

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The Variable Of Teaching Effectiveness In Tenure And Promotion Decisions, Ellen Hay Apr 1989

The Variable Of Teaching Effectiveness In Tenure And Promotion Decisions, Ellen Hay

Association for Communication Administration Bulletin

This article examines the pressures facing higher education and their implications for communication programs, with particular attention to teaching effectiveness. It discusses how demographic shifts, financial constraints, technological advances, and public accountability are reshaping institutional priorities and influencing instructional practices. The analysis highlights the need for strategic leadership and ongoing program assessment to support effective teaching. Key considerations include aligning curricula with evolving communication practices, integrating technology into instruction, and enhancing pedagogical methods to meet the needs of increasingly diverse students. The discussion emphasizes that communication programs must balance research, teaching, and service while responding to demands for accountability and …

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Helping Faculty Adapt To Adult Learners, Keith A. Miller Apr 1989

Helping Faculty Adapt To Adult Learners, Keith A. Miller

Association for Communication Administration Bulletin

This article analyzes the challenges and opportunities facing the field of communication as it seeks greater legitimacy and impact within higher education and society. It addresses concerns about disciplinary identity, public perception, and the need for clearer articulation of the field’s intellectual contributions. The discussion explores how communication programs can strengthen their scholarly foundations, improve research quality, and enhance the relevance of curricula to contemporary social issues. Emphasis is placed on demonstrating the value of communication expertise in addressing public problems and fostering democratic discourse. The article concludes that the discipline must balance theoretical rigor with practical application, develop stronger …

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A Survey Of Public Relations Education In The U.S. And Canada, Margaret Fitch-Hauser, Deborah Roach Barker, Larry L. Barker Apr 1989

A Survey Of Public Relations Education In The U.S. And Canada, Margaret Fitch-Hauser, Deborah Roach Barker, Larry L. Barker

Association for Communication Administration Bulletin

This article examines trends in communication curricula and the need for systematic evaluation of undergraduate programs. It discusses challenges such as balancing theoretical knowledge with applied skills, responding to shifting student interests, and addressing employer demands for graduates with stronger communication competencies. The analysis emphasizes the importance of curriculum assessment as a means to ensure program relevance and academic rigor. Key considerations include integrating research and practice, offering flexible course structures, and maintaining clear program objectives. The article argues that ongoing evaluation helps departments adapt to technological and societal changes while preparing students for diverse professional contexts. By highlighting both …

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A Rating Of Doctoral Programs In Selected Areas Of Theatre: 1987--1988, Renee Edwards, Kittie Watson, Larry L. Barker Jan 1989

A Rating Of Doctoral Programs In Selected Areas Of Theatre: 1987--1988, Renee Edwards, Kittie Watson, Larry L. Barker

Association for Communication Administration Bulletin

This article reports the results of a national survey evaluating perceived quality of doctoral programs in theatre. Members of two professional associations were asked to rate programs in areas including history and criticism, performance theory, production and performance, theatre for young audiences, dramatic literature, playwriting, and overall quality. The study also collected rankings of top programs and examined the bases of evaluation such as familiarity with faculty, graduates, administrators, publications, and hearsay. Results show that familiarity with faculty and graduates was the most frequently cited basis for ratings, and confidence in evaluations was linked to direct knowledge rather than hearsay. …

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Research Grants And Their Role In Promotion And Tenure, Bert E. Bradley Jan 1989

Research Grants And Their Role In Promotion And Tenure, Bert E. Bradley

Association for Communication Administration Bulletin

This article investigates faculty attitudes toward the role of research grants in promotion and tenure decisions. A survey of tenured professors in a liberal arts college was conducted to assess whether grants should substitute for, supplement, or carry equal weight with publications. Results show that most faculty opposed substituting grants for publications or basing promotion solely on grants. Respondents emphasized that grants are a means to enable research rather than an end in themselves, and that scholarly publications remain the primary indicator of academic contribution. Some faculty supported partial credit for grants when they resulted in publications or significant research …

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Aca News Jan 1989

Aca News

Association for Communication Administration Bulletin

This news update announces leadership changes and organizational developments within the Association for Communication Administration. Highlights include the installation of a new president and president-elect, election of three new members to the Executive Committee, and appointment of a replacement member due to a resignation. The bulletin also provides information on recent manuscript submissions, lists referees for the previous year, and outlines upcoming ACA-sponsored programs at regional conventions. These updates reflect ongoing efforts to strengthen leadership, expand professional engagement, and maintain active participation across affiliated associations.

