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2023

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Full-Text Articles in Marketing

2023-February-01-David Brooks To Headline Etsu's 'Festival Of Ideas'.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-David Brooks To Headline Etsu's 'Festival Of Ideas'.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Festival of Ideas, an annual event that draws nationally known speakers to campus, will be held the week of Feb. 27.

Headlining this year’s festival, with a theme of curiosity, connection and community, is the bestselling author and well-known commentator David Brooks, as well as Sarah Stewart Holland and Beth Silvers, the co-hosts of the popular “Pantsuit Politics” podcast. Holland and Silvers will speak on Tuesday, Feb. 28, at 7 p.m. in the D.P. Culp Student Center Ballroom. Brooks is set to speak on Wednesday, March 1, at 7 p.m. in the Martin …


2023-February-01-Etsu Collaborating For Film Competition.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Collaborating For Film Competition.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Department of Media and Communication at East Tennessee State University, in conjunction with Wallace Theatre and ActionVFX, will host an out-of-the-ordinary film competition March 3-5.  

The second annual 52 Film Fest is a 52-hour film competition. Teams of filmmakers will have 52 hours to complete a short film. The teams will work on their films from 8 a.m. on Friday to noon on Sunday. There will be two screenings for completed films on Sunday night at the Wallace Theatre, and an awards ceremony will follow the second screening.  “We had an amazing first festival last year …


2023-February-01-Celebrating Unity- Etsu Recognizing Art Installation.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Celebrating Unity- Etsu Recognizing Art Installation.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will formally recognize an art installation, part of the global Peace Crane Project, on the walls of the D.P. Culp Student Center. 
 
The event is scheduled for 11 a.m. on Thursday, Feb. 23, on the first floor of the Culp near the Cave. 
 
In fall 2022, students in a course at ETSU titled “Special Topics: Art in Public Space” worked to permanently document some of ETSU’s core values of unity and diversity. The design celebrated International Day of Peace, highlighting the Peace Crane Project with a mural depicting the region’s mountainous landscape and …


2023-February-01-Etsu Announces Roan Class Of 2027.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Announces Roan Class Of 2027.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Nine high-achieving high school seniors from across the region have been selected as the newest members of the Roan Scholars Leadership Program at East Tennessee State University. These nine students will join 24 returning Roan Scholars on campus in the fall as part of the prestigious four-year scholarship program.  

“We are very excited to select nine new Roan Scholars for the first time,” said Executive Director Scott Jeffress. “(Roan Founder) Mr. Louie Gump’s initial vision for the Roan included having at least 10 students in each class. From an inaugural class of four Roan Scholars, we have …


2023-February-01-Etsu Health Hosting Healthcare Leadership Summit.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Health Hosting Healthcare Leadership Summit.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – ETSU Health is hosting a Healthcare Leadership Summit for high school students from throughout the region on Tuesday, March 7, from 4-8 p.m. at East Tennessee State University’s Quillen College of Medicine.


At the summit, students will have the opportunity to learn about careers in health care, including medicine, nursing, physical and occupational therapy, emergency medical services (EMS), radiologic science, pharmacy, public health and more. Students will be divided into small groups and led by mentors to explore each health care station.


“This will be an immersive experience with hands-on activities at each station so that students …


2023-February-01-Etsu Board Of Trustees To Hold Quarterly Meeting Feb .Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Board Of Trustees To Hold Quarterly Meeting Feb .Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, February 17. All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

  • Academic, Research, and Student Success Committee – 8 a.m.
  • Finance and Administration Committee – 9:45 a.m.
  • Audit Committee – 11:30 a.m.
  • Board of Trustees Meeting – 1:30 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for the meeting will be posted at …


2023-February-01-Etsu Music Hosting Competition, Clinics.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Music Hosting Competition, Clinics.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Department of Music is hosting two events in mid-February open to students, parents, band directors and more.

Woodwind Day is Saturday, Feb. 18, from 9 a.m.-4 p.m. in the D.P. Culp Student Center.

“This is an exciting day filled with performances, master classes, clinics and more,” said Dr. Lisa Perry, an assistant professor in the department.

Several talented performers are on tap for Woodwind Day, including Dr. Erin Cameron, clarinet; Dr. Kristin Leitterman, oboe; Dr. Stephanie Hoeckley, flute; Dr. Elissa Kana, saxophone; and Kristen Smith, bassoon.

The participation fee is $15 …


2023-February-01-Etsu Named Finalist In National Marketing Competition.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Named Finalist In National Marketing Competition.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University was named a Top 10 Finalist in the 2023 American Marketing Association (AMA) Collegiate Case Competition, sponsored by The Wall Street Journal. ETSU’s AMA organization, led by instructor Michelle Sullivan, earned this recognition in its second year as an active chapter. 
 
