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Full-Text Articles in Sports Management
Women's Golf Has A Virtual Opportunity, Kelly Price-Rhea
Women's Golf Has A Virtual Opportunity, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price looks at the ways new technology like augmented and virtual reality can help boost the coverage and popularity of women's golf.
Bigger Than Golf – Lpga Branding And The ‘Drive On’ Marketing Strategy, Kelly Price-Rhea
Bigger Than Golf – Lpga Branding And The ‘Drive On’ Marketing Strategy, Kelly Price-Rhea
ETSU Faculty Works
With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.
Does Golf Have A Pink Problem?, Kelly Price-Rhea
Does Golf Have A Pink Problem?, Kelly Price-Rhea
ETSU Faculty Works
I love my pink glove. My last bag was pink. I am glad I had the pink option when I purchased these items. But the question remains, why must golf continue to place such deep division within many of its product lines which continues to fuel the gendering (and arguably sexism) of golf?