Marketing Commons^™

2023-February-01-Jason Derulo, Rainbow Kitten Surprise Headlining Etsu Concert.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Jason Derulo, who has more than 20 billion streams, and Rainbow Kitten Surprise, whose music has generated more than one billion streams, will co-headline this year’s Student Government Association spring concert at East Tennessee State University. 

The event is set for 7 p.m. on Saturday, April 22, at the ETSU Ballad Health Athletic Center, formerly known as the Mini-dome.  

“I am thrilled to have these incredible artists perform and am confident we can continue to bring huge artists to our campus and surrounding community,” said Mason Mosier, SGA president. “This administration promised to bring ETSU to its …

2023-February-01-Quillen College Of Medicine Offers Programs For High School Students.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – This summer, East Tennessee State University’s Quillen College of Medicine will offer two free programs for high school students who are interested in a career in medicine.

The first program is “Doc for a Day” to be held on June 2. This one-day event is designed for rising high school juniors to introduce them to ETSU and the Quillen College of Medicine. The day will include a campus tour, special discussions with admissions counselors, tours of the anatomy lab and simulation center and time learning more about the medical profession with Dr. Tom Kincer, associate dean and …

Boosting Persuasion: The Attention Benefits Of Multiple Narrating Voices, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The "Voice Numerosity Effect”: When hearing different voices narrating a marketing video facilitates persuasion. In a forthcoming paper in the Journal of Marketing Research, we investigate the role of voice (narrator) numerosity in marketing videos (Chang, Mukherjee, and Chattopadhyay 2022). For example, consider the following two real-life examples: a product video introducing Apple’s AirPods Max had two narrating voices while a product video introducing Apple’s new Macbook Pro had a single narrating voice. Does the difference in the number of narrating voices influence consumers’ attention and subsequent behaviour?

2023 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2023.

Retail Landscape Changes May Affect Kroger-Albertsons Deal, Ed Fox, Emily Cotton, Laura O'Laughlin

Marketing Research

No abstract provided.

The Futures Of Learning 3: What Kind Of Pedagogies For The 21st Century?, Cynthia Luna Scott

International Journal for Business Education

Since the emergence of a global movement that calls for a new model of learning for the twenty first century, it has been argued that formal education must be transformed to enable new forms of learning that are needed to tackle complex global challenges. Literature on this topic offers compelling arguments for transforming pedagogy to better support acquisition of twenty-first century skills.

What Kind Of Pedagogies For The 21st Century?, Cynthia Luna Scott

International Journal for Business Education

Since the emergence of a global movement that calls for a new model of learning for the twenty first century, it has been argued that formal education must be transformed to enable new forms of learning that are needed to tackle complex global challenges.

Reflective Journals, Tony Shannon Am

International Journal for Business Education

A reflective journal helps to think honestly about one’s actual thinking. This can be uncomfortable at first!

Uk Universities Face Their Toughest Test, Andrew Jack

International Journal for Business Education

The School of Oriental and African Studies seemed a symbol of stability when it celebrated its centenary in 2016 by taking over and renovating the University of London’s imposing Senate House building in central London. It was a bold move to lure the best students. But just three years later its future has become much shakier, with its undergraduate intake down 40 percent and a £7m operating deficit. “The competition is brutal,” says Professor Stephen Hopgood, Soas’s international pro-director. “We are small and specialist, and if undergraduate fees are cut, it’s going to be very hard for an institution of …

2023-January-31-Podcasting For Everyone, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2023) – Podcasting is one of the fastest-growing formats for creating and consuming news, opinion and entertainment, and East Tennessee State University’s Office of Professional Development and Department of Media and Communication are teaming up to help aspiring podcasters learn the tools and tricks of the trade.

A three-night workshop, “Podcasting for Everyone,” will be held Fridays, Feb. 24 and March 3 and 10, from 6-8 p.m. in room 103 of Warf-Pickel Hall on the ETSU campus.

