Marketing Commons^™

Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller

Journal of Motorsport Culture & History

No abstract provided.

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Gift Sharing On Social Media: What Drives It?, Mira Lee, Yoon-Hee Kang

Asia Marketing Journal

This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for …

Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang

Asia Marketing Journal

As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry …

The Effects Of Self-Development, Self-Therapy, And Self-Presentation Motivations On Quality Of Life, Visitor Loyalty, And Omnivorous Cultural Engagement Through Visitor Satisfaction In Art Museums: Examining The Moderation Effect Of Age And Attitude Toward Sns Posting, Minyeong Yi, Suna La

Asia Marketing Journal

This study investigates the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including …

Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun

Asia Marketing Journal

Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach …

Understanding The Continuance Intention To Use Chatbot Services, Jeeyeon Kim, Yiling Li, Jeonghye Choi

Asia Marketing Journal

Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these findings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer …

2023-October-31-Etsu Training Leaders In Special Education.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With national headlines about children with special needs being left behind, special education instructors are needed now perhaps more than ever.

And East Tennessee State University is preparing graduates well for such a career.

“I was lucky to participate in many campus-related service organizations like POP Arts and Access ETSU that serve students with exceptionalities,” said Cameron Phillips, a special education teacher at Dobyns-Bennett High School. “This real-world experience of working with these individuals is unmatched.”

For Phillips, a peer mentoring program called BUDS, short for Buddies Understanding Different Students, proved life-changing. As a senior at Dobyns-Bennett – the same …

Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid

The South East Asian Journal of Management

Research Aims: This study investigates the mediating role of functional conflict in explaining the effect of market orientation on the absorptive capacity of small and medium enterprises (SME) exporters in emerging markets.

Design/Methodology/Approach: The data were successfully collected from 124 respondents and tested using structural equation modelling via Smart-PLS.

Research Findings: The results support the notion that responsive market orientation and proactive market orientation positively influence absorptive capacity. In addition, functional conflicts serve as a quasi-mediator in the relationship between responsive market orientation and absorptive capacity.

Theoretical Contribution/Originality: The export competitiveness of SMEs is the output of intangible assets of …

2023-October-31-Sherrod Library Reaches Out In Many Ways To Support Students, Faculty.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Academic libraries come with a built-in clientele. Students must write term papers, after all, and faculty use library resources in course preparation and research. But with the constantly changing technology and methodologies, it can be hard to keep up with the myriad ways to use the library.

Staff at the Sherrod Library of East Tennessee State University work hard to help students and faculty stay on top of it all. To do this, the library engages in two different kinds of outreach, according to David Atkins, dean of the Sherrod Library.

“First, we support students and faculty with their research …

2023-October-30-Etsu Professor Will Spend Semester Abroad.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Dr. Ingrid Luffman, an award-winning professor teaching in the Department of Geosciences, will take her expertise across the Atlantic next year as part of a budding international partnership.

Luffman will teach a semester at Harlaxton College during the 2024 spring semester.

While ETSU and Harlaxton College have been formal academic partners since 2019, Luffman is the first ETSU professor to teach a semester at the England-based school.

Such a partnership promises a wealth of opportunities that benefit faculty, staff, students and the community, including the chance to share resources and curriculum, student and faculty exchange …

2023-October-27-Etsu Cuts Ribbon On Newly Renovated Sturgill Family Dental Hygiene Clinic.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s College of Clinical and Rehabilitative Health Sciences celebrated the naming and unveiling of the newly renovated Sturgill Family Dental Hygiene Clinic on Thursday, ushering in a new era for the university’s dental hygiene program, which was established more than a half-century ago.

The Sturgill Family Dental Hygiene Clinic is named for Drs. Jeremiah and Riley Sturgill, who own Sturgill Consulting, Sturgill Endodontics and Sturgill Orthodontics.

Jeremiah is a native of Big Stone Gap, Virginia, and owns dental practices in Johnson City and Norton, Virginia. He received degrees in biology and business administration from King …

2023-October-26-Percussion Ensemble At Etsu Earns International Honor.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Comprised of talented students at East Tennessee State University, the Percussion Ensemble has earned an incredible international honor.

The group is heading to Indianapolis early next month for the New Percussion Ensemble Literature Showcase Concert.

The group is housed in ETSU’s Department of Music. ETSU is one of only four universities invited to present an entire showcase concert each year.

“This is the equivalent to making it to the Final Four for academic percussion programs,” said Dr. Matthew Geiger, assistant professor of percussion in the department. “I am so proud of these students and the hard work they have …

2023-October-25-Etsu’S Mock Trial Enjoying Tremendous Success.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

It’s hard to imagine a group that formed only a year ago enjoying so much success.

But that’s exactly what East Tennessee State University’s Mock Trial is doing.

