Marketing Commons^™

Crossing The Bridge From Network Training To Development: A Guide To Move Trainees From Classroom Insights To Effective Networks, Kristin L. Cullen-Lester, Cynthia K. Maupin, Theresa M. Floyd, Michelle Mahdon, Alexandra Gerbasi, Dorothy R. Carter

Management and Marketing Faculty Publications

Professional networks help employees accomplish work tasks, progress in their careers, and thrive personally. Decades of research suggest that achieving these outcomes requires more than simply amassing 'more' network contacts. Instead, networks with certain characteristics (e.g., networks that are open, diverse, and deep) enhance effectiveness. Network training teaches trainees about effective networks and helps trainees identify their network development needs by providing feedback on their current network. Once back on the job, trainees are assumed to take appropriate actions to develop their networks. However, our research and experience training MBA students, executives, and employees at all levels suggest that trainees …

Age, Experience, Social Goals, And Engagement With Research Scientists May Promote Innovation In Ecological Restoration, Jakki J. Mohr, Tina M. Cummins, Theresa M. Floyd, Elizabeth Covelli Metcalf, Ragan M. Callaway, Cara R. Nelson

Management and Marketing Faculty Publications

Innovation in ecological restoration is necessary to achieve the ambitious targets established in United Nations conventions and other global restoration initiatives. Innovation is also crucial for navigating uncertainties in repairing and restoring ecosystems, and thus practitioners often develop innovations at project design and implementation stages. However, innovation in ecological restoration can be hindered by many factors (e.g., time and budget constraints, and project complexity). Theory and research on innovation has been formally applied in many fields, yet explicit study of innovation in ecological restoration remains nascent. To assess the use of innovation in restoration projects, including its drivers and inhibitors, …

Implementing A Short-Term Field-Based Experiential Learning Activity: The Retail Scavenger Hunt, Pam Richardson, Rebeca Perren

Atlantic Marketing Journal

This article introduces the Retail Scavenger Hunt (RSH)—a short-term field-based experiential learning activity. This flexible pedagogical tool enables students to experience first-hand what is commonly referred to in the consumer-packaged goods industry as “the store check.” Although initially designed as an instructor-led activity, the authors adapted the exercise during the pandemic to be executed as a self-directed, app-based field activity. As a result, this research can compare student impressions across implementation modes.

Emotional Intelligence Training And Professional Salespeople, Tracey Honeycutt Sigler, Charles D. Shepherd Ph.D

Atlantic Marketing Journal

Emotional intelligence (EI) has long been considered a significant success factor, especcially in careers like personal selling that involve considerable social. contact (Goldman, 1995). As a result, a series of studies have investigated the link between EI and sales performance. The results of these studies indicates that EI can positively impact sales performanace. As a result, researchers (Deeter-Schmelz & Sojka, 2003) have called for its integration into sales training programs. However, to this point, no research has established an effective approach to EI training in sales. This study begins to rectify that shortcoming by indentifying best practices in general EI …

Small Business Development, Katrina Babb

2023 Spring Reports (Marshall, IL)

Introduction to the economic problems of wage earners in modern society. Labor markets; labor history; labor organizations; collective bargaining; and public policy toward labor. Econ 351 is predominately a microeconomics applications course with a unit on labor and the macroeconomy. This is a flipped course. Experiential learning activities will take us outside of the classroom; you will be participating in career readiness activities including an academic conference, working on a Marshall Sustainable Cities project, resume writing, and mock interviews.

Leadership Inclusion Theory: A Grounded Theory Study On Hotel Executives, Michelle Russen, Mary Dawson, Juan M. Madera, Miranda Kitterlin-Lynch, Jéanna L. Abbott

Marketing Faculty Publications

Purpose: The purpose of this study was to develop a theory that explains how organizations can create a more inclusive atmosphere on the individual, organizational, and societal levels. The consequences of an inclusive environment were subsequently developed and explored.

Design/methodology/approach: Constructivist grounded theory methods were used to collect and analyze data from interviews with 20 hotel executives and their company websites.

