Tourism And Life Quality Perceptions Of Local People: A Comparative Research In Thermal Tourism Destinations, Ahmet Cetin, Esra Katircioglu, Mehmet Boyraz, Hülya Mutlu, Hasan Huseyin Soybali

Journal of Mediterranean Tourism Research

The purpose of the research is to reveal locals’ perceptions and attitudes toward tourism development in thermal tourism destinations, as well as to determine whether these perceptions and attitudes differ depending on the socio-demographic characteristics of the participants. Accordingly, seven hypotheses were constructed. The population of the research is formed by residents living in thermal tourism cities in the North Aegean Region. The study was designed as quantitative, and the survey method was used as the data collection tool. Using the convenience sampling method, 827 questionnaires in total were collected from locals living in Afyonkarahisar, Denizli, and Kütahya between the …

2021-October-01-Etsu Names New Cmco, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (October 1, 2021) Jessica Vodden has been named Chief Marketing and Communications Officer for East Tennessee State University. Vodden comes to ETSU with more than a decade of experience in higher education marketing and public relations.

“Jessica brings an impressive record in creating and leading successful strategic integrative marking initiatives in higher education and other settings,” said ETSU President Brian Noland. “She will be instrumental in helping to promote the ETSU story and lifting our brand to new audiences across the region and beyond.”

Vodden is a graduate of Marshall University in Huntington, West Virginia. She received …

2021-October-01-Mtsu's Waldecker And Clark To Perform At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 1, 2021) – The East Tennessee State University Department of Music will present a guest artist recital featuring Dr. Todd Waldecker, clarinet, and Dr. Adam Clark, piano, on Thursday, Oct. 14, at 7:30 p.m. in the Powell Recital Hall of the Martin Center for the Arts.

An evening of clarinet and piano

“We are excited to welcome Dr. Waldecker and Dr. Clark, …

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …

The Customer Value Model And Mobile Banking: Evaluation Of Technology-Based Self Service (Tbss) Gaps, Justin A. Moist, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

Mobile banking has become a prevalent part of everyday banking, and almost all banks have adopted its use. This form of self-service has seen wide adoption because of its ease of use, performance, reliability, and enjoyment of use. These attributes of technology-based self-service options help both customers and businesses determine the value of the service. The proposed customer value model aims to conceptually represent how companies and customers perceive the value of a product or service and pinpoint gaps between these values. This paper presents the customer value model in the context of mobile banking. This new context is part …

An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler

Atlantic Marketing Journal

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing …

2021-October-01-Etsu Health's Baby Steps Clinic Recognized As 'Promising Practice', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The American Academy of Pediatrics (AAP) recognized ETSU Health’s Baby Steps clinic as a “Promising Practice” for enhancing primary care services for children and families affected by prenatal opioid exposure. 

The Baby Steps Clinic is an interdisciplinary clinic at ETSU Health Pediatrics that cares for the complex needs of children from birth to 5 years who have been affected by prenatal substance exposure. 

“The purpose of the clinic is to partner with families in recovery and ensure the best possible outcomes for children exposed to substances before birth,” said Dr. Dianna Puhr, Baby Steps medical director.

The …

2021-October-01-Nursing Recognized As A Top School In Online Health Care Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s College of Nursing has been named one of 2021’s best schools for online programs and courses in health care education by EduMed.org. 

