Tourism and Travel Commons^™

Generative Artificial Intelligence (Gai) In Hospitality And Tourism Marketing: Perceptions, Risks, Benefits, And Policy Implications, Usman Khan, Kashif Ali Khan

Journal of Global Hospitality and Tourism

This study investigates the integration of generative artificial intelligence (GAI) into hospitality and tourism marketing and its implications for industry professionals in the United States. This study employed a mixed methods approach, gathering qualitative insights from 20 professionals and quantitative data from a sample of 163 participants. The qualitative study revealed concerns about data privacy, customer trust, and ethical considerations regarding GAI implementation. However, participants acknowledged its potential to enhance personalization, engagement, and operational efficiency. The quantitative study supported these findings by showing a level of concern about risks but agreement on the benefits of GAI. Additionally, the participants were …

The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh

Journal of Global Hospitality and Tourism

This study investigates how artificial intelligence (AI) tools influence deceptive digital practices within the hospitality industry. As AI capabilities such as chatbots and language models are increasingly used in the industry, their potential impact on deception warrants examination. A comprehensive review is conducted to analyze how hospitality businesses utilize AI tools and how this shapes deceptive behaviors online. Specifically, the review examines how AI-generated content may erode consumer trust and decision-making. It also explores the emerging use of machine learning to fabricate fake reviews and social media posts. As deception undermines trust in businesses and the industry, the effectiveness of …

2024 Bloom Forecast Dates, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Sakura Hanami: Celebrating The Japanese Cherry Blossom, Exhibit Brochure, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Japan Cherry Blossom Map, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Sakura Hanami: Celebrating The Japanese Cherry Blossom, Exhibit Sign, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Exploring The Significance Of The Traditional Chef’S Uniform In Making Sense Of Professionalism In Culinary Arts Using Interpretative Phenomenological Analysis, Orla Mc Connell

European Journal of Food Drink and Society

Previous studies have found that professionalism is an important success factor for chefs. Yet, research on what professionalism “means” to chefs, and how they “make sense” of it, is currently underexplored. While there is some evidence of the significance of the traditional chef’s uniform in professional identity formation, it also needs further consideration. Culinary arts lecturers and chefs have already contributed to these discussions, but the student voice remains largely unknown. Alongside this, there is no prior research specifically on professionalism in culinary arts in Ireland. Therefore, a research gap emerged, which this paper intends to address. Using interpretative phenomenological …

Digital Transformations In The Hotel Industry, Mehmet Sanli

Selected Full Text Dissertations, 2011-

New technologies are changing the way business is done in the hospitality industry. This research explores the emerging field of technology in the hotel industry. This research examines the significant influence of Information Communication Technology (ICT) in driving digital transformations in the hotel industry. With the evolution of the global hospitality sector, the in-corporation of advanced digital technologies has become essential for hotels aiming to elevate customer experiences, operational efficiency, and overall competitiveness. The research observes key components of digital transformation in the hotel industry, including but not limited to online booking systems, mobile applications, data analytics, the Internet of …

Evaluation Of Street Foods By Tourism Stakeholders: The Case Of Batman, Hasan Önal Şeyhanlıoğlu, Berat Utku Becerikli

Journal of Mediterranean Tourism Research

The aim of the research is to reveal the perspective of tourism stakeholders in Batman province on street delicacies. For this purpose, data were collected from 21 local stakeholders in Batman province by semi-structured interview method, which is one of the qualitative data collection techniques. The data of the study were obtained between 25.10.2023 and 25.11.2023. The data were analyzed with the help of the MAXQDA program. It was concluded that the participants had knowledge about Batman’s street delicacies. Another result of the research is that there are problems in the promotion and marketing of street delicacies. According to another …

Social Tourism Entrepreneurship As Tool For Development Of Rural Areas: A Case Study Of Himalayan Region Of Jammu & Kashmir, India, Basith Nabi Wani, Dr. Danish Iqbal Rania