This course will cover each step of the podcast creation process, from idea to production to distribution. Participants will …

2023-January-30-Etsu Center For Rural Health Research Publishes Results Of Mask Study, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 30, 2032) – During the COVID-19 pandemic, a group of graduate-level researchers at East Tennessee State University’s College of Public Health conducted a study to assess mask-wearing behaviors on the ETSU campus and the surrounding community.

The results of that study, “Mask Adherence to Mask Mandate: College Campus Versus the Surrounding Community,” were published online today in the Journal of Community Health.

The paper is a student-conducted research project overseen by research assistant professor Dr. Samuel Pettyjohn of the ETSU Center for Rural Health Research, located in the College of Public Health.

“We were able …

The Digital Promotion Of Sustainable Consumption In The G2c Relationship: Urgent Policy For The Future, Mónica Pérez Sánchez, Javier Casanoves Boix, Ana Cruz-Garcia

Dept. of Marketing & International Business Publications

In April 2022, the countdown of the climate clock began according to the preview of the current global effects, which could be slowed down with strategic actions, planning, and the participation of all. To achieve this, the commitment to sustainability of governments is imperative, and their active digital presence to stir consciences and cause changes in consump-tion. The objective of this work is to observe the advantages of digital marketing in the G2C (government-citizen) relationship, to create campaigns that promote reasoned and sustainable consumption, and thus contribute to safeguarding the planet.

2023-January-27-Etsu Pharmacy Admissions Event Announced For Spring, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 27, 2023) – East Tennessee State University Bill Gatton College of Pharmacy is offering free in-person and virtual admissions events for prospective students, high school teachers and guidance counselors interested in learning more about the pharmacy profession. The dates are as follows:

• “Pharmacy Application & Financial Aid Workshop,” virtual, Wednesday, Feb. 8, 4:30-6 p.m.
• “Pharmacy Career & Exploration Day,” on-site, Saturday, March 4, 9 a.m.-1 p.m., free lunch included.
• “Pharmacy Application & Financial Aid Workshop,” virtual, Wednesday, April 5, 4:30-6 p.m.

Register for the events at www.etsu.edu/RxAdmissions.

During the virtual Pharmacy Application & Financial Aid Workshops, …

2023-January-27-Etsu Pharmacy Admissions Event Announced, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 27, 2023) – East Tennessee State University Bill Gatton College of Pharmacy is offering free, in-person and virtual admissions events for prospective students, high school teachers and guidance counselors interested in learning more about the pharmacy profession. The dates are as follows:

• “Pharmacy Application & Financial Aid Workshop,” virtual, Wednesday, Feb. 8, 4:30-6 p.m.
• “Pharmacy Career & Exploration Day,” on-site, Saturday, March 4, 9 a.m.-1 p.m., free lunch included.
• “Pharmacy Application & Financial Aid Workshop,” virtual, Wednesday, April 5, 4:30-6 p.m.

Register for the events at www.etsu.edu/RxAdmissions.

During the virtual Pharmacy Application & Financial Aid Workshops, attendees …

What Are The Effects Of Socio-Political Stances Marketed Through Social Media?, Brianna Trierweiler

Honors Theses

This thesis explores the intricate dynamics between socio-political stances and consumer behavior on social media in the ever-evolving digital landscape. Stemming from MKTG 3710 research, it delves deeper into the impact of socio-political views on consumer social media habits, offering valuable insights for marketing and societal understanding. Structured into background, secondary research, and qualitative research, the study emphasizes understanding the intersection of socio-political views and social media in the digital age. Recognizing its profound influence on marketing strategies, public discourse, and societal values, the research explores the complex dynamics of this connection and its wider implications. Secondary research includes an …

2023-January-19-Go Beyond- A Campus-Wide Call To Action, University Marketing And Communication, East Tennessee State University

ETSU News

Welcome back, students! It is a joy to see you return to campus after the holiday break. As we begin the spring semester and a new calendar year, I am excited to sustain and grow the momentum we achieved in 2022. Over the past six months, our institution celebrated major milestones related to increases in enrollment, graduation rates, research activity, and employee satisfaction rates. These historic accomplishments are only the beginning. I believe we are entering what will be one of the most exciting periods in our university’s history. 