ETSU earned top honors for distance education in the following subject areas:

• #17 among the Best Online MSN Programs 
• #23 among the Best Online DNP Programs 
• #23 among the Best Online Nurse Practitioner Programs
• #24 among the Best Online Psychiatric Nurse Practitioner Programs

“We are extremely proud of all of our undergraduate and graduate programs, including these recently ranked online programs,” said Dr. Leann Horsley, …

Building Connections In Co-Production Environments, Kimberly D. Grantham, Kimberly R. Mcneil, Gail Ayala Taylor, Roland L. Leak

Atlantic Marketing Journal

With the impact of the Covid-19 pandemic felt around the globe, consumers look forward to once again being able to engage in communal experiences where relationships with other customers and with service providers are integral parts of ongoing service experiences. The purpose of this study is to provide a framework for service establishments to better understand the communal approach to becoming a service co-creator, helping service providers create more meaningful relationships between their customers when customers are engaging in the service experience in a group and as an individual. We distinguish individual versus group influences that emerge as a result …

To Share Or Not To Share? Branded Content Sharing In Twitter, Adriana M. Boveda-Lambie, Tracy Tuten, Victor Perotti

Atlantic Marketing Journal

Marketers have long recognized the power of word-of-mouth communication to influence consumer brand perceptions. Social media channels such as Facebook and Twitter make possible an efficient spread of communication to potentially large audiences with the added value of the credibility afforded to earned media. Consequently, marketers seek to encourage social media users to share brand-related messages. But how? To answer this question, we must first understand the decision to share or not to share in a social media context. This paper reports on an investigation as to the source and content of a brand’s tweets as antecedents of an individual’s …

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

Cancel Culture In College: A Phenomenological Study To Define Cancel Culture In The College Generation, William D. Morgan

Senior Theses

The history of civic activism dates back centuries and in 2021, with the increased role of technology and social media, civic engagement rates are at all-time highs in the United States. The rise in popularity of smartphones and social media applications have given consumers new ways to connect with like-minded peers and develop a unified voice to fight for movements towards equality and justice in the US economy. College students represent a large point of emphasis for public relations and marketing teams as their generation is entering the US consumer market with high rates of social media use to make …

Advertising And Social Media Strategy For America’S National Parks: A Case Study Of Congaree National Park, Abigail Gallup

Senior Theses

Advertising for America’s National Parks comes in many different forms but is highly limited for national parks with lower visitation rates and less funding. Congaree National Park located just outside of Columbia, South Carolina has a small budget for advertising and goals to increase their visitation rates and visitor diversity. Particularly, Congaree rangers hope to increase visitation from the local Black community which surrounds Congaree National Park. Rangers at Congaree mainly use social media to advertise but have also investigated other forms of advertising and fundraising as well, including a Friends of Congaree Swamp license plate. This thesis will show …

Fandom In The Digital Age: Examining Parasocial Relationships Between Fans And Music Artists On Instagram, Brittani Wert

University Honors Theses

With the rise of social media as a cultural staple in entertainment industries such as music, Instagram changes the landscape of the artist-fan connection and muddles the boundaries of parasocial relationships in a digital space. While a wealth of research exists on how fans perceive mediated relationships, the perspective of the artist and how they navigate this connectivity is missing from the discourse. This study builds on the current literature surrounding mediated artist-fan interactions and examines how music artists use Instagram to build strong, loyal relationships with fans through the lens of parasocial relationships. Through interviews with up-and-coming artists and …

2021 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2021.

Distressing For People’S Lives When Lights Go Off During Facebook Outage, Ramaswami, S.

Research Collection Lee Kong Chian School Of Business

The rise of the super app has changed our lives – and livelihoods – as many of us depend on these social media sites to make a living. Are there alternatives or are we always going to be held hostage? SMU’s Seshan Ramaswami gives his take.

Impact Of Different Types Of In-Store Displays On Consumer Purchase Behavior, Yoonju Han, Sandeep R. Chandukala, Shibo Li

Research Collection Lee Kong Chian School Of Business

Research on consumer in-store shopping behavior does not account for the existence of different types of display locations (e.g. storefront, store rear, secondary, front end cap, rear end cap, and shelf displays). This article focuses on accounting for and understanding the impact of various displays on consumer purchase behavior based on the Stimulus-Organism-Response (SOR) theory. Specifically, we study how displays closer to and farther from the main location of the focal category influence consumer purchase behavior. Furthermore, within the different types of displays we investigate the impact of specific types of displays on consumer's category purchase and brand choice and …

2021-September-30-Etsu Health Surgery Welcomes Plastic Surgeon, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Jeremy Powers

JOHNSON CITY, Tenn. (Sept. 30, 2021) – As both a reconstructive and cosmetic surgeon and a native of Marion, Virginia, Dr. Jeremy Powers appreciates the opportunity to contribute his skills and abilities to improve the lives and health of the people in this area.

