Sports Management Commons^™

Factors Shaping The Graduate Assistantship Experience In Ncaa Division I Athletic Departments, Kelly P. Elliott, Kate Labate, Josh Tennant, Chris Espinosa

The COSMA Journal

Graduate Assistantships (GA) are a critical component of career preparation in sport management, yet little is known about how the GA experiences vary across institutions, and intercollegiate athletic departments. This exploratory study examined differences in intercollegiate athletic department GAs based on NCAA Division I subdivision, length of time the GA served in the position, and how the GA found the opportunity. Survey data were collected from GAs listed on athletic department staff directories. The instrument assessed functional areas, supervision, compensation, satisfaction, and perceived career impact. Chi-square analyses compared GA experiences across institutional and student-level variables. Overall, the findings suggest that …

Growth, Governance, And Organizational Crisis In Nonprofit Rowing Club: Failures In Leadership In A Growing Organization, Noah Legendre, Ehren R. Green

The COSMA Journal

This case explores governance and leadership challenges within a growing nonprofit sport organization governed by a volunteer board of directors. Within this case, the Litchberg Valley Rowing Club (LVRC), a rowing organization in a small community, experienced rapid growth in membership, financial resources, and competitive success. Despite this growth, the organization maintained informal governance structures and policies to guide its decision-making. In this case, the board of directors elected to terminate the head coach because of difficult contract negotiations and other issues at hand. This decision was met with public backlash, raising concerns about club leadership and the future of …

Exploring The Motivations Of Undergraduate Sport Management Students, Kyle J. Brannigan, Tyler J. Hajek

The COSMA Journal

This study explored the motivations of undergraduate sport management in four university programs. Convergent mixed-methods research through the theoretical framework of Self-Determination Theory was incorporated with an adapted questionnaire of the Academic Motivation Scale and semi-structured interviews through Thematic Analysis. Ninety-six surveys with nine interviews were deemed usable across four regionally focused, vocationally minded, and accessible universities. Overall, students reported higher levels of extrinsic motivation than intrinsic motivation. The findings suggested intrinsic motivation to know and extrinsic motivation through regulation for identification scored highest with the participants. No significant differences were found between classes and ethnicities. However, male students experienced …

Revisiting The Flutie Effect: The Impact Of Collegiate Athletics On College Choice, Robin Hardin, Michelle L. Childs, Win G-Y Koo

The COSMA Journal

This study revisits the Flutie Effect by examining factors that influence a student’s college choice which includes the role of athletics and its brand. The study assessed items related to academics, interpersonal influences, campus culture, and athletics through a survey of first-year students. An exploratory factor analysis produced a seven-factor model explaining 71.51% of the variance. The strongest factor was emotional and behavioral identification with university athletics, reflecting fandom, affiliation, and pride in athletic success. Athletics significantly influenced college choice, but their impact extends beyond athletic success to include broader dimensions of branding, fandom, and affiliation. For institutions seeking to …

Nil And Contract Law: Advising A Prospective College Athlete Through Competing Name, Image, And Likeness Agreements, Jason Kight, Marcy Faircloth, Lori Mikl, Rachel Silverman

The COSMA Journal

Name, Image, and Likeness (NIL) agreements have created significant financial opportunities for amateur and collegiate athletes while also introducing complex legal, ethical, and strategic decision-making challenges. This decision-focused teaching case places students in the role of trusted advisors to Archie Stafford, a highly recruited high school athlete who must evaluate and compare multiple NIL contract offers connected to his preferred college options. By analyzing NIL agreements, students assess contract enforceability, identify key legal and business risks, weigh legal, contractual, ethical, and reputational disclosure obligations, and formulate a reasoned recommendation aligned with Archie’s academic, athletic, financial, and long-term career goals. The …

Can Ungrading Make Sport Management Education More Practical And Engaging?, Michael A. Odio

The COSMA Journal

In this essay I take on the subject of grades in sport management education. While grades are used as a measure of success across higher education, they are an imperfect measure of achievement and learning and have major limitations in terms of student employability. The ungrading movement brings attention to the ways grades can harm learning by shifting attention away from students’ development, and instructor or peer feedback, and intrinsic motivation, while incentivizing compliance and risk-aversion. These harms directly affect what are arguably some of the most important aspects of sport management education, as when grades are the main incentive, …

