Marketing Commons^™

2020-January-22-Spring Concert Season Begins With Guest Faculty Recitals, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 22, 2020) – The East Tennessee State University Department of Music opens its spring 2020 concert season with a number of performances featuring faculty and guest artists.

All of the following performances are open to the public: 

• The Loboda and Hutchins Duo will perform Friday, Jan. 31, at 7:30 p.m. in Mathes Hall on the ETSU campus.  The duo of Dr. Emily Loboda of the ETSU music faculty and Dr. Kyle Hutchins of Virginia Tech will present an evening of saxophone duo repertoire.  Admission is free.
• The award-winning Cavani String Quartet will present a program of string …

When Opinion Leaders Endorse Products — What Marketers Take Advantage Of And Consumers Misconceive, Alexander Mueller, Marjorie Delbaere

AMTP Proceedings 2020

This conceptual paper explores the influence of opinion leaders, the elements of credibility, and draws on endorsement literature to illustrate how opinion leaders are perceived as credible sources in the market. The paper proposes a new type of opinion leader — the celebrity expert endorser (CEE). The CEE is characterized by the typical opinion leader behaviour in the form of information dissemination and the inherent motivation to collect information to pass it on to opinion seekers. However, the CEE also cooperates with marketers, manufacturers, and corporations and engages in some form of endorsement. As a result, the CEE walks a …

2020-January-20-Jon Meacham Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 10, 2020) Presidential historian and Pulitzer Prize-winning author Jon Meacham will appear at East Tennessee State University during its upcoming second annual Festival of Ideas in February.

“An Evening with Jon Meacham” will be held Thursday, Feb. 13 at 7 p.m. in the ETSU Millennium Center Ballroom.  A limited number of tickets will go on sale Monday, Jan. 13 at $20 plus tax each.  In addition, tickets to a private reception with Meacham prior to the lecture will be available starting Jan. 13 at $75 plus tax.  Guests at the private reception will receive a free …

2020-January-17-Us News Lists Etsu Among Top Best Online Masters In Nursing Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 17, 2020) – East Tennessee State University’s College of Nursing is among the top 100 best online master’s in nursing programs in the country, according to a new report released this week by U.S. News & World Report.

The U.S. News Best Online Programs ranks ETSU’s online Master of Science in Nursing (MSN) 77^th in the country. It was one of only three Tennessee programs in the top 100.

“We are proud of this ranking because it reflects the commitment and hard work of our students and faculty to further nursing education in our state,” said …

2020-January-17-Daughter Of The Struggle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 17, 2020) – Ayanna Gregory will perform her one-woman show, “Daughter of the Struggle,” in a Dr. Martin Luther King Jr. Celebration at East Tennessee State University on Thursday, Jan. 23, at 7 p.m. in the Millennium Center ballroom.

Gregory, a soul singer, songwriter, educator and activist, is the daughter of civil rights activist and comedian Dick Gregory. In her show, she dramatizes the universal impact of King and his partner in the struggle for civil rights.

For more information on this free public event, contact the Multicultural Center at 423-439-6171 or [email protected].  For disability accommodations, …

2020-January-17-Etsu Promise Plus, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 17, 2020) – East Tennessee State University has announced a new program that provides last-dollar assistance covering tuition and program service fees as well as extensive support for incoming freshmen.

ETSU Promise Plus begins in fall 2020 and will be open to first-time, full-time freshmen eligible for the Tennessee Education Lottery (HOPE) Scholarship and the maximum Pell Grant.  In addition to financial assistance, Promise Plus offers free support to help students be successful in their pursuit of a degree.

These support services include participation in pre-college programs including new student orientation, Preview ETSU and early move-in to …

2020-January-16-Etsu Center For Rural Health Research Publishes On Poverty And Health, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 16, 2020) – Dr. Kate Beatty, interim director of research for the East Tennessee State University College of Public Health’s Center for Rural Health Research, has authored an article in the Southern Medical Journal. The article, Poverty and Health in Tennessee, examines the effects of poverty on health among the 95 counties of Tennessee.

