Education Commons^™

Ouachita's Office Of Communications & Marketing Earns National Recognitions, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University’s Office of Communications & Marketing earned eight national recognitions as part of Baptist Communicators Association’s 59^th annual Wilmer C. Fields Awards Competition; those honors included four first place awards for branding and recruitment materials. The awards were announced April 19 at the organization’s annual meeting at Ridgecrest Conference Center near Asheville, N.C.

“I’m so proud of the team we have in the Office of Communications & Marketing. It’s rare to be able to execute creative elements of this caliber in-house,” said Brooke Zimny, chief marketing officer. “I’m grateful for the skill and dedication our team displays, …

Sacred Heart University Magazine, Volume 4, Issue 1, Sacred Heart University

Sacred Heart University Magazine

The Illusion of Touch / Timothy Deenihan, editor -- Our Natural World / by Jennifer Mattei, Ph.D. -- Building Bridges Among Pioneers: Alumni Engagement offers a virtual community with real heart -- Big News for a Small Town: Local journalism is alive and well in Easton -- Hearts and Minds: 60 years ago Vatican II reshaped the Catholic Church. This year Sacred Heart hosts its own gathering to discuss the direction of Catholic higher ed. -- The Joe-Alicastro-ness of it all: 30 years as an Emmy-winning broadcast producer for NBC News -- A Matter of Perspective: 2023 Art & Design …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Gen Z Students’ Experiences With College Choice, Heather Levesque

Electronic Theses and Dissertations

The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college; however, limited research exists on what impacts Gen Z students’ college choice and how marketing and communication influence what college a student will choose. College recruitment has always been challenging, given the high competition between colleges and universities. With the decrease in enrollment over the last decade and the unexpected impact of COVID-19, that challenge continues to grow. Enrollment and marketing administrators have difficulty expanding and diversifying their …

The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton

University Libraries Teaching and Learning

You seek fresh strategies for recruiting new collections for your institutional repository (IR). You strive to improve intake workflows and expedite metadata creation for hosted collections. You wonder how to attract users to repository content. If you see yourself in any – or all – of these scenarios, come to this session for inspiration and practical tools.

The Scholarly Communications team will present successful strategies that we’ve developed at the University of Arkansas for recruitment, intake, and promotion, using examples from our work with research centers and student journals.

Student Perceptions Of Teaching Excellence: A Comparison Of A Public And Private University, Stephen L. Baglione, Louis A. Tucci, Patrick Woock

Journal of Global Business Insights

The purpose of the study was to examine student perceptions of teaching excellence at different types of higher education institutions. The pressure to publish, larger class sizes, globalization, technological innovation greater accountability for learning, and justification of a college degree’s worth make teaching excellence more difficult to attain. A byproduct of this pressure is an increased emphasis on student evaluations. Using two conjoint studies from a large public and a medium-size private university, assignments, exams, and grading were identified as the most important components for students in assessing teaching excellence. The least important was the faculty-student interaction, which may be …

Brand And Culture Fusion: How Marketing Directors Lead Brand And Culture Alignment At Private Non-Profit Higher Education Institutions, Erin Hales

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe, through the lens of activity theory (AT), the challenges and best practices of marketing directors at private, non-profit higher education institutions on how they lead brand and culture alignment.

Methodology: This phenomenological study collected, analyzed, and triangulated data through 15 semi-structured interviews and the collection of artifacts. Data was then coded into themes, frequencies were calculated, and data was organized into the four categories of AT: tools, rules, community, and division of labor.

Findings: Examination of the data found that marketing directors experienced six challenges representing all four …

Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero

Theses and Dissertations

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative “edvertising” (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment …

Black Leadership And Culture In Creative Industry: Organizational Practices And Worker Satisfaction In A Charlotte, Nc, Social Enterprise, Alexandra Arrington

Education Projects

This project reviewed the leadership, organizational culture and practices, and worker satisfaction in a Charlotte, NC-based marketing and advertising agency led by Black founders. These founders are creative artists and entrepreneurs with expertise in a variety of traditional and nontraditional creative fields, collectively called creative industries. The agency, Hue House, is a community-focused creative startup formed in 2019 to “decolonize the marketing and advertising industry” (Hue House, n.d., About Us section) through consulting, creativity, and community. As an entrepreneurial startup and social enterprise, the agency’s goal is to serve a niche in the predominantly white-led advertising and marketing industry. Part …

Inventory Of Records: Communications-Public Relations, St. Mary’S University Archives

Finding Aids

No abstract provided.