Aligning Sport Management Programs With The Evolving Needs Of Hopeful Intercollegiate Athletic Administrators., Kelly P. Elliott, Don Rockey

The COSMA Journal

Pathways to becoming an Athletic Director (AD) vary considerably across intercollegiate athletics, highlighting the need for sport management programs to better align academic preparation with evolving professional expectations. While prior research has explored AD roles across NCAA divisions, limited attention has been given to how academic curricula and experiential learning opportunities support students pursuing these careers. This study examines differences in sport management curricula and experiential offerings across programs affiliated with Division I FBS, Division I FCS, Division II, Division III, and NAIA institutions. Two research questions guided the study: (1) What differences exist in required coursework across divisions? and …

Beyond The Classroom: Leveraging Community Engaged Learning To Teach Corporate Social Responsibility In Sport Management, Amanda Greene Dr., Charles Jones, Natalie Smith

The COSMA Journal

This manuscript presents a case study exploring the use of community engaged learning (CEL) to teach corporate social responsibility (CSR) in an upper-level sport management course. The purpose of this study is to examine how participation in a semester long community engaged learning experience influences student understanding of corporate social responsibility, civic identity, and theory-to-practice application. Students partnered with a local nonprofit affiliated with a professional sport organization to design and execute a donor engagement event addressing youth needs in the community. Guided by experiential learning theory, the course emphasized out-of-classroom learning, industry mentorship, and reflective practice. A longitudinal qualitative …

Measuring Strategic Plans In Cosma Accredited Programs, Coral Bender, Michael Smucker, Zachary Beldon, Jay Jisha, Dene Williamson

The COSMA Journal

Strategic planning is an important part of ensuring efficiency across industries, despite this, many struggle with writing measurable and appropriately aligned strategic planning documents. Summatively, strategic planning documents should be a guiding force for all things, including budgeting. The present paper analyzes every Operational Effectiveness Goal (OEG) and corresponding measure made publicly available for COSMA Accredited programs during the 2023-2024 reporting to gain a better understanding of what accredited sport management programs priorities in the measurement of their strategic plans. Emphases on community affiliations and feedback as well as a reliance on institutional level data emerged. Practical applications for sport …

The Cornshocker Contract: Navigating Nil In A New Athletic Economy, Jason Kight

The COSMA Journal

This teaching case examines how Name, Image, and Likeness (NIL) reforms are reshaping governance, athlete branding, and competitive identity within NCAA Division II athletics. Set at the fictional Platte Valley State University, the narrative places students inside an evolving administrative dilemma involving booster-led collectives, transfer-portal pressures, and a sponsorship controversy that tests institutional values. Designed for sport management classrooms, the case emphasizes experiential decision-making and asks students to evaluate the interaction among stakeholder interests, organizational legitimacy, and crisis response rather than to perform exclusively doctrinal legal analysis. By situating contemporary NIL developments within a regional Division II context, the case …

Teaching With S2scc-Ai: A Practical Framework For Sport Management Classrooms, Kimberly D. Bynum, Wendy T. Gillis

The COSMA Journal

ABSTRACT

Generative artificial intelligence (AI) technologies, including tools such as ChatGPT, Claude, and Perplexity, are radically changing how higher ed students approach their college learning experience. These shifts are especially impactful in undergraduate sport management programs, where employers expect graduates to demonstrate teamwork, critical thinking and digital literacy skills. As AI becomes embedded across sport industry functions such as event operations, marketing, analytics, and fan engagement, higher ed pedagogy must evolve to reflect the professional contexts students are preparing to enter. In this paper, Student-to-Student Co-Creation enhanced by AI (S2SCC-AI) is advanced as a practical, COSMA-aligned pedagogical framework for leveraging …

Building Competence And Confidence Through Experiential Learning: A Case Study Of The Bengal Triathlon, Caroline E. Faure Edd; Atc

The COSMA Journal

This descriptive case study examines the perceived effectiveness of the Bengal Triathlon, an experiential learning (EL) activity integrated into a sport management course at Idaho State University. Drawing on student reflections over three years, the study highlights how this experience enhanced students’ confidence and skills in planning and managing sport events, particularly in high-pressure areas such as risk management, event logistics, and customer service. Despite participation being a course requirement, a noticeable shift in student attitudes was observed. Students moved from seeing the event as a mandatory task to taking full ownership, driven by increased motivation and enjoyment. This case …

