Marketing Commons^™

2023-November-08-All Aboard- Etsu Documents Historic Train Depots.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Call it the 19th century version of Facebook.

Though difficult for today’s readers to recognize, train depots were once hubs of information, a place of near constant hustle and bustle.

Flash back more than a century ago, and East Tennessee was full of them, some designed in a Gothic style that featured low roofs and usually only enough space to conduct basic operations, with others much more elaborate in architectural style.

A new digital exhibit, cataloged by East Tennessee State University’s Archives of Appalachia, highlights many of them.

“One of the purposes behind this exhibit is to emphasize the importance …

2023-November-07-Etsu Veterans Day Program Set For Nov. 13.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will honor the nation’s military veterans, including ETSU’s own student, staff and faculty veterans, during the annual Veterans Day ceremony at 10 a.m. on Monday, Nov. 13, at the Quad, a grassy area between Brooks Gym and Gilbreath Hall.

The program will feature remarks from Command Sgt. Maj. Jay F. Lovelace. Lovelace was selected to serve as the senior enlisted adviser to ETSU Army ROTC alumnus Maj. Gen. Gary L. Harrell, commander, Special Operations Command Central at MacDill Air Force Base in Tampa, Florida.

The ceremony will also feature music by the University School Choir and …

2023-November-07-Andrew Lawson- ‘Helping To Create Something Bigger’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With an impressive body of work already under his belt, Andrew Lawson is well on his way toward achieving his dream of a career in film animation.

Lawson is a graduate student from Knoxville pursuing a Master of Fine Arts in digital media at East Tennessee State University.

His interest in digital media springs from his childhood, when he was captivated by Disney cartoons and Tim Burton’s claymation films, especially “The Nightmare Before Christmas.” Because his family moved often, he needed something to entertain himself, and so he turned to art.

“I started out getting into illustrating and drawing,” he …

2023-November-07-National Company Ranks Multiple Etsu Programs As Elite.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

When it comes to academic departments operating at a high level, offering excellent classroom instruction and hands-on learning that prepares graduates for employment and real-world impact, East Tennessee State University is an institution that continues to shine.

Intelligent.com, a longtime resource for program ranking and educational planning, included several programs at the university in its 2024 top degree programs.

“I am thrilled that ETSU’s commitment to academic excellence is reflected in these rankings of a diverse range of programs across the institution,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academic Affairs. “Our outstanding faculty offer …

2023-November-06-Etsu’S Ted Olson Earns Accolades.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Dr. Ted Olson, a respected academic and writer who has helped elevate the university’s distinction in the areas of Appalachian Studies, bluegrass and more, has earned new accolades.

Olson had co-authored the liner notes for the 2022 album, “Lovey's Original Trinidad String Band: Encore Lovey!,” and it won the Certificate of Merit for Best Historical Research for its category from the ARSC (Association for Recorded Sound Collections). It is a prestigious organization that, among other charges, is dedicated to the preservation and study of sound recordings. This album featured 1912 and 1914 recordings by an important …

Feature Selection In Intrusion Detection Systems: A New Hybrid Fusion Of Bat Algorithm And Residue Number System, Yakub Kayode Saheed, Temitope Olubanjo Kehinde, Mustafa Ayobami Raji, Usman Ahmad Baba

Marketing Faculty Publications

This research introduces innovative approaches to enhance intrusion detection systems (IDSs) by addressing critical challenges in existing methods. Various machine-learning techniques, including nature-inspired metaheuristics, Bayesian algorithms, and swarm intelligence, have been proposed in the past for attribute selection and IDS performance improvement. However, these methods have often fallen short in terms of detection accuracy, detection rate, precision, and F-score. To tackle these issues, the paper presents a novel hybrid feature selection approach combining the Bat metaheuristic algorithm with the Residue Number System (RNS). Initially, the Bat algorithm is utilized to partition training data and eliminate irrelevant attributes. Recognizing the Bat …

2023-November-06-Two Faculty Earn %2240 Under Forty%22 Honor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 6, 2023) — Two faculty at East Tennessee State University Bill Gatton College of Pharmacy were honored by the Business Journal of Tri-Cities TN/VA on Friday, Nov. 3, 2023, for their accomplishments.