Sacred Heart University Magazine, Volume 3, Number 1, Sacred Heart University

Sacred Heart University Magazine

No abstract provided.

Arbor Day Foundation Consulting Proposal, Katelyn Bonham, Grace Novak, Kayla Brumley, Amanda Purintun, Lauren Niesen, Sarah Rakes

Honors Theses, University of Nebraska-Lincoln

Over the course of one semester, our group has worked with the Arbor Day Foundation as part of the University of Nebraska-Lincoln College of Business Honors Academy. The Arbor Day Foundation is a local nonprofit conservation organization with a focus on trees. As consultants for the Arbor Day Foundation, our team discussed and observed the current needs of the company. We then developed creative solutions to address these needs, concentrating on Arbor Day’s Tree City USA program. Our solutions can be described utilizing the acronym “S.A.P.” which stands for “Segmentation”, “Awareness”, and “Portal”. These three recommendations build on each other …

Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson

Honors Theses, University of Nebraska-Lincoln

We are proposing the enhancement of the current Tree City USA program to include a special recognition program for high-achieving communities. These “Golden Oak” tree cities will be recognized each year based on a variety of metrics detailed in a new and more comprehensive program application. Recommendations:

● Updated application to include more information about both quantitative and qualitative insights

● Special recognition program awarding “Golden Oak” status to communities in village, town, city, and metropolis categories based on either percentile or benchmarking system

● A cumulative “Golden Oak” award given to the State that achieves the highest percentage of …

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …

Sacred Heart University Magazine, Volume 2, Issue 2, Sacred Heart University

Sacred Heart University Magazine

Contents: Forward: Crating Inclusivity --SHU Goes Pro --Turning Zs To Ws. Leading: Restoring the "Crown Jewel" of Downtown Fairfield --Campus in the clouds --The Trace Race. The Day After Tomorrow: Representational Opportunity --The Conversation We're Not Having --The Way We (Might) Live Now. Where Language Is No Barrier. Something Old, Something New. Spirit: SHU and 42 --The Power of Opportunity --Remembering Don Feeley. From The Archive.

How To Attract Your Students To Your Games: The Difference Of Mediating Effect Of Psychic Income On The Relationship Between Points Of Attachment And Behavioral Attributes, Jinwook Chung, Yong-Chae Rhee, Wonyoung Kim

Journal of Applied Sport Management

The purpose of the current study was to examine the impact of the points of attachment with the mediating impact of college students’ psychic income on their attendance and word-of-mouth behavioral intentions. A total of 537 samples were collected from college students at a mid-sized southwest university in the United States. A CFA was conducted to evaluate the psychometric properties of the scales. The hypothesized model was tested using a SEM with AMOS 26 software. Additionally, a bootstrapping method was employed to determine the indirect effect of the mediating variable of psychic income on the relationship between points of attachment …

Sacred Heart University Magazine, Volume 2, Issue 1, Sacred Heart University

Sacred Heart University Magazine

Contents: Forward: Teaching evolution; Course correction; Teaching at home --Leading: Olympic stride; Applying the principles to the discipline; There's (now) an app for that --first person, plural, by timothy deenihan --Democracy's puzzling paradox. by Isil Akbulut-Gok, Ph.D. --To replenish the earth, by David L. Coppola, Ph.D. --This is not a drill, by Jill Jones --Building a community, by Melissa Ezarik; Building a residence life; Expanding outward; Expanding inward; My, oh my, how we've grown --All Heart (Michelle Loris) --Spirit: At the front of the front line --From the archive.

Can You See Me Now?: Engaging Distance Learners Through Virtual Reference Consultations, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations continue to be a valuable service offered by academic libraries for students who are able to visit the library, however, most students enrolled in online degree programs or considering enrollment have limited access to campus services. To address this, the authors designed and tested a virtual reference consultation service in their library for distance learners and graduate students. This article outlines a practical approach for designing and initiating a virtual research consultation service pilot, providing equitable access to library services and a positive user experience for distance learners.

