Strategic Management Policy Commons^™

The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang

Atlantic Marketing Association Proceedings

Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumer-brand continuum, customers evaluate brand trustworthiness by two scopes: (1) the product or service the firm offers (i.e., product brand) that is usually associated with COP (Rust, Moorman, & Dickson 2002); and (2) the firm which provides the products and services (i.e., corporate brand) that is connected with CSP (Korschun, Bhattacharya, & Swain 2014). In addition, …

Modification And Investment Intention In The Consumer-Possession Relationship, James D. Doyle

Atlantic Marketing Association Proceedings

The present-day automobile is at once a source of physical transportation, of course, but also an extension of self, a potential platform for self-expression and image enhancement, a source of social approval as well as psychological and physiological stimulation, and, perhaps, an object of beauty. This study examines motivations and antecedents of various vehicle-directed consumer behaviors, including modification and the intention of consumers to invest in their relationship with their vehicle. In this study, vehicle modification refers to the voluntary actions taken by a user or owner of a vehicle to differentiate the functional or aesthetic characteristics or performance of …

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

Electronic Intervention And Platforms And Their Impacts On Crowdfunding Behavior, Susan Cockrell, Dan Meyer, Alan D. Smith

Atlantic Marketing Association Proceedings

Crowdfunding is a method of raising funds for projects, creative pursuits, peer-to-peer lending, and charitable causes. The idea of crowdfunding stems from the more encompassing concept of crowdsourcing, which refers not only to the gathering of funds, but to group participation in the convergence of ideas and content creation. Thus, crowdfunding can be considered to be one type of crowdsourcing. The following study examines the crowdfunding behavior of a sample of business professionals located in the service sector of metropolitan Pittsburgh, PA. In general, the empirical findings suggested that smaller goals tend to have better success ratios, while getting the …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

The Balanced Scorecard: The Key To Effective Strategic Management, Josiah D. Grimm

Senior Honors Theses

The intent of this paper is to define the importance of the balanced scorecard in the strategic management process. The need for the balanced scorecard will be established by explaining the roles of demand shifters, traditional management accounting, Senge’s concept of a learning organization, and the strategic management process. This will involve detailing the stages of the strategic management process and connecting them to the various aspects of creating a balanced scorecard. Ultimately, the goal of the balanced scorecard is to translate the overarching strategy into specific actions that can be implemented throughout the organization. Lastly, other strategic applications of …

A Practitioner Critique Of A Conceptual Paper On Measuring Value And Performance, Andrew C. Wicks, Jeffrey S. Harrison

Management Faculty Publications

Much of the business literature suggests that firm performance should be measured in financial terms, based on the notion that the primary obligation of a corporation is to provide high shareholder returns. An alternative literature is emerging in which scholars identify the many weaknesses associated with shareholder primacy, and offer alternative performance measures that are focused on a broader set of stakeholders. One such publication was provided to high-­‐level executives in large companies. The executives were then given the opportunity to critique the paper and to discuss the extent to which their firms are engaging in the types of performance …

Aerospace Renaissance – Ripe For Research To Impact The Industry, Constantine M. Koursaris, Brig. Gen. Robert E. Mansfield Jr. (Ret.)

Aviation / Aeronautics / Aerospace International Research Conference

The Center for Aviation and Aerospace Leadership (CAAL) was founded in 2008 to capture, create, and share relevant information on leadership in the aviation and aerospace industry.

The AIR is developed and published in collaboration with the Aerospace Industries Association and includes:

• Information on the status of aerospace manufacturing in the United States and state of the economy

• An in-depth review of sales across the various sectors of the industry, employment trends, key international trade statistics, financial information on the industry & major aerospace firms, trends to watch, and a forecast for the future based on a review …

Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini

Department of Marketing: Faculty Publications

The marketing function of firms continues to evolve into many configurations, including the dispersion of marketing capabilities. This study evaluates the effects on the marketing function’s influence when marketing capabilities are dispersed across multiple boundaries. Using a sample of marketing executives, we study the effects of two forms of marketing capabilities dispersion: intra-organizational dispersion and inter-organizational dispersion. We examine the impact of these forms on marketing’s perceived influence within the firm. We also investigate marketing’s influence on customer responsiveness, along with three distal outcomes: marketing strategy implementation success, relationship portfolio effectiveness, and business unit performance. Our findings reveal that marketing’s …

The Age Of Quality Innovation, Sang M. Lee

Department of Management: Faculty Publications

In this inaugural issue of International Journal of Quality Innovation, the Editor-in-Chief reports the evolution of quality management and the need for innovative research for creating new quality values.

Diffusion Of Innovation: Customer Relationship Management Adoption In Supply Chain Organizations, Vicky Ching Gu, Marc J. Schniederjans, Qing Cao

Department of Management: Faculty Publications

The successful diffusion of innovations in rapidly changing supply chain technological environments is essential to support operations and supply chain management functions. In this paper we conceptualize and develop a framework for research into the diffusion of innovations in organizations pertaining to software adoption in supply chain management. Incorporating Task-Technology Fit theory with a network externalities model, we develop a novel approach in customer relations management (CRM) software adoption. An empirical study using Partial Least Squares (PLS) on data from US supply chain managers is utilized to confirm the usability of the proposed framework as well as confirming the efficacy …

Ryanair Holdings, Nicole Blake Tran, Jamie Perkinson, Caron Sinnenberg, Lionel Tarcia, Jeffrey S. Harrison

Robins Case Network

The crass Irish CEO of Ryanair presides over a modern miracle. Ryanair, with its ridiculously low prices and poor reputation for service, has become one of Europe’s largest and most successful airlines. Employees pay for their own training, flights are cancelled if they won’t be full enough to be profitable, and the concept of “no frills” is heartily embraced. However, some new competitors have come on the scene, and Ryanair may be forced to improve its service and reputation to keep up.

Global Delivery Models: The Role Of Talent, Speed And Time Zones In The Global Outsourcing Industry, Stephan Manning, Marcus Larsen, Pratyush Bharati

Management Science and Information Systems Faculty Publication Series

We investigate antecedents and contingencies of location configurations supporting global delivery models (GDMs) in global outsourcing. GDMs are a new form of IT-enabled client-specific investment promoting services provision integration with clients by exploiting client proximity and time-zone spread allowing for 24/7 service delivery and access to resources. Based on comprehensive data we show that providers are likely to establish GDM configurations when clients value access to globally distributed talent pools and speed of service delivery, and in particular when services are highly commoditized. Findings imply that coordination across time zones increasingly affects international operations in business-to-business and born-global industries.

Designing An Effective Information Security Policy For Exceptional Situations In An Organization: An Experimental Study, George S. Antoniou

CCAC Theses and Dissertations

An increasing number of researchers are recognizing the importance of the role played by employees in maintaining the effectiveness of an information security policy. Currently, little research exists to validate the relationship between the actions (behaviors) taken by employees in response to exceptional situations (antecedents) regarding an organization’s information security policy, the impact (consequences) those actions have on an organization, and the motives that prompt those actions. When these exceptional situations occur, employees may feel compelled to engage in behaviors that violate the terms of an information security policy because strict compliance with the policy could cause the organization to …

The Influence Of Exploration On External Corporate Venturing Activity, Varkey K. Titus Jr., Jenny M. House, Jeffrey G. Covin

Department of Management: Faculty Publications

We utilize the exploration/exploitation framework to examine how a firm’s engagement in exploration influences its portfolio of external corporate venturing (ECV) activities. Three forms of equity-based ECV are considered: corporate venture capital investments, joint ventures, and acquisitions. The organizational learning literature is used to investigate how a firm’s engagement in exploration influences its usage of acquisitions relative to its overall portfolio of ECV activities. The investing firm’s industry technological dynamism is posited as a moderator of the relationship between exploration and the relative usage of acquisitions. Utilizing a sample of 1,326 firm-year observations between 1996 and 2008, we find that …

Quality Management And Innovation: New Insights On A Structural Contingency Framework, Dara Schniederjans, Marc Schniederjans

Department of Management: Faculty Publications

With increasing market competition, organizations are striving for greater innovation in products and services. Quality management has the potential to invigorate an organization’s product, process and administrative innovation when strategically aligned with internal contingencies. This paper seeks to address the relationship between social and technical quality management with innovation. Moreover, this paper empirically assesses contingency factors including organization size, task and managerial ethics which play roles in moderating the relationship between quality management and innovation. Based on an empirical study we find social quality management practices, not technical quality management practices, are positively associated with innovation. We also find a …

Racial Differences In Job Attribute Preferences: The Role Of Ethnic Identity And Self-Efficacy, Jakari N. Griffith, Gwendolyn M. Combs

Department of Management: Faculty Publications

Using a sample of 149 white and 190 black business students, the authors examined racial differences in job attribute preferences. Results of this study indicate there were significant racial differences in 19 of 21 job attributes examined, with black students placing greater importance on job attributes than white students. Investigation of the mechanisms contributing to this difference reveals that the relationship between race and job attribute preferences was mediated by ethnic identity. Furthermore, the relationship between ethnic identity and job attributes was moderated by personal efficacy, with higher self-efficacy levels leading to greater importance placed on job attributes.

The Paradox Of Knowledge Creation In A High-Reliability Organization: A Case Study, Ivana Milosevic, A. Erin Bass, Gwendolyn Combs

Department of Management: Faculty Publications

We employed an instrumental case study of a multisystem hydroelectric power producer, a high-reliability organization (HRO), to explore how new knowledge is created in a context in which errors may result in destruction, catastrophic consequences, and even loss of human life. The findings indicate that knowledge creation is multilevel, nested within three levels of paradox: paradox of knowing, paradox of practice, and paradox of organizing. The combination of the lack of opportunity for errors with the dynamism of the HRO context necessitates that individuals work through multiple paradoxes to generate and formalize new knowledge. The findings contribute to the literature …