Competing against schools from across the nation, the ETSU students’ performance in the preliminary phase of the competition earned them a finalist spot in the top 10. They will present their analysis at the upcoming AMA International Collegiate Conference in New Orleans in late March and early April.

Students compete against schools …


2023-February-01-Etsu Focuses On Hands-On Learning, Sees Major Growth.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Focuses On Hands-On Learning, Sees Major Growth.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

During the quarterly meeting of the East Tennessee State University Board of Trustees today, board members received reports of continued growth at the university. Overall enrollment for the spring 2023 semester is up from last year and ETSU’s spring graduate enrollment is the highest it has been in nearly a decade. Graduate enrollment numbers reached 2,396 this spring with master’s programs in computer science, information systems and public health seeing the largest growth. The university also launched a new doctor of occupational therapy program this academic year, which enrolled its first cohort of students.  

“Students – and employers – understand …


2023-February-01-Etsu Offering Free Tax Preparation Help.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Offering Free Tax Preparation Help.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A group of East Tennessee State University business student volunteers, under the guidance of accountancy faculty member Dr. Michelle Freeman, will offer free tax preparation assistance again this year through the Internal Revenue Service Volunteer Income Tax Assistance (VITA) Program.   

ETSU is an approved VITA location, and with financial support from Eastman Credit Union, student volunteers will assist taxpayers whose total household income was $60,000 or less during tax year 2022. Tax preparation services will be offered on the following Saturdays: Feb. 18, Feb. 25, and March 4 from 8:15 a.m.-5 p.m. at Sam Wilson Hall, room …


2023-February-01-Fall 2022 Dean's List.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Fall 2022 Dean's List.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for fall 2022.

To receive this honor, undergraduate students must pass a minimum of 12 credits (excluding audits, incompletes, repeats, and pass/fail) with no grade below ‘B-’ in any course taken, and a grade point average of at least 3.5 on a 4.0 scale. Students from the Bill Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of at least 3.5 or above with …


2023-February-01-Etsu's Newly Formed Mock Trial Garnering Awards.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu's Newly Formed Mock Trial Garnering Awards.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

Less than a year old, East Tennessee State University’s Mock Trial team is already earning recognition.
 
The group captured the Spirit of American Mock Trial Association (AMTA) Award, an honor given to the team that best exemplifies the ideals of college mock trial, including civility, fairness and professionalism, at an AMTA regional tournament in Dayton, Ohio, this week. Team member Makenna Harrell also won the Outstanding Witness Award during the competition.

Mock Trial in Dayton, Ohio


It was the team’s first tournament since forming last year.
 
“I am so proud of our team and how hard they have worked to …


2023-February-01-Etsu's Police Chief Nominated For National Honor.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu's Police Chief Nominated For National Honor.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Cesar Gracia, chief of police and director of Public Safety, has been nominated for a national honor. 

“Campus Safety Magazine” named Gracia as a finalist for its Campus Safety Director of the Year.  

“This award was a complete team effort,” he said. “This prestigious nomination wouldn’t have been possible without their sacrifice and dedication to our community policing initiative. It is such an honor to have myself, our department and our university being recognized for our dedication to keeping our campus safe.” 

Gracia came to ETSU in late 2020. Prior to that, …


2023-February-01-Etsu's Ted Olson Releasing Albums Celebrating Black History.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu's Ted Olson Releasing Albums Celebrating Black History.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – To help commemorate Black History Month, two albums produced and curated by East Tennessee State University’s Dr. Ted Olson will be released later this month. 

“Birthright: A Black Roots Music Compendium” and “Satan Is Busy in Knoxville: Revisiting the Knoxville Sessions, 1929-1930” will also be the subject of a listening session on Feb. 17 at noon at The Reece Museum on ETSU’s main campus. 

“These two albums are primarily intended to introduce significant recordings of Black roots music to new listeners, but even those familiar with the musicians on the albums will marvel at the state-of-the-art sound …


2023-February-01-Inspired By What They Learned At Etsu, Couple Opens Teahouse.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Inspired By What They Learned At Etsu, Couple Opens Teahouse.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – More than a dozen years ago, Jesse Shelton caught the eye of Jessica Cooper (now Shelton) during an Honors College welcome picnic at East Tennessee State University.  



The two started dating about a month later and have “been together ever since,” Jesse recalled earlier this month.

Jesse and Jessica Shelton

Their experiences at ETSU – studying philosophy, history and psychology, as well as enjoying engaging conversations – was part of the inspiration for The Philosopher’s House, a tea shop the couple opened in Johnson City.  



