Sports Management Commons^™

Player Preferences For Coaching Behaviors, Tim Coykendall

Sport Management Undergraduate

In athletics every athlete prefers different behaviors from their coach. Research hasn’t been able to explain player preferences in terms of their preferred and expected coaching behaviors and if their coaches are meeting those behaviors. This study looked to see if coaches met the expected and preferred behaviors of their athletes. In order to examine this question, St. John Fisher student athletes of both genders, and individual sport and team sport athletes were be surveyed. After examining prior research, results are expected to show that athletes prefer coaches who are inclusive in decision making, focus on building skills, and develop …

How Fantasy Sport Participation Affects Fan Loyalty, Michael Flanigan

Sport Management Undergraduate

Fantasy sports have recently emerged as a popular form of sport consumption. Previous research has investigated the concept of fantasy sport involvement and fans loyally, however little research exists on the effects these variables have on each other. The focus of this research is to identify the effects fantasy sport participation has on fan loyalty and consumption. A survey collected primary data which went through a Pearson correlation. It was found that fantasy sport participation increased consumption of the sport product. It was also found that fantasy sport participants are more loyal to their favorite team than their fantasy teams.

Fan Culture In The American Hockey League, Julie Mros

Sport Management Undergraduate

Knowing the fan culture of the American Hockey League will help understand what fans look for when choosing a favorite team. This information can be used to increase fan bases around the league. In order to conduct this research a survey was sent out to fans and non-fans of AHL teams. With the results collected it was found that fans favorite aspects of their favorite team’s culture is their team’s in game promotions. This data shows that in game promotions need to be a priority for American Hockey League teams, if they wish to build a better relationship with their …

An Integrated Marketing Communications Campaign For The Lincoln Saltdogs, Silver Lining Advertising Agency, Nicole Bormann, Annie Pigaga, Michaela Ostronic, Shelby Hinze, Miranda Milovich, Kayla Van Wie

College of Journalism and Mass Communications: Student Advertising Projects

Campaign Challenge To develop a campaign focused on increasing attendance at Saltdogs games while promoting an affordable and engaging form of entertainment for the Lincoln community.

Target Audiences The campaign's primary target markets are adults living in Lincoln with at least one child, possibly more, living at home.

Budget The campaign's budget is $50,000.

Objectives The objectives of the campaign are to increase attendance at home Saltdogs games and to promote the Saltdogs in the Lincoln community.

Creative Strategy The creative strategy for the campaign revolves around the theme, "Join the pack. Pack the park. Creative elements include print, outdoor, …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Bullpen Team, Andrew Schori, Madi Maclean, Jeremy Shipe, Alex Wickenkamp, Aron Wehr

College of Journalism and Mass Communications: Student Advertising Projects

For the Spring of 2014 UNL CoJMC ADPR capstone course, Advertising and Public Relations Campaigns, the Lincoln Saltdogs approached our Campaigns class in developing a strategic campaign for Lincoln’s only professional baseball team. Brett Beer, the Director of Marketing for the Saltdogs, along with his associates, provided us with one objective in developing a full campaign strategy. Mr. Beer wanted us to “get butts in seats.” Our team, Bullpen, conducted both secondary and primary research, developed a core media mix and strategies, and incorporated strategic creative tactics that would get more “butts in seats” in portraying Saltdog baseball games as …

Female Athletic Trainers In Male Professional Sports, Catie Graf

Sport Management Undergraduate

The number of female athletic trainers is growing fast but there is a small amount present in male professional sports. The topics of harassment, discrimination and work-life balance challenges are talked about as trials female athletic trainers face in the industry. This research looked at why there is a lack of female athletic trainers in male professional sports using the topics of harassment, discrimination and work-life balance as three reasons why this might be. The methodology for this research consisted of sending out surveys to female athletic trainers at the professional and collegiate level. Qualitative data was collected to find …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Jayus Advertising And Public Relations, Jessica Robertson, Lindsey Lehms, Mel Mitchell, Becca Rose, Laura Dennis, Nate Gran

College of Journalism and Mass Communications: Student Advertising Projects

Research: Our research upheld that the Lincoln Salt dog's baseball game is a well-known and popular summer activity for adults and their young children. Saltdogs games are generally well attended, but certain aspects of the experience are disliked such as the cost of concessions.

