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Full-Text Articles in Sports Management
Women's Golf Has A Virtual Opportunity, Kelly Price-Rhea
Women's Golf Has A Virtual Opportunity, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the ways new technology like augmented and virtual reality can help boost the coverage and popularity of women's golf.
How Motherhood Affects Professional Golf Careers, Kelly Price-Rhea
How Motherhood Affects Professional Golf Careers, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price analyzes the evidence on how becoming a mother can impact an LPGA player's productivity, performance, and earnings.
Bigger Than Golf – Lpga Branding And The ‘Drive On’ Marketing Strategy, Kelly Price-Rhea
Bigger Than Golf – Lpga Branding And The ‘Drive On’ Marketing Strategy, Kelly Price-Rhea
ETSU Faculty Works
With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.
Does Golf Have A Pink Problem?, Kelly Price-Rhea
Does Golf Have A Pink Problem?, Kelly Price-Rhea
ETSU Faculty Works
I love my pink glove. My last bag was pink. I am glad I had the pink option when I purchased these items. But the question remains, why must golf continue to place such deep division within many of its product lines which continues to fuel the gendering (and arguably sexism) of golf?
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea
ETSU Faculty Works
Kelly Price considers the research on the covert and blatant sexism of golf announcing and how modern TV commentators like Juli Inkster are making a difference.
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
Golf Products For Women - Supply And Demand, Kelly Price-Rhea
ETSU Faculty Works
In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.
Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea
Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price analyzes key research confirming that elite female athletes including pro tour golfers are still judged on their physical attractiveness and social behaviors.
Beauty And Women's Professional Golf, Kelly Price-Rhea
Beauty And Women's Professional Golf, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks 'What is Beauty?'
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
Why Isn't Women's Golf More Popular?, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage, public attention, and commercial support.
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.
Women's Golf: An Academic Perspective, Kelly Price-Rhea
Women's Golf: An Academic Perspective, Kelly Price-Rhea
ETSU Faculty Works
You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price
A Study Of Golfers In Tennessee, Kelly Price-Rhea
A Study Of Golfers In Tennessee, Kelly Price-Rhea
ETSU Faculty Works
The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a …