He is accepting new patients of all ages, pediatric or adult, at ETSU Health Surgery.

Powers joining ETSU Health not only …

2021-September-29-The Edge Hosting Grand Opening Of New Studios, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 29, 2021) – The Edge 89.5 HD4, the student-run radio station of East Tennessee State University, will host its grand opening celebration in its new D.P. Culp Student Center studios on Friday, Oct. 1, at noon, as part of World College Radio Day.

A state-of-the-art space for students

The Edge Station Manager Erika McCluskey (left) and Candy Bryant, Edge Adviser, test the new equipment.

At top: The lights on the DJ console table have the capability of syncing to the beat of the music.

The day’s programming will begin with a ceremony at the studio, located …

2021-September-28-Fall Open Houses, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 28, 2021) – Rising high school juniors and seniors, as well as prospective transfer students, are invited along with their families to visit the campus of East Tennessee State University during one of two Fall Open Houses scheduled this fall to learn more about everything the university has to offer.

These Open Houses will be held on Saturdays, Oct. 16 and Nov. 13, from 8 a.m.-4 p.m.

Open House offers opportunities to speak one-on-one with campus leadership, representatives of the university’s colleges and academic departments, and staff of Admissions, Housing and Residence Life, Financial Aid and …

2021-September-28-Wgs On Wednesdays: Dr. Stacey Williams, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 28, 2021) – Dr. Stacey Williams of the East Tennessee State University Department of Psychology will share “The Untold Stories of Gender-Diverse Individuals with Polycystic Ovary Syndrome” in a free virtual talk on Wednesday, Oct. 6.

Her talk, which will be given via Zoom (https://etsu.zoom.us/j/91534258461), is part of the “WGS on Wednesdays” series sponsored by the Women’s, Gender and Sexuality Studies Program at ETSU.

Polycystic ovary syndrome (PCOS) is one of the most common endocrine disorders among women, and the psychological and social experiences of cisgender women are well-known. However, Williams notes that nonbinary, …

Explaining Loyalty In Higher Education: A Model And Comparative Analysis From The Policy Of Gratuity, A Case Applied To Chile, Maritza Katherine Galindo-Illanes, Juan Alejandro Gallegos-Mardones, Arturo Z. Vasquez-Parraga

Marketing Faculty Publications

Since the 1980s, numerous transformations in higher education were experienced in Latin America, and especially in Chile, a country that allowed private entities to enter the education systems and develop a market. The opportunity triggered an increase of coverage and competition to capture and retain students, followed by marketing strategies delivering student satisfaction and pursuing student loyalty. Moreover, since 2012, higher education institutions in Chile have been allowed to adopt a policy of gratuity, giving families the co-responsibility of dealing with the cost of education. So, some institutions adopted gratuity and continued receiving funds from the state, but others did …

2021-September-24-Pharmacy Plus Creates New Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Recently, longtime Gatton College of Pharmacy benefactors David and Betty Jo Pesterfield signed a memorandum of understanding to create the Pharmacy Plus Community Pharmacy Scholarship and Travel Endowment. The fund was created by Pharmacy Plus to provide support for deserving Gatton student pharmacists with either scholarship funds or travel assistance to Tennessee Pharmacists Association (TPA) and/or National Community Pharmacists Association (NCPA) meetings. Also in attendance at the signing ceremony were local pharmacists, and Gatton supporters, Dr. Alan and Mary Lynn Corley and Dr. Eddie and Dot Rowe.