Beatty is also an assistant professor in the college’s Department of Health Services Management and Policy. Dr. Randy Wykoff, dean, and Olivia Egen, student in the Doctor of Public Health program, are co-authors along with Dr. John Dreyzehner, former commissioner of …

2020-January-14-Beyond The Sunset, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 14, 2020) – Fifty years ago, residents of an impoverished county in East Tennessee staged an outdoor drama. They had no experience in any aspect of show business, their county was in a remote mountainous area far from major highways, and many of their fellow citizens objected to the subject of the play. But the show went on anyway.

Wayne Winkler tells the story of that play in his new book, “Beyond the Sunset: The Melungeon Outdoor Drama, 1969-1976.” Winkler is the director of East Tennessee State University’s public radio station, WETS-FM (89.5 MHz). He is also …

2020-January-14-Grant Funds Home-Visiting Services For New Mothers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 14, 2020) – Fifty years ago, residents of an impoverished county in East Tennessee staged an outdoor drama. They had no experience in any aspect of show business, their county was in a remote mountainous area far from major highways, and many of their fellow citizens objected to the subject of the play. But the show went on anyway.

Wayne Winkler tells the story of that play in his new book, “Beyond the Sunset: The Melungeon Outdoor Drama, 1969-1976.” Winkler is the director of East Tennessee State University’s public radio station, WETS-FM (89.5 MHz). He is also …

2020-January-09-Etsu Ensembles To Compete In Icca, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 9, 2020) – Four a cappella ensembles from East Tennessee State University will compete in the South Region quarterfinals of the International Championship of Collegiate A Cappella (ICCA) on Jan. 25.

ETSU’s Greyscale, Swashbucklers, Harmonium and Ascension will compete against five ensembles from the University of Tennessee-Knoxville and one from the University of Memphis in the quarterfinal, which will be held on the UT campus in Knoxville.

According to Varsity Vocals, which coordinates the ICCA and other a cappella tournaments, more than 250 colleges and universities from across the United States, Canada and the United Kingdom will …

2020-January-08-Bach Arts Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (January 8, 2020) A scholarship program at East Tennessee State University that helps develop artists for the 21^st century is being named in honor of longtime Tennessee higher education leader Dr. Bert C. Bach, who retired from ETSU this month following more than 25 years of service as the institution’s top academic official.

The Bert C. Bach Fine and Performing Arts Scholarship Program is offered through the ETSU Honors College.  Students chosen for this highly competitive program receive a full academic tuition scholarship for four years.

“Since this program started, we have had students from every …

2020-January-08-Martin School Of The Arts Spring Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 8, 2020) – This spring will be the last semester “on the road” for East Tennessee State University’s Mary B. Martin School of the Arts, according to school Director Anita DeAngelis, because starting in fall 2020, the Martin School will hold most of its events in the James C. and Mary B. Martin Center for the Arts, slated for completion later this spring.

For spring 2020, however, Martin School events will be on and off campus. “While we are certainly looking forward to fall 2020 in the new Martin Center for the Arts, we have a remarkable …

2020-January-08-Nursing Professor Recognized For Research On Military Sexual Trauma, University Marketing And Communication, East Tennessee State University

ETSU News

"

JOHNSON CITY (Jan. 8, 2020) – Dr. Patricia Harnois-Church, assistant professor at East Tennessee State University’s College of Nursing, was recognized for her virtual poster highlighting her research on the role of interest groups in shaping U.S. governmental responses to military sexual trauma (MST).

Harnois-Church earned first place in the faculty division of the Rural Health Association of Tennessee’s Fourth Annual Virtual Poster Competition. Her virtual poster went on to win “First Place Overall,” earning the highest score of all 31 virtual poster submissions.

MST, which is the focus of her research, includes sexual harassment or assault during military …

2020-January-06-Cbat Hall Of Fame, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 6, 2020) – The significant career accomplishments of six professionals and graduates of East Tennessee University were highlighted during the College of Business and Technology Hall of Fame Awards ceremony. 