Contagion Effect Of Global Leaders’ Positive Psychological Capital On Followers: Does Distance And Quality Of Relationship Matter?, Joana S. P. Story, Carolyn M. Youssef-Morgan, Fred Luthans, John E. Barbuto Jr., James A. Bovaird

Department of Management: Faculty Publications

A key assumption of effective international human resource management (IHRM) is that global leaders influence and serve as role models for their followers, regardless of the inherent distance (physical and frequency of interaction) between them in today’s global context or the quality of the relationship. Although considerable attention has been devoted to cultural differences between global leaders and their diverse followers and teams, this study investigates the impact that distance and quality of the relationship has on a sample of a Fortune 100 multinational firm’s global leaders’ level of positive psychological capital (PsyCap) contagion effect on their followers located around …

Strategic Value Of Indonesia Port Corporation Ii For International Logistic Competitiveness Of Indonesia, Finan Syaisullah

World Maritime University Dissertations

No abstract provided.

Research On Diversification Strategies Of Shipping Company Groups, Sheng Pan

World Maritime University Dissertations

No abstract provided.

Study On Panamax Fleet Operating Strategy Of Sinotrans Shipping, Bochang Li

World Maritime University Dissertations

No abstract provided.

The Antecedents And Effects Of Strategic Caring: A Cross-National Empirical Study, Thomas Weber

Theses and Dissertations in Business Administration

This study develops a new construct, strategic caring, defined as actions taken by top managers within stakeholder relationships to improve the well-being of both the stakeholders and the firm. This construct is based on a review of the multidisciplinary caring literature from which a definition of individual caring was developed through content analysis, and then subjected to conceptual inferences to the organizational level of analysis. Strategic caring focuses on a broad set of firm stakeholders, and this stakeholder orientation suggests that a firm can take actions to improve the well-being of these many stakeholder groups and perform as well as, …

Three Essays On The Enterprise Strategy For Multinational Firms, Veselina Plamenova Vracheva

Theses and Dissertations in Business Administration

The enterprise strategy (ES) of the firm is the overarching organizational strategy which reflects the firm's degree of integration with society. It asks, "What do we stand for?" Very little is known about the ES; however, it is an important construct which can deepen our understanding of the stakeholder management process and the firm's long-term performance. Unlike much previous ES research, this three-essay dissertation examines both the nature of and the antecedents for ES in a cross-national setting.

The introductory essay offers a conceptual model describing the organizational identity orientation effects on the multinational enterprise's (MNE) ES. Additionally, it shows …

The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda

Honors Scholar Theses

At their cores, hotels and hostels are similar in that they provide a place for travelers to stay. Despite this core similarity, the structures of the two industries are radically different. The hotel industry began in the Middle Ages and has given rise to massive multinational companies, many managing more than four thousand hotels. In stark contrast, the hostel industry began in 1909 and is mostly comprised of independently owned and operated guesthouses, with the largest global chain comprising of less than twenty properties. This study first defines the hotel and hostel industries and examines the different experiences they offer …

The Changing Role Of Ancillary Health Care Service Providers: An Evaluation Of Health Diagnostic Laboratory, Inc., Steven M. Thompson, Stephen Varvel, Szilard Voros, Dawn Thiselton, Shahrzad Grami, Ralph M. Turner, John Barron

Management Faculty Publications

In an effort to reduce cost and improve quality, health care payers have enacted a number of incentives to motivate providers to focus their efforts on achieving better clinical outcomes and reducing the prevalence and progression of disease. In response to these incentives, providers are entering into new arrangements such as accountable care organizations and patient-centered medical homes to redesign delivery processes and achieve quality and cost objectives. This article reports the results of a study designed to evaluate the impact on cost and quality of care resulting from services provided by Health Diagnostic Laboratory, Inc., a clinical laboratory with …

Stewardship In The Interests Of Systemic Stakeholders: Re-Conceptualizing The Means And Ends Of Anglo-American Corporate Governance In The Wake Of The Global Financial Crisis, Zhong Xing Tan

Journal of Business & Technology Law

No abstract provided.

Business Intelligence In Risk Management: Some Recent Progresses, Desheng Dash Wu, Shu-Heng Chen, David L. Olson

Department of Management: Faculty Publications

Risk management has become a vital topic both in academia and practice during the past several decades. Most business intelligence tools have been used to enhance risk management, and the risk management tools have benefited from business intelligence approaches. This introductory article provides a review of the state-of-the-art research in business intelligence in risk management, and of the work that has been accepted for publication in this issue of Information Sciences.

A Sociogenomic Perspective On Neuroscience In Organizational Behavior, Seth M. Spain, Peter D. Harms

Department of Management: Faculty Publications

We critically examine the current biological models of individual organizational behavior, with particular emphasis on the roles of genetics and the brain. We demonstrate how approaches to biology in the organizational sciences assume that biological systems are simultaneously causal and essentially static; that genotypes exert constant effects. In contrast, we present a sociogenomic approach to organizational research, which could provide a meta-theoretical framework for understanding organizational behavior. Sociogenomics is an interactionist approach that derives power from its ability to explain how genes and environment operate. The key insight is that both genes and the environment operate by modifying gene expression. …