Audience: This campaign targets adults 35+, primarily those with young families who are homeowners and live/work in the Lincoln area.

Objective: The primary goal of this campaign is to increase game attendance by 10% and to make the community more aware of new and existing promotions.

Budget: The budget constraints we operated under were $50,000 plus …

New Media And The Nfl Fan: Determining The Impact Of New Media On Team Identification In Displaced Nfl Fans, Dorothy R. Collins

Human Movement Studies & Special Education Theses & Dissertations

Sports team identification, when viewed through the lens of social identity theory (Tajfel, 1978), can be seen as a powerful means of maintaining one's sense of self and feelings of belonging as part of a group. In some cases, team identification has been found to be based on one's feelings of connection with the geographic location of that team (Uhlman & Trail, 2012). Furthermore, prior research has shown that bonds of team identification forged in one's youth are particularly strong (James, 2001). The surge of new media options that have appeared in the last decade are changing the way in …

Ncaa Madness, Richard C. Crepeau

On Sport and Society

Sitting in the middle of March Madness it is easy to forget that this annual orgy of basketball and money is a relatively new phenomenon. It was the transformation of television with the arrival of cable and all-sports networks that turned the NCAA basketball championship into a national obsession. Whereas in 1960 it was impossible to see the NCAA finals on television outside the major markets, it is now possible to see every game in the six weeks of games involving 68 teams in every market. And if you can’t see it on television you can see it on any …

March Madness, Richard C. Crepeau

On Sport and Society

Sitting in the middle of March Madness it is easy to forget that this annual orgy of basketball and money is a relatively new phenomenon. It was the transformation of television with the arrival of cable and all-sports networks that turned the NCAA Basketball Championship into a national obsession. Whereas in 1960 it was impossible to see the NCAA finals on television outside the major markets, it is now possible to see every game in the six weeks of games involving 68 teams in every market. And if you can’t see it on television you can see it on any …

Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop

Recreation, Parks, and Tourism Administration

Businesses take risks to progress a company forward, but management of that risk is essential for success. Companies can quickly identify early warning signs by creating an ever-evolving financial plan, which also strengthens the company’s vision, mission, goals, and objectives. The purpose of this study was to conduct a case study in financial risk management of the 2010 Vancouver Winter Olympic Games. The organization was evaluated based on an instrument created by the researcher to examine the Vancouver Organizing Committee’s financial risk management plan. The study showed that the Vancouver Organizing Committee created efficient management plans for potential risks and …

The Olympics And The American Press, Richard C. Crepeau

On Sport and Society

With the Winter Olympics finally under way, is it possible that the American journalists, if we can use that term in these circumstances, will be able to write about something other than the failure of Russia to be the United States? Having traveled to Russia multiple times since the collapse of the Soviet Union, I have witnessed the remarkable transformation of this society. Caught in a time warp created by the failure of the Soviet Union, the standard of living of the average Russian trailed behind that of most of Western Europe and the United States. The Soviet Union was …

Russian Olympics, Richard C. Crepeau

On Sport and Society

With the Winter Olympics finally underway is it possible that the American journalists, if we can use that term in these circumstances, will be able to write about something other than the failure of Russia to be the United States? Having traveled to Russia multiple times since the collapse of the Soviet Union, I have witnessed the remarkable transformation of this society. Caught in a time warp created by the failure of the Soviet Union, the standard of living of the average Russian trailed behind that of most of Western Europe and the United States. The Soviet Union was not …

Chhs February 2014 E-Newsletter, Dr. John Bonaguro, Dean, Vashon S. Wells, Editor, Wku College Of Health & Human Services

College of Health & Human Services Publications

No abstract provided.

Super Bowl, Richard C. Crepeau

On Sport and Society

Here we are once again at the most important weekend in American sport. The Super Bowl is Sunday and that means that Americans across the land will create scenes reminiscent of Thorstein Veblen’s classic, The Theory of the Leisure Class. Veblen’s original vocabulary describing the rich of the late 19th century is as appropriate now as it was then. Such phrases as “conspicuous consumption,” “conspicuous waste” and “conspicuous leisure,” seem to have been coined for the Super Bowl.