Drs. Katelyn Alexander (pictured right), Director of Experiential Education, and Jessica Burchette, Associate Professor of Pharmacy Practice, were recognized as emerging leaders in the community at the Business Journal's annual "40 Under Forty" gala. The college is incredibly proud of their leadership, service, and dedication to students.

During the ceremony, their nominations were read as follows:

Dr. Katelyn Alexander

"Not only is Katelyn …

Social Media Marketing, Tyra M. Burton

KSU Distinguished Course Repository

This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

2023-November-05-Creating Better Workplaces, University Marketing And Communication, East Tennessee State University

ETSU News

“Creating Better Workplaces: A Trauma-Informed Approach” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI) Resilience Series.

Dr. Wallace E. Dixon Jr. will be the speaker for the free virtual presentation on Tuesday, Dec. 5, at noon. Participants may register for the Zoom link.

In his presentation, Dixon, founding director of the SBI and a professor in the Department of Psychology at ETSU, will discuss how workplace leaders can maximize the productivity of their units by promoting employee satisfaction and belongingness through a sustainable commitment to trauma-informed practices.

This Resilience …

2023-November-03-Brooks Gym Lets Buc Fans Experience Game Day Action Up Close.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The game day experience inside East Tennessee State University’s newer sports venues, such as William B. Greene Jr. Stadium for football, Thomas Stadium for baseball and Summers-Taylor Stadium for men’s and women’s soccer, is certainly exciting for Buccaneer fans, with lots of great amenities. Same with Johnson City’s Freedom Hall Civic Center for men’s basketball.

But fans of women’s basketball and volleyball find the “friendly confines” of the historic Brooks Gym a great place to take in a game, too.

One such fan is Janet Stork.

Consider Stork a “superfan.” She attends every game she can for various men’s and …

2023-November-03-Etsu Grad Finalist For Rhodes Scholarship.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

An East Tennessee State University alumnus is a finalist for a Rhodes Scholarship, one of the most prestigious scholarships in the world.

Shivam Patel, a 2022 health sciences graduate and first-generation student, will find out if he wins on Saturday, Nov. 11. If Patel is awarded the scholarship, he will be ETSU’s first Rhodes Scholar.

“Regardless if Shivam wins or not, his making it this far as a Rhodes finalist has created an enduring culture and tradition that will benefit everyone connected to ETSU, our community and our region,” said Dr. Carson Medley, assistant dean of the Honors College and …

2023-November-03-Etsu Welcomes Community To Annual Holiday Lights Celebration.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is ready to illuminate the campus once again for the most wonderful time of the year.

The community is invited to the annual holiday lights ceremony on Monday, Nov. 13, at 5:45 p.m. at ETSU’s Alumni Plaza (at Burgin Dossett Hall facing the Carillon). The event is free and open to the public.

Festivities will include live music by the ETSU Jazz Ensemble, a movie, free hot cocoa, cookies and more. ETSU President Dr. Brian Noland, SGA President Trent White and ETSU’s beloved mascot, Bucky, will take part in the lighting ceremony.

“This is one …

2023-November-02-Etsu Invites Veterans To Campus For Free Lunch.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University invites veterans and military service members to enjoy a free lunch on Monday, November 13, the same day the university will hold a Veterans Day Program.

“Your courage, commitment and sacrifice shape the very fabric of our nation and our ETSU community,” ETSU President Dr. Brian Noland wrote in a message to campus earlier this week.

The free lunch is open to ETSU employees and students, as well as community members. Lunch runs from 11 a.m.-2 p.m. at the ETSU Dining Hall, located on the third floor of the D.P. Culp Student Center.

Veterans may …

Consumer Engagement With Self-Driving Cars: A Theory Of Planned Behavior-Informed Perspective, Linda D. Hollebeek, Choukri Menidjel, Omar S. Itani, Moira K. Clark, Valdimar Sigurdsson

Marketing Faculty Publications

Purpose

This study investigates the mediating role of consumer engagement (CE) in the relationship between perceived behavioral control (PBC) and purchase intent and the moderating role of perceived safety in the relationship between PBC and CE in the self-driving car (SDC) context.

Design/methodology/approach

To test the model, a sample of 368 consumers was deployed using partial least-squares structural equation modeling (PLS-SEM).

Findings

The findings reveal that consumers' SDC engagement mediates the relationship between PBC and their intent to purchase an SDC. Consumer-perceived SDC safety also moderates the association of PBC/engagement.