I have long said that our university — and our region …

Rogue Entrepreneurship, Russ Mcbride, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

We suggest a new category of “rogue entrepreneurship,” that describes entrepreneurial activity where the core business idea violates established or expert consensus, to be contrasted with “conforming entrepreneurship,” where it does not. There are large entrepreneurial rents hidden behind a bulwark of expert consensus that predicts doom for a venture based upon a rogue and unlikely claim. The “rogue” cases, where the predominant assessment context is different from the entrepreneur’s, result in broad skepticism against the entrepreneurial claim. We explain what rogue entrepreneurship is and how it works.

“What important truth do very few people agree with you on? A …

2023-January-17-Animation School Rankings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 17, 2023) — East Tennessee State University has been ranked the top animation school in Tennessee and No. 7 nationally among schools offering an animation-related B.S. degree in the 2023 Animation School Rankings.

The online resource Animation Career Review considered nearly 200 schools with animation programs across the United States in determining the 12^th annual rankings.

The ETSU Digital Media Department in the College of Business and Technology offers a Bachelor of Science in digital media with concentrations in animation, game design, visualization and visual effects. There is also a digital media minor for students …

The Career Project: An Intervention To Facilitate Career Development, Dale E. Rude, Marina Sebastijanovic, Jamie K. Belinne, Troy D. Hopkins

Southwestern Business Administration Journal

Students face substantial challenges in readying for their professional lives. They must select a field, find a suitable job within that field, and lay a foundation for their career. To aid with this, we present the career project, an efficient career- and self-exploration assignment. The project comprises a resume assessment, identifying short-term and long-term career goals, backup plans, personal strengths and selling points, conducting organizational research, an informational interview with someone in their desired field, and a market assessment by a knowledgeable professional. We tested the project efficacy with 803 students (two treatment groups and two controls) during an ‘Introduction …

Assessing The Impacts Of Northeast Alliance Between American Airlines And Jetblue Airways, Li Zhou, Chunyan Yu, Daniel Friedenzohn

Publications

This paper investigates the impacts of Northeast Alliance (NEA) between American Airlines and JetBlue Airways on market concentration and airfares on routes to and from the four pertinent airports in Boston and New York regions. Using panel data covering quarterly domestic flight schedules and airfares for 11 U.S. airlines during the 2019-2021 period, we apply difference-in-difference method and find evidence for positive and significant NEA effect on market concentration on routes out of BOS, and negative and significant effect on routes out of EWR, but no significant effect for routes out of JFK and LGA. The overall NEA effects, including …

2023-January-09-Etsu Mobile Clinic Will Bring Covid-19 Vaccines To Rural Communities, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 9, 2023) – With just under half of Tennesseans not yet fully vaccinated against COVID-19, East Tennessee State University will soon provide new opportunities for the vaccine to be available at clinics in rural communities as well as a new mobile vaccination unit.

The initiative is being made possible through a $1.3 million grant from the Tennessee Department of Health awarded to ETSU’s College of Nursing and Bill Gatton College of Pharmacy. The goal of the grant is to reach patients in socially vulnerable areas of Northeast Tennessee.

“The majority of individuals served by our ETSU …

2023-January-09-Etsu Mobile Clinic Will Bring Covid- Vaccines To Rural Communities, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 9, 2023) – With just under half of Tennesseans not yet fully vaccinated against COVID-19, East Tennessee State University will soon provide new opportunities for the vaccine to be available at clinics in rural communities as well as a new mobile vaccination unit.

The initiative is being made possible through a $1.3 million grant from the Tennessee Department of Health awarded to ETSU’s College of Nursing and Bill Gatton College of Pharmacy. The goal of the grant is to reach patients in socially vulnerable areas of Northeast Tennessee.

