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Articles 1 - 25 of 25
Full-Text Articles in Sports Management
Kids These Days: Corporate Social Responsibility And Generational Influence On Consumer Intention, Maya Mathis
Kids These Days: Corporate Social Responsibility And Generational Influence On Consumer Intention, Maya Mathis
Electronic Theses and Dissertations
Millennials are known for being a unique generation that places a high value on improving their community. They are also unlike any other generation because they are harder to market to since they are more aware of common marketing strategies used by companies today. Millennials want to improve the community and expect others to do the same. Corporate Social Responsibility (CSR) is a popular topic and has gained momentum in research over the years; understanding the relationship between CSR and millennials is important due to the generational shifts. Therefore, this study examines the importance of CSR to different generations and …
Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders
Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders
Electronic Theses and Dissertations
Sport coaches are perceived as problem solvers who engage in creativity to handle the spontaneity of competitive activity and generate winning results. However, while creativity in athletes has been researched, little has been investigated regarding coaches. Therefore, the purpose of this study was to examine different aspects of creativity – person, process, press, and product – among collegiate team sport coaches in the United States. Specifically, how personality traits, ideational fluency, remote association ability, years of coaching experience, and work climate related to creative product impact and frequency. A modified creativity personality test was found to be positively …
A Better Predictor Of Nfl Success: Collegiate Performance Or The Nfl Draft Combine?, Michael Gallagher
A Better Predictor Of Nfl Success: Collegiate Performance Or The Nfl Draft Combine?, Michael Gallagher
Electronic Theses and Dissertations
NFL teams spend massive sums to ensure they are prepared for the future, but how should they determine whom that future includes? This study set out to find what predicts NFL success more accurately – collegiate in-game performance or the NFL Draft Combine. In the sample of 2007-2012 first-round picks, 191 athletes were measured in three NFL Draft Combine drills, two physical components, and a varying amount of ingame collegiate and NFL performance statistical categories, dependent on position. Secondarily, this work examined Power 5 and non-Power 5 players to determine if attending a more prolific program was predictive of NFL …
Women's Golf Has A Virtual Opportunity, Kelly Price-Rhea
Women's Golf Has A Virtual Opportunity, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the ways new technology like augmented and virtual reality can help boost the coverage and popularity of women's golf.
How Motherhood Affects Professional Golf Careers, Kelly Price-Rhea
How Motherhood Affects Professional Golf Careers, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price analyzes the evidence on how becoming a mother can impact an LPGA player's productivity, performance, and earnings.
Bigger Than Golf – Lpga Branding And The ‘Drive On’ Marketing Strategy, Kelly Price-Rhea
Bigger Than Golf – Lpga Branding And The ‘Drive On’ Marketing Strategy, Kelly Price-Rhea
ETSU Faculty Works
With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.
Does Golf Have A Pink Problem?, Kelly Price-Rhea
Does Golf Have A Pink Problem?, Kelly Price-Rhea
ETSU Faculty Works
I love my pink glove. My last bag was pink. I am glad I had the pink option when I purchased these items. But the question remains, why must golf continue to place such deep division within many of its product lines which continues to fuel the gendering (and arguably sexism) of golf?
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
ETSU Faculty Works
Kelly Price considers the research on the covert and blatant sexism of golf announcing and how modern TV commentators like Juli Inkster are making a difference.
Psychological Contract Fulfillment And Innovative Work Behaviors: The Mediating Role Of Organizational Citizenship, Christopher Barnhill, Natalie Smith
Psychological Contract Fulfillment And Innovative Work Behaviors: The Mediating Role Of Organizational Citizenship, Christopher Barnhill, Natalie Smith
ETSU Faculty Works
Excerpt: Hiring innovative employees and promoting an innovative workplace culture is often cited as critical to organizational success (Evangelista & Vezzani, 2010; Rubera & Kirca, 2012; Sapprasert & Clausen, 2012; Walker et al., 2010).
The Effects Of Players’ Salary Level And A Salary Cap On The Revenue Of Professional Soccer Teams In The United States And England, Tyler Watson
Undergraduate Honors Theses
This thesis serves as an examination of the relationship between players’ salaries and teams’ revenues for the American Major League Soccer and English Premier League. Historically, the salary cap imposed on teams playing in Major League Soccer has been heavily criticized of holding the league back. Comparisons have been made to leagues such as the English Premier League which assert that the limitation keeping Major League Soccer from attaining similar success is the presence of the salary cap. Data was gathered from the twenty teams in Major League Soccer and the twenty teams in the English Premier League for each …
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
ETSU Faculty Works
In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.
Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea
Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price analyzes key research confirming that elite female athletes including pro tour golfers are still judged on their physical attractiveness and social behaviors.
Beauty And Women's Professional Golf, Kelly Price-Rhea
Beauty And Women's Professional Golf, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks 'What is Beauty?'
