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Articles 31 - 34 of 34
Full-Text Articles in Other Business
Marketing For Summer Session: What Do The Students Want?, Paul Savory
Marketing For Summer Session: What Do The Students Want?, Paul Savory
Department of Industrial and Management Systems Engineering: Faculty Publications
Dr. Savory will share four campaign ideas his office developed to better target Summer Sessions marketing to the new generation of students. Each is unique and generates different reactions. He will talk about which was chosen and the campus reaction of choosing an “edgy” theme. He will also highlight the challenges and impact of offering a “Bucks for Summer Books” sweepstakes targeting freshman and sophomore students to take summer courses.
Leading Firms As Knowledge Gatekeepers In A Networked Environment, Deogratias Harorimana Mr
Leading Firms As Knowledge Gatekeepers In A Networked Environment, Deogratias Harorimana Mr
Dr Deogratias Harorimana
This chapter introduces the role of the knowledge gatekeeper as a mechanism by which knowledge is created and transferred in a networked environment. Knowledge creation and transfer are essential for building a knowledge based economy. The chapter considers obstacles that inhibit this process and argues that leading firms create a shared socio-cultural context that enables the condivision of tacit meanings and codification of knowledge. Leading firms act as gatekeepers of knowledge through the creation of shared virtual platforms. There will be a leading firm that connects several networks of clients and suppliers may not interact directly with one another, but …
Virtual Marketing In Virtual Enterprises, Nader Ale Ebrahim, Hamid A. Fattahi, Arash Golnam
Virtual Marketing In Virtual Enterprises, Nader Ale Ebrahim, Hamid A. Fattahi, Arash Golnam
Nader Ale Ebrahim
Virtualization caused tremendous evolution in the economics of marketing channels, patterns of physical distribution and the structure of distributors and developed a new concept that is known as virtual marketing (VM). VM combines the powerful technologies of interactive marketing and virtual reality. Virtual enterprise (VE) refers to an organization not having a clear physical locus. In other words, VE is an organization distributed geographically and whose work is coordinated through electronic communications." It should be mentioned that here VE encompasses all other similar phrases like Virtual company, virtual corporation, etc. One of the greatest challenges facing business owners and managers …
Road Rescue Implements A Continuous Process Improvement Framework, John Olson, Paul Savory
Road Rescue Implements A Continuous Process Improvement Framework, John Olson, Paul Savory
Department of Industrial and Management Systems Engineering: Faculty Publications
Continuous improvement programs traditionally focus on making small incremental improvements to a system. Unfortunately, their success can be limited due to the rapid changing environment within which most small companies operate. Improvement efforts should be flexible enough to capitalize on incremental and radical changes to a system. This paper presents a case analysis of how Road Rescue, an ambulance manufacturer, uses a continuous improvement framework to capitalize on both radical and incremental improvement opportunities. Results include a 10% increase in throughput, reduced cycle time of 44%, increased customer satisfaction, and higher quality.