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A Rating Of Doctoral Programs In Selected Areas Of Mass Communication: 1987--1988, Kittie W. Watson, Renee Edwards, Larry L. Barker Jan 1989

A Rating Of Doctoral Programs In Selected Areas Of Mass Communication: 1987--1988, Kittie W. Watson, Renee Edwards, Larry L. Barker

Association for Communication Administration Bulletin

This article reports findings from a national survey evaluating perceptions of doctoral program quality in mass communication. The study employed peer ratings from members of two professional associations to assess programs across ten areas, including research methodology, media effects, broadcasting, journalism, public relations, advertising, and overall quality. Results provide comparative rankings of programs, offering insight into how doctoral training in mass communication is perceived by academic peers. The analysis considers bases for evaluation such as familiarity with faculty, graduates, and publications, as well as the role of hearsay in shaping judgments. While noting limitations related to sample size and the …

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Top Published Authors In Communication Studies 1915--1985, Nancy F. Burroughs, Diane Christophel, J. Cole Ady, Elizabeth A. Mcgreal Jan 1989

Top Published Authors In Communication Studies 1915--1985, Nancy F. Burroughs, Diane Christophel, J. Cole Ady, Elizabeth A. Mcgreal

Association for Communication Administration Bulletin

This article presents a historical analysis of publication productivity in communication studies between 1915 and 1985. Using the Index to Journals in Communication Studies Through 1985, the study identifies the top published authors in the field and examines patterns of scholarly output across seventy-one years. Results reveal that fewer than one percent of authors produced a disproportionately large share of publications, with the top group contributing nearly fourteen percent of all articles. The analysis highlights gender disparities, noting only a small number of women among the most prolific authors, while also documenting shifts in doctoral training institutions over time. The …

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Evaluating Grant In The Promotion And Tenure Process: The Perspective Of A Faculty Member, David Appleby Jan 1989

Evaluating Grant In The Promotion And Tenure Process: The Perspective Of A Faculty Member, David Appleby

Association for Communication Administration Bulletin

This article critiques the growing emphasis on grant funding as a measure of faculty productivity in promotion and tenure evaluations. It describes how increasing administrative pressure to pursue grants risks narrowing definitions of scholarship, privileging fundable projects, and undervaluing significant research that may not attract external support. The discussion highlights tensions between academic values and financial imperatives, noting how reliance on funding can distort research priorities, create inequities across disciplines, and reduce attention to teaching and intellectual development. Examples illustrate the consequences of equating grantsmanship with research excellence, including a shift toward projects designed primarily for fundability. The article argues …

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Report From The President, Robert M. Smith Jan 1989

Report From The President, Robert M. Smith

Association for Communication Administration Bulletin

This report marks the Association’s transition from an emerging to a mature national organization in communication arts and sciences. It reflects on the leadership that guided the Association’s development, highlights the appointment of a new Executive Director, and acknowledges the relocation of the National Office. Emphasis is placed on continuity, service to members, and the collective commitment of officers and membership to support future growth and success.

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The Department Chair As Responsible Academic Leader: A Competency--Based Perspective, Randy Y. Hirokawa, J. Kevin Barge, Samuel L. Becker, Judith L. Sutherland Jan 1989

The Department Chair As Responsible Academic Leader: A Competency--Based Perspective, Randy Y. Hirokawa, J. Kevin Barge, Samuel L. Becker, Judith L. Sutherland

Association for Communication Administration Bulletin

This article presents a competency-based perspective on academic leadership, focusing on the role of department chairs in higher education. It critiques traditional trait, style, and functional approaches to leadership for their limitations in explaining how chairs contribute to departmental effectiveness. The study reports faculty perceptions of nineteen competencies necessary for effective leadership, which cluster into four categories: resource management, climate management, image management, and faculty development. Findings indicate that these competencies are generalizable across different academic units and strongly predict perceptions of leadership effectiveness. The discussion emphasizes the chair’s role as a mediator between faculty and administration, requiring skills that …

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Twenty Years Of Research By And About Women In Major Communication Journals: 1967--1986, Pamela J. Cooper, Lea P. Stewart, Sheryl A. Friedley Jan 1989

Twenty Years Of Research By And About Women In Major Communication Journals: 1967--1986, Pamela J. Cooper, Lea P. Stewart, Sheryl A. Friedley

Association for Communication Administration Bulletin

This article analyzes the presence of women and gender-related topics in major communication journals over a twenty-year period from 1967 to 1986. The study examines authorship patterns, the proportion of articles focusing on communication and gender, and the participation of men and women in gender-related scholarship. Findings show that while men authored the majority of articles during this period, the proportion of female authorship steadily increased, along with co-authorship between men and women. Approximately four percent of published articles addressed communication and gender, with contributions from both male and female scholars. The analysis suggests that blind review policies and broader …