Findings: The findings produced a theoretical framework for inclusion in hotel leadership, leadership inclusion theory. Leadership inclusion theory states organizations must address individual differences, organizational policies and culture, and societal norms to develop an inclusive environment. Equity follows …

Online Streaming Services: A Study On Consumers’ Attitudes Toward Advertising, Morgan Rogers

Senior Honors Projects

Throughout the past decade, there has been a slow and steady rise in the number of online streaming platforms. Websites such as YouTube, Twitch, and Netflix have all taken the globe by storm with their compelling stories and interconnected communities. The numbers alone for each of these platforms speaks volumes to their prevalence in society; YouTube has over 2 billion monthly users, Netflix has well over 167 million consumers, and Twitch currently has 15 million daily active users (Frade, 2021). From this, of course, arises companies’ desire to broadcast their products and services to the vast number of people who …

Library Renovation Phase 1, Judy Schmitt

Library Faculty Works

No abstract provided.

Irl Certificates, Judy Schmitt

Library Faculty Works

No abstract provided.

A Survey Of Retail Trade Patterns In South Dakota: 2013-2022, Rand E. Wergin

Faculty Publications

This paper provides an analysis of retail sales and retail trade in the state of South Dakota for the ten years 2013 to 2022. This analysis will provide information to community leaders in the cities and towns of South Dakota. Retail pull is an economic indicator that provides a measure of community’s economic health and its ability to attract shoppers, both shoppers from its own community and from other communities. A community that has a healthy retail economy is generally able to attract shoppers from its own community as well as surrounding communities.

When Privacy Proclivity Meet Covid-19: No Longer Concerns Of Today’S M-Commerce Users?, James L. Thomas, Jianping Coco Huang, Brent J. Cunningham, Jihye Lee, Le Wu

Atlantic Marketing Journal

This is continuous research of our previous publication (Thomas et al., 2021). A new two by two study (Before and After COVID 19) X (China and the US culture) was designed to test the moderated mediation effect of the COVID pandemic on M-commerce user’s privacy proclivity, trust, and M-commerce intention! A new sample was collected from two countries in different time periods (Before and after COVID pandemic) to investigate whether M-commerce users’ concern about privacy proclivity has changed after COVID-19. Built on top of our 2021 publication, this study discovered that privacy proclivity no longer has a significant direct impact …

The Representation Of Nontraditional Family Structures In Advertising, Connor Teague

Honors Program Theses

Marketing research has examined consumer attitudes towards homosexuals in advertising since the late 1990s, however results have been mixed and continues to evolve as societal perceptions towards the LGBTQ+ community constantly change. Furthermore, there is a distinct lack of research towards these groups when placed in the context of a family. This research examines the representation of nontraditional family structures in advertising and their effects on consumer behavior, specifically focusing on attitudes towards the advertisement, attitudes towards the brand, purchase intention, and net promoter score. 880 responses were compared across 12 conditions, in which we examine the effects of a …

How Practices Drive Persistence: The Transformational Consumption Journey Of Native Americans In Higher Education, Gwen Locklear Almodovar

Electronic Theses and Dissertations

In an academic environment where many higher education institutions tout their diversity and inclusion statistics, there is a decline in the enrollment of Native American students and a decrease in Native American scholars. The President of the United States, in an October 2021 briefing and with the issuance of an executive order named The White House Initiative on Advancing Educational Equity, Excellence, and Economic Opportunity for Native Americans and Strengthening Tribal Colleges and Universities, saw the immediate urgency to understand the systematic causes and implement evidence-based strategies that will improve and increase student enrollment and academic advancement. This research takes …

Marketing Reimagined: The Effect Of Tiktok’S Success On Social Media Advertisement, Ryan Roberts

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

In 2021, the average TikTok user spent 19.6 hours a month on the platform, equivalent to the time spent by users on the leader of Social Media, Facebook (Sweeney, 2022). This year, TikTok is projected to triple its global advertisement revenues to 11.6 billion dollars, surpassing the 10.44 billion dollars global advertisement take of Snapchat and Twitter combined (Sweeney, 2022). TikTok is one of the most recent and successful social media platforms. It has gained worldwide renown for its unique, rapid presentation of content and addictive structure that has engaged a large audience in a short time. With attention increasing …

Navigating With Sharks: How The Marketing Practices Help To Create Successful Phishing Emails, Erica Castilho

Graduate Thesis and Dissertation 2023-2024

A phishing email is a crime where a scammer sends an email to get sensitive data. Everyday phishing email attacks impact billions of people worldwide. Preparing users to better identify phishing and avoid risky engagement with it is essential to combat this threat. We consider that as phishing emails and email marketing aim to target email clicks, scammers can use marketing practices in phishing emails to achieve their goals. However, the security research community doesn't explore deeply the similarities between phishing and email marketing. This study presents a distinctive framework known as the Phishing Engagement Marketing Optimization (PEMO). The primary …

2023-January-01-Clemmer College Offers Free Counseling Services To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Clemmer College is offering counseling and mental health support to students, faculty, staff and members of the community through the Department of Counseling and Human Services’ Community Counseling Clinic (CCC). There is no cost to utilize these services. 