Originality/value

While prior research has examined consumer-based drivers of SDC …

Brands In The Metaverse: An Examination & Taxonomy Of Marketing Strategy, Paige L. Bridges

USF Tampa Graduate Theses and Dissertations

There are many definitions of the Metaverse depending on the context. The Oxford English Dictionary defines the Metaverse as a (hypothetical) virtual reality environment in which users interact with one another's avatars and their surroundings in an immersive way, sometimes posited as a potential extension of or replacement for the Internet, World Wide Web, and social media (Lea & Bradbery, 2020). Corporations have increasingly started to launch brand marketing in the Metaverse to capitalize on its 400 million monthly active users and estimated value of approximately $5 trillion by 2030 (McKinsey, 2022). As an emerging area, research on the Metaverse …

Breaking The Transactional Mindset: A New Path For Healthcare Leadership Built On A Commitment To Human Experience, Kirsten Krull, Jerry Mansfield, Jennifer Gentry, Karen Grimley, Barbara Jacobs, Jason Wolf

Patient Experience Journal

Numerous health care publications have focused on the compelling need to improve patient experience and the associated improvements necessary to address workforce well-being. The COVID-19 pandemic exacerbated and illuminated long-standing problems in health care including workforce shortages, inequity in health care delivery outcomes, care provider burnout, and overall societal structural racism.^1,2 The Beryl Institute’s Nursing Executive Council (NEC) manuscript Rebuilding a Foundation of Trust: A Call to Action in Creating a Safe Environment for Everyone³ focused on actions and behaviours to heal relationships and build trust between care providers and leaders with commitments to safety, empathy, shared decision …

Affect Theory, The Perceived Impact Of Judicial Diversity, And The Gender Pay Gap In The Irish Legal Profession, Caoimhe Kiernan

Books/Book Chapters

This chapter investigates how affect theory can be used as a framework when examining judicial diversity, along with how affect theory can be used to help explore the impact of increasing gender diversity on the Irish bench. This chapter will first examine the current gender pay gap in the Irish legal profession, the status of women in Ireland throughout the 20th Century, recount the women’s movement of the 1960’s and 1970’s and discuss the appointment of the first women judges to Irish courts. Affect theory will then be explored, including how affect theory can be applied as a framework when …

2023-November-01-Serving Veterans And Military-Affiliated Students And Families, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU has been designated a "Military-Friendly Institution" for more than a decade

Today marks the start of National Veterans and Military Families Month, offering us an opportunity to reflect on the spirit of service demonstrated by our military personnel and their families, who have given so much to our communities and our country. East Tennessee State University has a proud tradition of military service and excellence. Our university has produced 17 generals and flag officers — an astounding number for a non-military institution of this size. More than 950 military-affiliated students are currently enrolled, with that number increasing by nearly …

2023-November-01-A Trailblazer For Change, University Marketing And Communication, East Tennessee State University

ETSU News

George Nichols has made an indelible mark on the history of East Tennessee State University.

Mr. Nichols was born and grew up in Johnson City and graduated from Langston High School as Salutatorian of his class. After graduating from Langston, he was one of four African American undergraduate students who integrated East Tennessee State College, now ETSU, in the fall of 1958 and was one of the first Black members of ETSU's ROTC program.

Hear more about his story and the history he lived in this special episode of Primary Sources hosted by Dr. Daryl A. Carter, associate dean and …

The Psychological Motivations Of Attendees To Engage And Share Their Event Experiences, Denise Matoushek

Theses

Social media usage, content creation and consumption has increased steadily throughout the years. This facet has impacted the event industry and their audiences’ expectations of immersive and high-end digital opportunities with the goal of memory capturing and user generated content. In addition to providing digital event opportunities, meeting audiences on their psychological level when in attendance at events heightens the likelihood of revisits, word-of-mouth, and social media sharing. The two main psychological aspects to study are that of belonging and internal motivation. In the event field, belonging is the feeling or association to a community of peers and internal motivation …

A Review Of Two Decades Of Research On Language In International Management (1997 - 2022) - Supplemental Material, Yung-Hwal Park, Kevin Lehnert

Other Faculty Publications

This research reviews over two decades of research on language within international management. This comprehensive review codes and summarizes 263 articles, highlighting the impact of language in various strategic areas of management: language policy; HRM and organizational behavior; internationalization; HQ-subsidiary relationship; knowledge sharing; corporate reporting and governance; and mergers and acquisitions (M&A) and inter-firm strategic collaboration. This study also highlights two major needs within the discipline (internal vs. external focus of language and level of analysis – individual, group and organizational), and addressed the call for a broader future research agenda.