The college presented three categories of awards – Horizon Award, Award of Excellence and Lifetime Achievement Award – to alumni with noteworthy achievements in business, technology, and public or community service.   

Jim Harlan and Stanley P. Williams were both recipients of the Lifetime Achievement Award.

Jim Harlan (photographed sixth from left)  is an East Tennessee native and recent retiree who served as the vice president of integrated …

2020-January-06-Professor Is Lead Author On Editorial About Vaping Risks, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 6, 2020) – Dr. Hadii Mamudu, an associate professor at East Tennessee State University, is the lead author of an editorial on vaping risks in the influential American Journal for Public Health.

Dr. Hadii Mamudu

The editorial, “Electronic Nicotine Delivery Systems: Recommendations to Regulate Their Use,” emerged from a 2018 Policy Statement that Mamudu, a member of the Department of Health Services Management and Policy in the ETSU …

2020-January-03-Tuition Assistance For Grad Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 3, 2020) A new $1.24 million grant awarded to East Tennessee State University will fund educational costs for a group of graduate students whose career goals are to work with young people who have high-intensity support needs, such as persons with multiple disabilities, significant Autism or significant cognitive, physical or sensory disabilities.

“There is a dire need for these specialists across the nation,” said Dr. Pamela Mims, associate dean for Research and Grants in ETSU’s Clemmer College.  “Schools, in particular, are witnessing high turnover rates among special education teachers who serve students with severe and multiple …

Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen

Markets, Globalization & Development Review

No abstract provided.

Toshiba's Approach To Customer Value Design, Tatsuyuki Mikami

Markets, Globalization & Development Review

This paper describes the practice of "design thinking" in a Japanese company that tends to operate in an in-house-completed work context under a rigorously divided function-based vertical organization. In order to respond to significant shifts in the business environment accompanied by technological advances and changes in people's values, Toshiba introduced "Customer Value Design,” customized design thinking. Customer Value Design is characterized by "co-creation" of customers’ value with customers, "collaboration" in a Cross-Functional Team (CFT) of various experts transcending organizations and categories of expertise, and the "customer perspective" in co-creating experiential value, enterprise value, and social value. In order to compensate …

How Is Design Thinking Applied At R & D Stage In The Japanese Electronics Industry?, Yasufumi Morinaga

Markets, Globalization & Development Review

This paper clarifies how design thinking is applied at the research and development stage in the Japanese electronics industry through the Survey on Research Activities of Private Firms by the Ministry of Education, Culture, Sports, Science and Technology. Specifically, three questions are explored. Firstly, to what extent are the companies utilizing design thinking at the research and development stage? Secondly, which aspects of design thinking are they focusing on? Thirdly, is there a difference in how design thinking is used in different product fields? The paper concludes that the utilization degree of design thinking is generally not so high. Especially, …

Ethical Purchasing Dissonance: Antecedents And Coping Behaviors, Tim Reilly, Amit Saini, Jenifer Skiba

Department of Marketing: Faculty Publications

The pressure of oversight and scrutiny in the business-to-business purchasing process has the potential to cause psychological distress in purchasing professionals, giving rise to apprehensions about being ethically inappropriate. Utilizing depth interviews with public sector purchasing professionals in a phenomenological approach, the authors develop the notion of ethical purchasing dissonance to explain the psychological distress. An inductively derived conceptual framework is presented for ethical purchasing dissonance that explores its potential antecedents and consequences; illustrative propositions are presented, and managerial implications are discussed.

