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The COSMA Journal

Articles 31 - 35 of 35

Full-Text Articles in Sports Management

Sport Social Hub: Using The Power Of Collaboration To Develop Hands-On Social Media Competencies, Alisa Agozzino, Brendan O'Hallarn, Peyton Stensland, James Strode Sep 2024

Sport Social Hub: Using The Power Of Collaboration To Develop Hands-On Social Media Competencies, Alisa Agozzino, Brendan O'Hallarn, Peyton Stensland, James Strode

The COSMA Journal

This paper introduces Sport Social Hub, a collaborative, multi-institutional social media exchange inspired by the Commission on Public Relations Education's (CPRE) emphasis on key knowledge, skills, and abilities (KSAs) in public relations education. Sport Social Hub engaged students from four universities in topical, sports-themed assignments. These assignments involved creating memes, analyzing historical and contemporary sports photographs, profiling industry professionals with infographics, and developing engagement contests. The paper outlines how Sport Social Hub addresses CPRE's recommended KSAs within social media, collaboration, and creative thinking. Utilizing social media platforms as pedagogical tools, Sport Social Hub aimed to enhance students' social media competencies, …


Understanding The Big Picture Before Assigning Full Blame: The Lost Opportunity With The Oakland A’S, Mark S. Nagel Aug 2024

Understanding The Big Picture Before Assigning Full Blame: The Lost Opportunity With The Oakland A’S, Mark S. Nagel

The COSMA Journal

Despite operating in Oakland, California since the 1960s, the A’s have received Major League Baseball (MLB) approval to permanently move operations to Las Vegas in 2028. Though most fans and media members have placed the blame for the move on A’s primary owner John Fisher, a detailed analysis indicates that at least some of the blame for the A’s leaving their long-time home should be attributed to MLB and the MLB Players’ Association as they failed to recognize opportunities for the A’s to remain in the Bay Area and for the entire baseball industry to increase their short and long-term …


Faculty Diversity, Accreditation, And Sport Management, B. Nalani Butler, Thomas Aicher, Ryan Turcott Jul 2024

Faculty Diversity, Accreditation, And Sport Management, B. Nalani Butler, Thomas Aicher, Ryan Turcott

The COSMA Journal

The lack of racial and gender diversity of faculty within sport management programs has been an area of concern for years. This is an exploratory longitudinal study that compared sport management faculty diversity over the course of five-years to investigate and understand how racial and gender diversity within Commission on Sport Management Accreditation (COSMA) accredited sport management programs has evolved over the years. A content analysis based on the Racial and Gender Report Card (RGRC) created by The Institute for Diversity and Ethics in Sport (TIDES) was used to determine faculty diversity amongst COSMA accredited sport management programs. Results indicated …


Hard Or Soft: An Exploration Of What Skills A Sport Management Student Is Lacking, Ashley Ryder, Jillian Mcniff Villemaire, Taylor Behl Jul 2024

Hard Or Soft: An Exploration Of What Skills A Sport Management Student Is Lacking, Ashley Ryder, Jillian Mcniff Villemaire, Taylor Behl

The COSMA Journal

An important measure of success of sport management programs in higher education is how prepared students are for their professional careers. Programs often include various experiential learning opportunities such as internships in their curriculum to improve student employability. However, there is still concern that students may not be prepared for success in their internships and in the field. The purpose of this study was to identify which skills sport management student interns needed the most improvement, according to their intern supervisor. Using a single institution, this study analyzed intern supervisor’s questionnaire responses from 2017-2022 at a small, private college in …


Sport Management Experiential Learning: Faculty Perceptions Of Opportunities, Benefits, And Support, Janet M. Howes Phd, Cheryl R. Rode Phd Apr 2024

Sport Management Experiential Learning: Faculty Perceptions Of Opportunities, Benefits, And Support, Janet M. Howes Phd, Cheryl R. Rode Phd

The COSMA Journal

Experiential learning is an important aspect in any learning program, but in sport management programs, it might be considered essential to the learning process and post-graduation career success. There are several types of experiential learning which include in-classroom activities, internships, practicums, cooperatives, and service learning. In many instances, more than one type of experiential learning is being used to enrich the student’s experience and prepare them for post-graduate careers. The purpose of this study is to understand the experiential learning opportunities available in collegiate sport management programs in the United States. This study utilizes interviews and open-ended questionnaire responses to …