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- Morehead State Athletics Press Release Archives (96)
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- Journal of Motorsport Culture & History (4)
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Articles 121 - 150 of 228
Full-Text Articles in Sports Management
A Study Of Golfers In Tennessee, Kelly Price-Rhea
A Study Of Golfers In Tennessee, Kelly Price-Rhea
ETSU Faculty Works
The purpose of this study was to investigate preferred shopping behaviors of golfers in the state of Tennessee. While much research has been done on retail shopping behavior in general, little exists regarding shopping behavior in sport retail, and more specifically golf retail. While golfer behavior has been researched in other areas such as tourism, it has not been fully researched in the sport or retail literature. Since this segment of consumer spends millions of dollars per year, this study was conducted to fill the gap in the literature regarding this unique consumer. An online survey was distributed among a …
An Examination Of Star Players' Effects On The Branding Process Of Professional Sports Teams, Nathan David Pifer
An Examination Of Star Players' Effects On The Branding Process Of Professional Sports Teams, Nathan David Pifer
Theses, Dissertations and Capstones
Although various models and real-life examples seem to convey its presence, the relationship between star players and the branding process of professional sports teams is one that remains rather vague and unquantified. Though numerous examples seem to suggest that star players are capable of exerting an effect on a team’s brand, more thorough analysis is required in order to decipher which areas of a brand’s development are more or less affected by these marquee athletes. Taking responses from survey questionnaires containing 40 items pertinent to the topic, this study deployed Exploratory Factor Analysis (EFA) to uncover six underlying factors that …
The Impact Of Fantasy Football Participation On Ticket Sales, Merchandise Sales And Team Loyalty, Robert H. Smith
The Impact Of Fantasy Football Participation On Ticket Sales, Merchandise Sales And Team Loyalty, Robert H. Smith
Undergraduate Honors Theses
The growth of fantasy football has opened new economic opportunities for a variety of companies (Otto, Mets and Ensmenger 2011) and many have taken advantage of them. The question remains as to the impact of fantasy sports on actual sports leagues that gave rise to the fantasy experience. Drawing on reports from the popular press and academic research on the topic, a series of hypotheses is developed and empirically tested to determine how fantasy sports impacts the ticket and merchandise sales of the sports on which they are based as well as the impact of fantasy sports on the team …
An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, Joshua Chandley
An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, Joshua Chandley
Marketing Faculty Publications
To date, little empirical work has examined the institutional returns associated with athletic program investments. While intangible brand effects are commonly cited, such as athletics serving as the perceptual "front porch" of the institution, direct examination of the effects of athletic programs has often been narrow in scope. Within this study, we assess the contributions of investment in athletics as compared to other areas of institutional investment, on important institutional outcomes. Data for the study was collected from two datasets, the Integrated Postsecondary Education Data System (IPEDS) and the Equity in Athletics dataset. Fixed effects models for NCAA Football Bowl …
Ua19/13 Athletic Marketing, Wku Archives
Ua19/13 Athletic Marketing, Wku Archives
WKU Archives Collection Inventories
Records created by and about Athletic Marketing.
Intercollegiate Athletics And Institutional Fundraising: A Meta-Analysis, J. Michael Martinez, Jeffrey L. Stinson, Minsoo Kang, Colby B. Jubenville
Intercollegiate Athletics And Institutional Fundraising: A Meta-Analysis, J. Michael Martinez, Jeffrey L. Stinson, Minsoo Kang, Colby B. Jubenville
All Faculty Scholarship for the College of Business
After nearly 30 years of research, the disparate findings of studies examining the influence of intercollegiate athletics on private, individual giving to higher education institutions have failed to generate generalizable knowledge. The current study examined all available empirical studies conducted between 1976 and 2008 on this topic. Meta-analysis results indicate that intercollegiate athletics does have a small, but statistically significant, effect on giving. Follow-up analysis revealed four significant moderators on the strength of the intercollegiate athletic-private giving relationship: the gift target (i.e., athletic vs. academic programs), the alumni status of the donor, the level of NCAA membership, and whether or …