Paulina Neuschwander's Portfolio, Paulina Neuschwander

Honors College Portfolios

This portfolio is a compilation of work I have completed throughout my journey to get my bachelor’s degree in Marketing with a minor in Digital Media Arts at Duquesne University. I love the way my minor complemented my major, in that I could combine my love of consumer behavior and research with my love of visual design and creativity. Now, I can not only complete market research, but I can also present my findings in a visually attractive way. That being said, through my time at Duquesne, I have learned to be more than just a “businesswoman.” I have been …

Iba Newsletter [January 2020], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott

Atlantic Marketing Journal

Facility location decisions serve an important role in setting up efficient and cost-effective supply chains. While metropolitan areas may appear an obvious choice for many companies, nonmetropolitan areas deserve consideration. In the past, nonmetropolitan areas have been broadly classified as “rural” with reports of economic decline. This research looks beyond the general category of nonmetropolitan by dividing the area into micropolitan statistical areas and non-core statistical areas. The authors use U.S. Census data from the years 2010 to 2016 to analyze changes in population, median household income, retail employment, and retail salaries in Alabama, Georgia, and Mississippi. Companies can use …

To Everything There Is A Season--A Time To Live And A Time To Die: A Case Study Of The History, Customs, Emerging Trends, And Market Responses In The Final Disposition Industry, John E. Crawford, Rick Holaway

Atlantic Marketing Journal

Marketing is largely about the satisfaction of enduring human needs. That is, marketers strive to provide goods and services that people need to help to them meet the demands of life and achieve goals that they wish to achieve. In addition, marketers promote products to help preserve life and enhance the enjoyment of life. Marketers are also involved with what must be done when a life ends. This case explores the history of final disposition practices in the United States and emerging trends in the final disposition industry. The two most common final disposition methods, burial and cremation, are discussed …

Dynamics Of Country Image: Evidence From Malaysia, Dana-Nicoleta Lascu, Zafar U. Ahmed, Irfan Ahmed, Tan Hui Min

International Business Faculty Publications

Purpose – Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s micro image, based on perceptions of products from the country. The purpose of this paper is to further explore this premise in a practical study, using a psychometric assessment of macro and micro country images by ascertaining the nature of differences in macro and micro images of leading exporters, the USA and China, for consumers in Malaysia, a top import destination of US and Chinese goods; the images of Malaysian goods were …

University Interactions: Forms, Peculiarities And Tensions, Nkechinyem Omeife, Conor Horan

Conference papers

Interactions between university and industry or society mainly occur in the form of transfer and/or collaborations. However, both forms have mostly been discussed as transfer thus, the underpinnings of both forms are not often discussed. As a result, the tensions (contradictions, dialectics and paradoxes) embedded in the interactions are also overlooked (not explored). This paper proposes to explore the underpinnings of the both forms of interaction and the tensions therein. Transfer is often linked with incubation and acceleration with concerns around absorption and diffusion of knowledge and through channels such as publications, conferences, teaching and pedagogy, joint research and knowledge …

Opposites Attract: Impact Of Background Color On Effectiveness Of Emotional Charity Appeals, Choi Jungsil, Yexin Jessica Li, Priyamvadha Rangan, Bingqin Yin, Surendra N. Singh

2020 Faculty Bibliography

The present work utilizes research on context effects and color psychology to investigate how background color can enhance the effectiveness of positive and negative charity appeals. Five experiments measuring both actual donations and donation intention examine the hypothesis that a negative charity appeal against an orange (vs. blue) background and a positive charity appeal against a blue (vs. orange) background will increase donations. We propose that this is because blue and orange colors are incongruous with positive and negative charity appeals, respectively, due to the affective valences of the appeals and the perceptions of warmth and coldness cued by the …

Entrepreneurial Proposal: Virtufit, Hannah Link

Honors Senior Capstone Projects

No abstract provided.

Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller

Mahurin Honors College Capstone Experience/Thesis Projects

Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …

The Impact Of The Social Media Influencer Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Influencer Source Credibility, Lubna Nafees, Christy M. Cook, James E. Stoddard

Atlantic Marketing Journal

This paper presents a conceptual model of the impact of social media influencer power on consumer attitudes toward a brand. The research uses naïve theories of social influence, consumer socialization theory and market signaling theory to support the contention that social media influencer power will impact consumer brand attitudes. However, the impact of the social media influencer power on consumer brand attitudes is posited to be mediated and/or moderated by the social media influencer source credibility. In turn, the social media influencer source credibility is modeled as being positively related to the social media influencer’s expertise/competence with respect to the …