The Russian Research Center At Harvard Versus Cambridge Analytica: Influencing The Public In A Cold War, Robert Joshua Howard

Dissertations

No abstract provided.

More Than A Language: A Detailed Look At The English Major, Hannah Woods

Honors Theses

This thesis analyzes the perceptions of the English Major in order to come up with suggestions for the Univeristy of Mississippi English Department with the purpose of increasing enrollment in the English Program. The last decade has seen a large decrease in the number of English Majors throughout the country, and this decrease has been reflected in the University of Mississippi. This thesis looks at recent opinions of the English Major in society, including popular criticisms of the major and responces from the English community. It was found that the two main criticisms of the English Major are that graduates …

Arbor Day Foundation New Business Venture, Leigh Hanson, Frances Munro, Demi Van Reeuwijk, Drew Spadaro, Trevor Lockard, Mason Smalley

Honors Theses, University of Nebraska-Lincoln

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Arbor Day Foundation, Demi Van Reeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Trevor Lockard, Mason Smalley

Honors Theses, University of Nebraska-Lincoln

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Generational Differences In Attitudes About Unions: A Segmented Dispositional Marketing Approach, Vickie Coleman Gallagher, Jack Firorito

Southern Business Review

Vickie Coleman Gallagher, is a Ph.D. student at Florida State University, Tallahassee, FL 32306.

Jack Firorito, Ph.D., is the J. Frank Dame Professor of Management, College of Business, Florida State University, Tallahassee, FL 32306.

Recipient, Best Paper Award, 26th Annual Southern Industrial Relations and Human Resource Conference (SIRHRC), Savannah, GA 31401.

How Can Libraries Move Towards A More Inclusive Model Of Reference? A Practical Approach To Serve Distance Students, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations are a valuable service offered by academic libraries for students who are able to visit the library, however, many students enrolled in online degree programs or considering enrollment have limited access to campus services. We designed and tested a virtual reference consultation service for distance learners and graduate students. This interactive poster outlines a practical approach for designing and initiating a virtual research consultation service to offer equitable access to library services and a positive user experience for distance learners.

Sacred Heart University Magazine, Volume 1, Issue 2, Sacred Heart University

Sacred Heart University Magazine

Contents: A word from the President --Turning ideas into realities and questions into answers -- SHU senior Danny McCarthy and 500 miles of the Camino de Santiago --Business and technology come together in a new College with a dynamic new dean --Celebrating the 10th anniversary of the Chapel of the Holy Spirit --Weighing the value of a liberal arts education --Dr. Grace Flannery: marine biologist, University ambassador, raconteur extraordinaire --A deeper look at SHU's ranking as one of America's "Happiest Schools" --Heart is always central to Sacred Heart University --Kevin Nealon '75, from SHU to SNL ... and back again.

Tweet Like Ethel; Or, How To Impress Your Institution’S Marketing Team, Amee H. Odom 2212519

Georgia International Conference on Information Literacy

A substantial part of Information Literacy is navigating information on the web, specifically on social networking channels. It therefore behooves librarians to have a presence on these channels in service of their various patron groups in order to, essentially, cultivate an online information literate landscape. Defining Info Lit in posts, addressing Fake News with suggested tools and resources for investigation, and setting a benchmark for engaging with materials online creates a perfect environment for modeling.

The Ethel K. Smith Library at Wingate University (WU) has had social media accounts for several years, focusing on 3 channels: Facebook, Twitter, and Instagram. …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Sacred Heart University Magazine, Volume 1, Issue 1, Sacred Heart University

Sacred Heart University Magazine

Contents: Forward: Fulfilling SHU’s mission in the liberal arts --Leading: Assuming our responsibilities to the communities we serve --Cause and Effect: Brian Hamilton’s mission to extend Main Street to every community --All the Kids are Doing It: The silent (and now deadly) rise of vaping --Sound Body, Sound Mind: SHU’s new Bobby Valentine Health & Recreation Center helps students keep work and life in balance.

Implementing A Health Coach Into Your Healthcare Continuum, Dalton Jarvis

Masters Theses/Capstone Projects

Presentation on Implementing a Health-coach into your Healthcare Continuum.