“The majority of individuals served by our ETSU …

Don’T Look Up: Hyperobjects And Bland Branding, Chloe Preece

Markets, Globalization & Development Review

Popular reviews of Don’t Look Up have been polarised, ranged from admiring to dismissive. This Netflix comedy satirises the difficulty of compelling the uninterested to care and the failure of government to tackle our imminent extinction. As such, we are left with the question as to whether it is still possible, in 2022, to find humour in a film about the end of the world? Ultimately, the film is the product of the discourse it satirises; the star-studded cast and their activist message is lost in a failure to hold to account those most responsible for global warming by focusing …

Ro Khanna, Dignity In A Digital Age: Making Tech Work For All Of Us (2022), James W. Gentry

Markets, Globalization & Development Review

No abstract provided.

Markets, Businesses, And Consumption In Refugees Settlements: A Review And Future Research Trajectory, Stefanie Beninger

Markets, Globalization & Development Review

The global refugee crisis is increasing, and many refugees will end up living in refugee settlements, also known as refugee camps. These settlements have dynamic economic activities, and such activities deserve attention. This paper draws upon academic and practitioner work to describe pertinent aspects of consumption, businesses, and markets in these settlements, including in relation to multiple stakeholders. These stakeholders can include, for example, governments, aid agencies, private sector, and local community groups. Based on these insights, the paper identifies key theoretical areas in need of attention related to these economic activities in refugee settlements, including market change, resilience, and …

Evolving Marketization, Societal Trends, And Indicators In Chile And The Andean Region, Cristian Andres Sepulveda, Clifford J. Shultz, Mark Peterson

Markets, Globalization & Development Review

The effects of marketization on Chile and the broader Andean Region are profound and systemic. Key indicators reveal trends toward economic growth, improved social conditions, and sustainable development. The marketization of the Andean Region, however, is a complex and evolving process. We report on recent developments, which necessitate some reflection on trends and prognoses. In particular, while marketization has led to better education, increased social mobility, and enhanced well-being, one of the most important challenges facing countries in the region is ensuring that the benefits of marketization are shared equitably among all members of society. Priorities include further improvements in …

Complex Impacts Of Marketization And Digitalization, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.

2023-January-06-Pharmacy Technician Course Offered, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 6, 2023) – East Tennessee State University’s Office of Professional Development will offer its three-month Pharmacy Technician Certification Training Course starting Feb. 7.

The class, limited to 35 students, will provide an overview of skills and knowledge required to assist pharmacists in handling medications and serving patients in retail and hospital pharmacy settings. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified, and the course offers sessions to accommodate new PTCB requirements.

Registration for the class is $500 by Jan. 31; the fee is $600 after that date. The registration fee includes the …

Assessing Authentically – Learnings From Marketing Educators, S. Montano, L. Gill-Simmen, D. Lee, Lucia Walsh, Deirdre Duffy Dr, N. Newman

Articles

This paper demonstrates the importance and role of authentic assessments, that replicate industry practice, within Higher Education marketing programmes. We answer the call from employers, that students need to gain much-needed employability skills, and we illustrate how such assessments can be created to enable the development of employability skills. We provide an overview of four case studies, to illustrate different forms of authentic assessments, the theory which was used to underpin the designs, the skills developed during the assessments, and the outcomes of the assessments. As we emerge from the COVID-19 pandemic, which forced a move to online assessments, it …

Causes Of Burnout And Job Dissatisfaction Among Marketing And Communications Intercollegiate Athletics Employees, Ricky L. Ray

Theses, Dissertations and Capstones

The purpose of this study was to better understand the role burnout plays in turnover intention and job dissatisfaction among marketing and communications employees in intercollegiate athletics. A secondary aim was to identify to what extent were job requirements, compensation, and expectations of administrators and coaches driving burnout in these employees. Study participants came from those currently working in marketing and/or communications at various levels of intercollegiate competition. The study used the Oldenberg Burnout Inventory, as well as specific questions related to the profession to uncover major causes of burnout in this particular occupation. Findings from this study supported the …