Linking Classroom Knowledge, Professional Quality, And Career Readiness Through Internship Performance: A Perspective Of Practitioners, Wonyoung Kim, Namhun Lim, Mark Vermillion, Yong-Chae Rhee, Jeffrey Noble, G Clayton Stoldt

The COSMA Journal

Experiential learning has become a foundational tool of sport management (SMGT) education (Grant et al., 2024). However, there has been a lack of research on how practitioners of internship sites assess students' career readiness based on the multidimensional factors, such as internship performance, professional quality, and level of SMGT knowledge. The purpose of this study is to investigate the impact of sport management (SMGT) knowledge and professional quality on students’ career readiness, which is mediated by internship performance as perceived by industry practitioners. To achieve this, a path analysis was conducted using a total of 348 final internship evaluations completed …

We Want The Truth: Fan-Driven Branding And Organizational Response In Professional Wrestling, Jason W. Lee, Nick Davidson, Tim Wilson, Dylan Williams

The COSMA Journal

This teaching case study details a monumental moment in the history of World Wrestling Entertainment (WWE) involving the announcement of the abrupt release of a long-tenured, beloved performer, Ron "R-Truth" Killings. The release came as a major surprise to WWE fans, as the performer had recently been featured in a high-profile, nationally televised "main event" match against the WWE icon and crossover pop culture star John Cena. After the news broke that the beloved performer would not be returning to the company, an instantaneous sentiment of shock and subsequent consumer backlash went viral. Ultimately, the WWE did an about-face, bringing …

Play For All: Financial And Legal Dilemmas In Proposing Adaptive Playgrounds, John J. Miller Dr., Jason W. Lee

The COSMA Journal

This case study examines the complexities of designing, funding, and legally complying with adaptive and inclusive playgrounds for children with disabilities. Inclusive playgrounds prioritize social integration by enabling children of all abilities to play together, while adaptive playgrounds focus on accommodating specific functional needs through specialized equipment. Both approaches support physical, cognitive, and social development and promote equitable community participation. Titles II and III of the Americans with Disabilities Act (ADA), mandate accessibility in public and private recreational spaces, yet compliance alone does not guarantee meaningful inclusion. Additionally, funding remains a significant challenge, with full-scale adaptive playgrounds often costing hundreds …

Betting On Inclusion? The Ethical Dilemma Of Funding An Inclusive Playground, Jason W. Lee, John J. Miller Dr., Tasha Hyder

The COSMA Journal

This teaching case study provides an insightful exploration into multifaceted aspects of sport and recreation management. It narrates a fictionalized account enriched with real-life details, focusing on Rhonda Harper, a respected parks and recreation professional leading an initiative to fund an inclusive playground. While this endeavor has garnered support from local citizens, civic leaders, businesses, and children's advocates, raising the necessary $200,000 has proven to be challenging. A profound dilemma emerges when considering a potential $40,000 donation from a local gaming resort. Although this contribution could secure the needed funding for this initiative, it presents intricacies associated with the ethical …

A Case Study Of Faculty Composition And Workload In Sport Management Programs At Small-To-Medium-Sized Colleges And Universities, Joshua Greer, Nicholas Zoroya, Aimee T. Vlachos, Alan Ledford

The COSMA Journal

Sport management has transitioned from its origins in physical education to an established, business-oriented academic discipline, prompting new questions about how faculty composition and workload shape program delivery in resource-constrained contexts. This case study investigates faculty structures, instructional variety, and workload in sport management programs at small- to medium-sized U.S. colleges and universities, as defined by the Carnegie Size & Setting Classification. A mixed-methods survey of faculty (n = 61) was analyzed using descriptive statistics and thematic content analysis. Quantitative results indicated that core courses are primarily taught by full-time faculty, with most programs relying on one to three full-time …

Risk Exposure And Stakeholder Oversight In College Sports: Lessons From A Lightning Incident, John J. Miller Dr., Jason W. Lee Dr., Elizabeth A. Gregg, Jeffrey F. Levine

The COSMA Journal

The management of collegiate athletic events increasingly demands systematic approaches to risk identification, assessment, and mitigation, yet risk management education within athletics remains inconsistent. As a result, athletic directors, coaches, and facility managers frequently lack the formal preparation necessary to design and implement effective risk management policies, thereby exposing institutions to operational disruption and legal liability. Severe weather events, particularly lightning storms, underscore the importance of integrating legal principles such as duty of care, premises liability, and foreseeability into institutional planning. This case study, based on a real-life incident, shows that athletic administrators, often with limited formal training in risk …

