Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (44)
- Sports Studies (40)
- Communication (35)
- Arts and Humanities (33)
- Journalism Studies (30)
-
- History (29)
- Cultural History (28)
- Other History (28)
- Education (7)
- Advertising and Promotion Management (5)
- Marketing (5)
- Recreation Business (5)
- Educational Administration and Supervision (4)
- Race and Ethnicity (4)
- Sociology (4)
- African American Studies (3)
- Business Administration, Management, and Operations (3)
- Entrepreneurial and Small Business Operations (3)
- Higher Education (3)
- Higher Education Administration (3)
- Mass Communication (3)
- Medicine and Health Sciences (3)
- Public Relations and Advertising (3)
- Race, Ethnicity and Post-Colonial Studies (3)
- Tourism and Travel (3)
- Business and Corporate Communications (2)
- Communication Technology and New Media (2)
- Hospitality Administration and Management (2)
- Institution
-
- University of Central Florida (29)
- St. John Fisher University (28)
- University of Nebraska - Lincoln (4)
- Western Kentucky University (4)
- Liberty University (3)
-
- Arkansas State University (2)
- Nova Southeastern University (2)
- Syracuse University (2)
- The University of San Francisco (2)
- University of Arkansas, Fayetteville (2)
- University of New Haven (2)
- California Polytechnic State University, San Luis Obispo (1)
- Clemson University (1)
- Coastal Carolina University (1)
- East Tennessee State University (1)
- Merrimack College (1)
- Old Dominion University (1)
- Stephen F. Austin State University (1)
- University of Kentucky (1)
- University of Maryland Francis King Carey School of Law (1)
- University of Minnesota Morris Digital Well (1)
- University of Nevada, Las Vegas (1)
- University of Texas at El Paso (1)
- Ursinus College (1)
- Walden University (1)
- Keyword
-
- Baseball (4)
- Social media (4)
- Coaches (3)
- Leadership (3)
- NCAA (3)
-
- Sports (3)
- Western Kentucky University (3)
- Athletics (2)
- Athletics (WKU) (2)
- Athletics conferences (2)
- Athletics program (2)
- Concussion (2)
- Football (2)
- Media guides (2)
- NAIA (2)
- NHL (2)
- NSU Sharks (2)
- Nova Southeastern University (2)
- Soccer (2)
- South Florida (2)
- Student athletes (2)
- Ability (1)
- Advising (1)
- African Americans (1)
- Ahtlete (1)
- Annual World Class Championship (1)
- Antitrust (1)
- Antitrust exemption (1)
- Apparel (1)
- Arete, Sport and Society, American Sport History, 2014, Football, Baseball, Basketball, Horse Racing, NFL, Roger Goodell (1)
- Publication
-
- On Sport and Society (28)
- Sport Management Undergraduate (28)
- College of Journalism and Mass Communications: Student Advertising Projects (3)
- Sport Management Faculty Publications (3)
- WKU Administration Documents (3)
-
- Graduate Theses and Dissertations (2)
- NSU Athletics Sports Programs and Media Guides (2)
- Renée Crown University Honors Thesis Projects - All (2)
- Senior Honors Theses (2)
- Sport Management (2)
- Student Theses and Dissertations (2)
- All Theses (1)
- Business and Economics Faculty Publications (1)
- College of Health & Human Services Publications (1)
- College of Journalism and Mass Communications: Faculty Publications (1)
- ETSU Faculty Works (1)
- Global Sport Business Journal (1)
- Honors Theses (1)
- Human Movement Studies & Special Education Theses & Dissertations (1)
- Journal of Business & Technology Law (1)
- Masters Theses (1)
- Open Access Theses & Dissertations (1)
- Recreation, Parks, and Tourism Administration (1)
- Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal (1)
- Theses and Dissertations--Retailing and Tourism Management (1)
- UCF Forum (1)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (1)
- Walden Dissertations and Doctoral Studies (1)
- Publication Type
Articles 91 - 94 of 94
Full-Text Articles in Sports Management
Potential Influences Of Compliance For Short-Term Recovery From Sports-Related Concussion, Erin R. Ewing
Potential Influences Of Compliance For Short-Term Recovery From Sports-Related Concussion, Erin R. Ewing
Open Access Theses & Dissertations
Currently, treatment of sports-related concussion dictates the prescription of physical and cognitive rest to allow the injured brain to recover and for concussion-related symptoms to subside. However, clinicians who prescribe rest are often met with resistance from athletes who do not recognize its therapeutic value in the recovery process. Research has shown that athletes often fail to comply with rest recommendations, resulting in protracted recovery and the persistence of symptoms. Method: This study employed a three-group pretest-posttest experimental design to compare the effects of three different concussion management protocols. Participants were recently concussed athletes ages 18-25 seen in the UTEP …
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
This study used a case study approach to develop an understanding of how social media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following six themes emerged: connecting with target audiences; varied approaches in coordination of postings; athletic communications as content gatekeepers; desire to incorporate sponsors and generate revenue; focusing on building fan loyalty through engagement; and challenges of negativity and metrics. The social media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments …
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Global Sport Business Journal
The present study examined consumer responses to the use of cause-related marketing (CRM) and endorsers (high or low fit with a cause) as given cues in sport (i.e., fitness club advertisements). By conducting an experiment using fictitious advertisements, the study found that both CRM and endorser-cause fit (ECF) have a positive impact on consumers’ attitude towards advertisement (Aad), brand (Abr), and purchase intention (PI).
Individualized Consideration: Poverty Countermeasure, Lawrence Wilson
Individualized Consideration: Poverty Countermeasure, Lawrence Wilson
Walden Dissertations and Doctoral Studies
Despite more than $1 trillion spent annually on poverty remediation, impoverishment in the United States persists unabated. With a U.S. poverty rate greater than 10% for more than 4 decades, economics are neither poverty's cause nor cure. As such, non-economic poverty remedies require exploration and expansion. Linking greater leadership and poverty theories, this non-experimental, cross sectional, quantitative, survey-based research effort correlated individualized consideration's (IC) practice with collegiate athlete graduation rates in order to identify and isolate possible leadership based social poverty remediation measures. Leveraging a two-stage random sample, this research effort correlated student athlete Multi-Factor Leadership Questionnaire (form 5X) responses …