“A lot of the passions that underlie this teahouse were engendered while …


2023-February-01-Why I Teach- Mary Mullins.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Why I Teach- Mary Mullins.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2023-February-01-Graham Joins Etsu As Chief Financial Officer And Vp Of Business And Finance.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Graham Joins Etsu As Chief Financial Officer And Vp Of Business And Finance.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 22, 2023) – East Tennessee State University announced the appointment of Christina Graham  as its new chief financial officer and vice president of Business and Finance. Graham began her new role this month, replacing Dr. B.J. King, who retired after 25 years of service at ETSU.

Graham previously served as the executive vice president for finance and chief financial officer at Lincoln Memorial University. There, she oversaw all business and financial activities, assisted in strategic planning to achieve the university’s goals and managed the institution’s operating budget.

“With more than 25 years of experience in higher …


Assessing The Application Of ��-Weights And Structure Coefficients In Published Hospitality And Tourism Research, Millicent Njeri, Jeff Allen, Garrett Jennings Feb 2023

Assessing The Application Of ��-Weights And Structure Coefficients In Published Hospitality And Tourism Research, Millicent Njeri, Jeff Allen, Garrett Jennings

Journal of Global Hospitality and Tourism

Multiple regression is one of the most powerful analysis techniques available to hospitality and tourism researchers for complex problems that may include prediction, mediation, and moderation. The interpretation of the results requires a two-step hierarchical approach. The first step is to determine whether the researcher has findings worth interpreting and reporting and the second step is to determine the effect(s) origins. This second step involves evaluating both the 𝛽-weights and structure coefficients. The purpose of this study is to examine the use of 𝛽-weights and structure coefficients while reporting univariate multiple regression results by hospitality and tourism researchers. …


2023-February-01-Etsu Student Meets With Kamala Harris.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Student Meets With Kamala Harris.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University student Jeremiah Heyward enjoyed what he said was a “surreal experience” earlier this year when he met with Vice President Kamala Harris at the White House.






Heyward was one of only a handful of people personally invited to Washington to discuss the opportunities and challenges facing young men of color as a new year begins.






“This was a surreal experience,” said Heyward. “I got to be in a place where so many great leaders have worked.”




He said the group discussed a range of issues, including how to empower young men of color, …


2023-February-01-Etsu's Multicultural Center Fostering Meaningful Relationships.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu's Multicultural Center Fostering Meaningful Relationships.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Kevin Brooks wants to see “deeper, more meaningful relationships” continue to be established at East Tennessee State University.  



Appointed last fall as the director of the Mary V. Jordan Multicultural Center, he believes the center is uniquely positioned to help accomplish that goal.  



“The Multicultural Center creates programs, services and initiatives that bring people together so they can share and exchange their experiences,” he said.  



The center aims to help everyone, regardless of cultural background, feel included. Brooks also wants to see positive intercultural interaction and a broadening of cultural awareness at ETSU.  



A quick …


2023-February-01-Etsu Hosting Regional Economic Forum.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Hosting Regional Economic Forum.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University is launching the inaugural Appalachian Highlands Economic Forum, an opportunity for those across the region interested in broad topics ranging from economic conditions and forecasts to the housing market and real estate. 


There is no charge for the event which will be held 8 a.m.-noon on Friday, March 24, at the ETSU Martin Center for the Arts. 


“ETSU was founded in 1911 with a singular purpose: to improve the quality of life for people in this region and beyond. Supporting economic development and innovation is critical to that mission,” said ETSU President Dr. …


2023-February-01-Etsu Recognized As Excellent Employer.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Recognized As Excellent Employer.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – As workers across the nation consider benefits and ponder professional growth opportunities, a pair of global companies have recognized East Tennessee State University as an excellent place to work for the second straight year.  
 
Forbes and Statista included ETSU in its “Best Midsize Employers” category for 2023. 
 
“This recognition confirms what so many already know,” said Lori Erickson, assistant vice president for Human Resources. “The value of ETSU goes beyond salary. The benefits of working at our university, from helping staff further their education to promoting healthy lifestyles, are many.” 
 
The recognition, per Forbes, “reinforces your reputation …


2023-February-01-Etsu's Dr. Andrew Dunn Named American Council On Education Fellow.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu's Dr. Andrew Dunn Named American Council On Education Fellow.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The American Council on Education (ACE) announced that Dr. Andrew Dunn, chair of the Department of Media and Communication at East Tennessee State University, has been named an ACE Fellow for academic year 2023-24. A highly prestigious honor, Dunn was one of 36 fellows selected nationally this year.

