Other Business Commons^™

Global To Local: Creating 'Glocal' Links For Diplomacy, Rhonda S. Binda

Open Educational Resources

Over the past few years, “smart cities” have led in leveraging technology to modernize their services and infrastructure— and have emerged on the global stage on key issues of international concern. In 2017, Hidalgo and Horacio Rodríguez Larreta, Mayor of Buenos Aires, spearheaded the Urban 20 (U20), a platform for major cities in G20 countries to bring their “urban perspective” to the G20 member states in tackling common problems, showcasing their innovative approaches leveraging emerging technologies at the local level to tackle global issues. In April 2018, mayors from 20 cities signed the U20’s first Joint Declaration; six months later, …

2020 Ijbe Front Matter

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Nutech Ventures Annual Report 2019-2020

NUtech Ventures: Publications

NUTech Ventures annual report 2019-2020.

Food Printing: Evolving Technologies, Challenges, Opportunities, And Best Adoption Strategies, Sharmin Attarin, Mohsen Attaran

Journal of International Technology and Information Management

3D printing is a process of making three-dimensional objects using additive processes where layers are laid down in succession to create a complete object. Companies across the globe are actively piloting and leveraging the inherent benefits of 3D printing technology. Today, 3D printing can revolutionize food innovation and production through better creativity, customizability, and sustainability. This article highlights 3D printing evolving technologies and trends and identifies its applications and implementation challenges. In this paper, we conducted a literature review to explore 3D printing's current technologies and applications in the food industry, including its advantages, its potential implications, and its obstacles …

Customer Service Challenges In Omni-Channel Retailing—An Exploratory Study Of Vague Language In Retailer Customer Service Policies, Terence L. Holmes, Edward C. Brewer

Atlantic Marketing Journal

Retailers are interacting with customers via an ever-increasing number of touchpoints. The addition of social media and mobile devices to the traditional physical and virtual retail platforms has created an evolving consumer practice of using several such "touchpoints" in the course of a single purchase (the "omni-channel”). The difficulty of providing high levels of customer service has increased with the necessity of managing multiple channels under the retailer’s control and coordinating formally or informally with touchpoints not directly within the retailer’s own operations. Multiple sources of potentially conflicting information (e.g., order fulfillment) can lead to miscommunication, and thus poor service …

The Economics Of Residential Solar Panels: Comparing Tiered And Time Of Use Plans, Prashanth Nyer, Candace Ybarra, Jack B. Broughton

Business Faculty Articles and Research

This case study uses data from a Southern California Edison residential customer on a grandfathered tiered rate plan to investigate 1) whether it is economically beneficial for the customer to switch from a tiered-rate plan to a Time-of-Use (TOU) plan, 2) whether going solar now makes financial sense for new solar customers, 3) what level of usage offset (the percentage of the customer’s annual electricity consumption that is provided by the solar panels) would result in the maximum financial benefit for the customer under each of the many TOU plans, and 4) whether solar customers on TOU plans can save …

Antwerp-Opedia: A Microsoft Sharepoint Site, Catherine Susco

Senior Honors Projects, 2010-2019

As my Honors Capstone project, I implemented a Microsoft SharePoint site where JMU study abroad alumni from the College of Business Semester in Antwerp program can share their experiences and travel tips with other JMU students preparing to go to Antwerp. The goal of this project was to develop an online portal to host a collaborative, centralized site where students can find information regarding the Semester in Antwerp program. Resources on the site include information about the Antwerp program, tourist information and general international travel information. The Microsoft SharePoint site developed throughout this project includes a Wiki general information page, …

An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff

Marriott Student Review

The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.

2019 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Industry Spotlight: Medical Devices, Evan D. Poff

Marriott Student Review

Medical devices restore and even redefine health. This Industry Spotlight examines pre-market barriers, medtech business model quirks, current and future developments in the field, and the present-day move to value-based care in the medical device industry.

Nutech Ventures Annual Report 2018-2019

NUtech Ventures: Publications

NUTech Ventures annual report 2018-2019.

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

Strategic Opportunities In Rental Companies And Ridesharing, Julia Baumann, Danay Kmatz, Noaa Lanotte, Zachary Murray, Jonathan Weaver

Williams Honors College, Honors Research Projects

Given the future of mobility, the increase in online shopping, and the ease of ridesharing, companies need to adapt their network to one that uniquely utilizes their resources to cater to these dramatic changes. The task in this case was to re-image Goodyear’s dealer network and find possible ways to use their excess space to help establish themselves in the future of mobility. The team conducted secondary research on three main topics: retail versus online shopping, Goodyear’s services compared to services needed by Uber and Lyft drivers, and information regarding the current and future status of ridesharing.