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Evaluating Grants In The Promotion And Tenure Process: Perspectives Of A Chief Academic Officer, Elisabeth A. Zinser Jan 1989

Evaluating Grants In The Promotion And Tenure Process: Perspectives Of A Chief Academic Officer, Elisabeth A. Zinser

Association for Communication Administration Bulletin

This article considers the role of extramural funding in faculty evaluation and its implications for promotion and tenure. It reviews the growing diversity of funding sources, including government, corporate, and foundation support, and identifies economic, technological, and institutional pressures that have increased emphasis on external grants. The discussion acknowledges the benefits of additional resources but cautions against risks such as external influence over research agendas, restrictions on publication, and erosion of academic values. It argues that funding should not substitute for achievements in teaching or scholarship, but rather serve as evidence of professional recognition and academic citizenship. Recommendations emphasize balancing …

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Grantsmanship And Tenure, Robert R. Smith Jan 1989

Grantsmanship And Tenure, Robert R. Smith

Association for Communication Administration Bulletin

This article examines the relationship between grant activity and faculty evaluation, focusing on its role in promotion and tenure. It situates grant-seeking within the historical adaptability of universities, noting that institutions have long balanced financial necessity with the preservation of academic values. The discussion emphasizes that while universities increasingly pursue external support, traditional measures of achievement such as publications and creative work remain central to long-term advancement. Grants are portrayed as useful when they facilitate research, teaching, or creative activity, but limited in value if disconnected from scholarly outcomes. Disciplinary differences are highlighted, with sciences relying heavily on funding to …

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A Survey Of Theatre Program Budgets, Mary Helen Brown, Deborah Ann Barker, Larry L. Barker Nov 1988

A Survey Of Theatre Program Budgets, Mary Helen Brown, Deborah Ann Barker, Larry L. Barker

Association for Communication Administration Bulletin

This article presents findings from a national survey on the budgets of college and university theatre programs, focusing on annual operating budgets and supplemental sources of income. Results show significant differences by institutional type, with universities generally receiving larger budgets than four-year and community colleges, although the latter often allocated higher proportions of funds to productions. Institutions offering terminal degrees reported the largest budgets, with some exceeding one million dollars, while those granting associate or bachelor’s degrees operated with much smaller resources. Supplemental income was most often generated through box office receipts, followed by student activity fees, individual and corporate …

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The Professional Communicator: Developing The Speech Communication Core, Reta A. Gilbert, David L. Cornelius Oct 1988

The Professional Communicator: Developing The Speech Communication Core, Reta A. Gilbert, David L. Cornelius

Association for Communication Administration Bulletin

This article describes the development of a common core curriculum in communication at Eastern Washington University designed to unify undergraduate study across both liberal arts and applied degree tracks. The initiative sought to establish a shared instructional philosophy and foundation of courses that would equip students with essential knowledge, skills, and conceptual abilities for professional communication. The article explains the conceptual bases guiding the design, which included rhetorical theory, social cognition, and action theory, and how these perspectives were integrated into a sequence of five courses. The curriculum emphasizes progression from information processing and observation to interaction strategies, message design, …

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Departmental And University Program Review, Rebecca Leonard Oct 1988

Departmental And University Program Review, Rebecca Leonard

Association for Communication Administration Bulletin

This article describes the process and outcomes of a curriculum review undertaken by the Department of Speech Communication at North Carolina State University. Prompted by institutional requirements and rapid departmental growth, the review sought to balance specialization with a strong foundation in human communication theory. The process emphasized faculty involvement, student feedback, input from other university departments, and perspectives from corporate advisory board members. The resulting program retained required foundation courses and added structured concentrations in communication, mass communication, public relations, communication disorders, and theatre. Students gained clearer identity through transcripted concentrations while maintaining some flexibility in course selection. The …

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The Shift From Emphasis In Public Communication In Rhetorical Studies, Waldo W. Braden Oct 1988

The Shift From Emphasis In Public Communication In Rhetorical Studies, Waldo W. Braden

Association for Communication Administration Bulletin

This article critiques the expansion of rhetorical studies from a focus on public address to the broader category of public communication. It reviews how rhetorical scholarship has increasingly embraced non-traditional subjects such as films, music, literature, and popular culture, moving away from orality and the analysis of individual speeches. Drawing on a survey of recent issues of the Quarterly Journal of Speech, the discussion finds that most published work concentrated on movements, themes, or philosophical issues rather than close studies of contemporary speakers or specific texts. While acknowledging the intellectual breadth gained by this shift, the article warns that such …