The Great Divide – A New Leader, A New Identity? Examining A Mascot Controversy And The Role Of The New Coach In School Rebranding, Jason W. Lee, Elizabeth A. Gregg, John J. Miller

The COSMA Journal

Divisive school imagery can significantly impact academic branding while raising ethical concerns. In the presented case study, issues such as those encountered by Marty Lundy, a newly hired head football coach, are addressed as he faces divisive imagery at his new school. As Marty is aware of the divisive nature of his school's imagery, he must navigate the challenge of balancing the school's tradition and community heritage with the need to promote a welcoming environment and address the potential impact on the school's reputation. Consequently, this case study encourages examining various brand communication and ethical strategies necessary for addressing such …

Games Played In The Off-Season: A Teaching Case Study On Major League Baseball Arbitration And Game Theory, Rebekah Ansbro

The COSMA Journal

Each January and February, professional baseball players with three to six years of Major League service time endure a process exclusive to Major League Baseball (MLB): arbitration. Though arbitration itself is not an unfamiliar form of dispute resolution, the structure MLB employs in contract arbitration is unlike any other industry, as it incorporates an all-or-nothing result that does not allow arbitrators to “split the pie” between parties. Because of this, teams and players are not only responsible for preparation of their own arguments and filed salary, but also for anticipation of their opponent’s filed salary. The hurdle of needing to …

Navigating Leadership: A Qualitative Exploration Of Challenges And Coping Strategies For Women In Sport Management Education, Rachel Silverman, Shanon Kempt, Nita Unruh

The COSMA Journal

Abstract

Women remain significantly underrepresented in senior leadership roles in higher education, a disparity that is particularly pronounced in male-dominated disciplines, such as sport management (Chance, 2023; Lozano et al., 2023). This qualitative study examines the challenges faced by women in leadership positions within sport management education and the strategies they employ to overcome these barriers. Thirteen semi-structured interviews were conducted with biological females holding leadership roles at both teaching- and research-focused institutions. Participants ranged in age from 32 to 74 and had between one and twenty-four years of leadership experience. Using thematic analysis, key challenges identified included male-dominated work …

Ditch Tradition...And Move To Case-Based Learning, Emily Dane-Staples

The COSMA Journal

Recent criticisms of higher education include a lack of relevance and alignment with what employers are seeking in new hires. A lecture-based approach to teaching has proved less effective than other active learning strategies and does not adequately mimic the working environment sport professionals face. To better align the classroom and the workplace, a case-based learning approach can be used. This pedagogy blends high impact practices that have been demonstrated to assist students in knowledge acquisition and soft skill development by replacing traditional lecture and chapter readings with real-life scenarios that require student engagement with concepts in application. The technique …

Views From The Cheap Seats: Understanding The Key Motivators Behind Sport Volunteering, Nicholas Paul Smith, Tiberio Garza

The COSMA Journal

Sport volunteers are imperative to the success of sport mega events. Knowing why volunteers continue to help events was the purpose of this study. This study aimed to investigate the motivations of sport volunteers post Covid-19. Data were collected from 30 volunteers at the 2023 NCAA College World Series. Inductive qualitative analysis and descriptive statistics found that community support was the reason the respondents were most glad to volunteer. The findings offered insight into how communication factors between supervisors, law enforcement, and other volunteers affected volunteer motivation. The theoretical and practical implications of these results are discussed in more detail …

Fan Perceptions Of Dynamic Ticket Pricing In Professional Sports: The Impact Of Transparency, Incentives, And Demographics, Joshua Greer, Nicholas Zoroya

The COSMA Journal

Abstract

Dynamic Ticket Pricing (DTP) has become a widely implemented strategy in professional sports, allowing organizations to adjust ticket prices based on demand fluctuations. While DTP optimizes revenue generation for teams, its impact on fan perceptions, purchasing behavior, and loyalty remains a crucial consideration. This study examines the influence of age, gender, pricing transparency, and promotional incentives on fans’ perceptions of fairness, trust, and purchasing decisions within a dynamic pricing model.

