Other Business Commons^™

Jayaashree Industries: Revolutionising Sanitary Pad Use In India, Arcot Desai Narasimhalu, Christopher Dula

Arcot Desai NARASIMHALU

Arunachalam Muruganantham is a social entrepreneur dedicated to solving India’s menstrual health problems. He developed an unprecedented product as a solution: a low-cost, locally produced sanitary pad. In a paragon effort of frugal innovation, he reverse-engineered the industrial processes used to make sanitary-pads. The result was a small-scale, low-cost machine that could manufacture quality pads sold at a retail price 20% lower than the cheapest mass-produced brands. However, no one bought his pads until his wife began to sell them. After which, the two were unable to keep up with demand. This triggered his realization concerning the importance of including …

2013 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis

Honors Theses and Capstones

Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …

Cfp: Handbook Of Research On Technological Applications And Innovation For Economic Development, Deogratias Harorimana Mr

Dr Deogratias Harorimana

The innovation in the 21st century goes significantly beyond the high-tech picture driven by small or large industry clusters in a specific region-typically Silicon Valley and M4Corridor. The future of innovation will lie within knowledge management and seamless technological applications. These will be supported by planned funding strategies, possibly with clients as drivers of the innovation. This view seems to be supported by the UK government “Technology and Innovation Futures” (2011); the USA government (2011), study into which leading scholars concede that the future innovation and technological applications for economic growth will include products and processes, improvements in areas such …

Q&A Platforms Evaluated Using Butler University Q&A Intelligence Index, Trent Ritzenthaler, Richard Fetter, Ginger Lippert

Scholarship and Professional Work - Business

A new study using the Butler University Q&A Intelligence Index measures how various mobile Q&A platforms deliver quality, accurate answers in a timely manner to a broad variety of questions. Based on the results of our analysis, ChaCha led all Q&A platforms on mobile devices.

Results of the study are based upon review of a large set of responses from each of the major Q&A platforms, coupled with a comparison of disparate Q&A platforms that serve answers in different ways. Our methodology included the creation of a new metric, termed the Butler University Q&A Intelligence Index, which measures the likelihood …

Techscribe Ste Term Checker: Uwe Muegge Reviews A Free Vocabulary Checking Tool For Asd-Ste100, Uwe Muegge

Uwe Muegge

The Simplified Technical English Maintenance Group (STEMG) recently made its Simplified Technical English (STE) specification ASD-STE100 available to the technical communication community free of charge. While STE was originally developed for the European aerospace industry, the ASD-STE100 specification has become the most widely used controlled language on the planet. The STE Term Checker is a new tool that lets users of Simplified Technical English automatically check texts for compliance with the word lists and vocabulary rules of ASD-STE100.