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Aca News, Robert M. Smith Oct 1988

Aca News, Robert M. Smith

Association for Communication Administration Bulletin

This report highlights ACA activities and organizational developments during the summer of 1988. It notes the positive reception of new ACA-sponsored publications, outlines plans for the annual convention in New Orleans, and emphasizes the importance of member participation in business meetings to shape services and future directions. The report also describes growing collaboration with other professional associations to coordinate efforts in communication education, as well as productive new working agreements with the Speech Communication Association. The update concludes by encouraging continued member involvement and support to strengthen the Association’s leadership role in the discipline.

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Communication Careers: Research And Rationale, James H. Mcbath Oct 1988

Communication Careers: Research And Rationale, James H. Mcbath

Association for Communication Administration Bulletin

This article traces the rise of career education in communication and its growing recognition within higher education. It describes how demographic changes, labor market shifts, and student demand for applied training spurred interest in linking academic study with professional opportunities outside the academy. The discussion highlights the development of ACA-sponsored career publications, the work of the Task Force on Alternative Careers in Communication, and the expansion of nonacademic career pathways across liberal arts disciplines. Case studies illustrate communication graduates working in corporate, entrepreneurial, and organizational leadership roles, demonstrating the adaptability of communication skills in diverse contexts. The article argues that …

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Use Of Aca Evaluators In Developing A New Program, Barron A. Barron Oct 1988

Use Of Aca Evaluators In Developing A New Program, Barron A. Barron

Association for Communication Administration Bulletin

This article discusses the use of consultants from the Association for Communication Administration in developing new academic programs. Drawing on the experience of a small liberal arts university, it outlines the process of revising a mass communication curriculum to better reflect a liberal arts orientation while preparing students for both professional entry-level positions and graduate study. The account describes how faculty sought external expertise after internal consultation proved insufficient, and how an ACA consultant provided targeted recommendations for curriculum design, faculty development, and program improvement. Benefits of the process included enhanced credibility within the institution, stronger curricular integration across media …

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Acejmc Accreditation, Churchill L. Roberts Oct 1988

Acejmc Accreditation, Churchill L. Roberts

Association for Communication Administration Bulletin

This article reviews the accreditation process for journalism and mass communication programs under the Accrediting Council on Education in Journalism and Mass Communications. It outlines the history of accreditation, its recognition by national educational agencies, and the benefits it provides for students, faculty, institutions, and the public. The discussion details the twelve criteria used to evaluate programs, including governance, curriculum, faculty, facilities, internships, alumni relations, and diversity. Specific standards such as the curriculum “75–25 rule” and internship limits are explained, along with procedures for self-study, site visits, reporting, and appeals. The article emphasizes the centrality of faculty quality and curriculum …

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A Rating Of Doctoral Programs In Selected Areas Of Speech Communication: 1987–1988, Renee Edwards, Kittie Watson, Larry L. Barker Oct 1988

A Rating Of Doctoral Programs In Selected Areas Of Speech Communication: 1987–1988, Renee Edwards, Kittie Watson, Larry L. Barker

Association for Communication Administration Bulletin

This article reports the results of a national survey evaluating doctoral programs in speech communication between 1987 and 1988. Members of two professional associations rated and ranked programs across eight content areas, including communication theory and research, interpersonal communication, organizational communication, rhetorical theory, public address, communication education, oral interpretation, and public relations. Respondents also provided overall quality assessments. Analysis showed that evaluations were most often based on familiarity with faculty, publications, and graduates, with hearsay used less frequently. Confidence in ratings was positively linked to direct knowledge of faculty, students, and research output, and negatively associated with hearsay. While findings …

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Telemarketing: Building Audiences For University Theatres, Kevin Marshall Oct 1988

Telemarketing: Building Audiences For University Theatres, Kevin Marshall

Association for Communication Administration Bulletin

This article describes the use of telemarketing as a tool for building audiences for university theatres. Drawing on campaigns at the University of Alabama, it explains how combining direct mail with telephone follow-up significantly increased subscription sales over multiple seasons. The discussion emphasizes the importance of training callers, selecting effective coordinators, and using motivated work-study students as sales staff. Strategies included incentive systems, a structured three-week campaign, and techniques for handling common objections during calls. Additional practices such as offering free tickets as promotional bonuses, tracking subscriber attendance, and over-selling to account for no-shows helped maximize revenue and audience engagement. …

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