2010 March-December, Morehead State University. Office Of Athletics.
2010 March-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from March to December of 2010.
Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr
Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr
Environmental & Global Health Faculty Research
Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …
2010 January-February, Morehead State University. Office Of Athletics.
2010 January-February, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to February of 2010.
Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir
Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir
Student Works (2010-2019)
Abstract not available
2009 November-December, Morehead State University. Office Of Athletics.
2009 November-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from November to December of 2009.
2009 September-October, Morehead State University. Office Of Athletics.
2009 September-October, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from September to October of 2009.
Sportainment: Changing The Pace Of Limited-Overs Cricket In South Africa, Michael M. Goldman, K. Johns
Sportainment: Changing The Pace Of Limited-Overs Cricket In South Africa, Michael M. Goldman, K. Johns
Sport Management
This study addresses the need to deepen the understanding of sports marketing in an emerging market context. The in-depth case study of Standard Bank Pro20 Cricket explores the strategy, execution and results of the successful launch of a new cricket format in South Africa. As such, it contributes to the theory and practice of sport marketing, especially sport event sponsorship. Schwartz and Hunter (2008) highlight the “lucrative” (p. 251) nature of tournaments and championships sponsorships, given the opportunity for media and advertising exposure related to the event. This study documents the effective use of a partnership approach to sponsorship (Meenaghan, …
2007 January-December, Morehead State University. Office Of Athletics.
2007 January-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to December of 2007.
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
Theses Digitization Project
The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.
2006 May-December, Morehead State University. Office Of Athletics.
2006 May-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from May to December of 2006.
2006 January-April, Morehead State University. Office Of Athletics.
2006 January-April, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to April of 2006.
2005 September-December, Morehead State University. Office Of Athletics.
2005 September-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from September to December of 2005.
The Identification Of Benefit Needs Of Public Golf Course Consumers: Building Foundations For Benefit Segmentation, Chung Mi Lee
The Identification Of Benefit Needs Of Public Golf Course Consumers: Building Foundations For Benefit Segmentation, Chung Mi Lee
All-Inclusive List of Electronic Theses and Dissertations
The purpose of this qualitative study was to identify the benefit needs of public golf course consumer. Ten participants with various demographic backgrounds were interviewed concerning their; a) golf skills, b) frequency of participation, c) playing behavior, d) benefit thoughts, and e) preferences of a public golf course. The conceptions that emerged from the participants' benefit needs in golf included: a) satisfaction, b) achievement, and c) well-being. The subconceptions, referred to as categories in this study associated with satisfaction were enjoyment, convenience, and the cost they accrue for each individual and include all satisfying psychological outcomes related to golf. The …
2005 January-August, Morehead State University. Office Of Athletics.
2005 January-August, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to August of 2005.
2004 September-December, Morehead State University. Office Of Athletics.
2004 September-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from September to December of 2004.
2004 January-August, Morehead State University. Office Of Athletics.
2004 January-August, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to August of 2004.
Scoreboards Vs. Mortarboards: Major Donor Behavior And Intercollegiate Athletics, Jeffrey L. Stinson, Dennis R. Howard
Scoreboards Vs. Mortarboards: Major Donor Behavior And Intercollegiate Athletics, Jeffrey L. Stinson, Dennis R. Howard
All Faculty Scholarship for the College of Business
In an era where intercollegiate athletics departments are increasingly reliant on and successful in obtaining charitable donations, three fundamental questions surrounding charitable contributions to educational institutions were empirically examined. Who gives to educational institutions in support of academic and athletics programs? Does the improved performance of athletic teams influence both types of giving to educational institutions? Does increased giving to athletics have a negative impact on charitable giving to educational programs at the same institution? An in-depth analysis of donor behavior at a major public university revealed that contrary to popular assumption, both alumni and non-alumni made gifts to both …
2003 June-December, Morehead State University. Office Of Athletics.
2003 June-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from June to December of 2003.
2003 January-May, Morehead State University. Office Of Athletics.
2003 January-May, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to May of 2003.
2002 May-December, Morehead State University. Office Of Athletics.
2002 May-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from May to December of 2002.
2002 January-April, Morehead State University. Office Of Athletics.
2002 January-April, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to April of 2002.
2001 October-December, Morehead State University. Office Of Athletics.
2001 October-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from October to December of 2001.
2001 January-September, Morehead State University. Office Of Athletics.
2001 January-September, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to September of 2001.
2000 October-December, Morehead State University. Office Of Athletics.
2000 October-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from October to December of 2000.