“Our team has been hard at work to get the doors to the CCC back open following the COVID-19 pandemic, and we’ve finally re-opened our doors last semester,” said Christy Oaks, director of the CCC. “Now, we are able to offer counseling services to community members who might not be able to access services otherwise. Having the opportunity to …

2023-January-01-Complete Financial Aid Documents As New Year Begins, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – As the New Year begins, officials at East Tennessee State University urge current and potential college students to make sure they are putting themselves in the running for financial aid opportunities.  

“We know the financial aid process can seem intimidating,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at ETSU. “That is why we have dedicated, caring staff who stand ready to help you and your family.”  

 

Why it matters 

The Free Application for Federal Student Aid (FAFSA) is a student’s path to all federal financial aid, and it is also the first …

2023-January-01-Etsu Announces 'Three Emerging Writers' Event, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Several talented poets are coming to East Tennessee State University in early February as part of the “Three Emerging Writers” series hosted by the Bert C. Bach Written Word Initiative and the Department of Literature and Language.

The event is Wednesday, Feb. 8, on the third floor of the D.P. Culp Student Center. A roundtable discussion runs from 1:40-3 p.m., and a poetry reading and audience question-and-answer session starts at 4 p.m.

“This popular event offers both our students and the community the opportunity to engage with successful writers who are in an early phase of …

2023-January-01-Etsu Storytelling Presenting Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University invites the public to the start of the new season of Re-Generation Story Slam at 7:30 p.m. (doors open at 7 p.m.) on Thursday, Jan. 26, in Johnson City.
 
Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “expectations.” Participants are encouraged to share stories about yearning, anticipation, waiting or things working out in unanticipated ways.
 
“Each Re-Generation Story Slam is completely unique and exhilarating,” producer and graduate assistant Cory Howard said. “Listening to someone share a story from their life on stage, whether funny or profound, …

2023-January-01-Researchers Discover 'Horned' Turtle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State University, preserves a five-million-year-old ecosystem once home to rhinos, mastodons, red pandas and many more extinct species. Among the most common fossil animals found at the site are turtles.

Researchers have now identified an extinct species of painted turtle, one that is entirely new to science and unique to the Northeast Tennessee site. Scientists named it Chrysemys corniculata, or the “horned painted turtle.” The name comes from a conspicuous pair of pointy projections on the front edge of …

2023-January-01-Meet Kristen Surles, University Marketing And Communication, East Tennessee State University

ETSU News

While growing up in McMinnville, ETSU doctoral student Kristen Surles became involved in community service through her church and school. While she didn’t know it at the time, the yard work she did for the elderly and disabled in her hometown and planting trees was the start of her journey toward a career in public health. Summer service trips with her church involving home repairs and other tasks led to a job for three summers with Group Cares, during which she traveled the country and worked on projects in 38 states. 

“That instilled in me the drive to help people …

2023-January-01-Local Trains Focus Of Etsu's Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Local lines will be the focus of this month’s Heritage Day, happening Saturday, Jan. 28, at East Tennessee State University’s George L. Carter Railroad Museum. 

The event runs from 10 a.m.-3 p.m. 

“The Lil’ Chicago name once was slang for Johnson City due to the rail traffic that once came through town,” said Geoff Stunkard, the coordinator of the Heritage Day program. “Both the Southern Railway and the Clinchfield had mainlines, small yards and industries they serviced here, while the original Tweetsie, the ET & WNC shortline, was headquartered here as well.” 

During much of the …

2023-January-01-American Folk Music Focus Of Talk At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Kalia Yeagle, a musician and artist, will present “Tradition, Innovation and Power: The Women of American Folk Music” in a talk at East Tennessee State University early next month. 

The event, free and open to the public, is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender and Sexuality Studies Program. It takes place on Zoom (817 3675 0048) at noon on Wednesday, Feb. 1. 