Over the weekend, the team traveled to Atlanta for its first-ever invitational, the Owl Classic at Kennesaw State University. The Bucs placed first overall, besting teams that have a much larger enrollment, including Auburn University.

“Our mock trial team’s recent success is a testament to the hard work, dedication and unwavering passion of our students. We are proud to see our students excel in this highly competitive field, and we look forward …

2023-October-24-‘James And The Giant Peach’ Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Roald Dahl’s “James and the Giant Peach” has captivated audiences for generations.

And East Tennessee State University’s Department of Theatre and Dance is bringing the production to the Appalachian Highlands later this year.

“‘James and the Giant Peach’ is a musical for the whole family to enjoy,” said Cara Harker, director, as well as a professor and associate chair of the department. “Through music, dance, puppetry and more, this story celebrates the lasting bonds of friendship where everyone, be it human or insect, finds the love they so richly deserve.”

Performances are set for 7:30 p.m. Thursday-Saturday, Nov. 16-18, and …

2023-October-24-Etsu- Connecting With Nature Offers Numerous Benefits.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As the fall season progresses and temperatures drop, now is the perfect time to step outside and take in the beauty of the season change.

Dr. Bethany Novotny, associate professor in East Tennessee State University’s Department of Counseling and Human Services, said that it is crucial for students to explore the outdoors.

She said that with the increase in technology being incorporated into our daily lives, we are spending less time outdoors. Additionally, technology is bringing added anxiety and stress into students’ lives.

The solution is to spend more intentional time outside, she said.

“I don’t think it’s a surprise …

2023-October-19-Business And Technology Inducts New Hall Of Fame Members.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s College of Business and Technology inducted four people into its Hall of Fame at an awards ceremony earlier this month. The college presented awards in three categories: Horizon, Faculty Lifetime Achievement and Lifetime Achievement Awards, honoring inductees who have earned noteworthy achievements in business, technology and community service.

Lifetime Achievement Award: Dr. B.J. King and Morris Baker.

A seasoned financial executive and educator with more than 30 years of experience, King served as the chief financial officer at ETSU from 2017 to 2023.

“Dr. King’s remarkable fiscal leadership enabled ETSU to effectively navigate the financial …

2023-October-19-Etsu Scientists- Beavers Have Been Shaping North America For 7 Million Years.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Famous for their habits of downing trees and damming rivers, beavers leave a major impact on their environments. In fact, scientists have said that beavers change their surroundings more than any other animal besides humans.

And new research suggests that these rodents have been modifying forests and rivers for millions of years.

These insights come from a study published in the journal “Palaeontologia Electronica” by Kelly Lubbers, bonebed paleontologist at The Mammoth Site in South Dakota and an alumnus of East Tennessee State University’s paleontology master’s program, and Dr. Joshua Samuels, associate professor in the ETSU Department of Geosciences …

Student Goal Setting, Goal Tracking, And Goal Accomplishment, Jared Hansen, Paul Wilson, Jeff Christensen

Browse all Datasets

This dataset came from the research paper "Sustainably engaging student personal development in a distracting digital world through experiential goal setting and weekly goal tracking" coauthored by the researchers. The project examines the effects of student weekly goal tracking reports on student goal achievement. It also examines the effect of SMART goal elements and if the goal is sustainability focused. It controls for student biological sex and for student work team drama. Using student goal achievement (0/1) as the dependent variable, the authors apply binary logistic regression analysis to the data.

2023-October-19-‘Fl3tch3r’ Exhibit On Display At Etsu’S Reece Museum.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The 11th annual “FL3TCH3R Exhibit: Social and Politically Engaged Art” is on display at East Tennessee State University’s Reece Museum through Dec. 8. On Thursday, Nov. 2, at 5 p.m., Adam DelMarcelle, this year’s juror, will present a public talk at the museum. An awards ceremony will begin at 6 p.m., followed by a reception.

“We are always excited to see what each year’s exhibit will offer and this year features such a variety of artists from various cultural backgrounds,” said Spenser Brenner, the Reece Museum’s exhibition coordinator. “This year features folks from all across the U.S. and eight other …

2023-October-18-Etsu Professors Part Of Major Project Studying Student Behavior.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

A bevy of long-term problems can be the result when students struggle with social and behavioral issues.

A lack of access to behavioral health services often amplifies the problem, especially in rural America.

Researchers are hoping to discern how to address this.

A pair of East Tennessee State University professors are at the center of the effort.

“What an opportunity to live out the mission of ETSU to improve the quality of life for people in the region and beyond,” said Drs. Kim Hale, a professor in Educational Foundations and Special Education and director of the Center of Excellence …

2023-October-18-Peak Fall Color Coming Soon, Etsu Says, University Marketing And Communication, East Tennessee State University

ETSU News

Across the region’s lower elevations, the parade of red, yellow and orange is likely to peak around Halloween, beginning the weekend of October 28 and stretching through the first week or so of November. 