Adapting To $15: As The Minimum Wage Approaches $15 In Nyc, Business Owners Are Finding Ways To Make It Work, Alexandra Semenova, Sharif Paget

Capstones

This project examines the impact of minimum wage increases across major industries in New York City and State and concludes they have been manageable and even fueled broader economic growth. Since the incremental wage hikes were first signed into law in 2015, data and anecdotal evidence has shown business owners have been able to make it work and many of critics' concerns that the higher labor costs would lead to disemployment have been misplaced. The story provides an in-depth analysis of how restaurant and food establishments, health care and retail employers have adapted to higher labor costs by innovating their …

Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula

MBA Faculty Conference Papers & Journal Articles

With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21^st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving …

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.

The Evolution Of Nintendo Company, Yaochen Wei

ART 108: Introduction to Games Studies

Through consistent innovation, investment in quality, research, and diversification, Nintendo managed to evolve from a playing card manufacturer to a world-leading video game company.

2018 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Driving The Future: Mobility In The 21st Century, Ted Hamer

Purdue Road School

As part of its future-focused infrastructure planning, INDOT is embarking on a project with Purdue University to understand how the development of transportation infrastructure can be linked to benefits to business supply chains, thus enabling decisions to nurture an ecosystem around connected and autonomous vehicles (CAVs). KPMG will provide insight into the CAV industry.

Nutech Ventures Annual Report 2017-2018

NUtech Ventures: Publications

NUTech Ventures annual report 2017-2018.

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic …

2017 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Publishing Makerspace: A New Approach To Scholarly Publishing, Sylvia K. Miller, David Phillips, Courtney Berger, Marjorie Fowler, Rebecca Kennison, John D. Martin Iii, John Mcleod, Chelcie Rowell

Charleston Library Conference

This article describes the concept of the Publishing Makerspace, which is a publishing environment that is reconfigured as a place where all the components of a scholarly project—books and e‐books, virtual and physical exhibits, visualizations, live performance and film—can be integrated using a collaborative process. This place enables the creation of a multimodal publishing environment that fully integrates digital content with manuscripts and “traditional” scholarly content. Starting with an overview of the history of the team that devised this approach and its membership, the article describes the problem that the authors have identified with current approaches to multimodal publishing and …

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

2016 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Compressed Natural Gas Vehicles: Financially Viable Option?, Ali Soltani-Sobh, Kevin Heaslip, Ryan Bosworth, Ryan Barnes

Applied Economics Faculty Publications

Natural gas vehicles are being developed because of increasing concerns about energy dependence, air quality and emissions, and, more recently, climate change. The major advantage of natural gas vehicles is their lower fuel cost. Several economic and technical factors such as limited range and availability of relevant infrastructure prevent widespread adoption of natural gas vehicles. A model for the financial analysis of the possibility of compressed natural gas (CNG) vehicles being competitive with gasoline-powered vehicles is offered. The model evaluates the extent to which commuters find adoption of CNG vehicles to be economically viable in the United States. The results …

A Handbook For Inventors And Innovators: Technology Commercialization At The University Of Nebraska–Lincoln

NUtech Ventures: Publications

Overview: Director’s Message * Commercialization * Technology Transfer Process * Benefits * Resources

Sponsored research: Process * Bayh-Dole Act * Funding Resources

Invention disclosure: Who * What * When * Why

Intellectual property: Patent * Other Forms of Intellectual Property * Criteria * Barriers to Patenting * Life of a Patent * University Ownership

Commercialization: Licenses and Licensing Process

NUtech Ventures’ mission is to commercialize technologies generated from the research and creative activities of the University of Nebraska–Lincoln. Namely, NUtech Ventures seeks to facilitate the transfer of innovations from the “lab to the marketplace” for the benefit of society. This …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford

Atlantic Marketing Association Proceedings

On October 2, 1925, John Baird successfully transmitted the first television image. Since the early days of the new medium, television technology has constantly changed. Similarly, as the decades have passed the means for receiving television programming has also changed. Today, programs are delivered to millions of customers via cable connections and by satellite transmissions as those technologies were chosen by consumers to replace antennas as a means for receiving signals. The newer delivery mechanisms also provided many more channels to consumers compared to the handful of channels they could access in the antenna-only days.

The television programming delivery industry …