Journal of Tourism Insights

The promotion of rural tourism has been suggested as a way to promote local economic, social, and cultural renewal. The importance of entrepreneurship in the tourism sector is growing. Since entrepreneurs may be vital in the growth of rural communities, especially those in less industrialized regions, they are frequently confronted with a variety of social issues. Finding new sources of revenue and employment possibilities for them is essential. There is no doubt that entrepreneurial businesses help the host community and the nation's economy. Kashmir's rural areas have certain unique characteristics that can be turned into enticing tourist destinations. This study …

Is Madeira Airport The Beginning Of A Tourism Experience On The Island?, Helena Viríssimo, Jorge Abrantes

International Journal of Islands Research

Air transport is the main mode of transport used when traveling to the Autonomous Region of Madeira (ARM), Portugal. The airport and the entire airport infrastructure are essential for tourists to access the island. It is therefore important to assess their importance in the tourism development of the region and, to what extent, being the first and last experience with the destination, they impact the image and perception of passengers about the destination and their future desire to return. The present investigation, being exploratory, intends to evaluate the relationship between passenger satisfaction with airport services and its role in the …

Restrictions Are Lifted: The Effect Of Risk Perception Of Covid-19 On Future Travel Intentions Of Dutch Travellers, Rami K. Isaac

Journal of Global Hospitality and Tourism

This study aims to understand better the psychological impact of COVID-19, the risk perception, travel and destination risks of Dutch travellers and their intention to travel when travel restrictions due to COVID-19 are lifted. This study takes a step toward closing the gap in the literature as it provides new insights into the risk perceptions regarding COVID-19 and the travel intentions of Dutch travellers now that travel restrictions are lifted. This study employed a quantitative approach to market research. Questionnaire research was applied. The questionnaire is created with the web-based survey tool Qualtrics. 343 respondents filled in the questionnaire. The …

Editorial: Navigating Hospitality's Diverse Horizons, Faizan Ali

Journal of Global Hospitality and Tourism

In the ever-evolving landscape of global hospitality and tourism, the second issue of Volume 2 of the Journal of Global Hospitality and Tourism embarks on an intellectual journey to explore pressing matters at the intersection of travel, management, culture, and inclusivity. This issue, encompassing a rich array of research papers and viewpoints, delves into multifaceted themes that resonate with the multifarious dimensions of our industry.

Race And Ethnicity In Hospitality Management: A Review Of Five Major Journals, Shaniel Bernard, Alana Dillette, Stefanie Benjamin

Journal of Global Hospitality and Tourism

Given the large representation of racial and ethnic minorities in the hospitality industry, it is important to understand how race and ethnicity are studied in major hospitality journals, especially due to their influence in informing research fundamental to scientific progress in the hospitality field. Informed by critical theory, this study systematically reviews the evolution of research on race and ethnicity in the top hospitality journals to highlight the possibility of hospitality management research taking a more critical turn to expose potent racial and ethnic counternarratives to the traditional broad scope of diversity management. Three themes emerged from the analysis covering …

Decisive Determinants Shaping Nomadic Tourism Future Development: The Case Of Shahsavan Tribes In Iran, Vali Nemati, Sarasadat Makian, Farid Hanifezadeh, Amir Hossein Qezelbash

Journal of Global Hospitality and Tourism

Nomadic livelihood is one of the earliest human ways of life, still practiced in some parts of the world. Since adventurous tourists are looking for new experiences, nomadic tourism in the postmodern era is gaining attention, considering nomads’ unique lifestyles, customs, clothing, and other cultural features. Consequently, countries with nomads can diversify their tourism industry and the local economy in the future. However, Iran's nomadic community is experiencing unfavorable living conditions and insufficient financial resources, necessitating a shift in nomadic livelihood patterns. This study aims to identify and prioritize the factors that influence the development of nomadic tourism as a …

Determinants Of Food Waste: Tpb And Moderating Impact Of Demographics & Guilt, M Mansha Tahir