“Betty Jo and I have always been passionate about supporting Gatton College of …

2021-September-24-Guest Artist Recital Arkai, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 24, 2021) — Drawing on musical influences from around the world, award-winning string duo ARKAI will present a genre-defying evening of original composition and arrangements at East Tennessee State University on Friday, Oct. 1, at 7:30 p.m., in the Powell Recital Hall in the Martin Center for the Arts.

Winners of the 2021 Astral Artists National Auditions, ARKAI was formed by Jonathan Miron and Philip Sheegog. Their previous engagements have included performances at The MET Breuer, The Curtis Institute, Lincoln Center, Carnegie Hall, and the 92^nd Street Y. Their electronic debut composition, “Letters from COVID,” …

2021-September-24-Subsidiary Opens At Innovation Lab, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Sept. 24, 2021) Machine vision system company senswork GmbH has officially opened its subsidiary at the East Tennessee State University Innovation Lab. The German-based company will use the subsidiary, senswork Inc., to enter the U.S. market.

senswork has been an affiliate member of the Innovation Lab since August 2020 and a residential member since May 2021. The company is also an International Soft Landings designee with the Innovation Lab, which assists foreign clients transitioning to the U.S. business world.

“We are excited to continue our relationship with senswork as they are now fully operational,” said Dr. …

Mediating Role Of Perceived Value On The Relationship Among Perceived Risks, Perceived Quality, And Purchase Intention Of Private Label Brands, Meenu Mathur, Sanjeevni Gangwani

International Journal of Applied Management and Technology

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase …

2021-September-24-Michael Knight Creative Writing Residency, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 24, 2021) – Novelist Michael Knight is the featured speaker in the Fall Residency in Creative Writing at East Tennessee State University, with virtual events planned for Monday and Tuesday, Sept. 27-28.

Knight will give a reading from his work on Monday at 4 p.m., followed by an interview and Q&A session on Tuesday at 2:15. Both are free to the ETSU community and the public.

Knight is the author of three novels, “Divining Rod,” “The Typist” and “At Briarwood School for Girls,” as well as three collections of short stories and a book of novellas. …

2021-September-23-Carter Railroad Museum September Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 23, 2021) – The valuable natural resources of the southern Appalachians were a big part of the growth experienced by America in the past, and the railroads built to serve it will be the highlight of the ninth event in the 2021 Heritage Day series at the Carter Railroad Museum on the campus of East Tennessee State University on Sept. 25.

The museum covers historical railroading from around the nation during these special events, but this one will be of interest to local residents, some whose families were once employed by the like of the old …

2021-September-23-Etsu Health Welcomes New Pediatrician, University Marketing And Communication, East Tennessee State University

ETSU News

Welcome Dr. Sukhvir Singh

ELIZABETHTON, Tenn. (Sept. 23, 2021) – ETSU Health welcomes Dr. Sukhvir Singh, a pediatrician committed to providing comprehensive care for his patients and going above and beyond for their families.

Dr. Singh is accepting patients at ETSU Health’s newest clinic, Pediatrics Elizabethton.

The clinic, which opened Sept. 20, will offer families general pediatric care, including preventative and acute care and immunizations. It also grants patients access to behavioral health care and ETSU Health’s extensive network of pediatric specialists.

“I feel that if families are …

Futurizing Gastronomic Experiences In Natural Environments, Francesc Fusté-Forné

Journal of Sustainability and Resilience

The current pandemic accentuated the need for a more responsible tourism system, where local food production and consumption become a cornerstone of sustainable tourism futures. Experiences embedded in natural environments are neither new nor recent, but the pandemic urged tourism stakeholders to look at nature again as a source of inspiration for tourism regeneration. The research analyses the configuration of gastronomic experiences in protected areas through the philosophy of a gourmet restaurant located in a volcanic setting in Catalonia, north-eastern Spain.