2023-November-01-Catch Up Or Get Ahead With Winter Session.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Need to catch up on credits? Graduate early or on time? Want to focus only on one course? Learn something cool over winter break? Enroll in a Winter Session course at East Tennessee State University.

Registration for Winter Session classes will soon begin. Courses offered during Winter Session are nearly 100% online to allow for the convenience of taking a class from home or while traveling during winter break. This option allows students to stay on track or complete goals ahead of schedule during their journey to graduation.

Current ETSU students can register through GoldLink for the course they want …

2023-November-01-Amid National Growth In Surveying, Etsu Program Earns Grant.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Surveying and Mapping Science Program has enjoyed considerable growth in recent years. It’s a trend that bodes well for ETSU graduates and the region, as the U.S. Bureau of Labor Statistics projects the employment of surveyors to grow 11% through 2026.

Part of the reason for enrollment growth: an investment in the technologies needed to offer students hands-on, expert-level training.

That’s according to Dr. Jin Hong, an associate professor in the Department of Engineering, Engineering Technology and Surveying at ETSU.

Hong has won a $10,000 Surveying Education Award from the National Council of Examiners for Engineering …

2023-November-01-Roundup- Etsu Arts Events In November.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Cooler weather is moving into the Appalachian Highlands. That means there is no better time to enjoy some of East Tennessee State University’s inviting indoor locations to take in a show or performance.

This November, there are more than a dozen arts-related events happening on the campus of ETSU, which is home to a thriving arts community.

Take a look:

Department of Music

The ETSU Brass Ensemble will give a recital on Nov. 2 at 7:30 p.m.Catch the ETSU Orchestra on Nov. 4 at 7:30 p.m.Percussion students are set to perform on Nov. 5 at 5 p.m. A …

2023-November-01-Campus Conversations Veterans And Military Affairs, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of Campus Conversations, President Noland sat down with Col. Dan Bishop, ETSU’s Director of Veteran and Military Affairs. Col. Bishop shared the resources ETSU provides to veteran and military-affiliated students and families across our community — and how he once broke a tank in an attempt to take it airborne.

Exploring The Operationalization Of Market Sensing In A Higher Education Organization, Ashish Bhardwaj

Dissertations and Theses Collection (Open Access)

Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has explored the difference between ordinary and dynamic capabilities and proposed the role of dynamic capabilities as enabling the configuration and reconfiguration of the organization’s assets in response to or in anticipation of a rapidly evolving market environment, to maintain competitive advantage.

Market sensing dynamic capability has been hypothesized to consist of three key organizational processes – sensing, …

2023 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2023.

The Dark Side Of The Sharing Economy: A Systematic Literature Review Of Externalities And Their Regulation, Mosaad Mohamed, Sabine Benoit, Chanaka Jayawardhena

Research Collection Lee Kong Chian School Of Business

As the sharing economy has grown, externalities, i.e., “dark sides,” have also surfaced. The intricacies surrounding these externalities and their regulatory measures have garnered significant scholarly interest; however, there remains a lack of comprehensive guidance on the appropriate regulatory approaches. Based on a systematic literature review of 99 papers, we provide an overview of two regulatory approaches (government and self-regulation) to address the sharing economy's economic, social, and environmental externalities affecting multiple stakeholders. We show that government regulation entails mechanisms based on avoiding, limiting, and guiding, while self-regulation entails mechanisms related to market entry, operation, and monitoring. We develop an …

The Relationship Between Startups’ Early Adoption Of Digital Platforms And Startups’ Pre-Money Valuation, Bader Hassan Faqeeh

Dissertations

The objective of this study was to explore whether there was a significant positive relationship between startups’ early adoption of the digital platforms, namely, 1) mobile application, 2) a premium domain name website, and 3) the existence of active startup social media accounts, and startups’ pre-money valuation. To achieve this objective, this research used a relatively novel method in entrepreneurial research to collect data, whereby LinkedIn’s Sales Navigator was used along with an automation tool in order to send hundreds of automated connection and message requests to investors on LinkedIn who were sent a copy of the survey questions along …

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …