Strategic Management Policy Commons^™

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Program: Senior Projects (Public)

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …

Vanmoof Strategic Audit, Chi-Chun Chang

Honors Program: Senior Projects (Public)

VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.

A Strategic Audit Of Tesla Inc., Jayden Boesch

Honors Program: Senior Projects (Public)

This research paper examines Tesla's competitive advantages and challenges, as well as its strategy and objectives in the electric vehicle industry. The paper begins by providing an overview of the electric vehicle market and Tesla's position within it. It then discusses Tesla's business model, strategy, and objectives, as well as its competitive advantages over other firms in the industry. The paper also highlights key resources that Tesla needs to maintain its sustainable competitive advantage in the future, such as research and development, charging infrastructure, and top engineering talent. Finally, the paper identifies challenges that Tesla may face in the future, …

Testimonios Of Latinas In The Federal Government Senior Executive Service: Honoring Women Who Excel In Public Service, Amarylis Lopez

Theses & Dissertations

The Senior Executive Service (SES) is the highest tier of executive management and leadership in the federal government. The Latino/a population has significantly increased in the past three decades with no corresponding increase in the federal workforce and the number of Latinos/as serving in the SES remains low. As Latinos/as in the SES are largely underrepresented, their ability to influence federal policies is significantly undermined. The purpose of this study is to explore the testimonios (testimonies) of Latinas in the SES to better understand their experiences while navigating entry into the SES and maintaining their respective positions.

This study used …

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Program: Senior Projects (Public)

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.

Nintendo Strategic Audit, Stephanie Herridge

Honors Program: Senior Projects (Public)

Nintendo is a Japanese-based multinational company that is one of the primary competitors in the video game industry. It has smaller headquarters located in North America and Europe and continues to pursue new markets and customers. Having remained successful for over a century, Nintendo pursues unique forms of strategy to maintain relevance for current generations of consumers. This strategic audit seeks to dissect Nintendo’s long-term profitability by analyzing the company’s history, competitive resources and advantages, and the current challenges and trends in the video game industry as a whole. The tools used to explore the industry include Porter’s Five Forces …

Driving Forces Of Mining Outsourcing: Evidence From China, Bingxu Zheng

Dissertations and Theses Collection (Open Access)

The outsourcing of services by mining enterprises has become a significant global trend. Classic studies have demonstrated that outsourcing can help enterprises obtain professional services, improving productivity and reducing production costs. However, as a transitional economy, China has its unique characteristics regarding the driving forces of service outsourcing. By employing a case study method, one mining service outsourcing provider, and five mining enterprises' interviews and archival data, this study constructs a theory to identify the driving forces and mechanisms of mining enterprises' choice of service outsourcing and a logic relationship between variables via a diagram.

The case study results reveal …

The Effects Of A Private Domain Strategy On Retail Sales Performance, Jianzhong Chen

Dissertations and Theses Collection (Open Access)

The proliferation of Internet technology has led people to become increasingly accustomed to online consumption, thus forming a substitution effect for offline consumption. In particular, the development of social media helps retailers circumvent public domain platforms and develop their own controllable private domain channels to cultivate emotionally connected loyal consumers and finally realize the monetization of emotional relationships. Through empirical study of the quarterly data of 244 self-operated stores of Sanse Corporation in the fourth quarter of 2022, this research obtained the following results: 1. The implementation of private domain marketing strategies, including private domain membership development strategies, live conversion …

John Deere Construction Equipment - Strategic Audit, Michael Pallesen

Honors Program: Senior Projects (Public)

John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.

Hard Seltzers In Europe: A Sparkling Opportunity? An Analysis Of The Market Potential For Hard Seltzers In Europe, Amanda R. Harper

Senior Theses

This thesis seeks to uncover the potential for the hard seltzer category in the European alcohol market. First, through secondary research, it establishes the conditions of entering the European alcohol market by looking at the challenges of entering markets abroad, the challenges of entering the European market, and the history and current state of alcohol in Europe. Second, this thesis will analyze the history and characteristics of the hard seltzer category. This will include profiles of seven key brands: White Claw, Truly, Bud Light Seltzer, Vizzy, Topo Chico, Mike’s Hard Seltzer, and Pure Piraña. Next, this thesis will analyze primary …

Union Pacific Strategic Audit, Maureen O'Hara

Honors Program: Senior Projects (Public)

Union Pacific is the largest domestic railroad in the United States, responsible for nearly all of the rail-based shipping in the 23 states making up the Western two-thirds of the country. The company provides a crucial link in the global supply chain. By utilizing internal and external analysis tools, this report seeks to understand how Union Pacific’s business model and strategies have led them to create and sustain competitive advantages against other big competitors in the transportation industry. The analysis utilizes tools such as PESTLE, Porter’s Five Forces, and SWOT analyses. Following the application of the analysis, strategic recommendations are …

A Strategic Audit Of A Company In The Alcoholic Beverages Industry: Anheuser-Busch Inbev, Ava Dunne, Patrick Malec, Andrew Shank, Elizabeth Foral, Hannah Rethmeier

Honors Program: Senior Projects (Public)

This strategic audit provides a comprehensive analysis of Anheuser-Busch InBev, the world's largest brewer. The audit examines the company's business model, competitive position, financial performance, and future growth prospects. It also assesses the impact of external factors such as changing consumer preferences, government regulations, and technological innovations on the company's operations. The audit identifies key strengths and weaknesses of Anheuser-Busch InBev, as well as potential opportunities and threats in the beer industry. Based on this analysis, the audit provides recommendations for strategic actions that the company can take to enhance its competitive position, achieve sustainable growth, and mitigate potential risks. …

Tracking The Donor Dollar: A Critical Examination Of Ngo Impact, Joshua Werth

Senior Honors Theses

Non-governmental organizations (NGOs) comprise the backbone of civilization. Whether intended or not, governments fail to improve social situations, financial standings, and spirituality comprehensively. NGOs attempt to cover these areas. From Angola to Zambia, countless NGOs exist around the world; however, many fail due to a misplaced focus internally on the annual donations received rather than externally on the disenfranchised. Additionally, even if NGOs manage to stay afloat, they will need help procuring funds and then distributing those resources with the most effective impact for the impoverished. The honors thesis proposed will attempt to determine more effective impact measurements for NGOs, …

Multinational Family Firms’ Internationalization Depth And Breadth Following The Global Financial Crisis, Sebastian P. L. Fourné, Miriam Zschoche, Christian Schwens, Reddi Kotha

Research Collection Lee Kong Chian School Of Business

This study examines how large family firms react to a macroeconomic shock in terms of their internationalization depth and breadth. Building on new internalization theory and acknowledging the dysfunctional manifestations of bifurcation bias in large family-owned MNEs, we argue that an unexpected shock induces family firms to recombine their family firm-specific resources with their thus far underutilized or unequally treated nonfamily resources. This recombination allows most family firms to economize on bifurcation bias and leverage their resources as firm-specific advantages (FSAs) resulting in an increased depth and breadth of internationalization post shock (while some of them may continue to suffer …

On The State Of Academic Journals And The Value Of Jnams, Michael E. Dobbs

Journal of the North American Management Society

No abstract provided.

Leadership Doctorates Newsletter: Volume 9, Number 2, Larry Starr, Phd

Leadership Doctorates Newsletter (Formerly Strategic Leadership Newsletter)

In this issue:

• Doctoral Dissertation Updates
• Travis Douglas, DMgt
• John Ervin
• John Pourdehnad, Ph.D.
• Larry Hirschhorn, Ph.D.
• Elliot Cole, Ph.D.
• Larry M. Starr, Ph.D.

Accelerating Business Transformation In The Digital Age, Gary Pan, Shankararaman, Venky

Research Collection School Of Accountancy

Business Transformation involves making fundamental changes in how business is conducted in order to help cope with shifts in market environment. This chapter focuses on the role played by digital technology in business transformation and the mindset shifts required to embark on a digital transformation journey. More relevantly, this chapter also highlights how data analytics is driving digital transformation.