Journal of Global Hospitality and Tourism

Increase in number of people dining out significantly contributes to food waste in restaurants. It is crucial to understand the determinants of food waste. Such determinants are influenced by demographics as well as emotional factors. The present study is meant to understand such factors through the lens of the Theory of Planned Behavior (TPB). Participants’ intentions are influenced by guilt and this study was conducted to examine the moderating role of guilt. Hypotheses were tested with analysis of data collected from 423 participants. Constructs of extended model were analyzed with AMOS (V.21) for structural equation modeling whereas moderations were tested …

Airbnb Purchase Intentions: How Familiarity And Social Media Impacts Millennials, Jaewook Kim, Wenfang Eris Liu

Journal of Global Hospitality and Tourism

Airbnb is one of the most distinguished sharing economy platforms providing guests accommodations. Despite a high number of individuals who use Airbnb, current behavioral intention model, Theory of Planned Behavior (TPB), cannot fully explain guests’ decision-making process to choose such accommodation. Especially, with little to no research being tested on the roles of social media influences and familiarity as information sources associated with the TPB model. The objective of this study is to examine the intentions of millennials to use Airbnb and to investigate TPB model with social media influences and familiarity as mediators on purchasing intentions. Through convenience sampling, …

Inclusive Journeys: Unveiling The Imperative Of Accessible Tourism For People With Disabilities, Faizan Ali

Journal of Global Hospitality and Tourism

This viewpoint delves into accessible tourism, highlighting its significance in the contemporary travel landscape. With a particular focus on disabled tourists, this piece elucidates their challenges during their journeys and advocates for a comprehensive understanding of their unique needs. The discourse emphasizes the long-overlooked nature of this segment and underscores the crucial reasons for studying and prioritizing accessible tourism. Drawing on existing literature and perspectives, the viewpoint concludes by presenting thought-provoking research questions to advance the discourse surrounding accessible tourism.

Adapting To A Renewed Collective Culture Through A Change In Organizational Behavior, Peter Bheda

Journal of Global Hospitality and Tourism

The dynamic interplay between organizational behavior and cultural transformation is paramount in the ever-evolving landscape of hospitality leadership. As the hospitality industry adapts to post-pandemic shifts, executives grapple with managing successful companies while ensuring effective employee engagement. While profitability surged for many, managing employees remains a complex challenge. Cultivating a thriving culture is a critical solution. Toxic cultures incur tangible and intangible costs, impacting revenues, employee retention, and productivity. The pandemic has underscored the urgency of cultural alignment, prompting leaders to rethink behavior patterns. Engaging leaders across hierarchies as "chief culture officers" promotes accountability, openness, alignment, and leverage, fostering a …

Covid-19 And The “Most Magical Place On Earth”: Applying The Idea Model To Theme Park Crisis Messaging, Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna Sellnow, Timothy Sellnow, Michael Strawser

University of South Florida (USF) M3 Publishing

The global tourism reaches of Orlando, Florida, and the world’s most visited theme park complex, Walt Disney World, provide a unique context for studying global communication in a tourism setting through the crisis messaging efforts. This study explores the reopening of Walt Disney World and subsequent messaging, specifically from a risk and crisis perspective, using the IDEA model to categorize Disney COVID-19 messages. Using a qualitative, etic approach via a codebook based on the IDEA model, the study results determined whether pandemic messages and mentions (the study’s unit of analysis) addressed internalization, explanation, or action.