Examining The Factors Influencing Organizational Creativity In Professional Sport Organizations, Natalie L. Smith, B. Christine Green
Examining The Factors Influencing Organizational Creativity In Professional Sport Organizations, Natalie L. Smith, B. Christine Green
ETSU Faculty Works
Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage, public attention, and commercial support.
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.
Women's Golf: An Academic Perspective, Kelly Price-Rhea
Women's Golf: An Academic Perspective, Kelly Price-Rhea
ETSU Faculty Works
You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro
The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro
Undergraduate Honors Theses
The top endorsed athletes in the world are most likely the ones who have the biggest impact on their sport. These athletes are usually among the best in their sport or they might have something special that creates a strong relationship between the athlete and his or her fans. It is possible to say that this relationship combined with their skills on and off of the fields, courts, or arenas is what makes these athletes special. Big companies all over the world feel attracted to these athletes and, as a result, they spend millions of dollars every year in order …
Street Fights: Corporate Social Responsibility And A Dragway's Attempt To Reduce Illegal Street Racing, Amanda E. Greene, Andy Dotterweich, Gary Lhotsky, Jason Davis
Street Fights: Corporate Social Responsibility And A Dragway's Attempt To Reduce Illegal Street Racing, Amanda E. Greene, Andy Dotterweich, Gary Lhotsky, Jason Davis
ETSU Faculty Works
This study sought to explore a professional sport venue’s use of Corporate social responsibility (CSR) to promote positive social change, by addressing illegal street racing, through events designed for community participation. This study specifically looked at public dragracing events, titled “Street Fights,” held at a professional dragway. The purpose of this study was to 1) examine drivers’ awareness of the event’s social responsibility initiatives with Street Fight events and 2) determine if these initiatives are promoting behavioral changes in drivers. Drivers at Street Fight events were surveyed (n=77, 60% response rate) on their levels of awareness of the venue’s social …
Challenges, Changes, And Opportunities In Ngb Coach Education From 2003-2015, Anna Swisher, Andy R. Dotterweich
Challenges, Changes, And Opportunities In Ngb Coach Education From 2003-2015, Anna Swisher, Andy R. Dotterweich
ETSU Faculty Works
No abstract provided.
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
ETSU Faculty Works
The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …
Using Benefits Based Models To Manage Sport Performance Enhancement Groups, Anna Swisher, Andy R. Dotterweich, Sterlynn Clendenin, Mauro Palmero, Amy E. Greene, Joseph T. Abbott, Heather Habbott, Jana Hollins
Using Benefits Based Models To Manage Sport Performance Enhancement Groups, Anna Swisher, Andy R. Dotterweich, Sterlynn Clendenin, Mauro Palmero, Amy E. Greene, Joseph T. Abbott, Heather Habbott, Jana Hollins
ETSU Faculty Works
No abstract provided.
Lightning Safety: How Is It Conducted At Niaaa Member High Schools?, Mauro Palmero, Andy R. Dotterweich, Gary Lhotsky, Joseph Walker
Lightning Safety: How Is It Conducted At Niaaa Member High Schools?, Mauro Palmero, Andy R. Dotterweich, Gary Lhotsky, Joseph Walker
ETSU Faculty Works
The purposes of this study were to explore the current scenario of interscholastic athletics in regards to the existence and enforcement of lightning safety policies applied to athletic outdoor activities, and to identify the common practices related to lightning safety currently utilized. The results showed that 87.2% of the respondents (N=804) have lightning safety policies. However, only 90.3% of the respondents who have lightning safety policies actually enforce them. It seems that during practices coaches are most commonly responsible for making the decision to stop/resume activity, and that during games athletic directors are most commonly making the call. However, almost …
A Study Of Golfers In Tennessee, Kelly Price-Rhea
A Study Of Golfers In Tennessee, Kelly Price-Rhea
ETSU Faculty Works
The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a …
Hormone And Adpokine Alterations Across Eleven Weeks Of Training In Division I Collegiate Throwers: An Exploratory Study, W. Guy Hornsby, Christian R. Carter, Guy Gregory Haff, Micheal R. Ramsey, Andy R. Dotterweich, N. Travis Triplett, Charles A. Stuart, Margaret E. Stone, Michael H. Stone
Hormone And Adpokine Alterations Across Eleven Weeks Of Training In Division I Collegiate Throwers: An Exploratory Study, W. Guy Hornsby, Christian R. Carter, Guy Gregory Haff, Micheal R. Ramsey, Andy R. Dotterweich, N. Travis Triplett, Charles A. Stuart, Margaret E. Stone, Michael H. Stone
ETSU Faculty Works
Conceptually, it is important to understand the underlying physiological mechanisms of any training program model. This understanding aids the coach/sport scientist in making better choices in manipulating variables in formulating the training model. These underlying mechanisms can be associated with training variable manipulation and fatigue management aspects as well as the overall health of the athlete. Hormone and cytokine concentrations can be linked to alterations resulting from the manipulation of training variables and to subsequent alterations in performance (Haff et al., 2008; Ishigaki et al., 2005; Jurimae et al., 2010; Stone et al., 2007). For example, alterations in the testosterone: …