Dr. Andrew Dunn, Department Chair for the ETSU Department of Media and Communication

“I am so honored to be named an ACE Fellow. As a newer department chair for the ETSU Department of Media and Communication, I have so much to learn about leadership, and I recognize the ACE …


2023-February-01-Etsu President Noland To Serve On Ncaa Division I Board Of Directors.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu President Noland To Serve On Ncaa Division I Board Of Directors.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

SPARTANBURG, S.C. – East Tennessee State University President Dr. Brian Noland will represent the Southern Conference on the NCAA Division I Board of Directors, with his four-year term beginning after the board’s Aug. 2 meeting.

“This is a pivotal time in collegiate athletics,” Noland said. “Now, more than ever, we must provide holistic support for our student-athletes to help them balance the increasing demands and challenges they face on and off the field of play. I am honored by the opportunity to work with [incoming NCAA] President [Charlie] Baker and his staff as we shape the next chapter of the …


2023-February-01-Etsu Professor Interested In Philosophy Of Science.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Professor Interested In Philosophy Of Science.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. David Harker’s research, like the philosophy and purpose of science, was always important in academic circles. But in recent years, it has reached a deep level of relevancy – both in the United States and throughout the world. 

“Vaccine skepticism and vaccine hesitancy are big problems, and they are also really complicated,” said Harker, a professor and chair of Philosophy and Humanities at East Tennessee State University.

Harker has considered some of the reasons why such indecision exists.

“There is nothing very intuitive about the idea of injecting something into your arm helping protect you …


2023-February-01-Etsu Research Corp Announces New Industry Advisors.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Etsu Research Corp Announces New Industry Advisors.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Research Corporation announced the addition of four industry advisors to its team as well as the creation of Rugged Buc Labs Content Studio (RBL). 

The new advisors include Scott Andrew, Ty Warren, Anthony Haney-Jardine and Jason Thompson. They will offer their support for ETSU Research Corporation initiatives as well as mentor ETSU students in the RBL.  

Scott Andrew

Andrew is the co-founder and CEO of Rugged American Spirits, the holding company for Tennessee Hills as well as the founder and CEO of Retail Service Systems. Andrew is the author of the “Rugged …


2023-February-01-Hold Off Planting Spring Flowers, Etsu Arborist Advises.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Hold Off Planting Spring Flowers, Etsu Arborist Advises.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Seriously, don’t plant those spring flowers yet. 
 
That’s the advice from East Tennessee State University’s Travis Watson, the school’s campus arborist.
 
For gardeners across the South, the temptation is there. Temperatures have soared above normal, toppling records that in some instances stretch back more than a century.

ETSU arborist: Wait until Mother's Day to plant flowers

Feb. 9 registered 72 at the Tri-Cities Airport, the nearest National Weather Service climate site, setting a new single-day temperature record. Chattanooga hit 82 on Feb. 23, a new all-time monthly record with data going back to 1879. The March 1 …


2023-February-01-Meet Jennifer Davis.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Meet Jennifer Davis.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

“The idea of rural medicine has really just been my lifestyle since I was a child,” said Jennifer Davis. “Looking back, it was a mentor I found in high school through the health science program in Rogersville who exposed me to the depth and breadth of rural medicine.” “The idea of rural medicine has really just been my lifestyle since I was a child,” said Jennifer Davis.

This fourth-year medical student is in the dual M.D./MPH degree program through the Quillen College of Medicine and College of Public Health. At Quillen, she is on the Rural Primary Care Track …


2023-February-01-Ensure That Everybody Feels A Sense Of Belonging.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Ensure That Everybody Feels A Sense Of Belonging.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – For Dr. Dawn Rowe, a professor in East Tennessee State University’s Clemmer College and program director for Access ETSU, inclusion isn’t so much about a space.  

“It is really about people’s efforts to ensure that everybody feels a sense of belonging, that they are welcome and that they can contribute,” she said.  

Such a sentiment helps guide Access ETSU, a program that has for years provided supplemental support to young adults with intellectual disabilities.   

Access ETSU partners with area school systems, local agencies and much of the university community to connect students to a range of …


2023-February-01-Free App Helps Students Navigate College.Pdf, Iversity Marketing And Communication, East Tennessee State University Feb 2023

2023-February-01-Free App Helps Students Navigate College.Pdf, Iversity Marketing And Communication, East Tennessee State University

ETSU News

ETSU has unveiled an app that gives undergraduate students easy and fast access to connect with advisors and other critical offices.   



The Navigate Student app is free to students.    



“We are thrilled to offer this app,” said Dr. Bill Kirkwood, associate vice president for Student Life and Enrollment. “It lets our students use their mobile devices to connect with help at key moments. We believe it will help them succeed during their time at ETSU.” 



Navigate Student offers a range of helpful options, including scheduling appointments with academic advisors, the Center for Academic Achievement and other offices at the …