The Super Bowl, Richard C. Crepeau

On Sport and Society

Here we are once again at the most important weekend in American sport. The Super Bowl is Sunday and that means that Americans across the land will create scenes reminiscent of Thorstein Veblen’s classic, The Theory of the Leisure Class. Veblen’s original vocabulary describing the rich of the late 19th century is as appropriate now as it was then. Such phrases as “conspicuous consumption,” “conspicuous waste” and “conspicuous leisure,” seem to have been coined for the Super Bowl.

Manhood And Football, Richard C. Crepeau

On Sport and Society

ESPN, the Worldwide Breeder of ludicrous sports programming, reached a new low this week. The Network that brought you the biggest non-event on the annual sports calendar, the NFL draft, and then took it down another notch by televising the announcement of the NFL schedule, outdid itself once again by having a countdown to the unveiling of Mel Kiper’s mock draft. Did anyone care? Is Mel anything more than a parody of himself? Has ESPN totally lost its way? (The correct answers are no, no, and maybe.)

The Impact Of New, Renewal And Termination Sponsorship Announcements On Share Price Returns, T. S. Kruger, Michael M. Goldman, M. Ward

Sport Management

What impact do sport sponsorship announcements have on the share price returns of the sponsoring firms? The purpose of this research is to examine the impact of new, renewal and termination sponsorship announcements on share price returns. The research employed the widely acceptable event study methodology to analyse 118 announcements made by 19 firms over a period of more than 11 years. The mixed findings across all three announcement types point to the lack of consideration given to the sponsorship investment by investors. The findings suggest that, although some firms may position their sponsorships as a contributor towards competitive advantage, …

Sports On Television: The How And Why Behind What You See, Michael M. Goldman

Sport Management

No abstract provided.

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2014-15 season.

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Learning Sport Management, Jillian Mcniff, Gil Fried, Kimberly L. Mahoney

Sport Management Faculty Publications

Sport management seems like a glamorous career path. Many students believe if they do well in classes and graduate, they will be the next general manager of the New York Yankees or athletic director of a major Division I intercollegiate athletic department. While sport management professors hope that every student has the potential to succeed, it is incumbent upon faculty members and students to have a realistic expectation of their career options and a true understanding of what it takes to be successful. This article leads a fictitious student and faculty member through four years of the student’s educational adventure …

The Sportsphere: A Comprehensive Approach To Examining The Work Environment In Public Assembly Facilities, Kimberly L. Mahoney, Donna Pastore

Sport Management Faculty Publications

The primary purpose of this study was to examine the work experience for paid, part-time event staff within public assembly facilities and posited the “employee sportsphere” as a more comprehensive approach to study the work experience of event staff. Specifically, this study explored event staff ratings of various aspects of the employee sportsphere, explored the relationship between the employee sportsphere and overall job satisfaction, and explored the relationship between overall job satisfaction and employees’ willingness to return to work. A census of paid, part-time event staff at a multipurpose public assembly facility (N = 406) generated a 70.2% response rate. …

Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte

Journal of Business & Technology Law

No abstract provided.

Board Governance Of World-Class Annual Sport Championships: Learning From Kentucky To Create Tourism Opportunities In The Bahamas, Elvis V. Burrows

Theses and Dissertations--Retailing and Tourism Management

The economy of The Bahamas relies heavily on leisure visitor tourism (cruise ships, resorts, holiday trips) which leaves the country vulnerable to changes in visitor travel habits. Because the country is so reliant on investments in resorts, casinos and cruise ships, it leaves a wide capacity of other touristic opportunities. One opportunity is sports tourism. The purpose of this study is to analyze the strategic board capability of the Rolex Kentucky Three Day Event’s (RK3DE) board governance using the Ferkins and Shilbury (2012) model as the theoretical construct and make recommendations regarding the application of these successful aspects to the …

Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker

Senior Honors Theses

Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people. As today’s business world is increasingly changing in a technological and global way, entrepreneurs must consider many environmental conditions in their small business planning. Business start-up is a long process backed by research and market testing that will maximize the opportunity for success. One way many business start-ups have become successful is through cause-related marketing programs that many people support. Additionally, a particular industry that has proven to …

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

ETSU Faculty Works

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …