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Articles 931 - 960 of 1050
Full-Text Articles in Marketing
Customer Choice Modeling For Retail Category Assortment Planning And Product-Line Extension, Elham Nosratmirshekarlou
Customer Choice Modeling For Retail Category Assortment Planning And Product-Line Extension, Elham Nosratmirshekarlou
Wayne State University Dissertations
Growing competitiveness and increasing availability of data is generating great interest in data-driven analytics across industries. One of the areas that has gained a lot of attention is Customer choice modeling, which aims to explain the choices individual customers make in choosing from a set of products based on their preferences. While effective customer choice modeling is essential to a wide variety of application domains, including retail, it is challenging in practice due to limitations around the quality of the data available for modeling and potentially complex choice behaviors. This dissertation presents a hybrid modeling approach that relies on both …
Values Of Artificial Intelligence In Marketing, Yingrui Xi
Values Of Artificial Intelligence In Marketing, Yingrui Xi
Masters Theses
“Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research …
Explaining Customer Loyalty To Retail Stores: A Moderated Explanation Chain Of The Process, Arturo Z. Vasquez-Parraga, Miguel Sahagun
Explaining Customer Loyalty To Retail Stores: A Moderated Explanation Chain Of The Process, Arturo Z. Vasquez-Parraga, Miguel Sahagun
Marketing Faculty Publications
This chapter reassesses the process of how store customers become loyal to their stores; what are the core subprocesses generating customer store loyalty, and what contributing moderators enrich the final outcome. A new empirical research is designed to identify and test a parsimonious model of core relationships and moderators. The result is an explanation chain that incorporates relational variables, trust, and commitment to the traditional transactional one, customer satisfaction, and the moderating factors of the relational variables. The findings reveal that 1) customer commitment is the major contributor of explanation to true customer loyalty, significantly more than the contributed explanation …
2020-Alumni Katherine Gordon In The News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-Alumni Katherine Gordon In The News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Alumni Katherine Gordon, who attended University School for grades K-9, is the current covergirl on the engineering page for Chico State University in California. Love to see our Alumni in the News!
Blockchain And Insurance: A Review For Operations And Regulation, Richard Brophy
Blockchain And Insurance: A Review For Operations And Regulation, Richard Brophy
Articles
The purpose of this paper is to examine the operational and regulatory positions of the employment of Blockchain in the insurance industry. Blockchain technology has attracted wide interest from various stakeholders. Many theorists are predicting that this technology will disrupt financial services, including insurance. As stated that the development of blockchain is dependent on regulatory acceptance of this technology, it is essential to establish the current state of play with regard to the application and use of blockchain from a commercial and regulatory standpoints.
2020-Etsu Pharmacy School Receives Grant To Support Esl Students, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-Etsu Pharmacy School Receives Grant To Support Esl Students, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Continuing its focus on promoting a diverse and inclusive student culture, East Tennessee State University Bill Gatton College of Pharmacy received a grant of over $45,000 to support mentoring, engagement and retention efforts for pharmacy students whose first or best language is not English (E2 students).
The project, PEER-E2, stands for Promoting Engagement, Excellence, and Retention for E2 students and focuses on six main areas:
- Specialized tutoring
- Weekly language lab
- Peer mentoring
- Monthly culture and language exchange events
- Focused recruiting of linguistically diverse students
- Funding for participants to attend the Tennessee Society of Student Pharmacists (TSSP) Annual Meeting, February 2021 …
2020-Two Students Earn Cox Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-Two Students Earn Cox Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
East Tennessee State University Bill Gatton College of Pharmacy awarded two students the prestigious Mitch and Barbara Cox Pharmacy Scholarship. In addition to a $10,000 monetary award, the scholarship provides each student mentoring opportunities with Mitch and Barbara.
Bradley Andrews (’22), of Powell, and Rachel Hudson (’23), of Jasper, were this year’s recipients.
Mitch and Barbara Cox have championed Bill Gatton College of Pharmacy since its inception. Mitch, who has managed a successful business for more than 40 years, and Barbara, who is a former biology teacher, began their support with a monetary gift to help establish the school of …
2020-Meet Gabrielle Hall ('24), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-Meet Gabrielle Hall ('24), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Meet Gabrielle Hall (’24)
Meet Gabrielle Hall (’24), from Soddy Daisy, Tennessee. Her rotation was at CHI Memorial in Chattanooga with preceptor Dr. Karen Babb.What does your day look like on rotation? On this IPPE Rotation, I spend each day in a new position within the pharmacy. I had the opportunity to experience a day in Surgery Pharmacy, Chemo Pharmacy, MICU, CCU, ED, Opioid Stewardship, Order Verification, Pharmacy Consults, Medication Reconciliation, and Hospital Floor Rounds. Each day is a new experience, and it has given me a chance to see most of the positions that CHI Memorial offers to …
2020-National Pharmacy Magazine Cover, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-National Pharmacy Magazine Cover, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
A group of students at East Tennessee State University Bill Gatton College of Pharmacy were featured on the cover of the American Pharmacist Association-Academy of Student Pharmacists’ (APhA-ASP) Student Pharmacist magazine.
The theme of the photoshoot in the November/December 2019 bi-monthly magazine was “Personal & Team Development” and featured students on the ETSU Basler Team Challenge and Aerial Adventure Course completing team-based activities. The photos were included in the magazine’s feature article, “Becoming a Successful Team,” by Crystal Atwell, PharmD, APhA director of student and new practitioner development in Washington, DC.
The pharmacy students included, front left to right, Alexa …
2020-Students Keeping Blog For Advanced Pharmacy Practice Experience Appe Rotations In, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-Students Keeping Blog For Advanced Pharmacy Practice Experience Appe Rotations In, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Gatton students complete many exciting rotations and now you can follow some of them through the new Experiential Education Blog. Students will be posting this month about their Advanced Pharmacy Practice Experience (APPE) rotations in Ireland and Scotland. See the blog updates below and be sure to follow to receive updates about new posts.
Click here to see the blog and subscribe!
2020-National Snpha Honors, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-National Snpha Honors, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
At the recent national Student National Pharmaceautical Association (SNPhA) conference, ETSU Bill Gatton College of Pharmacy's SNPhA chapter took home a national honor.
McKayla Barker ('22) was awarded "Chair of the Year " for her work with Remember the Ribbon, which is devoted to HIV/AIDS awareness. In addition, ETSU SNPhA was one of eight teams chosen to compete in a live clinical debate during the national conference.
In 2019 the chapter earned Overall Chapter of the Year, competing with 100 other chapters across the country at the organization’s annual convention in Houston. In addition, they earned nine other national honors.
2020-January-01-Community Partnerships, University Marketing And Communication, East Tennessee State University
2020-January-01-Community Partnerships, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – East Tennessee State University’s Department of Physical Therapy has expanded its educational and clinical reach in the region through the growth of residency and fellowship programs that offer advanced, specialized training for physical therapists who are interested in orthopaedics.
“Physical therapy education has evolved over the years,” said Dr. Michael Bourassa, assistant professor and residency and fellowship program director. “It started as a certificate program, then became a bachelor’s program, then a master’s and is now a doctorate. With that push, the next step was post-professional training, including residencies and fellowships.”
Residency program
When physical therapists complete …
2020-January-01-Emma Hill, University Marketing And Communication, East Tennessee State University
2020-January-01-Emma Hill, University Marketing And Communication, East Tennessee State University
ETSU News
Emma Hill firmly believes that an experience is what you make of it, so when she arrived on ETSU for her freshman year, she was determined to make this journey a positive one.
Her post-high school journey had already taken a different course from the one she had initially planned. Her original plan was to enlist in the U.S. Air Force. She was all set, but at the last minute, a past shoulder injury she sustained as a cheerleader medically disqualified her. Emma later inquired about enlisting with the Navy, but again she was not able to pass the medical …
2020-January-01-A Spectacular Character, University Marketing And Communication, East Tennessee State University
2020-January-01-A Spectacular Character, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – She slips with agility from attendant to Greek beauty to Rhinemaiden, from human to wood bird and nightingale, from tragedy to comedy, from Mozart to Britten.
Names, characters, costumes, notes and venues change, but reviewers find soprano Diba Alvi “spectacular,” “alluring” and “impressive” (Pittsburgh Post-Gazette) and in command of “the stage with stellar vocalism and a sharply dramatic personality” (Pittsburgh Tribune-Review).
In 2007, Alvi gave a private recital in Johnson City, then in 2008, she performed with the Johnson City Symphony Orchestra in a program titled “An Evening with Diba Alvi.” She will return to Northeast Tennessee, …
2020-January-01-Kate Trabalka, University Marketing And Communication, East Tennessee State University
2020-January-01-Kate Trabalka, University Marketing And Communication, East Tennessee State University
ETSU News
Meet Kate Trabalka
Kate Trabalka, a junior from Oak Ridge, is an ETSU Fine and Performing Arts Scholar who is pursuing a degree in media and communication with a concentration in journalism and a minor in dance. Last year, Trabalka auditioned for a popular reality television show for dancers, and while she did not make it, it was a once-in-a-lifetime experience that helped her to focus on where she wants to take her career, both as a dancer and as a journalist. As a student at ETSU, Trabalka is a reporter for the East Tennessean, the university’s student newspaper, …
2020-January-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University
2020-January-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to the following members of the East Tennessee State University family who retired in January 2020. Thank you for your service!