Daha Iyi Bir Dunya Icin Turizm: Sayi 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Forth Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2023'de Dördüncü Kıtalar Arası Turizm Yönetimi (MTCON23) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-11-0

Table of Contents

• The effect of sound atmosphere on emotion from a travel motivation …

Evaluation Of Covid-19 Crisis Management Practices In The Context Of City Hotels: The Case Of Aksaray, Mehmet Umur, Busra Sener

University of South Florida (USF) M3 Publishing

This study examines the extent to which city hotels operating in Aksaray are affected by the COVID-19 crisis, what strategy the managers follow in the face of this situation, and what are the advantages and disadvantages of operating as a city hotel and being located in Aksaray. Since no similar study was found in the region as a result of the literature review, it is thought that the study will contribute to the literature. The research data were obtained by semi-structured interview technique from 14 managers who worked as general manager, department manager and department chief in city hotels operating …

Advances In Managing Tourism Across Continents: Volume 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the Fourth Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-09-7

TABLE OF CONTENTS

• Do isomorphic pressures impede greenwashing in the hospitality industry? A theoretical framework
  • Mert Gurlek
• Tax in tourism research: A bibliometric analysis
  • Serap Ozdemir Guzel and Tugce Uzun Kocamis
• COVID-19 and the “most magical place on earth”: Applying the IDEA model to theme park crisis messaging
  • Lakelyn E. Taylor, Gaurav Panse, Carissa Baker, Deanna …

The Effect Of Sound Atmosphere On Emotion From A Travel Motivation Perspective, Esref Ay, Semra Gunay

University of South Florida (USF) M3 Publishing

Travel constitutes the dynamic structure of tourism. It is not possible to speak of tourism without travel activity. Since travel motivation is known as a psychological driver of a certain tourism behavior, it is extensively studied in tourism research. The travel motivations of people have changed in the historical course. Accordingly, a change is observed in the quality of the tourism market. It is important to know the changing travel motivations in order to survive in the tourism market where there is intense competition between businesses and destinations and to get more shares from the market. In this study, the …

Smart Destination From The Perspective Of Tourism Academics: A Model Proposal For Ayvalik, Harun Ataman, Oguzhan Dulgaroglu, Gizem Ozgurel

University of South Florida (USF) M3 Publishing

In addition to the changes in human life with technological developments, there are new developments in many sectors in terms of conducting business and experiencing it by the consumer. In the tourism sector, the concepts of smart tourism and smart destinations have emerged with the effect of technological developments. In this context, policies are produced and tried to be implemented in order to realize smart tourism applications by providing a smart development in destinations. Thus, it becomes possible to identify the needs, wishes and expectations of tourists and local people in order to improve the living conditions of tourists and …

Landscapes With Cultural Heritage Tourism: Adramytteion Ancient City And Its Surroundings, Sabriye Celik Uguz, Bahadir Beyhan

University of South Florida (USF) M3 Publishing

Culture and heritage is an increasing focus of attention of people, while cultural heritage tourism is a process that accelerates the development of all destinations. Cultural, artistic, historical people, events and spaces, archaeological fields, civilian, religious, military and industrial structures, cultural heritage attractions such as nature and landscapes, which contain many phenomena, are subject to tourism. Cultural Heritage Tourism; it is the way to visit the historical buildings and monuments of a place, art and handicraft products, archives and libraries, old and ongoing cultural practices and landscapes. The natural and cultural landscapes in this tourism type offer knowledge and experience …

Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan

Rosen Research Review

Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.

Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro

Rosen Research Review

Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.

Unravelling The Tourism–Poverty Nexus, Jorge Ridderstaat, Xiaoxiao Fu, Bingna Lin

Rosen Research Review

Literature on the links between tourism development and poverty alleviation is surprisingly fragmented. A new model, the Tourism-Poverty Interdependence Diamond (TPID), from Dr. Jorge Ridderstaat and Dr. Xiaoxiao Fu, UCF Rosen College of Hospitality Management, offers a tool to unravel the complexities of this relationship. Using Honduras as a case study, this new approach clearly shows that tourism development can impact poverty, and highlights that poverty can also impact tourism development, with the links ranging from direct to indirect.

Saba: 'The Unspoiled Queen', Kelly Semrad, Bruce Zagers

Rosen Research Review

Bruce Zagers became Commissioner of Tourism, Public Entity, Saba in 2017. Dr. Kelly Semrad interviews him about his role, and the development of a new tourism master plan for the island.