“Women have always been central to old-time music – in the home and on the stage – and as instrumentalists and singers, preservers of this music, activists, …

2023-January-01-Campus And Community Events To Celebrate The Legacy Of Mlk Jr, University Marketing And Communication, East Tennessee State University

ETSU News

Numerous events are scheduled on campus and in the community to commemorate and celebrate the legacy of Dr. Martin Luther King, Jr.

On-Campus Events

The following on-campus events are coordinated by ETSU's Mary V. Jordan Multicultural Center. For more information about events coordinated through the Multicultural Center, call (423) 439-5872 or email [email protected].

MLK Legacy Program

January 13 from 11:30 a.m. to 12:30 p.m. 
Location: Alumni Bell Tower
Rain Location: Burgin Dossett Hall, 2nd Floor

Cake-Cutting Celebration

January 17 from 11:00 a.m. to 2:00 p.m. 
Location: D.P. Culp Student Center, 1st Floor

Day of Service

January 16 from 9:00 …

2023-January-01-Award-Winning Chanticleer Coming To Etsu Feb, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Heralded by “The New Yorker” as the “world’s reigning male chorus,” Chanticleer is coming to East Tennessee State University next month.

Chanticleer

The concert is Tuesday, Feb. 28, at 7:30 p.m. at the ETSU Martin Center for the Arts. 

“Having this Grammy Award-winning ensemble come to the Appalachian Highlands is a true delight,” said Dr. Alan Stevens, chair of the Department of Music. “Get your tickets now for the group known around the world as ‘an orchestra of voices.’ ” 

Founded in San Francisco in 1978 by Louis Botto, Chanticleer quickly took its place as a prolific …

Hiding In Plain Sight: How Imperfect Ingredient Transformation Impact Consumer Preference For Rescue-Based Food, Anna De Visser-Amundson, John Peloza, Mirella Kleijnen, Aylin Aydinli

Marketing & Supply Chain Faculty Publications

Rescue-based food (RBF) – food products often made from ingredients that are not able to be sold due to aesthetic imperfections – represent an opportunity to reduce food waste. However, despite consumers’ desire to act prosocially, preference for such products is negatively impacted by the perception that the imperfect ingredients reduce the quality of RBF. Across two studies, one field study and one controlled experiment, we demonstrate that a higher level of ingredients transformation can positively impact demand for RBF. Specifically, when the transformation makes the physical appearance of the initial imperfect ingredients less discernable (e.g., pureed) consumer demand increases …

2023-Rotation Spotlight- Patrick Carnevale ('23) In Pediatric Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Patrick Carnevale, from Hickory, North Carolina. He just completed a rotation experience in pediatric pharmacy at Niswonger Children’s Hospital in Johnson City with Preceptor Dr. Jim Thigpen, Associate Professor of Pharmacy Practice.

What does your day look like on rotation?

PC: A typical day starts with me waking up at 6 a.m. to review the patients we have for the day. I make notes on the patients assigned to me including their age, weight, what brings them in, and what medications they are on. I ensure that doses are appropriate and look through the notes to see if anything …

A Systematic Review Of Marketing Practices Used In Online Grocery Shopping: Implications For Wic Online Ordering, Leslie Hodges, Caitlin M. Lowery, Priyanka Patel, Joleen Mcinnis, Qi Zhang

Community & Environmental Health Faculty Publications

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge gap in how these strategies may influence WIC participants who choose to shop for WIC foods online. This review examines the relevant literature to (1) identify food marketing strategies used in online grocery shopping platforms, (2) understand how these strategies influence consumer behavior and consumer …

The Passion For Eating Well, Samira Fallah, John Marsh, Wei Chen

Business

The Dr. Yum Project, founded by Dr. Nimali Fernando, is a non-profit organization committed to facilitating healthy eating for families. The idea was seeded when, working at pediatric clinics, Dr. Fernando witnessed the alarming rise of childhood obesity and observed children experiencing health issues linked to poor dietary habits. In pursuit of the Dr. Yum Project’s mission, numerous initiatives have been undertaken, with one of the most significant being the development of the Preschool Food Adventure curriculum. In recent years, this curriculum has achieved considerable success and has been actively promoted to various schools. Dr. Fernando holds an optimistic outlook, …

Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone

Honors Theses and Capstones

Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …