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Marketing

2012

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Articles 31 - 32 of 32

Full-Text Articles in Education

Experiential Learning And Macro-Education: Enhancing Traditional Marketing Courses With Macromarketing Projects, Scott Radford, David Hunt, Deborah Andrus Dec 2011

Experiential Learning And Macro-Education: Enhancing Traditional Marketing Courses With Macromarketing Projects, Scott Radford, David Hunt, Deborah Andrus

David M. Hunt

This paper reviews benefits of experiential learning to highlight the value of the approach for advancing macromarketing education. We consider how incorporating experiential learning projects into core marketing courses can help deliver macromarketing education and enhance the delivery of critical micromarketing principles for a broad range of business students. Experiential learning reflects a dynamic, four-stage learning process emphasizing concrete experience, reflective observation, abstract conceptualization, and active experimentation. Experiential learning projects that achieve the four stages of experiential learning help business students understand how to frame managerial decisions in terms of the broad moral, political, and social contexts in which all …


Ohio Student Social Skills Training Program Is Very Successful, David Volosin, Oscar T. Mcknight, John Sikula Dec 2011

Ohio Student Social Skills Training Program Is Very Successful, David Volosin, Oscar T. Mcknight, John Sikula

Oscar T McKnight Ph.D.

This article reports on research conducted in the Parma City Schools, Ohio by The Society for Prevention of Violence (SPV). The SPV is dedicated to reducing the prevalence of violent acts and asocial behaviors of children and adults through education. It accomplishes this mission by teaching children and adults the use of the skills necessary to build their character. Findings suggest that the SPV program improves the ability of children within class to pay attention and be organized. The greatest improved social behaviors for participants were in helping others who are having trouble; increased ability to initiate positive interactions; and, …