A total of 57 participants completed a survey assessing their attitudes toward DTP. Key areas of analysis included perceived fairness, willingness to pay for high-demand games, trust in pricing …

“I Know More About What We Can’T Do Than What We Can”: Division I Women’S Sports Athletes’ Perceptions Of Name, Image, And Likeness, Jalyn Jimerson, Courtney Jones, Quinn Lukens, Marina Miller, Sarah Stokowski, Michael Godfrey, Trevor Bopp, Chris Corr

The COSMA Journal

This study investigated women’s sport athletes’ perceptions of their ability to profit off name, image, and likeness (NIL) as current participants in collegiate athletics. Researchers conducted comprehensive semi-structured interviews with eight women’s sport athletes representing four NCAA Division I member institutions. Participants explained how institutionally organized programmatic educational initiatives primarily codified impermissible forms of NIL compensation while often omitting information about permissible NIL opportunities. Furthermore, participants considered themselves minimally involved in the NIL space, feeling on the low to average side of NIL engagement compared to their athlete-peers competing in men’s sports. The findings of this study are informative for …

Student Speed Dating As A Catalyst For Creative Idea Generation In Sport Management Programs, Logan Schuetz Ph.D., Yo Han Lee Ph.D., Tyler J. Hajek, Brandy Runyan

The COSMA Journal

This article presents a novel approach to addressing the challenges of idea generation among students in higher education, particularly in the field of sport management. Based on research into student engagement and creativity, the authors suggest incorporating speed dating techniques into both in-person and online classes. Speed dating sessions, conducted in breakout rooms via platforms like Zoom and Microsoft Teams, offer students multiple opportunities to engage in brief, structured interactions, thereby enhancing their presentation skills, idea generation, and perspectives through structured, rapid interactions. Additionally, this method encourages greater collaboration and active participation, improving the overall learning environment. This strategy not …

The Reclassification Of Sport Management, Robyn Lubisco, Kerry Fischer, Genevieve F.E. Birren, Kathleen Burke

The COSMA Journal

Institutions of higher education use Classification of Instructional Programs (CIP) codes to categorize and track academic programs. Developed by the National Center for Educational Statistics (NCES), CIP codes are used for various purposes, including data collection, analysis, and reporting (NCES, 2010). Academic administrators can use CIP data to initiate or revise academic curriculum, develop market research for new programs, and reallocate programs. Institutions can establish benchmarks in the form of teaching, research, qualifications, and funding (Knudson, 2016). A survey distributed in November 2022 to members of the North American Society for Sport Management (NASSM) revealed less than one percent of …

Faculty Perceptions Of Soft And Hard Skills In Sport Management Curricula, Jonathan Rosenberg Ed.D., Simon M. Pack

The COSMA Journal

While employers still see the value in accessing hard skills, the current hiring process involves placing a greater emphasis on the transferable skills known as soft skills. These soft skills include critical thinking, teamwork, leadership, written and oral communication, and the ability to research independently. As such, hiring managers suggest the onus for developing soft skills rest with faculty as they equip these future employees with the soft skills necessary for a given role or industry. There exists an abundance of research in skill development and employability from the vantage point of the employer and of the graduating student, however, …

Integrating A Practical Sport Analytics Course Into Sport Management Education, Bradley Congelio

The COSMA Journal

Integrating analytics into sport management curricula has become increasingly crucial as the sport industry embraces data-driven decision-making. However, many programs struggle to bridge the gap between theoretical knowledge and practical application in analytics education. This paper presents a comprehensive approach to teaching sport analytics that emphasizes hands-on experience with data using the R programming language and RStudio. The course structure and content described herein focus on leveraging the tidyverse ecosystem and National Football League (NFL) data to immerse students in conducting sport analytics. By progressing through modules on data manipulation, visualization, web scraping, and statistical analysis, students acquire both the …

The Value Of Cosma Outcomes: Student Learning Outcomes, Transferable Skills And Taxonomy Levels, Coral Bender, Lindsey Maxwell

The COSMA Journal

Using a content analysis of all published Student Learning Outcomes (SLOs) of Commission on Sport Management Accreditation (COSMA) accredited programs, the current study analyzes SLOs to assess the most frequently used measurable verbs (utilizing a revised version of Blooms’ Taxonomy) and transferable skills (utilizing the definitions provided by AAC&U’s VALUE Outcomes and their corresponding rubrics) emphasized by accredited programs. An analysis of the most common Taxonomy Levels is presented at the aggregate level as well as a comparison between undergraduate and graduate education to provide a case study of SLO measurable verb alignment across accredited sport management programs. Further, content …