“The sustained cooler temperatures have definitely kicked off the changing colors,” said Travis Watson, East Tennessee State University’s campus arborist.  

Beautiful colors are popping across the mountains of East Tennessee, Western North Carolina and Southwest Virginia.  

Go see them while you can.  

“The region’s highest elevations are currently at or past peak and the progression down in elevation is well underway,” he said.  

Weather conditions …

2023-October-18-Etsu Ccrhs Training Next Generation Of Child Welfare Advocates.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

When the state of Tennessee called upon its institutions to offer a certificate program to train more child welfare advocates, East Tennessee State University answered.

Across the state, there is a critical need for more people trained to recognize and intervene when children are being maltreated or abused at all levels of intervention – from the Department of Children’s Services and the court system to police officers and educators.

“This program is designed so people can learn to work together for the best interests of the child and their family, and also to train people how to appropriately intervene,” said …

2023-October-17-2023 State Of The University Address- Positioning Etsu For The Future, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-October-16-Outstanding Leaders In Etsu’S Department Of Student Life And Enrollment.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As East Tennessee State University's 23-24 academic year has begun, three distinguished leaders in the Division of Student Life and Enrollment have assumed expanded university roles.

Drs. Michelle Byrd, Heather Levesque and Allison Davis are committed to the division's primary mission – the success and well-being of its students.

These appointments signify ETSU’s ongoing commitment to promote student success and provide support to its diverse student body.

Dr. Michelle Byrd (left), Dr. Heather Levesque (middle), and Dr. Allison Davis (right).

Byrd has been promoted to the role of associate vice president and dean of students. Byrd will provide leadership oversight …

2023-October-16-An Inspiring Journey Toward A Career In Special Education.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As a child, East Tennessee State University senior Ashlyn Mills had little interest in teaching.

“School was a terrible experience for me, which led to me completing high school online. During that time, I volunteered at the elementary school my mother worked at,” said Mills. “She recommended I volunteer in the special education classroom her friend taught, and I reluctantly did. I fell in love instantly.”

Mills is one of the many who found a passion working with those with a variety of intellectual, developmental, learning, emotional and physical disabilities and sensory impairments.

And in many areas of the …

2023-October-16-Etsu To Host ‘Upper East Tennessee Domestic Violence And Sexual Assault Summit’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s inaugural “Upper East Tennessee Domestic Violence and Sexual Assault Summit” conference, presented by the Office of Professional Development, will be held Friday, Oct. 27, at the James and Nellie Brinkley Center.

The conference, which takes place during Domestic Violence Awareness Month, aims to train and educate members of the community in the prevention of and response to sexual assault, and in advocacy and treatment for victims. It is intended as an initial effort to eliminate misconceptions and create an environment in which a response to both victims and survivors will be elevated and inspired to best …

2023-October-13-Etsu Celebrates Ribbon-Cutting At Gilbreath Hall.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

This week, East Tennessee State University held a ribbon-cutting at the newly renovated Gilbreath Hall, the university’s oldest academic building. The event was part of the university’s Founders Week, a celebration of its founding in October 1911.

Named for ETSU’s first president, Sidney Gilbreath, Gilbreath Hall underwent significant renovations last summer, transforming its classrooms and offices with state-of-the-art technology and amenities that will improve the student experience.

“Gilbreath Hall has become a historical landmark for our campus,” said ETSU President Dr. Brian Noland. “It also is a symbol of our collective belief in a brighter future. This most recent renovation …

2023-October-12-Etsu Continues Tradition Of Hand-Painted Ornaments.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Last year, East Tennessee State University began the tradition of chronicling the history of ETSU through artistic holiday ornaments.

The legacy continues this year with a limited-edition, hand-painted ornament that highlights the Amphitheatre.

For generations, the Amphitheatre has been an important part of campus life, with scores of speeches, performances and events happening there. Still today, it’s a site where students gather to make lasting memories. The natural outdoor backdrop makes a perfect place for photos.

The ornament will be available by Nov. 1 at only these locations for $125:

Bowman Jewelers, 401 W. Oakland Ave., (423) 282-8101; and …

2023-October-12-Celebrating Etsu Heroes.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University recognized three individuals and two university divisions as “ETSU Heroes” for the many ways they have gone beyond to support the mission of ETSU.

ETSU Heroes is an annual recognition program that celebrates the impactful and extraordinary service of people across the ETSU community. The ETSU Heroes were honored with medallions and cash awards at a special ceremony held Wednesday, Oct. 11, at the D.P. Culp Student Center. The event was part of ETSU’s Founders Week, celebrating the university’s October 1911 founding.

“One of the things I love the most about East Tennessee State University …