Leadership Doctorates Newsletter: Volume 9, Number 1 (Special Issue), Larry Starr, Phd

Leadership Doctorates Newsletter (Formerly Strategic Leadership Newsletter)

In this issue:

• ANNOUNCEMENT OF NEW ENTERPRISE: Dr. Elliot Cole Launches Neuro-Hope

Human Relationship With Nature, Indigenous Ways Of Living And Regenerative Tourism Framework, Asif Hussain

Journal of Sustainability and Resilience

In the post Covid-19 era, human civilisation appears to undergo a significant shift in social-ecological consciousness and an emerging concept of ‘regenerative tourism’ is getting popular. The concept acknowledges the strong linkages between humans and nature and together special conditions are created for life to renew and restore itself. While indigenous people have always been aware of their actions and their impacts on the socio- ecological environments, the scientific community has started to acknowledge indigenous knowledge and ways of living. and integrated intelligence. The key aspect of the indigenous lifestyle is the linkages with physical and social environments where humans …

The Social Response To Crisis Management In The Jordanian Hotel Sector From The Government Perspective, Mousa Alsheyab, Francesc Fusté-Forné

Journal of Sustainability and Resilience

This paper is part of a major research project that discusses corporate social responsibility practices adopted in Jordan, by hotel managers and other related stakeholders, representing the community and the service providers, during the pandemic crisis. In this paper we focus on the role and measures taken by the government in general, and the Ministry of Tourism and Antiquities in particular, to deal with the Covid-19 pandemic crisis. Amid the Covid-19 outbreak, the hospitality and tourism sectors were challenged and the business policies were adapted. This paper analyzes the measures implemented to secure safety and some tourism expectations as part …

Gauging The Role Of Personality In Risk Perception During A Health Crisis And Its Impact On Tourist Consumption Behaviour, Akshita Agarwal

Journal of Sustainability and Resilience

This study examines the influence of the tourist personality and the use of technology on the traveler behavior and the risk perception about travelling. The purpose of this study is to investigate the link between personality, risk perception, and travel behavior among French travelers. An online survey was conducted using a sample of 422 responses to examine individual variations in risk perception during a health crisis and their influence on travel behavior. The study was carried out using PLS-SEM, and a model was proposed that considered the substantial Average Variance Extracted (AVE) and Composite Reliability test findings. The findings demonstrated …

Do Ambitious Entrepreneurs Benefit More From Training?, Reddi Kotha, Balagopal Vissa, Yimin Lin, Anne-Valérie Corboz

Research Collection Lee Kong Chian School Of Business

Does growth training help entrepreneurs scale-up new ventures? Our field experiment answers this question using data from 181 Singapore-based, early-growth entrepreneurs drawn from a broad range of industry sectors. Treatment content focused on three growth-catalyst tools relevant for formulating and executing innovation-led growth: business-model design, leveraging external networks, building internal teams. Treatment format comprised interactive lecture sessions and workshops on these tools supplemented by personalized coaching in applying the tools to entrepreneurs’ specific challenges. We find that ventures led by entrepreneurs that received training experienced sales growth of 72.5% compared to 30.3% for those in the control condition. Furthermore, ventures …

Following Their Predecessors' Journey? A Review Of Emne Studies And Avenues For Interdisciplinary Inquiry, Peter J. Buckley, Lin Cui, Liang Chen, Yi Li, Yoona Choi

Research Collection Lee Kong Chian School Of Business

In this review article we take stock of international business (IB) research on emerging economy multinational enterprises (EMNEs) over the past three decades. Our review covers 690 articles published in 64 high-impact peer-reviewed journals between 1990 and 2021 (inclusive). We first present bibliometric findings on some key patterns of this vast body of scholarly work. We then conduct content analysis to critically assess this literature and provide a multilevel synthesis of the existing knowledge base. To do so we propose a theoretical framework that highlights three dimensions - micro-foundations, organizational characteristics, and institutional environment - by which the distinction between …

Natural Disasters And Corporate Philanthropy: A Double Movement Perspective, Guoguang Wan, Heli Wang, Xuesong Geng, Kenneth G. Huang

Research Collection Lee Kong Chian School Of Business

This study examines Chinese corporations’ responses to a sudden natural disaster in terms of their philanthropic donations. We apply Polanyi’s double movement perspective to argue that rapid market expansion in an emerging economy causes social problems such as large-income disparities and environmental degradation. This calls forth counterforces advocating social responsibility and sustainability. Such countermovements can be strengthened by a major disaster, especially in the domain of corporate philanthropy. The resulting increase in corporate philanthropy persists long after the disaster, especially for those firms with large intra-firm pay disparities, operating in socially contested industries and located in regions with more social …