Bert C. Bach – Special Assistant to the President, Academic Affairs (Provost)
Mary A. “Sky” Bridges – Instructor, University School
Susan M. Burns – Instructor, Nursing Undergraduate Programs
Ricky Holmes – Painter Lead Worker, Plant Maintenance and Repairs
Patricia L. “Patty” Perica – Data Integrity Coordinator, Sponsored Programs
L.J. Shell Jr. – Plumber, Plant Maintenance and Repairs
Alice J. Terrell – Information Research Technician, Surgery
Kimberly “Kim” Waters – Grants and Contracts Manager, Finance and Administration
Wanda Young …
2020-January-01-In Memory Of Rev Charlton, University Marketing And Communication, East Tennessee State University
2020-January-01-In Memory Of Rev Charlton, University Marketing And Communication, East Tennessee State University
ETSU News
The East Tennessee State University community is saddened to learn of the death of Rev. C.H. Charlton. Rev. Charlton was an open, warm, inviting and uplifting individual who always made those around him feel welcome and valued. He was a strong supporter of education throughout his life and a longtime friend and supporter of East Tennessee State University, a role which included his service as a member of the inaugural Admissions Committee of the university’s Bill Gatton College of Pharmacy. Rev. Charlton’s impact on Johnson City through his ministry as pastor of Friendship Baptist Church for more than four decades …
2020-January-01-Little Chicago Rail Day, University Marketing And Communication, East Tennessee State University
2020-January-01-Little Chicago Rail Day, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – On Saturday, Jan. 25, the first event for the 2020 Heritage Days series at the George L. Carter Railroad Museum, located in the Campus Center Building at East Tennessee State University, will recall the region’s own history with “Little Chicago Railroad Days.” This event, the first of 12 scheduled for the year, will feature both past and present railroading in Johnson City, with scale model railroad equipment and vintage memorabilia on display from the region.
“These events cover many facets during the course of each year, but this one is special to us because we have such …
2020-January-01-Service Awards Honorees, University Marketing And Communication, East Tennessee State University
2020-January-01-Service Awards Honorees, University Marketing And Communication, East Tennessee State University
ETSU News
Join us in congratulating the following employees who are being recognized this month for their years of service to ETSU and the State of Tennessee.
5 Years
Robert Archer
Donald Armstrong
Henry Austin
Catherine Beall
Kate Beatty
Robert Bell
Ashley Bentley
Joe Bidwell
Kara Boynewicz
Mary Bridges
Tina Brown
John Bryant
Michael Burford
Roger Campbell
Antionette Cancellaro
Tamela Carter
Patricia Caughran
Shambhavi Chandraiah
Emily Conner
Emilie Cook
Kathy Cutshall
Jean Daniels
Allison Davis
Sonya Duncan
Joel Faidley
Jennifer Fredericks
Bill Garris
Retha Gentry
Marta Gouge
Carla Green
Dorothy Greene
Kathryn Greer
Theodoor Hagg
Roger Hall
Katherine Hall
Peter Hart
Whitney …
2020-January-01-Pharmacy Technician Certification Course Offered, University Marketing And Communication, East Tennessee State University
2020-January-01-Pharmacy Technician Certification Course Offered, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – East Tennessee State University’s Office of Professional Development will offer its three-month Pharmacy Technician Certification Training Course starting Feb. 4.
The class, limited to 35 students, will train participants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified, and the course now offers more sessions to accommodate new PTCB requirements.
The course instructor is Cheryl Ollry, a pharmacy technician at the James H. Quillen Veterans Affairs Medical Center. Ollry has over 15 years of experience in retail and hospital pharmacy.
Registration for the class …
2020-Tennessee Climate Office Established At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-Tennessee Climate Office Established At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Tennessee Climate Office established at ETSU
JOHNSON CITY – After several years of careful planning, the Climate Office for the state of Tennessee has been officially recognized at East Tennessee State University by the American Association of State Climatologists (AASC).
The Tennessee Climate Office (TCO) at ETSU has been fulfilling the basic responsibilities of a state climate office since its establishment in 2016, providing climate data services to state agencies, researchers and citizens and studying the impact of drought, extreme rainfall, severe storms and other hazards. An earlier state climate office had operated under the direction of the Tennessee Valley …
Emily Morgan Signs To Play Softball At Cumberland University, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Emily Morgan Signs To Play Softball At Cumberland University, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
High School Cross Country Head Coach Needed, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
High School Cross Country Head Coach Needed, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Men Golf 2nd In Regional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Men Golf 2nd In Regional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Meredith Receives Basketball Career Achievement Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Meredith Receives Basketball Career Achievement Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Middle School Boys Baseball Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Middle School Boys Baseball Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Middle School Girls Softball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Middle School Girls Softball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Ms Baseball Team Moves Forward As A 1 Seed In Sectional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Ms Baseball Team Moves Forward As A 1 Seed In Sectional Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Sydney Trosin Signs With Montreat College, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Sydney Trosin Signs With Montreat College, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Uh Lady Bucs Soccer All District And Region Teams, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Uh Lady Bucs Soccer All District And Region Teams, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.