Education Commons^™

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

Tweet Like Ethel; Or, How To Impress Your Institution’S Marketing Team, Amee H. Odom 2212519

Georgia International Conference on Information Literacy

A substantial part of Information Literacy is navigating information on the web, specifically on social networking channels. It therefore behooves librarians to have a presence on these channels in service of their various patron groups in order to, essentially, cultivate an online information literate landscape. Defining Info Lit in posts, addressing Fake News with suggested tools and resources for investigation, and setting a benchmark for engaging with materials online creates a perfect environment for modeling.

The Ethel K. Smith Library at Wingate University (WU) has had social media accounts for several years, focusing on 3 channels: Facebook, Twitter, and Instagram. …

Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching Marketing To Adult Learners, James Womick

Atlantic Marketing Association Proceedings

No abstract provided.

Promoting Your Department To High School Seniors, Jeremy H. Sarachan

Academic Chairpersons Conference Proceedings

Increasingly departments must take charge of their recruitment, but most academics are new to public relations and marketing. What are the best methods to reach high school students? Led by a media and communication chair, this discussion will revolve around best practices that are both affordable and easy to manage.

A Team-Based Approach To Development, Katherine Frank, Kristi Haik, Kelly Jones

Academic Chairpersons Conference Proceedings

This workshop focuses on strategies for engaging in successful short- and long-term development and fundraising efforts at the program and department level, while remaining aligned with college and university priorities. Facilitators include a chairperson, director of college development, and dean.

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …

04. Finance, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

01. Accounting, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

03. Economics, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

06. Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

07. Marketing, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

02. Business, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

05. Information Operations Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.