Ecosystem Social Responsibility In International Digital Commerce, Jingtao Yi, Jiatao Li, Liang Chen

Research Collection Lee Kong Chian School Of Business

Despite the surge of interest in digital globalization, its social dimensions have received far less attention than deserved. The lack of conversation between the two prominent areas of IB research, digitalization, and corporate social responsibility, presents a valuable opportunity for extending the agenda Ioannou and Serafeim (J Int Bus Stud 43(9):834-864, 2012) pioneered a decade earlier. We briefly depict the organizational differences between multinational enterprises (MNEs) and multinational platforms (MNPs), followed by a closer look at how social responsibility of digital platforms might depart from our conventional understanding derived from MNEs. We then propose the notion of ecosystem social responsibility …

Overcoming The Challenges Of Covid-19 By Hospitality Educational Administrators: A Grounded Theory Approach, Senthilkumaran Piramanayagam, Partho Pratim Seal

The Qualitative Report

The coronavirus pandemic has affected all walks of life across the globe. Higher education institutions confronted multiple challenges and disruptions in teaching and learning. However, the challenges hospitality education administrators need to resolve are distinct compared to other traditional higher education programs. This study aimed to understand the experiences and responses of hospitality educational administrators under crisis. The findings of the study are expected to assist hospitality education institutions to be prepared and respond better to any crisis in the future. To understand the challenges faced and strategies adopted by hospitality educational administrators, we interviewed 23 hospitality administrators across India. …

Neutralization Of Fuel Tankering Emissions For Environmental Sustainability, Peter O'Reilly, Maria Petrescu, Fabricio Sulzbacher, Diogo Coutinho

National Training Aircraft Symposium (NTAS)

As aviation has been one of the fastest-growing sources of emissions, this paper explores sustainable solutions in the equation of the economic savings from the fuel tankering practice, in a way it could represent gains of credibility for this industry (Boussauw & Vanoutrive, 2019). The fuel expenses in Brazil have been responsible for the highest operational cost for the airlines and, as a result, there has been an ongoing pursuit of the highest level of efficiency (ANAC, 2019). In this context, this study has been focused on the emerging Brazilian aviation market, and uses primary data collected from three major …

Climate Resources For Camping: A Resource-Based Theory Perspective, Christopher Craig, Siyao Ma, Song Feng

Faculty & Staff Research and Creative Activity

Camping is a salient economic contributor to nature-based tourism that is also beholden to the natural environment. Climate resources are the combination of naturally occurring meteorological variables of empirically observable importance to firm performance. Tourism climatologist are at the forefront of climate resource research, where investigations have been primarily empirically derived rather than guided by theory. Accordingly, we introduce climate resources to the management discipline’s resource-based theory, operationalizing climate resources as public goods in addition to other public goods like open access innovation. We investigate the value, rareness, and inimitability of climate resources at 36 managed United States National Park …

Drug Strategy: The City Of Marshall, Arif Akgul

2022 Fall Reports (Marshall, IL)

This course introduces the students the main themes and elements of intelligence. Specifically, the students will identify the intelligence community, intelligence cycle, policy making process, and critical issues about intelligence discipline. According to Clark (2016, p.294) “strategic intelligence is about the production of intelligence that is required for forming policy, strategy and plans in government, the military, law enforcement, and industry. Strategic Intelligence is typically a product of intelligence research.” This course is divided into three parallel tracks covering strategic theory, the practice of strategic intelligence, and the application of those principles to “real life” problems. Students will participate throughout …

Slack, Location, Diversification, Or R&D Intensity? How The Most (And Least) Innovative Firms Deploy Resources, Jamil Kreugel, Matthew Farrell, Chris H. Willis

College of Business (Strome) Posters

Firms frequently innovate by recombining knowledge components. Through bringing together diverse scientific or technological concepts, firms can reassemble these extant knowledge components into novel and useful innovations. At the same time, many of the mechanisms firms use to recombine knowledge components carry substantial agency costs. When firms conduct research and development, diversify, hold slack resources, or locate near close competitors, they become vulnerable to misappropriation of investor resources due to opportunistic actions by agents. Using patent citation data from semiconductor firms, we study how firms, which consistently produce high-quality innovations, balance the need for knowledge recombination with the need to …